Physical Web Awareness, Onboarding, and Identification
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Transcript of Physical Web Awareness, Onboarding, and Identification
Retail is a tough, constantly changing business where consumers have many choices. While they still shop the showrooms, many are forgoing the personal touch, instead choosing to find “deals” online. Retailers are trying to use apps to engage,
but those apps are often just confusing extensions of the information they see in front of them.
Websites contain far more detail than retail displays have room to show, but there hasn’t been
a convenient way to bring that content to the physical retail experience.
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Beacons, combined with the Physical Web and managed with PHY.net can result in a better retail shopping experience.
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Those Bluetooth signals can be simple Internet addresses (Eddystone-URL).
Physical Web=
Physical Web Scanner/Browser
https://www Website URLs
Special Product Info
Those URLs can be seen by anyone with a Physical Web scanner/browser (like Chrome) on their phone.
Now, as brands and retailers begin to deploy Physical Web campaigns, they will begin spreading the word…
PHY.net
https://my.PHY.net
…as well as direct mail and targeted online ads to connect existing brand fans.
https://www.shopping.com
Shopping