Photography Trends 2016
-
Upload
frederic-sanuy -
Category
Business
-
view
357 -
download
0
Transcript of Photography Trends 2016
Photography Industry Trends
The Photography Industry is in the midst of a huge change.
We’ve seen several well-established photography studios close
while new, talented photographers rise up to replace them in
non-conventional ways.
There is a shift in what clients are looking for and what’s
important to them.
And more than anything, We are seeing that marketing efforts
that worked very well even 2-3 years ago are no longer giving
people the results they once were getting.
The Effects of Mobile Devices Less people looking for a low-end photographer
The number of aspiring professional photographers will
continue to grow.
More professional photographers will be doing photography
part-time along while working another job
The number of people who sell products, services, and ebooks
to professional photographers will continue to grow
More clients wanting to share images using their phones,
mobile devices and tablets.
More apps on the market that are designed to help grow your
photography business and get higher sales
Websites MUST be mobile-compatible
Specializing will be key to long-term profit.
Digital Assets?Digital Assets are not merely digital files. They are pieces of content
that are valuable to your organisation and have high replacement
costs if lost.
Losing or misplacing digital assets costs your money, time and
energy
A good DAM system can store all the assets formats listed above in
a secure and organised environment, which has the mechanisms in
place to control your content at all phases of its lifecycle.
Why my Business needs DAM?Without a DAM solution in place, companies are losing time,
security, efficiency and assets.
Companies are investing in DAM
According to Gleanster’s study, top Performers are 7 times likely to
streamline their content management process with DAM to increase
collaboration and digital asset access.
When customer were asked about the top 3 benefits of DAM they
answered with:
Re-use of digital contentWorkflow (automation
actions based on triggers)improve search results