PhotonTransfer.com and The XPhoton Open Innovation Challenge for the IYL2015

THE FIRST TECHNOLOGY & IP MARKETPLACE ON PHOTONICS

PhotonTransfer.com and XPhoton Open Innovation Challenge for the IYL2015


PhotonTransfer.com and The XPhoton Open Innovation Challenge for the IYL2015

1. About PhotonTransfer

1. Technology transfer & IP market

2. About Open Innovation

2. About XPhoton Open Innovation Challenge

1. IYL2015

2. Unique Opportunity to address industrial sector outside photonics

http://photontransfer.com/

http://photontransfer.com/xphotonchallenge/


The “intellectual property market” or “IP market”

• Technology transfer is everything related to achieving the deployment of technology, from R&D, to production, to sale and finally to installation and operations.

Technology Holder IPMarket

Exchange of IP

• Transfer of the ability to produce the good/service

• Transfer occurs through deals between companies/institutions: licensing, joint-ventures, acquisitions, joint R&D, etc.

Technology Manufacturer or Service Provider

Market “exchange” of

goods and services

• Transfer of the good/service itself

• Transfer occurs through sale or purchase of good/service, can be between companies or individuals consumers

Technology end-user

The “IP Market”

The “end-user market”


PARTNER VALORISATION EXCHANGE COMMERCIAL

Scientific & business alliances

tailor science & technology to a

market need

IPR marketing: sale or licence IP assets

find clients & providers for

photonics products & services

Scientific

Research

Topic

TRL 3-4 TRL 4-5 TRL 6 - 8 TRL 9 Products

&

Services Research to Prove feasibility

Technology Development

Technology Demonstration &

System Development

System test, launch & operation


TECH FOR TRANSFERWorld Wide Visibility: Posting a Tech for Transfer listing will result in easier selling and licensing of Intellectual Property Rights.

A Tech for Transfer listing will provide all possible transactions a research topic needs in order to be brought closer to a market opportunity. From sourcing the best partner to getting the business orientation to increase IP value.

The most important action is to connect you with experienced people that are knowledgeable about the relevant markets. We do this through networking, mentoring, and market research.

TECH NEED


Privacy and Confidentiality

If your idea requires patent protection then it is important to note that any public disclosure of your idea will limit the patent rights.

• You can post a Tech for Transfer in a confidential way. Only short description and limited information will be then public. For further collaboration, PhotonTransfer platform allows on-line NDA signature for safely disclosing the information to the selected partner.


IP Assets

• 2,35 M patents filled 2012 (WIPO)

– 6% Public Institutions

– More than 100.000 filing in 2013 relate to Photonics

• Litigation Weapon

– USA Main market: Non Practicing Entities (Patent Trolls)

• Scientific Venture

– IP Asset: better for funding VC

– Entrance Barrier


When is it better not to patent• Cost of Patent Rights: 5k€ filing in one country towards 400k€ filing + maintenance in 10

countries.

• Patent Cooperation Treaty allows to get an extra protection in all the world for 18 months, cost estimation for PCT: 4-6k€.

• Cost example: European Patent cost for all European countries: Validation: approx. 9k€. Maintenance (form year 5 to 20): 450 k€.

• 1st Reason not to file a patent: The product will not make you more money than the patent cost. That means that it is necessary to have a business idea of your product and technology/market area.

• 2nd Reason not to patent: Lack of ability to detect infringement.

• 3rd Reason to consider before patenting: Ease of invention around the proposed claims.

• 4th Reason: Budget

• Alternatives to patent applications for protecting your invention:

• Keep it secret: use properly NDA (Non Disclosure Agreement).It is not necessary with people whose professions require them to keep confidentiality when dealing with clients as lawyers, IP agents etc. But special car must be taken with experts on the field even with NDA signed. Violation of the agreement generally carries the possibility of heavy financial penalties.


Open Innovation• “Open innovation is a paradigm that assumes that

firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”.

• In a world of widely distributed knowledge, companiescannot afford to rely entirely on their ownresearch, but should instead buy or license processesor inventions (i.e. patents) from other companies

Henry William ChesbroughOpen Innovation:

The new imperative for creating and profiting from technologyMarch 2003. Boston: Harvard Business School Press.


Open Innovation ChallengeFROM

CLOSED INNOVATION

Plan-Decide-Execute

Existing Processes

Internal Resources

Top Secret

Pay for failed attempts

TO

OPEN INNOVATION

Diversify-Select-Amplify

New Processes

Leveraging others resources

Open and Exponential

Pay only for success

Open Innovation and Corporate Entrepreneurship:Ken Morse – Henry Chesbrough18 may – 22 may Barcelona *

* ESADE executive education contact: [email protected]


PHOTONTRANSFER for the IYL2015presents to Companies the


What is an XPhoton Challenge?

XPhoton Open Innovation Challenge is a formula for successfully

finding solutions that will make companies advance their industry,

solve a common customer need, and/or address an important

challenge that affects humankind by inviting the world’s best

minds to apply their technical or scientific talent to the problem

or opportunity at hand


What is it?

• An Open Innovation tool combining in-company

knowledge with external know-how to enhance R&D

or strategy projects.

• Benefits from IYL2015 Visibility.

• High media coverage including Challenger Company.




photontransfer.com

CHALLENGER Or Companies

SOLVEROr solutions providers

problems companies face on their markets currently believed to be

unsolvable, or that have no clear path toward a solution using light-based

technologies

engineers, scientists, research institutions and students will

collaborate to solve companies challenges

Partner:EUROPAGES: To address companies outside

the photonics industry

Partner:SPIE, EPIC

Whom?

http://photontransfer.com/


• R&D outsourcing under a secure and controlled IP environment.

• R&D 100% result oriented, on a success fee based. Company pays only if expectations are meet.

• Enhance the R&D capacity for Free!

• Pay the price of the R&D project according to ROI, not to its cost.

• Innovate introducing Light Based Technologies in your company *(return on investment)

XPhoton Challenge Benefits




• Exposure and media impact of the IYL2015

• Sustainability and Responsible Innovation values

• Marketing y constant media coverage of Challenges including Company Brand

• Inviting the world’s best minds to apply their technical or scientific talent to the problem or opportunity.

Other benefits


Where? • On-line: platform PhotonTransfer.com, IYL2015

Time Frame:• Year 2015• A Challenge needs form 2 to 6 months of visibility to gather

attention and allow media and marketing campaigns.

How to Participate?:• Propose a Challenge at Photontransfer.com or XPHOTON.ORG• Collaborating as a partner: see sponsoring opportunities

More Information


Sponsoring•Distinction and visibility as Main Sponsor of the Xphoton Challenge and in their partitcular Industry group.

•Continuous exposure of logos and promotional items on all Official XPhoton Challenge materials, and advertising opportunitiesthroughout 2015.

•Continuous exposure on banners, informational displays, event programmes etc, bringing attention and promoting your associations with XPhoton Challenge, UNESCO and other major partners.

•Logo on front of the XPhoton Open Innovation Challenge website page

•Promotional emails: your logo, with a link through to your website, on up to 4 emails to all of innovations, institutions, universities and companies databases

•Website: your logo, with link through to your website, on the PhotonTransfer.com website

•Your logo on all promotional printed material for the competition

Main sponsorship: €7200 + vat

•Category Sponsor packages are designed for medium-size organisations such as professional societies, universities and colleges, and small to medium enterprises.

•You will be able to use the label of "Official Sponsor" and/or “XPhoton Organizational Associate” on your website.

•Logo on XPhoton Open Innovation Challenge website alongside your chosen Industrial Challenges Groups viewed by all participants and industry for this category

•Logo on all printed materials

•Logo on Award itself

•Choose from these Industrial Challenges Groups: Illumination & Displays, Solar Energy, Optoelectronics & Communications, Astronomy, Biomedical Optics & Medical Imaging , Laser & Sources (manufacturing), Optics Nanotechnology

Industrial Challenges Groups sponsorship: €2700 + vat

•We recognize that there will be many organisations such as local high-schools, astronomy clubs or small regional colleges who will wish to align their existing activities to focus on themes of Xphoton Challenge during 2015, but without needing the benefits of global sponsorship.

•Logo on main web pages

Collaborators €570 + vat

PhotonTransfer.com and The XPhoton Open Innovation Challenge for the IYL2015

Small Business & Entrepreneurship

Transcript of PhotonTransfer.com and The XPhoton Open Innovation Challenge for the IYL2015