Physical form of type
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Transcript of Physical form of type
Signographic:
Drawn, painted and fabricated letterform
Calligraphic:Freehand letters or art of beautiful writing
Typographic:Letter character that hasdeveloped by some mechanical system
Letterforms
Type Measurement
A special scale known as Pica Scale is used for type measurement
Unit of Pica Scale: Points and Picas
12 points = 1pica6 pica or 72 pts. = 1 inch( approx.)
Type Measurement
72ETy
Ty
TyA type is measured by its body, not by its face. The body height is the only features that remains constant, faces are variable.
To get the body height, draw the parallel lines , one from top of the ascender and another from bottom of the descender.
By matching the specimen capital letter you can find that required size of type.
Font and Family
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz123456789,.;:()&* %$#@
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789,.;:()&* %$#@
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789,.;:()&* %$#@
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789,.;:()&* % $ # @ 123456789,.;:()&* % $ # @
Font is formal term that includes all of the upper and lowercase letterform, numerals, punctuation, symbols, etc. that comprise a particular size, style and weight.
A Family of type include all the variations of a type design in all sizes.
1. Classical (a) Text: Thick and thin fancy lines with short angular strokes Family: Old English. Gothic
(b) Roman: Thick and thin strokes with serif attached to the main strokes
Family: Palatino, Times Roman
Design Style of Faces
2. Lineal (a) Square Serif: Uniform strokes within a letter with serif Family: Rockwell, Serifa
(b) Sans serif: Even body without serif
Family: Arial, Avant Garde
Design Style of Faces
3. Fancy (a) Decorative: Highly decorated faces not having clear cut characteristics Family: Gallia, Amelia
(b) Novelty: Legible minimum decorative faces
Family: Optima, Souvenir
Design Style of Faces
4. Handwritten (a) Script: Resembles calligraphy but mechanically developed. Mainly joint letters.
Family: Brush, Commercial
(b) Cursive: Separate letters handwritten style
Family: Coronet, Legend
Design Style of Faces
Family variationsW
EIG
HT Light
Medium
Bold
Family variationsW
IDT
HNormal
Condensed
Expanded
Family variationsP
OS
TU
RE
Roman
Italic