Physical evidence marketing mix role 19

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PHYSICAL EVIDENCE - MARKETING MIX Prashant Mahamulkar MMM – II SEM Roll No - 19

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Transcript of Physical evidence marketing mix role 19

Page 1: Physical evidence marketing mix role 19

PHYSICAL EVIDENCE - MARKETING MIX

Prashant MahamulkarMMM – II SEM

Roll No - 19

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Marketing Mix Structure

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"Physical Evidence" the lifeline for service companies....

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Role of Physical Evidence

• Conveys expectation• Influences perception• Attraction• Desire• Long Term Relation• Differentiator• Socializer small clip as an eg.

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Elements of Physical Evidence - Servicescape

Facility Exterior• Exterior design • Signage • Parking • Landscape • Surrounding

environment

small clip as an eg.

Facility interior • Interior design • Equipment • Signage • Layout • Air quality/temperature

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Understanding Servicescape Effects on Behavior

• Stimulus-Organism-Response Theory

• Multidimensional environment is the stimulus

• Consumers and employees are the organisms

• Behaviors are the responses

Stimulus Organism Response

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ThAnK YoU !!!


n Physical Evidence n Physical Evidence What Is Physical Evidence? n n In a criminal trial, physical evidence is material objects, such as a gun, a knife,

n Physical Evidence n Physical Evidence What Is Physical Evidence? n n In a criminal trial, physical evidence is material objects, such as a gun, a knife,

Physical Evidence Chapter 3 - Mrs. Klatt's Science Pagemrsklattscience.weebly.com/uploads/8/7/7/1/8771535/phys_evidence... · Physical Evidence Chapter 3 . Physical Evidence ... •

Physical Evidence Chapter 3 - Mrs. Klatt's Science Pagemrsklattscience.weebly.com/uploads/8/7/7/1/8771535/phys_evidence... · Physical Evidence Chapter 3 . Physical Evidence ... •

Guide to Evidence-Based Physical Therapy · PDF fileGuide to Evidence-Based Physical Therapy ... . . . . . . . . . . . .1 Chapter 1 Evidence-Based Physical Therapy Practice ... Study

Guide to Evidence-Based Physical Therapy · PDF fileGuide to Evidence-Based Physical Therapy ... . . . . . . . . . . . .1 Chapter 1 Evidence-Based Physical Therapy Practice ... Study

Marketing Management for students 2018 - wz.uw.edu.pl Management for... · Marketing Mix 7P’s or 7C’s? Organizational perspective product price place promotion physical evidence

Marketing Management for students 2018 - wz.uw.edu.pl Management for... · Marketing Mix 7P’s or 7C’s? Organizational perspective product price place promotion physical evidence

Physical evidence of services

Physical evidence of services

Physical Evidence and Servicescape

Physical Evidence and Servicescape

Page 21 1. What is physical evidence? 2. How is physical evidence different from testimonial evidence?

Page 21 1. What is physical evidence? 2. How is physical evidence different from testimonial evidence?

Physical Evidence - Weebly

Physical Evidence - Weebly

Hairs Trace Evidence. Hair as Physical Evidence Class evidence Removal indicates physical contact between victim and perpetrator Strong evidence to place.

Hairs Trace Evidence. Hair as Physical Evidence Class evidence Removal indicates physical contact between victim and perpetrator Strong evidence to place.

Neighborhood Social Mix: Theory, Evidence, and

Neighborhood Social Mix: Theory, Evidence, and

radisson hotel physical evidence

radisson hotel physical evidence

Physical Evidence & the Servicescape

Physical Evidence & the Servicescape

Physical Evidence

Physical Evidence

13 Physical Evidence

13 Physical Evidence

Physical Evidence Let the Evidence speak for itself.

Physical Evidence Let the Evidence speak for itself.

THE CRIME SCENE CHAPTER 2. PHYSICAL EVIDENCE - As automobiles run on gasoline, crime laboratories “run” on physical evidence. - Physical evidence = any.

THE CRIME SCENE CHAPTER 2. PHYSICAL EVIDENCE - As automobiles run on gasoline, crime laboratories “run” on physical evidence. - Physical evidence = any.

Chapter 3: Physical Evidence

Chapter 3: Physical Evidence

36711409 Physical Evidence

36711409 Physical Evidence

Chapter 3 Physical Evidence

Chapter 3 Physical Evidence

ANALISIS MARKETING MIX-7 PRODUCT, PRICE ...digilib.uin-suka.ac.id/17230/2/11391002_bab-i_iv-atau-v...ANALISIS MARKETING MIX-7 (PRODUCT, PRICE, PROMOTION, PLACE, PEOPLE, PHYSICAL EVIDENCE

ANALISIS MARKETING MIX-7 PRODUCT, PRICE ...digilib.uin-suka.ac.id/17230/2/11391002_bab-i_iv-atau-v...ANALISIS MARKETING MIX-7 (PRODUCT, PRICE, PROMOTION, PLACE, PEOPLE, PHYSICAL EVIDENCE