Physical Therapy Clinic Marketing Plan
-
Upload
emily-oscarson -
Category
Business
-
view
8.658 -
download
0
description
Transcript of Physical Therapy Clinic Marketing Plan
PRESENTED BY: EMILY OSCARSON
Oxford Physical TherapyOxford Physical TherapyMarketing PlanMarketing Plan
OXFORD PHYSICAL THERAPY CENTERS IS A PHYSICAL THERAPIST OWNED FACILITY COMMITTED TO SERVING OUR NEIGHBORS. IN OPERATION SINCE 1993, OXFORD PHYSICAL THERAPY CENTERS
PROVIDE EXCELLENT, PROGRESSIVE CARE WITH THE HIGHEST IN STANDARDS OF PHYSICAL THERAPY CARE.
OUR GOAL, AS PHYSICAL THERAPISTS, IS TO HELP THE PATIENT RETURN TO AS NORMAL A LIFESTYLE AS POSSIBLE.
About OPTCAbout OPTC
Features and ServicesFeatures and Services Aquatic Physical Therapy Services
emphasizing the benefits of buoyancy with exercise
State-of-the-art facilities with the latest in technological advances
PT/ATC Specialists in sports and orthopaedic physical therapy
Manual Therapy for Spine and Joint Rehabilitation
Functional Capacity Evaluations Biomechanical Evaluations Physical Therapy consultants for
Tri-State High School Athletic Programs
Injury Screening Clinics
Biomechanical Gait Analysis/Orthotics Evaluations
A staff of national and international lecturers
"PREP"....Post Rehabilitative Exercise Program
Community outreach programs Wellness Program Ergonomic Evaluations
Direct AccessDirect Access
Ohio and Kentucky law states that you can be evaluated & treated by an Oxford Physical Therapy Centers physical therapist without
seeing a doctor. Direct Access makes it easy for you to get the care you need at any of our
convenient locations.
AboveAbove … …. & Beyond. & Beyond
Oxford Physical Therapy Centers believe in serving the communities we call home
High school athletic programs throughout Cincinnati
Educational seminars and classes
Sponsors and provides coverage to various community events
Speaks to area civic and school groups on topics such as fitness, wellness, ergonomics in the work place, injury prevention, and career development.
Develop working relationships with other businesses who are working towards promoting wellness and a healthy lifestyle
S: StrengthsS: Strengths
S: StrengthsS: StrengthsMission Statement
Oxford Physical Therapy Centers lead in musculoskeletal healthcare by serving, rehabilitating, and caring for the total patient and athlete. Our commitment is demonstrated by engaging in education, advancing our profession, and acting as a resource to our community.
W: WeaknessesW: Weaknesses
No doctor affiliation = no direct referral source
Keeping in touch with former patients
All types of regulations when dealing with: Insurance Doctors Patients …. All referral sources!
Increasing Numbers Expansion & Upgrades
Former patientsNew patientsInjury screensCommunity eventsSponsorshipsBusiness
relationships
Currently 9 clinics in Ohio & Kentucky
New clinics/ upgrading to new spaces
O: OpportunitiesO: Opportunities
T: ThreatsT: Threats
New &/or changing locationsTherapist loyaltyOther non-affiliated physical therapy
companiesPhysical therapy programs associated with
doctorsThe un-informed:
Gyms Chiropractors
Health Insurance Reform- Medicare/Medicaid
Marketing Tactic: “Over-Marketing Tactic: “Over-Appreciate”Appreciate”
Patient Appreciation Cook-Out
Utilize Online Marketing Tools: Facebook Twitter Email blasts Birthday & New Years cards
WHO’S INVITED:WHO’S INVITED:
OPTC STAFF & THEIR FAMILIES
ANY CURRENT OR FORMER OPTC PATIENTS & THEIR FAMILIES
Annual OPTC Patient Annual OPTC Patient AppreciationAppreciation
Cook-OutCook-Out
Product, Price, Promotion, & PlaceProduct, Price, Promotion, & PlaceUse email and mailing
addresses to contact all former patients
Utilize “Friends” and “Events” on Facebook
Send email blastsFlyers in all clinics
and affiliated organizations
Bring in grills and have the staff and the therapists serve patients and their families
Have door prizes for patients & families
Helium balloonsFace paint of OPTC
logoT-shirts
Invitations & RemindersInvitations & Reminders
Utilize Facebook as a Utilize Facebook as a means to keep in means to keep in touch with patientstouch with patientsIt can be used as a It can be used as a quick reference guide quick reference guide for patients once they for patients once they are no longer coming are no longer coming to the clinicto the clinicTreat it as the Treat it as the company’s company’s “refrigerator” with “refrigerator” with important updates, important updates, staff spotlights, staff spotlights, upcoming events, upcoming events, articles, and fun articles, and fun facts!facts!
#Twitter is a quick #Twitter is a quick way to be found by way to be found by people searching people searching specific key wordsspecific key words
#Doesn’t have to be #Doesn’t have to be people in the area to people in the area to be easily found or be easily found or followedfollowed
#Being experts in the #Being experts in the field increases field increases credibility, which credibility, which increases followers increases followers and could lead them and could lead them to choosing an Oxford to choosing an Oxford Physical Therapy Physical Therapy ClinicClinic
Patient Appreciation Patient Appreciation Cook-OutCook-Out
Birthday and New Years Birthday and New Years EmailsEmails
6 Months in advance:6 Months in advance:Gather emails and mailing addresses
of former patientsCreate flyers and invites 3 Months in advance:3 Months in advance:Email and mail initial invite 2 Months in advance: 2 Months in advance: Post flyers in clinics, create Social
Media event and create online buzz 1 Month in advance:1 Month in advance:Send out reminders and tell all current
patients, Social Media updates Week of Event: Week of Event: Have Staff give out flyers to current
patients, could even have decorations or themes in clinics to celebrate
Birthdays and New Years are when most people think about their health and well-being
Utilize online cards to contact former patients during these times of the year to make them feel remembered and appreciated
Timeline of Marketing EventsTimeline of Marketing Events
"Begin...with the end in "Begin...with the end in mind"mind"
...REPRESENTS OXFORD PHYSICAL THERAPY ...REPRESENTS OXFORD PHYSICAL THERAPY CENTERS PHILOSOPHY OF CARE. FROM YOUR CENTERS PHILOSOPHY OF CARE. FROM YOUR
FIRST VISIT, OUR FIRST PRIORITY IS YOUR FIRST VISIT, OUR FIRST PRIORITY IS YOUR RETURN BACK TO AN ACTIVE LIFESTYLE. RETURN BACK TO AN ACTIVE LIFESTYLE.
WHETHER IT BE COMPETITIVE ATHLETICS, WHETHER IT BE COMPETITIVE ATHLETICS, WORK, HOBBIES, OR SIMPLY PAIN-FREE-WORK, HOBBIES, OR SIMPLY PAIN-FREE-
LIVING.LIVING.