Physical Web Awareness, Onboarding and Identification

©2016 BKON Connect, Inc.

Retail brands are battling for shoppers’ attention, now more than ever.

Retail is a tough, constantly changing business where consumers have many choices. While they still shop the showrooms, many are forgoing the personal touch, instead choosing to find “deals” online. Retailers are trying to use apps to engage,

but those apps are often just confusing extensions of the information they see in front of them.

Showrooming App Fatigue

Discovery is a Challenge Constant Changes

Retail Pain Points

Mobile Context Management Content Management

Retail Pain Points

Websites contain far more detail than retail displays have room to show, but there hasn’t been

a convenient way to bring that content to the physical retail experience.

Until Now

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Beacons, combined with the Physical Web and managed with PHY.net can result in a better retail shopping experience.

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Beacons send out tiny Bluetooth signalsthat smartphones can understand.

Those Bluetooth signals can be simple Internet addresses (Eddystone-URL).

Physical Web=

Physical Web Scanner/Browser

https://www Website URLs

Special Product Info

Those URLs can be seen by anyone with a Physical Web scanner/browser (like Chrome) on their phone.

As a champion of the Physical Web, Google has been educating developers.

Now, as brands and retailers begin to deploy Physical Web campaigns, they will begin spreading the word…

…through traditional print, TV, and radio channels…

PHY.net

https://my.PHY.net

…as well as direct mail and targeted online ads to connect existing brand fans.

https://www.shopping.com

Shopping

Once at the store, signage can remind shoppers and give instructions.

Special Store Info

Special Store Info

Awareness education can continue inside the store…

Special Product Info

…remind consumers through their shopping experience…

Special Product Info

…right down to an individual product.

©2016 BKON Connect, Inc.

www.BKON.comWe build great beacon hardware and provide the world’s only intelligence engine for the Physical Web to help you scale quickly, securely, and with enterprise-ready compliance.