PHOTOS PHOTOS آ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were...

PHOTOS PHOTOS آ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced page 1
PHOTOS PHOTOS آ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced page 2
download PHOTOS PHOTOS آ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were influenced

of 2

  • date post

    17-Jul-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of PHOTOS PHOTOS آ® The right image will grow sales 30-50% 83% 4 digital purchases decisions were...

  • PHOTOS®

    The right image will grow sales 30-50%

    ®

    83%

    4

    digital purchases decisions were influenced by product images

    Businesses know original images are essential

    65% of businesses spend 2+ hours / wk in creation

    Product image/photo

    Product reviews

    Star ratings

    Product videos

    83%

    75%

    64%

    36%

    For Online Shoppers, photos influence a purchase. Video didn't garner the same level of importance.

    Over 500 online marketers surveyed on visual content marketing strategies

    (1) https://retail.emarketer.com/article/online-shoppers-photos-influence-purchase/5ad8fd0cebd4000b78fe1506 (2) https://venngage.com/blog/visual-content-marketing-statistics (3) https://blog.topohq.com/how-images-drive-conversions-15-ways-images-can-improve-conversion-rates

    56%45%

    35% 37%

    11% 8%

    9%

    said between 91-100% of

    their content contained visuals.

    said they used visuals in their content almost

    100% of the time

    2017 2018

    Custom photos drive sales

    40%

    23%

    12%

    original images & graphics

    35%

    21%

    creating consistent quality visuals

    gave a scale of 3 or less

    32% said between

    of 4 and 5

    47% gave a rating of 7 or higher

    20% sourcing good data and content

    14% getting a wide enough reach

    videos & presentations

    stock photography

    (2)(1)

    (2)spent 15h

    Creating consistently engaging content is a problem

    47% say it’s very difficult to get creatives consistently

    very easy

    very hard

    (3)

    for images to have highest conversion

    1MUST HAVES

    QUALITY MATTERS Airbnb DOUBLED their bookings by adding higher quality photos 2 LIFESTYLE REQUIREDSet the scene by customizing your product into a lifestyle setting so your end user can see themselves on it, in it or with it!

    3 BIG IMAGESDell tested a large hero shot. Leads increased 36% over control image. 4 FEATURE CUSTOMERSOne of the more effective image-based conversion tactics is to show the customer using the product or service. Solution is here! Image optimization

    1 10

  • PHOTOS® Powerful image optimization solution that transforms any photo into

    creative, studio-quality images costing 95% less than traditional photo services.

    Krome's business customers say yes

    The only solution that gives businesses a consistent stream of quality images customized perfectly.

    “A Kromed photo increases clicks/likes/shares by over 600%. Yes, it's true.”

    Juliana Lucas CEO & Founder, Canterbury Paint

    “Finding the time and skill to create great photos is challenging. Now, I can take great shots from my phone and trust that Krome will put my product in the best light.”

    Mark Mian Owner, Alter Alter Rations

    www.kromephotos.com Krome BusinessKrome Business