Piccadilly Ed.14 - Inglês

TRUESTYLEFASHION THAT IS EASYGOING, UP-TO-DATE AND REAL

NEW PUNKROCK´N ROLL

WITH ANEW LOOK

RHINESTONES,COLORS, STRAIGHT CUTS AND MARKED WAISTLINES MAKE THE YEAR’S TRENDIEST SEASON

Winter is a party

TRUETRUETRUESTYLESTYLESTYLE

Winter is a partyWinter is a partyWinter Winter is a party

FASHION THAT IS EASYGOING, UP-TO-DATE AND REAL

FASHION THAT IS EASYGOING, UP-TO-DATE AND REAL

RHINESTONES,COLORS, STRAIGHT CUTS AND MARKED WAISTLINES MAKE THE YEAR’S TRENDIEST SEASON

RHINESTONES,COLORS, RHINESTONES,COLORS, STRAIGHT CUTS AND MARKED WAISTLINES MAKE THE YEAR’S TRENDIEST SEASON


WITH ANEW LOOK


WITH ANEW LOOK

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14

Cover photo: Gui paGaniniJacketLu MonteiroShirt theLureSkirt kate SpadeBraceLet eSpaço FaShionpiCCadilly 650027

ForuM SpFW

Van JoiaS

kate moss

coLcciSpFW

hit 4 the irreVerent neW punk

FittinG room 6 FocuSing on your Feet

settinG the tone 8 in red

how to 12 Bet your BootS!

inCorporate it 13 When LeSS iS More post-it 14 in the MiddLe oF the road there WaS a Stone

runway 15 ShadeS oF gray

strollinG around 16 Bahrain and BeLo horizonte

editorial 18 true StyLe elementary 22 the neW FeMinine

it’s in 24 SportS FaShion

show yourselF 25 proFeSSion: WoMan

runway 26 B&W

runway 27 deep BLue Sea

piCCadilly For Girls 28 eVer So SWeet what’s new? 30 piccadiLLy neWS

teChnoloGy 32 techMix

elementary 33 Better haLF

From the runways to the streets 34 goLden ruLeS

piccadiLLy 699001

16

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24iF you WiSh to VieW our FaShion FiLM With FaLL/Winter 2014 trendS, open your ceLL’S Qr code rea-der, Scan the code With the caMera, and cLick on “read code”.

18 additional Content

piccadiLLy 258008

piCCadilly shoe sizespiCCadilly FroM 33 to 40 (SoMe LineS up to Size 41)pFG 29 to 36 (SoMe LineS up to Size 37)

iF you WiSh to oBtain More inForMation on our Shoe SizeS, contact our cuStoMer SerVice at [email protected] or(55 51) 3549.9600.

Facebook.com/piccadillybrinstagram.com/piccadilly_twitter.com/piccadilly_brpinterest.com/piccadillybrwww.piCCadilly.Com.br

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[email protected]. (51) 3549-9600

CEO PAULO ELOI GRINGS SENIOR MANAGEMENTPAULO ELOI GRINGS, ADAIR ADÉLIO GRINGS, LUIZ EDSON KUNST AND RENATO KLEINSALES DIRECTORANA CLARA GRINGSDEVELOPMENT DIRECTORANA CAROLINA GRINGSMARKETING DIRECTORCRISTINE CAMILA GRINGS NOGUEIRAFOREIGN TRADE DIRECTORMICHELINE GRINGS TWIGGERINDUSTRIAL DIRECTOR RENATO KLEIN AND MARLON ALMIRO GRINGSSUPPLY DIRECTOR JOSUÉ LEANDRO KUNSTHUMAN RESOURCES DIRECTOR ANA PAULA GRINGS

OPENING WORDS

PICCADILLY MAGAZINE IS PUBLISHED BY PROFASHIONAL EDITO-RA LTDA. UNDER LICENSE OF PICCADILLY, AND IS DISTRIBUTED ON A NATIONAL AND INTERNATIONAL LEVEL (THE ENGLISH AND SPANISH VERSIONS CIRCULATE IN 50 COUNTRIES). IT IS GEA-RED TOWARDS PICCADILLY CONSUMERS. ARTICLES MAY BE REPRODUCED WITH PRIOR PERMISSION IN WRITING BY THE PU-BLISHER, PROVIDED PROPER ATTRIBUTION IS INCLUDED. PICCA-DILLY PRODUCTS ARE AVAILABLE WHILE STOCKS LAST. IMAGES ARE FOR ILLUSTRATION PURPOSES ONLY; COLORS, SIZES, ETC. MAY VARY. SOME OF THE PRODUCTS USED TO ILLUSTRATE THIS EDITION’S ARTICLES BELONG TO PROFASHIONAL’S COLLECTION AND ARE THEREFORE ONLY A REFERENCE INTENDED TO INSPIRE OUR READERS.

AV. JANDIRA, 843 – MOEMA SÃO PAULO – SP – CEP 04080-005TEL. (55 11) [email protected]

PUBLISHERSANDRA TESCHNERJOURNALISM MANAGEMENT ADRIANA ROSA – MTB 47337ART AND GRAPHIC DESIGN DIRECTOR ALICE HECKERADMINISTRATIVE AND FINANCIAL DIRECTOR GABRIEL SALESEDITORIAL BOARDCRISTINE CAMILA GRINGS NOGUEIRA, SANDRA TESCHNER, DIO JAGUARÍVEL, ADRIANA ROSA, ALICE HECKER, RAFAELA LOTH AND JOYCE GRINGSJOURNALISTS ANA CAROLINA CONTRI, FERNANDA MENDONÇA, MARIA HELENA BELLINI AND MIRELLA STIVANI GRAPHIC DESIGNERS ANALU FERREIRA, CLAUDIA CARVALHO, DANIELLE LIMA, KATHERINE GOMES AND MARCO TULIO GRANDIFASHION PRODUCTIONCAROLINA NAZATTO, JULIA MORAES AND NATÁLIA ROSENDOSTILL-LIFE PHOTOS, PICCADILLY FOR GIRLS, HOW TO SHOW YOURSELF, OPENING WORDS AND FROM THE RUNWAYS TO THE STREETS - MÁXIMO JR. / PHOTO HOW TO SHOW YOURSELF (STEWARDESS) - FLÁVIO SAMPAIO TRANSLATIONBEATRIZ ROSECONTRIBUTED TO THIS EDITIONHOW TO AND A NEW WOMAN: LIVIA PEQUINO (OCA MODELS), RAFINHA GONÇALVES (MAKE&HAIR)PICCADILLY FOR GIRLS: ISADORA NOGUEIRA AND SABRINA ALMEIDA (AGÊNCIA BABY)PICCADILLY FOR GIRLS: MARIA FERNANDA SALES ANDSARAH RAMOS (MEU CAPRICHO)OUR SPECIAL THANKS TO: SALETE BRABO BOUTIQUEPRINTPLURALCIRCULATION30.000 COPIESPROFASHIONAL [email protected]

[email protected] (AUTHOR’S FAN PAGE): SANDRA TESCHNERINSTAGRAM: SANDRATESCHNER

Coco Chanel

The fall-winter fashion gives way to very feminine and increasingly more comfortable looks. Actually, com-fort is something that never gets old, and our Piccadilly shoes are a reference for comfort. But that you knew already, dear reader. So let’s go straight to fashion and the season’s main trends. Follow me.Minimalism brings straight cuts and dark colors, meaning the ones that are basic and chic at the same time, like gray, black, white, and their combination. The new feminine: well-defi ned waists and fl uid movements, pointed toes and delicate heels as homage to the 50’s, but with a modern twist. Despite all this femininity, there is room for a manly look transposed to our wardrobe. Our outfi ts give the masculine a feminine touch.And since we love really authentic ideas, check out the boots and bumper boots with studs, chains and buttons. There is always a detail that makes all the difference. The new punk that is inspired in rock ’n’ roll will win your heart. And since there are so many hours in a day for the many roles we play, there is also room for casual fashion with its sneakers and joggings. Nylon, mesh and elastic bands make your laid-back occasion into something even more special.Boots are a must-have this season, when it is charming to dress well. I would like to invite you to have a good look at the legging boots on the cover. Aren’t they gorgeous? I have to confess that I am in l-o-v-e with our Fashion Editorial, it’s just beautiful!!!! And so are the pictures clicked by our photographer Gui Paganini, who’s every chic person’s darling. Styling is by Davi Pollack, and the model is our gorgeous Fernanda Liz, whose nickname sounds like a description of our world: Fe Liz (a play with words, in Portuguese the word feliz means happy!). Way to go!And what about trying a partner look with your daughter, niece or godchild? Piccadilly has the right model for the two of you.The idea is to transform fashion into very comfortable and fashionable products that will ac-company you every day. Elegant women feel good in their skin, they know themselves and choose what makes them look beautiful.This season’s colors are an invitation to love. And we used love to create comfort for you in the shape of shoes.Your magazine is read in 50 countries, it is published in English and Spanish and distributed to over 2,000,000 women, which makes it one of the magazines with the largest circulation in the world. It’s a network that is connected to you and that was created to bring you what you want to see and to make you feel good all the way.

A big hug,

“Comfort has shapes. Love has colors.”

PHO

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PICCADILLY

745005

PICCADILLY699003

Tip:This second

Piccadilly also

looks great on me!

When in doubt,

choose both.

SINCE WE ARE IN A TIME OF FASHION COMFORT, I WILL RECORD ON IMAGES THIS MOMENT, WHEN I AM FEELING WELL, HAPPY AND USING SOMETHING THAT IS THE LATEST TREND IN MY FASHION WORLD: STONES AND RHINESTONES, COLORS ON BLACK AND AN AMAZING AND EXTREMELY COMFORTABLE PICCADILLY ON MY FEET.

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4 WWW.PICCADILLY.COM.BR

HIT

NEWPUNK

The irreverent

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The punk style is back to the fashion world, but with a new take. Studs, chains, buttons and large buckles are still as daring and irreverent as they used to be, but now they are softer, more ladylike. New Punk is a combination of rock and punk elements that mixes environment-friendly materials, printed t-shirts, studs, tartan, ripped jeans, bumper boots, and even fi ne shoes and sandals.Contrary to its former version, the New Punk teams glamor-ous with more daring pieces, which are the trend’s staples. For example, you can mix and match tartan, embroidered tweed, spikes, leather, see through, accessories, chains, metals, etc. What matters is to create your own style with all New Punk has to offer.

PICCADILLY

335003

WWW.PICCADILLYPFG.COM.BR

PFG076009

PICCADILLY

330036

AMMISMINAS TREND

PICCADILLY 722004

KATE MOSS

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P I C C A D I L L Y B R

The Piccadilly Super Comfortable Foot ShapeTechnology uses three exclusive measures that uses three exclusive measures that uses three exclusive measures that

respect the anatomy of the foot to avoid pressure and increase comfort from heel to toe.

The set of technologies of the brand leader in comfort .

Get to know all technologies and over 20 comfort differentials at: piccadilly.com.br/tecnologia

P I C C A D I L LY T E C H M I X

com fo rtab le foot s hape (l ast )

Tech n o logy

DrySystem Technology

MaxiTherapyTechnology Technology

Su pe r DrySystem MaxiTherapy Silent Heel

c o m f o r t

fa s h i o ni s t h e n e w

CO

MFORT TECHNOLOGY

THE ORIGINAL FROM BRAZIL

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Shoes are essential in any woman’s closet. It’s absolutely impossible not to think of them when you are getting dressed to kill. In the winter 2014, some styles are a must-have.

GIOVANA EWBANK

Mules:

FITTING ROOM

SHOES THAT ARE BACKLESS AND CLOSED ON THE SIDES, HIGHLIGHTING THE HEEL. THEY RESEMBLE OTHER STYLES, SUCH AS CLOGS AND SCARPINS, BUT HAVE THEIR VERY OWN CHARACTERISTICS. MULES ALLOW FOR AN ELEGANT YET RELAXED LOOK.

PICCADILLY 464011

PATRÍCIA MOTTASPFW

PICCADILLY

147040

O BOTICÁRIO

AREMO

MONT BLANC

EXCLUSIVE PICCADILLY MAXITHERAPY TECHNOLOGY:IS THE LATEST IN TECHNOLOGY. THESE SHOES HAVE AN EXCLU-SIVE BIOFIBER FABRIC UNDER

THE INSOLE, WHICH PROVIDES WELL-BEING.

PICCADILLY

321015

FOCUSINGYOUR FEETON

provador-2_ingles.indd 6 20/02/14 15:53

PICCADILLY 250102

WWW.PICCADILLY.COM.BR 7

DOCKSIDES WERE A HIT SOME TIME AGO AND NOW ARE BACK. THEY ARE COMFORTABLE AND CAN BE EASILY MATCHED WITH DIFFERENT CLOTHES; THIS MAY EXPLAIN THEIR HUGE POPULARITY. VERY IMPORTANT: NEVER WEAR THEM WITH SOCKS!SLIPPERS HAVE SOMETHING OF A HEEL AND ARE VERY COMFORTABLE. THEY REMIND US OF MOCCASINS, BUT THE TOP IS SIMPLER AND HAS NO SEAMS. THEY GO WITH DIFFERENT TYPES OF CLOTHES.

Docksides/Slippers:

THIS STYLE IS HERE TO STAY, REGARDLESS OF THE TIME OF THE

YEAR. WOMEN WHO WEAR THEM LOOK SEXIER AND MORE POWERFUL. SINCE

GLADIATORS DRAW LOTS OF ATTENTION TO THE FEET, YOU SHOULD WEAR THEM

WITH A CLEAN OUTFIT.

Gladiators:

PICCADILLY210090

PICCADILLY 725002

PICCADILLY 512007

C&A

PICCADILLY 699001

COLCCISPFW

AREMO

TUFI DUEKSPFW

PARIZI JEANS

PICCADILLY 712002

PICCADILLY 180133WWW.PICCADILLYPFG.COM.BR

PFG 042006

www.com.br

FOR MORE OPTIONS OF AMAZING

SHOES, VISIT OUR SITE:

WWW.PICCADILLY.COM.BR

SUPER LIGHT:ON THE MARKET, PICCADILLY

ALWAYS STANDS OUT FOR OFFE-RING LIGHTWEIGHT FOOTWEAR.

HOWEVER, SOME OF ITS MODELS ARE EXTREMELY LIGHT. THEY

WEIGH LESS THAN THE LOWER LIMIT SUGGESTED BY COMFORT

STANDARDS.

provador-2_ingles.indd 7 20/02/14 15:53


TRICARDO MERCEDES-BENZ FASHION WEEK RUSSIA

O BOTICÁRIO

AREMO

PICCADILLY722003

PICCADILLY574002

PICCADILLY 735001

CAROLINA DIECKMAN

PICCADILLY

714017

INRedStrong, intense, warm, and vibrant: this will be the next winter’s standout color. It is a perfect alternative to the darker and more sober looks tradi-tionally worn on cold days. The winter will also leave some room to use ton sur ton, i.e. the combination of different shades of the same color.If you do not feel like relinquishing the clas-sics, you can match red with either white or black. Actually, the pairing R&B (red and black) will be very present on those cold days.You can either go for a monochromatic look or match red with one of the colors above or with nude, off white, gray, jeans and animal prints (that is some-thing for the bold!).

SETTING THE TONE

Dando o tom verm_ingles af.indd 8 20/02/14 15:57

BESNI

RITA ORA

PICCADILLY401137

PICCADILLY362011

PICCADILLY745001

PICCADILLY160051

BORJOUIS

PAPEL MAGIA

PROFASHIONAL COLLECTION

CHILLI BEANS

VICTOR DZENKMINAS TREND

PICCADILLY

322008

Mono color shoes that have

both a matt and gloss fi nish

will also be a constant

presence this winter. Use

them whenever you feel like

bringing out your style.

Red, all by itself, already draws all attention. But it can be used in many different ways, not just as a fl at, smooth color. Red can add life to prints, as singer Rita Ora shows

here, wearing tartan from head to toe.

SUPER STABILITY MOUNTING INSOLES:

OUR HIGH-HEEL PRODUCTS HAVE A SHANKPIECE THAT

PROVIDES MORE SAFETY AND STABILITY. THE HEELS ARE FI-XED BY SCREWS, PREVENTING THEM FROM BECOMING LOSE

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CO

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FORT TECHNOLOGY


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CO

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FORT TECHNOLOGY


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HOW TO

Bet BOOTS DO NOT ONLY WARM YOUR FEET, THEY ALSO CHANGE YOUR LOOK, MAKING IT MORE SEASONABLE. THERE ARE SO MANY OPTIONS, BUT IT’S NOT DIFFICULT TO CHOOSE THE ONE THAT SUITS YOU BEST. CHECK OUT OUR TIPS AND LEARN HOW TO USE THESE THREE MODELS THAT WILL BE THE SEASON’S HITS.your

BOOTS!

JACKET: MAG DELUXEBLOUSE AND SHORTS: FULL STOPPICCADILLY725004

Puss in boots Once upon a time, there was a pair of pants that … turned into legging boots! These boots are

a few inches longer than usual and the cold season’s trend that

everybody was waiting for. They are defi nitely powerful andhere to stay!

Peep-toe booties Feet also like to play peek-a-boo, especially when it is still not that

cold outside. They are ideal to spice up your look, whether you are going for something basic or more elaborate. They are just the right amount of sexy and still

modern and elegant.

Chelsea boots

These boots have an elastic siding

and are extremely comfortable.

They were an element of the

London fashion scene in the

60’s and migrated from music

festivals to the big cities. They are

laid back and perfect for a more

urban look with a rocker or folk

touch. Or a combination of all!

Give them a try!

PHO

TOS:

MÁX

IMO

JR

.BLAZER AND SKIRT: MAG DELUXEBLOUSE: FULL STOPACCESSORIES: COLLECTIONPICCADILLY721008

VEST: MAG DELUXE

BLOUSE (HERE AS A DRESS):

FULL STOPACCESSORIES:

COLLECTION PICCADILLY

722005

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PICCADILLY 141033

PICCADILLY

351010

PICCADILLY111046

PICCADILLY 143002

PICCADILLY722002

PAULA BAHIAMINAS TREND

PICCADILLY

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320127

INCORPORATE IT

The term Minimalism refers to some 20th century arts movements, whose main characteristic was to use only very few basic elements for expression. In the fashion world, it essentially means the same.Minimalism has already been around in other seasons, but now it makes a comeback and is one of the highlights of the fall-winter 2014 collections. With its primary colors and lean cut it has shown that it will be the next season’s hit. The upcoming colder days will see windows fi lled with straight-cut mo-dels, lots of character and shades.For this winter, Auslander followed the motto “less is more” to create a futuristic collection with a sporty touch. Another brand that is on the same wavelength is Alessa, which invested in minimalistic items in neutral colors and in black and white. Adopt this style from head to toe and look great!

WhenLESS IS MORE

Tip:

Minimalism is subtle,

neutral, without too many

details and colors. To follo

w

the style, invest in neutral

colors, such as black, grey

and brown.

BRAZILIAN ACTRESS

SOPHIA ABRAHÃO

SUPER SOFT INSOLE:SUPER SOFT SYNTHETIC

POLYURETHANE (PU) INSOLES THAT HAVE A HIGH CAPACITY TO ABSORB THE FEET’S NATURAL HUMIDITY AND ARE TREATED

AGAINST BACTERIAL AND FUNGAL GROWTH TO PREVENT

UNPLEASANT ODORS.

Incorpore-ingles af.indd 13 20/02/14 16:23

POST-IT


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Get ready to (literally) shine this winter. Stones and rhinestones will turn ev-eryday outfi ts into something red carpety. These small, medium or large, expressive and colorful specks of light can be seen on clothes and shoes.Stones and rhinestones combine different styles, such as urban and chic, add color to a monochromatic and gloss to a matt look. Regardless of the outfi t, they confer sophistication.Major fashion houses, such as Dolce & Gabbana, Chanel, Prada and Louis Vuitton have already introduced them into their collections.Dresses, skirts and blouses covered in stones and rhinestones are appropri-ate for very elegant and sophisticated events, but you can adapt and have them in more casual situations, too. All you need to do is to mix glitter with basic and neutral clothes. Now you are ready to shine!

In the middle

TAYLOR SWIFT

C&A

PICCADILLY415042


PFG077006

PICCADILLY460041

PICCADILLY500096

VAN JOIAS

of the road there was a stone...

FABIANO MILAZZOMINAS TREND

Post it ingles af.indd 14 20/02/14 16:26

PICCADILLY 962002

PICCADILLY 135034

PICCADILLY 464010

PICCADILLY

330034

Shades ofgrayGRAY AND ITS METALLIC VERSION ELEGANTLY MAKE THEIR

WAY INTO WINTER AND SHOW THAT, BESIDES BLACK AND WHITE, THE STREETS WILL BE INVADED BY A COLOR THAT

EMBODIES THE SPIRIT OF THIS SEASON. WEAR GRAY, WEAR SILVER. YOU’LL LOOK GREAT!

PICCADILLY 721004

PICCADILLY 574003

PICCADILLY 161105

PICCADILLY 705076

RUNWAY


Passarela-ingles2.indd 15 20/02/14 16:27

At the end of 2013,

Piccadilly opened its

fi rst store in Manama,

Bahrain’s capital city.

The store is located in

Seef Mall, one of the

town’s largest and most

prestigious shopping

malls.

STROLLING AROUND

Bahrain is an archipelago country, consisting of over 30 small islands, which lies in the Persian Gulf, to the east of Saudi Arabia. Its capital is Manama. It is not very well known by Brazilians and therefore an excellent choice for people seeking a non-mainstream travel destination.

RIYADHIN THE OLD PART OF THE CITY, YOU WILL FIND THE MASMAK FORT. THE MURABBA PALACE IS A STRIKING COMBINATION

OF A FORTRESS AND A PALACE THAT HOLDS TRADITIONAL OBJECTS AND GARMENTS.

THE KING SAUD UNIVERSITY HOSTS A SMALL MUSEUM

THAT IS QUITE INTERESTING AND WORTH THE VISIT.

THERMOMETERTHE CLIMATE IN BAHRAIN

IS PREDOMINANTLY HOT. IN THE SUMMER, I.E. FROM MAY THROUGH OCTOBER, TEMPE-RATURES REACH UP TO 31O C

(87.8O F), AND IN THE WINTER, UP TO 20O C (68O F). THAT’S WHY YOU SHOULD ALWAYS

USE COMFORTABLE FOOTWE-AR THAT WILL ALLOW YOU TO SPEND HOURS DISCOVERING

ALL THOSE CHARMING SPOTS AND HAVE A TRULY ENJOYA-

BLE OUTING.

Bahrain

Connections to

SHOPPINGIN THE CAPITAL CITY MANAMA, YOU FIND

MANY BAZAARS, WHERE YOU CAN

BUY CLOTHES, RUGS AND CAR-

PETS, HANDCRAFTS AND EVEN JEWELRY.

BAB AL BAHRAIN HOSTS A TOURISM

INFORMATION OFFICE AND A

HANDICRAFTS SHOP, WHERE YOU CAN FIND MANY INTE-RESTING ITEMS.

QAL’AT AL-BAHRAINIS THE COUNTRY’S MOST IMPORTANT AND LARGEST ARCHEOLOGICAL SITE. ARCHEOLOGICAL EXCAVATIONS CARRIED OUT SINCE 1954 HAVE UNEARTHED AN ARTIFICIAL MOUND OF 12 M (39 FT.) HEIGHT CONTAINING SEVEN STRATIFIED LAYERS, CREATED BY VARIOUS OCCUPANTS FROM 2300 BC UP TO THE 18TH CENTURY, INCLU-DING KASSITES, PORTUGUESE AND PERSIANS.

PICCADILLY106002

PICCADILLY317001

PICCADILLY141028

FORUM SPFW

BAHRAIN WORLD TRADE CENTER

PICCADILLY STORE IN MANAMA, ON ITS OPENING DAY

PICCADILLY180137

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BEST WALK TECHNOLOGYEXTREMELY LIGHT AND

FLEXIBLE, OPTIMAL PLANTAR PRESSURE DISTRIBUTION, WHICH REDUCES PLANTAR

PRESSURE PEAKS AND PRE-VENTS FOOT DISCOMFORT AND TIRED FEET, EXCELLENT IMPACT

ABSORPTION, EVA INSOLES WITH THREE DENSITIES THAT OFFER MAXIMUM SUPPORT

TO THE HEEL, ARCH AND METATARSALS.

PICCADILLY

714019

the Middle East

Batendo Perna_ingles.indd 16 20/02/14 16:31

FAMILY FUNTHE CITY’S AQUARIUM (AQUÁRIO DO RIO SÃO FRANCISCO) IS CONSIDE-RED BRAZIL’S LARGEST FRESHWATER AQUARIUM. ON APPROXIMATELY

3,000 SQUARE METERS (32,291 SQUARE FEET) IT SHOWCASES THE FAU-NA OF BRAZIL’S SÃO FRANCISCO BASIN. ITS TANKS HOLD ABOUT 1,200 FISH OF 50 DIFFERENT SPECIES. KIDS LOVE IT. IT’S WORTH THE VISIT!

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LAGOA DA PAMPULHA (PAMPULHA LAKE)

THE PAMPULHA ARCHITECTURAL COMPLEX WAS DESIGNED BY OSCAR

NIEMEYER AND CONSTRUCTED AROUND THE ARTIFICIAL PAMPULHA

LAKE. ITS BUILDINGS ARE TOURIST ATTRACTIONS: CASA DO BAILE

(DANCE HALL), IGREJA DE SÃO FRAN-CISCO DE ASSIS (CHURCH OF SAINT

FRANCIS OF ASSISI) AND THE MUSEU DE ARTE DA PAMPULHA (PAMPULHA

ART MUSEUM).

CENTRAL MARKETOPENED IN 1929, THE MARKET IS LOCATED

IN A PRIME LOCATION, IN THE CITY’S DOWNTOWN REGION. OVER 400 STALLS ARE

ASSEMBLED UNDER ONE ROOF AND SELL EVERYTHING, FROM HIGH-QUALITY FRUIT,

VEGETABLES AND POULTRY TO TYPICAL PRODUCTS, SUCH AS REGIONAL CHEESE AND

SWEETS, AS WELL AS HANDCRAFTS, HERBS AND SPICES.

PICCADILLY254051

PICCADILLY111042

CATHOLIC CHURCH IN BELO HORIZONTE

AUREA PRATES MINAS TREND

PICCADILLY

320135

PICCADILLY

149037

PICCADILLY

320133

Belo Horizonte, or BH as it’s

called by Brazilians, is the

host to one of the best known

fashion events in Brazil: the

Minas Trend Preview, where

local brands showcase their

designs to the entire country.

To learn more, visit

www.minastrend.com.br.

www.minastrend.com.br.


PFG082006

Minas GeraisattractionsBelo Horizonte is a Brazilian city that offers all the benefi ts of a major capital without losing its welcoming and typical charm. It is surrounded by mountains and its climate is pleasant. And the food! Who can resist its typical delicacies?

Batendo Perna_ingles.indd 17 20/02/14 16:31

STREET FASHION FOR PEOPLE WITH CHARACTER. FEMININITY EXUDES PERSONALITY INTO THE FOUR CORNERS OF THE WORLD. STYLE, LIGHTHEARTEDNESS AND CREATIVITY MODEL ON LIFE’S CATWALK.

PHOTOS GUI PAGANINISTYLING DAVID POLLAK

TRUESTYLETRUETRUESTYLESTYLE

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general Direction: sanDra teschnerMoDel: FernanDa liZ (Mega MoDel)BeautY: agnes MaMeDe (cover: Mgt)Fashion proDuction: tonY MÜllerphotographic assistants: gustavo ipÓlito, leanDro Bugni anD Marcelo anDraDeiMage processing: chico DuartescenographY: FranK DeZeuXiseXecutive proDuction: Julia Moraes anD FernanDa sÁ

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LOJAS POMPÉIA

BOURJOIS

PICCADILLY 745002

CHLOÉ

PICCADILLY 161106

In the mid 50’s, stylist Christian Dior presents his collection named “Corolla”(Corolle), which then became known all around the world as the “New Look”. The very full skirts, fi tted waists, rounded shoul-ders and tailored suits were an immediate success, and it became synonymous for a style: Dior’s New Look.Recently, international fashion houses, such as Céline, Louis Vuitton, Prada and Dior, have created collec-tions that revisit the New Look. It’s the New Feminine.

FeminineTHE NEW

BRITISH PRESEN-TER AND MODEL

ALEXA CHUNG BETS ON THIS STYLE.

Even after so

many years, references

of an epoch-making style are

still trendy. The New Feminine

is unpretentious yet very elegant.

It maintains the defi ned waistlines,

soft shoulders and full skirts.

When getting dressed,

you most defi nitely will feel

like you are traveling

through time.

ELEMENTARY

WIDER FOOT SHAPE (LAST) AND INSOLE

THESE PRODUCTS ARE MADE WITH WIDER

MOLDS AND INSOLES TO BETTER FIT WIDER FEET, ESPECIALLY THE HEEL, AND PROVIDE

MORE COMFORT.

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TE QUIERO

ACQUASTUDIO

KATY PERRY

PICCADILLY 690061


PFG076015

VIRÔ BRASIL

PICCADILLY 735003

PICCADILLY

331004

PICCADILLY 499002

HANNÍBAL LAGUNAMERCEDEZ-BENZ FASHION WEEK MADRID

Current versionThe full skirts, the peplum (that piece of fabric atta-ched to or extending from the waistline of a skirt, blouse or jacket) and the defined waists are now made of more structured fabrics, which can either be monochromatic or feature baroque prints. The New Feminine is simpler but not less sophisticated. Now, skirts are longer and fuller than normal, and blazers are shorter, with well-defined waists (preferably throu-gh thin belts). As the name already says, the New Feminine uses clothes and shoes to highlight and bring out a woman’s beauty and strongest features.

Katy Perry is known for her irreverent looks. However, she eventually also chooses classic outfi ts, proving that the New

Feminine is both chic and elegant.

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SUPER GRIP SOLE: EXPANDED PVC AND

THERMOPLASTIC POLYURETHANE (TPU) ARE

EXTREMELY SLIP-RESISTANT, THEREFORE ALLOWING YOU

TO WALK SAFER.

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In order to achieve a look

with a sporty touch you do not

have to walk around in sneakers

and loose gym pants. The chic sport

fashion is here to stay. It co

mbines fi t-

ness and fashion elements. High-heel

sneakers are a good example and a

good choice for this sea

son!

COLCCI SPFW

HERING

QUEM DISSE BERENICE?

VULT

PICCADILLY963001

PICCADILLY966001

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IT’S IN

Sports footwear should not be confi ned to a gym. On the contrary, it can be worn with rather social outfi ts. The sports fashion trend in footwear and clothes has taken over streets and runways. The style makes for a relaxed, natural and casual look. Neutral colors and textures with small specks of color bring back the classics. The sports fashion trend is both causal and sophisticated. It mixes elements, such as ny-lon, mesh and other sporty pieces. This new phase of the chic sport fashion also has a retro infl uence.Legging pants are a must-have in any woman’s ward-robe. Since they can be used to compose various looks and are made with different materials, colors and prints, they are perfect to create a sport fashion look.As for what to wear on your feet: comfortable and ca-sual shoes can be matched even with “dressier” outfi ts. The fun resides in doing exactly that: turning a rather serious look into something lighter, more disengaged and relaxed.

fashionSports

DRY SYSTEM TECHNOLOGYANATOMIC LATEX INSOLE,

IMPORTED FROM EUROPE. THE 100% POLYESTER FABRIC KEEPS YOUR FEET DRY. IT IS TREATED

AGAINST BACTERIA TO PREVENT UNPLEASANT ODORS AND IS VERY

SHOCK ABSORBENT.

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SHOW YOURSELF

PICCADILLY 140093

PROFESSION:woman

ON THE WINGS OF FASHIONMODERN EXECUTIVE

MARIANA BUENO CÂNGERO

MARIANA GRADUATED IN FILM AND PRO-DUCTION AND HAS HELD SEVERAL OFFICE JOBS, ALWAYS IN CONTACT WITH CUS-TOMERS AND PARTICIPATING IN EVENTS AND MEETINGS. SINCE SHE LEAVES IN THE MORNING AND ONLY GETS HOME IN THE EVENING, HER LOOKS HAVE TO BE “DRESSED UP”, I.E. SOCIAL WITH CLASSI-CAL SHOES. “I KNOW THAT SHOES HAVE TO BE PRETTY, BUT I NEED COMFORT AS WELL IN ORDER TO MANAGE MY DAILY ROUTINE. LIFE IS CRAZY. ACCESSORIES HAVE TO BE A WOMAN’S VERY GOOD FRIEND.”

DR. FASHION

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THEY ARE SMART, MODERN AND MANAGE TO DO THOUSAND THINGS AT THE SAME TIME. THEY WORK, GO OUT WITH THEIR CHILDREN AND FRIENDS, TEND TO THE HOUSE, TRAVEL, AND THEIR PLANNERS ARE ALWAYS FULL. REGARDLESS OF WHAT HER STYLE OR PROFESSION MAY BE, A WOMAN ALWAYS WANTS TO LOOK BEAUTIFUL AND FEEL COMFORTABLE TO FACE EVERY DAY’S CHALLENGES. WE HAVE CHOSEN THREE WOMEN TO REPRESENT ALL OF US!

TATIANA DIPERRELLI

TATIANA IS DERMATOLOGIST AND HER APPOINTMENTS PLANNER IS ALWAYS FULL. BESIDES CARING FOR HER PATIENTS SHE ALSO SEES AFTER HER HOUSE, HUSBAND AND CHILDREN. SHE WAS BORN IN RECIFE, LIKES TO GO OUT, TRAVEL AND LIVE LIFE TO THE FULLEST. DOCTOR TATI, AS SHE IS TENDERLY CALLED, LIKES TO BE ALWAYS IN: “SINCE MY WORK ATTIRE HAS TO BE WHITE, I USE ACCESSORIES AND MAKEUP TO BE ELEGANT AND IN”, SHE SAYS.

DANIELA PETRUCCI

DANIELA HAS BEEN IN THIS PROFESSION FOR 13 YEARS AND HER LIFE IS NOT A SET ROUTINE. EX-CEPT FOR WHEN SHE IS ON THE PLANE, WHERE PROCEDURES HAVE TO BE FOLLOWED TO THE T. SOMETIMES SHE SPENDS UP TO 12 HOURS ON A PLANE. DEPENDING ON THE LENGTH OF THE FLIGHT AND THE PASSENGERS’ DEMANDS, HER WORK CAN BE PHYSICALLY QUITE STRENU-OUS. “COMFORTABLE SHOES REALLY MAKE A DIFFERENCE. THEY HAVE TO HAVE A LITTLE BIT OF A HEEL AND BE VERY FLEXIBLE, SINCE THE PRESSURE INSIDE THE PLANE CAN CAUSE YOUR FEET TO SWELL, WHICH CAN BECOME QUITE UNCOMFORTABLE”, SHE SAYS. “MY WORK ATTIRE ALWAYS CONSISTS OF UNIFORM AND PICCADILLY SHOES OR FLATS.”

PICCADILLY 681002

PICCADILLY 110072

Piccadilly has

created a special

collection, White

Comfort, for women,

who have to wear

white to work.

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PICCADILLY 135039PICCADILLY 135039

PICCADILLY 362012

PICCADILLY 722001

PICCADILLY 745005

PICCADILLY 100177

PICCADILLY 681003

PICCADILLY 682005

PICCADILLY 707013

RUNWAY

B&WTHE PAIR B&W HAS BEEN A FASHION FAVORITE FOR A FEW SEASONS NOW. BUT SINCE THERE IS ALWAYS ROOM FOR IMPROVEMENT, IN THE

COMING SEASON THIS COLOR COMBINATION WILL RECEIVE A FRESH TOUCH. NOW WHITE

RULES AND BLACK IS USED AS A DETAIL.


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PICCADILLY

322007

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PICCADILLY 400139

PICCADILLY 143006

PICCADILLY 405097

PICCADILLY 707010

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RUNWAY

DeepblueseaSHADES OF BLUE AND GREEN WORK VERY WELL TOGETHER. TO LOOK GOOD YOU CAN EITHER MIX AND MATCH THEM OR STICK TO ONE COLOR ONLY.


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PICCADILLY FOR GIRLS

PFG076007

PFG097002

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BOLERO PETISTILDRESS CARINHOSO

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cGirls are charming, graceful and know exactly what they want, and this includes becoming increasingly more in. Whether they go for a modern combination of superimposed items or a more relaxed look wearing jeans, it is important to choose pretty but comfortable pieces. That’s where PFG comes into play: Piccadilly For Girls, with its catego-ries Fashion, Fun Life and College, offers fashion but also lots of comfort and technology.You can see what is on the outside, but on the inside of every PFG mo-del hides a magical world that make girls walk on clouds: • The non-slip sole offers more safety; • They are extremely fl exible and light; • The material is extremely soft to the touch and environmentally friendly; • They have an impeccable fi nish and concealed seams so not to irritate the girls’ skin or cause them any discomfort; • Heels with lining and soft foam cushions.

Ever so sweet

ZIPPERS ON THE INSIDE IN LONGER TIE-UP BOOTS,

OR ELASTIC BANDS INSTEAD OF LACES

IN BOOTIES.

SHIRT PETISTILSKIRT CARINHOSOPFG087008

PFG’s Fashion models are for girls that are modern and like to shine!

MODELS: ISADORA NOGUEIRA AND SABRINA ALMEIDA (BABY)


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PFG040001

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ALL SHOES ON THIS PAGE ARE PICCADILLY

FOR GIRLS.

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ALL SHOES ON THIS PAGE ARE PICCADILLY

FOR GIRLS.

PFG 096003

WWW.PICCADILLY.COM.BR

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FUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFEFUN LIFE

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Is an exclusive line for girls that are into the sporty or college sty-le. They can both look great and be comfortable at school and when going out with friends.

Uniforms: Now Piccadilly For Girls has a special line within the College category that can be used with school uniforms. These shoes combine comfort and fashion and can really be shown off in class.

These PFG models are fun and easygoing and can be used anytime.

SOME PICCADILLY MODELS HAVE AN

IDENTICAL PFG COUN-TERPART. ADULT AND KIDS VERSIONS ARE

IDEAL FOR MOMS AND DAUGHTERS THAT HAVE THE SAME STYLE AND WISH TO BE ALWAYS ON THE SAME WAVE-LENGTH, WITH STYLE

AND COMFORT.

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NEWS • FASHION • PICCADILLY • COMFORT

PICCADILLY MAGAZINE ISSUE 05

WHAT’S NEW?

Social responsibility

With the goal of fostering life changes through the power of sports, Piccadilly sponsors Fundação Tênis (Tennis Foundation), an organization that supports socially vulnerable children and teens. The purpose of this action is to create possibilities that enable these youngsters to rewrite their life story through tennis. The institution helps over 1,000 children and teens aged 6 – 16. Pre-requisite to qualify is to be regularly enrolled and attend a public school. The program is developed in nine centers. One of them is the Almiro Grings Park, which is named after Piccadilly’s founder and is located in Igrejinha, in the state of Rio Grande do Sul, Brazil. In 2013, this site was ranked the “Best Center”, since its work team presented the year’s best results by achieving the proposed mission and objectives. Every year, the program organi-zes an event to thank its sponsors and supporters. PH

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CHILDREN SUPPORTED BY THE FUNDAÇÃO TÊNIS

A new store in the Middle EastRecently, Piccadilly opened its first store in Manama, the capital city of Bahrain, in the Middle East. The opening was on October 20, 2013 and is the product of a partnership between Piccadilly and entrepreneur Abdul Latif Al Aujan. He has been a Piccadilly distributor since 2007, saw a huge potential for its products and decided to invest in a brand store. “These are great news for the company, which is constantly expanding”, celebrates Piccadilly CEO, Paulo Grings. The store is located in one of the city’s largest and most prestigious shopping malls, the Seef Mall, and has all it takes to be a huge success.Currently, Piccadilly has 29 stores around the world.

In Cuba, Piccadilly leads sales of women’s shoes and is synonymous with comfort, fashion and innovation. As expected, the company once again participated in the Havana International Fair, which took place November 3 - 9, 2013. Piccadilly’s was the best-attended stand in the Brazilian Pavilion. It conquered more Cuban admirers and strengthened the brand’s prestige in the country.

Success on a Cuban trade fair

PICCADILLY WAS ONE OF THE HIGHLIGHTS AT THE HAVANA INTERNATIONAL FAIR

PAULO GRINGS AND ABDUL LATIF

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2013 was a special year for Piccadilly. For the third consecutive year, it was rated one of the most in-novative companies in Brazil’s Southern Region through a survey conducted by Revista Amanhã in partnership with Edusys and Fundação Dom Cabral. It was ranked 14th in this year’s sur-vey. This reflects the commitment of the entire Piccadilly team and the company’s innovation ef-fort. And that’s not all: the company also ranked on the list of the largest companies and groups of the state of Rio Grande do Sul, Brazil, published by the Valor Econômico newspaper. The company also received an award as sign of appreciation for its 16 year-long participation in the program Empresa Amiga da Criança (Children-Friendly Company) granted by Abrinq Foundation. The brand also won the 2013 RS Export Award in the category Market Diversification. In addition, the Piccadilly Magazine, published by Profashional Editora, re-ceived the gold medal in the category International Publication granted during the competition held by the Associação Nacional de Editores de Publicações Técnicas, Dirigidas e Especializadas (ANATEC - Brazil’s National Association of Specialized, Directed and Technical Publications). Currently, the magazine is distributed in over 50 coun-tries and has a circulation of 2,000,000 copies in Portuguese, English and Spanish.

A year’s worth of acknowledgements

TATIANA MULLER AND SANDRA TESCHNER DURING THE ANATEC AWARD CEREMONY


A new store in the Middle East

Always keeping an eye on trends and growth opportunities, Piccadilly lately has invested heavily in the virtual world and has already become an important Internet case. In addition to its site, the brand also makes strong use of social networks. Through channels, such as Facebook, YouTube, Instagram and Twitter, it interacts with consumers and strengthens its client relationship. On these portals, it places contents and enter-tainment for its female audience as well as brand-related news and product launches.

Piccadilly’s main partner in the Middle East owns nine brand stores. Mr. Jasem, who has been a client for 10 years, opened stores in four Kuwait states and distributes Piccadilly foot-wear to other retailers in the country. He sustains that Piccadilly is the best known Brazilian women’s shoe brand in Kuwait. Piccadilly’s director and CEO, Mr. Paulo Grings, and the Foreign Trade Director, Ms. Micheline Grings Twigger, had the pleasure to visit these stores in October 2013. There they found the largest mix of products of all Piccadilly stores around the world. The windows displayed over 300 options of different models in different colors.

Connected to the world Nine exclusive stores in Kuwait

TRIBUTE FOR THE PARTICIPATION IN THE PROGRAM EMPRESA AMIGA DA CRI-ANÇA (CHILDREN-FRIENDLY COMPANY) GRANTED BY ABRINQ FOUNDATION

PAULO GRINGS, MR. JASEM AND MICHELINE GRINGS TWIGGER

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Only from Piccadilly

TECHNOLOGY

Piccadilly has always been a groundbreaker in developing exclusive technologies that make its models very comfortable and differentiate them from the competition. Piccadilly always stays tuned to world fashion trends, which can be introduced in its collections, current elements and innovative designs for all shoes, regardless of their style, whether they are classical, modern, fashion or sporty.As of 2014, Piccadilly offers fashion, technology and comfort in an integrated manner. It’s the Piccadilly TechMix, a combi-nation of four technologies that you only get from Piccadilly.Learn more about them. Piccadilly footwear is the result of years of research to reach the most innovative products with top technology, lots of comfort and that are very fashionable!

TechMix

PICCADILLY MAXITHERAPY TECHNOLOGY • Is the new generation of comfort;• Exclusive biofi ber mesh under the insole provides well-being.

SUPER COMFORTABLE FOOT SHAPE (LAST) TECHNOLOGY • Exclusive technology that prevents pressure or any kind of discomfort;• Three exclusive measures that respect the anatomy of the foot and ensure maximum comfort.

PICCADILLY DRYSYSTEM TECHNOLOGY• Reduces the humidity sensation caused by natural feet perspiration;• Anatomic latex insole imported from Europe and developed exclusively for Piccadilly;• The 100% polyester fabric reduces humidity, and perfurations and channels promote air fl ow; • Latex’s antimicrobial properties prevent unpleasant odors.

SILENT HEEL TECHNOLOGY • Provides more lightness and less wear, reducing the clicking noise while walking;• The heel is made of a special material with two densities without any fi tting, which allows for a quieter walk.


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E. STORE MINAS TREND

VAN JOIAS

CLAUDIA LEITTE

RENNER

RIACHUELO

PROFASHIONAL COLLECTION

PICCADILLY

306006


PICCADILLY 040003

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PICCADILLY682006

A suit is an

excellent choice to

achieve a more masculine

look. Besides the classic

in black, invest in colorful

models that will make

for a more fun and

casual look.

HALFBetterIn the winter 2014, the masculine-feminine style will make a comeback. The idea is not to dress up like a man, but to create an elegant, urban and chic look without forsaking your femininity.Jackets, coats, blazers, shorts, pants and shirts now have masculine tailoring versions. The masculine-feminine style uses classical and fi ner fabrics.The great thing about this trend is that it creates looks that bring out the best of both wardrobes. For example, you can match a tailored suit or tuxedo with high heels or wear a Mary Jane with a light dress. Accessories, such as hats and ties, should also be used.Coco Chanel is one of the greatest icons of this style. She loved to wear male clothes that had been adapted for a woman’s body. Over the years, the masculine-feminine con-cept has been reinterpreted many times, i.e. as the feminine dandy or boyfriend styles. In other words, this ever updated style is sure to be the right choice!

And to give your look

the fi nal touch, choose

dark, more “manly”

shoes, preferably black,

but with a softer, more

feminine touch.

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PICCADILLY 832002

FROM THE RUNWAYS TO THE STREET

It is said that in winter women dress even more elegant. The dark colors are certainly responsible for this touch of sophistication! Black is one of the season’s classics, but mo-nochromatic looks can eventually become somewhat dull and predictable. This year, stylists have invested in mixing black lace with metallic colors, and gold has gained a prominent position on the runways. Its mis-sion is to spice looks up, as an alternative to the usual total black, which is sexier and more elegant.

“SÓ QUERO QUE VOCÊ ME AQUEÇA NESSE INVERNO.”

ROBERTO CARLOS - BRAZILIAN SINGER

TRANSLATION

Golden“ALL I WANT THIS WINTER IS FOR YOU TO WARM ME UP.”

RULES

ACTRESS FLÁVIA ALESSANDRA BET ON

THE COMBINATION OF LACE AND GOLD

AND HIT THE MARK! THE SEE-THROUGH

EFFECT OF THE BLACK DRESS

CONVEYS ELEGANCE TO HER LOOK.

CARLOS GILPORTUGAL FASHION

BLAZER: ZARABLOUSE: MIROASKIRT: RIACHUELOBRACELET: COLLECTION

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CO

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FORT TECHNOLOGY


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P I C C A D I L L Y B R

w o m e n .

c o m f o r t.

R e a l

R e a l

The set of technologies of the brand leader in comfort .

Get to know all technologies and over 20 comfort differentials at: piccadilly.com.br/tecnologia

P I C C A D I L LY T E C H M I X

M a xiTh e r apy Tech n o logy

DrySystem Technology

M a xiTh e r apy DrySystem Super ComfortableFoot Shape (last)

Technology

Silent Heel Technology

Super Comfortable Silent Heel

Piccadilly MaxiTherapy is the new generation of comfort. It uses exclusive LIR (Long Infrared Rays) technology,

laboratory tested and providing a feel-good sensation to women. The models have an exclusive biofibre fabric

under the insole that releases long infrared rays that increase blood circulation, stimulate the metabolism, increase toxin elimination and help prevent leg swelling.

Get to know the benefits and feel the difference.

CO

M

FORT TECHNOLOGY


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Piccadilly Ed.14 - Inglês

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