PHOTO GUIDECREATING WINNING PICTURES

The first step to successful online selling is a great display of your product.

Read this guide to ensure that images drive sales..eBay has identified a few prerequisites that will help you provide better images..

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UPLOAD MORE IMAGES

• Upload a minimum of one image to your listing.

•Every image added to your listing boosts your sales by 3%*.

Number of ImagesFor Gallery photos (the pictures that appear on the top left side of the listing page), there can be up to 12 photos; only one can be self-hosted. Every listing must have at least one "gallery" photo.

*Based on internal eBay analysis

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BIGGER IMAGES

•Use images with a minimum length of 500 pixels for the longest side.

•BEST PRACTICE: For the best display of your listing on all eBay pages, take pictures with a 1600 pixel dimension on the longest side.

• Watch this tutorial to check image size and create winning pictures.

500 Pixels Minimum 1600 Pixels Recommended

Longest Side Longest Side Best

Practice

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ITEM CONDITION: USED

• If you have specified item condition as USED, you can’t upload a stock photo for the item listing.

• Click a picture of your item keeping the dimensions in mind.

BORDERS

• Borders are not allowed on any of your photos.

• EXCEPTION: If you have a 'natural' border created by photographing your square or rectangular item against a neutral-colored backdrop. This is often done with stamps or other paper items to call attention to flaws that may exist. In this instance, the visible edges of the background may give the appearance of a border.

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WATERMARK

Watermarks are allowed for ownership and attribution, but not for marketing information such as specific details about your item or customer service.

Your watermark should be:

• Not bigger than 5% of the total image area

• Have an opacity of no more than 50%

Please Note:• Never obscure the item. • Links are not allowed in watermarks.

eBay offers a watermark creation service as part of the listing process. You'll find it in the "Bring your item to life with pictures" section of the listing form. Click on the "Add or remove options" link. Use this handy tool to ensure your watermarks are compliant.

ADDITIONAL TEXT

• No text or artwork may be added to photos.

• Copy that is essential to your listing should be placed in the title, subtitle, or item description.

MORE ON CREATING WINNING PICTURES

• For Apparel: Showcase the apparel on a model/dress form/mannequin to show definition/shape/fit• Clean background• Solid, neutral color (black can be ok), not textured• Gradient is acceptable• Outdoor ("lifestyle") background can be ok, if background doesn't compete with subject• Well-lit, but no glare• No shadows on the items that obscure detail• In focus• Item for sale occupies at least 80% of frame• photo is high resolution (at least 90 on the standard 0-90 jpeg quality scale) 

Learn more: http://pages.ebay.com/sellerinformation/sellingresources/phototoptips.html

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BEST PRACTICES - LISTINGS THAT SELL

• Product Description: Talk about your product in detail. – If it requires assembly, setup when received what are the things to be done– Instruction for operating the product when needed– If it requires maintenance or care– Warranty information that could not be covered in item specifics

• Order of templates & elements: Speak about the item in as much detail as you can. This is the Hero of the listing page.

– Avoid starting with an Auctiva plugin– Avoid Giving too much prominence to your stores

• Fonts, text & HTML: You may opt to use a variety of font and HTML formatting but focus on easy readability of key product attributes.

– Do not use too many colors– Avoid italics– Do not use any Javascript on the page– Suggested fonts: Univers, Arial, Helvetica, Verdana– Make sure there’s enough contrast between the foreground and the background colors. A contrast ratio of 4.5:1 or higher is required. Use

the WebAIM color contrast checker.

• Policy Compliance: – The detailed list of policy related guidelines can be found here. – eBay allows certain links to be included on your listing. See http://pages.ebay.in/help/policies/listing-links.html for details

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BEST PRACTICES - LISTINGS THAT SELL

• Seller Tags: – Each category has a different set of “item specifics” which you can use to structurally define your product. In most categories there will be

a few mandated and a few optional tags. Try and use as many tags as possible as these are very useful in search filtering and any custom finding experiences. In most categories you will also have the ability to define tags and/or values incase they do not already exist.

– Click here for more details.

• Catalogs:– Many categories like mobile phones have inbuilt catalogs which make it extremely simple for you to list and revise products on eBay.in.

These provide you quick starting points for your listings. For more details click here.

• Special messaging:– Importer listings need to make it apparent to buyers about the nature of the product. Importers are requested to contact eBay via category

teams so as to default this data for listings.

• SEO: – For better visibility add original content with good editorial content. Do not do keyword spamming but provide as many details as possible.

Ensure key attributes are present on title. Do not use too many headings of various types. For further information click here.

• MORE TIPS:– Use the SUB TITLE for promoting unique attributes of your item for e.g. 3 Year Manufacturer Warranty, Free bag included etc.– Use Markdown Manager to show the discount for your items– Multi SKU - Create Multi SKU listings for products that have variations for e.g. SKUs for Clothing items– Use enlarge, zoom and super size features to ensure your items get apt visibility– If possible list with Flat rate shipping fee and free shipping is even better

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DO’s & DON’T’s

Don’t• Provide links leading to

– Chat windows on other sites– Sites which have ecommerce enabled– Videos on other sites

• Include Video in Listings• Threaten buyers if they leave negative / neutral Feedback • Use eBay promotion related coupon code or banners• Include Seller Return policies• Mis-categorize• Indulge in Keyword spamming• Provide Choice policy – option of colour and sizes without MSKU• Provide link or URL of own / competitor site• Mention competitor sites in listing

Avoid• Giving Contact information• Using Pictures picked from competition sites

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THANK YOU