PHPro Pieter Caluwaerts
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Transcript of PHPro Pieter Caluwaerts
The changing rules of commerce
Connected Constantly
To Their Work
To Their Home
To Their Friends
To Their Favorite Retailers
On the Go
To Multiple Devices
Everywhere
Content Management
Search + Navigation
Inventory Management
Mobile Apps & Web
Merchandising Promotions
Payments
Coupons Segmentation & Personalization
Order Management Shipping Returns
Order Flow
Add to Cart Shopping Cart Checkout PSP
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OrdersInvoiceShipmentCredit Memo
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@: Transactional e-mail
PDF PrintTrack & TraceOn- & offline refund
Reward Points
€10 = 1 points
1 point = €1 discount
Award customers with points based on actions:
+ Writing a review+ Purchase amount+ Converting invitation into customer+ Converted constumers that buy products+ Signup newsletter
Magento shops
Source: http://tomrobertshaw.net/2014/04/april-2014-ecommerce-survey/
26%30% 26%