Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013

Augmented Reality & Mobile Experiece

Piccolo Teatro di Milano

Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina

Concepts

#1

#2

#3

Invitation to theatre

Backstage and unknown facts

Fundraising

Concept #1 Invitation to theatre

The actors attending the Piccolo’s accademy invite people to go to the theatre.

Each show has its own video in which one of the actors plays a role and invites users to the performance.

Support:monthly programming !yer

Concept #1 Invitation to theatre

link to http://www.piccoloteatro.org

link to the facebook page

videos

Concept #1 Invitation to theatre

Concept #2 Backstage and unknown facts

Users can watch backstage photos and videos, pictures about costumes and scenography and read about unknown facts.

The aim is to entertain the audience during the break.

Support: libretto

Concept #2 Backstage and unknown facts

Backstage

Scenogra!a e costumi

Curiosità

Concept #2 Backstage and unknown facts

Backstage

Photosand videos

Photos

Costumes and scenography

Unknown facts

Concept #2 Backstage and unknown facts

Concept #3 Fundraising

3 different level of fundraising:“Albo d’Oro”, “Piccolo Dono”, “5x1000”.

Piccolo Teatro organizes events and free conferences for those who help the theatre grow.

main problems: few people know about the advantages the minimum amount is 10" mainly a middle-age target flyers are distributed only for a short period

Flyer videos showing interviews to contributors and some scenes of the events organized by Piccolo Teatro pages explaining what “Albo d’Oro” and “Piccolo Dono” are possibility to send an sms donating 2"

Ticket possibility to send an sms donating 2"

Concept #3 Fundraising

Concept #3 Fundraising

Concept #3 Fundraising

Users can send an SMS donating 2! by clicking the button.

To create a button to send an SMS you must sign up in a reserved website and supply a checking account number to which money will be credited.

ex. www.zaypay.comjunglepay.comAllopass.com

Concept #3 Fundraising

Concept #3 Fundraising

Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013

Thank you

Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina