REPUTATION MANAGEMENT PROGRAM

FORDOCTORS

METHODOLOGY USED

HMCOE performed detailed market research about patient & referring physician online behaviors.

Analysis is supported by our data gathered over 11 years of medical practice marketing

HMCOE created website content and internet marketing for specific patient & referring physician demographics

HMCOE tested engagement on content via targeted ads. ROI tracked with analytics system & patient appointments

WHAT DID WE FIND?

PATIENTS & REFERRING PHYSICIAN BEHAVIORS

Patients and referring physicians alike were leaving websites for “background” checks on:

#1 = Physician Ratings Sites#2 = Google

Behavior Analysis: In May/June 2012 – 80% of website traffic

was diverted (60% to physician rating sites)Comparison: In 2011, 10-15% of all website traffic was

diverted to Google (only 1-2% to physician rating sites)

What does that mean?

That’s a change of 65% in a specific

behavior in less than 1 year!

IMPORTANT FINDINGS

Once a visitor Googled the doctor with bad reviews he was not coming back

ROI from internet marketing improved while costs decreased for all campaigns with reputation management platform

Case Study #1 - One review spells Disaster

Result: Surgical-patient volume dropped by 15 patients the following month

Could this review have been prevented if the doctor asked for feedback during the follow

up?

Solution by HMCOE - Case Study #1

Doctor subscribed to HMCOE’s reputation management

Within 7 weeks he was able to gather 55 great reviews from his patients, and caught one complaint before it was published

He now dominates 2 first pages of Google results

Result: in 8 weeks his new surgical-patient volume increased by ~9 patients per month – without spending ANY money on advertisements.

Case Study #2 - “group mentality”

Once a bad review is posted, other bad ones are sure to follow

Same Doctor … Another review… Is it Credible?

This was written by a staff member to do “damage control” (this is illegal)

Case Study #3 - Patients Google the doctor of choice

HMCOE ran two well-tracked Google advertising campaigns for a 50-practice-group

One for brand advertisements (i.e. “best doctors in …” +brand)

One for each doctor’s expertise & reviews

Result: Campaign for Doctors’ Expertise resulted in 200% increase in new appointments.

Case Study #4Increasing Out-of-Network patient volume

HMCOE ran a 2 month advertising campaign for a 3-surgeon Orthopaedic practice resulting in 40 new patients, 5 of which were out-of-network

Next month we ran an ads specific to the reputation of each doctor (Average of 30 new reviews/doctor)

Result #1: $84,000 profit from out-of-network

Result #2: Only 5% of traffic was lost to Google after seeing the published verified reviews.

ROI

That equals to 1766% ROI

on a $4500 investment

Fee-For-Service Patient #1 Fact

Customer service & background checks matter to educated shoppers who pay out of pocket!

Streamline Reputation Management Process

Training per doctor about our technology – 2 minutes

Asking a patient “Please write about your experience as it’s very important for me” and handing iPad with our App… 3 seconds.

A doctor showing his patient that he cares about their experience … Priceless.

What you Get:

iPad App to gather patient reviews (either for internal purposes or to be published)

We verify each & every patient wherever the reviews are written from.

Updates to physician ratings sites & online listings where reviews can be published

Ultra-targeted SEO campaign to dominate page 1 of results. Oh yes… it is possible.

Google Advertising Campaign to get new patients

Mobile-ready, QR-integrated website for your location

Facebook page with integrated patient reviews

GPS submission (to get directions via mobile phones)

Monthly Reports showing your growing reputation and new patient leads

What you Get:

What do you need to Succeed?

Make the Call & arrange overview of our technology &

reputation program(646) 648 – 1355

Or email: linked@hmcoe.com