Photograph: Robert Gray/Getty Images Why online video is the future of content marketing If it were...
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Transcript of Photograph: Robert Gray/Getty Images Why online video is the future of content marketing If it were...
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Photograph: Robert Gray/Getty Images
Why online video is the future of content marketing
If it were five years in the future, would you be reading an article, a flyer or a brochure about a
home for sale, or something about an agent you may want to interview?
Or will you will be watching it
As online video continues its inimitable rise, it's an interesting question to ponder.
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Online video is quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
By 2017, video will account for 69% of all consumer internet traffic according to Cisco
Cisco Visual Networking Index: Forecast and Methodology, 2013–2018
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https://twitter.com/vineapp
It is naturally engaging and, in an age of information overload, it's vital for businesses to offer content that is easy to digest; if not, consumers will simply move on.
Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.
Engage viewers and they will share the video with others.
Always consider the audience you are trying to reach and ensure the video is relevant to them.
Do not neglect social media and be sure to promote across multiple channels
Don't neglect mobile either
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Video is vital to a good marketing strategy.
However, producing high quality video has been expensive, hard to learn, and confusing.
With these options, it’s cost effective, fun and easy to do
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http://www.snapstudiobooth.com/
viemo
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http://studio.stupeflix.com/en/
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https://flixtime.com/profile/login/
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https://www.wevideo.com/overview
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Animoto
Seasonal,
events Life
Moments
Listi
ng
tour
s
B2BFree Publicity How To Win Your Clients Loyalty:
Buy Making Them Feel Special
Business
Happy BirthdayGraduationWeddingsBirthEngagements
Video Bus CardTip of the weekJust MovedSuccess StoriesSet the expectations
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Why we use AnimotoPeople don’t buy products, they buy
lifestyle, images and things that affirm or make them feel better about
themselves in some way
Simon Sinek explains the WHY… and what motivates people at the core.
When you make your clients feel special, they will make sure you are taken care of…If you make them feel good about themselves, it makes you look good
http://youtu.be/a6kbcERdmCwhttp://youtu.be/4VdO7LuoBzM
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Items you will need to do a video
Computer, smart phone, tablet, iPad
Facebook to capture photos
Stock Photos and video in Animoto
Jingproject.com
Google, Pinterest (text ideas, quotes, poems etc. etc.)
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Extraordinary videos of your life, now in your pocket
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http://youtu.be/JKkP9v0u22E
http://youtu.be/LcYwDsuiOTw
http://youtu.be/X6dSl98E9k4
New Buyer Video
New Baby
Happy Birthday
http://youtu.be/fmbmQD9RNpw
http://youtu.be/e7Cz7Itli98
http://youtu.be/wM3EPyzvL7U
http://youtu.be/zkuYXKBpdMs
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YOU CAN DO IT
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Yes, you do look like that
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This is where it all comes together; systems, tools, strategies,
unbelievable ideas that take your business to the next level.
Because of your Loan Professional who is your host, you are invited to our weekly live classes. So please
thank your LO for the opportunities they are providing.
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