photo credit: dbarefootdbarefoot Social Media Best Practices Project How do you manage all of these?...
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Transcript of photo credit: dbarefootdbarefoot Social Media Best Practices Project How do you manage all of these?...
photo credit: dbarefoot
Social Media Best Practices Project
How do you manage all of these?
(Tip: DON’T have all of them)
#HashtagHowToHow to sell - Instagram version, but applicable to all
Social Media is Consumer generated media It is media that
is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.
Social media enables people to share information with friends and colleges using the Internet
#1 online activity650+million active users on Facebook
50% log in to Facebook per day
23% of children between ages 0 and 5 use the Internet & 82% use it on a weekly basis 1 billion tweets are
posted per week
460k new accounts are
created on Twitter per day
YouTube has 490+million users worldwide
92 billion page views each month
400 tweets per minute containing a YouTube link
78 million monthly visitors on
Wikipedia90 million users on
More video content is uploaded to
YouTube in a 60 day period than the three major U.S. television
networks created in 60 years.
Social NetworkingSocial Networking is the use of
communities to engage with others: Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the interaction and conversation
Social Networking
Why is Social Media important?The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones
16 to 24 year oldsThey have higher demands!!Growing up online has shaped how teens and
young adults receive, process and act on information. They expect information to be brief, instant and always on (there are no office hours)
Peer EndorsementThe vast majority of people report the opinion
they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts
Peer endorsement is the single greatest decision-making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social
How popular are Social Networks?According to the analysts at Hitwise, social
networks in general are more popular than search engines in some parts of the world
Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.
Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%
Considerations for Business:36% of all social media users have posted about a brand or product at some point of time61% of all social media users are willing to give feedback about brands on social networks42% of social media users have had at least one direct conversation with a brand on social networks85% of users were never contacted by a company or brand despite posting a negative review about it 82% of these people stopped doing business with the brand in question as a result
JIMS / Social media and businss / Abhimanyu S.
Introduction to social media
Source: InSites Study 2012
Marketing – The most obvious and common use of social media in business. Works because almost every brand has a section of target audience online today
HR – Great for identifying and engaging with talent directly. Also enables companies to showcase employee benefits and culture to outside world
Creative – Sharing enables art, copy and design teams to get new ideas, learn new things and experiment
Operations / Strategy – Sites like LinkedIn help in connecting with domain experts who can share valuable strategic insights
Business Development – B2B companies can use professional networking sites to connect with prospective clients
JIMS / Social media and businss / Abhimanyu S.
Social media for business functions
Facebook – Highest advertising revenue of all social media sites; Ideal for lifestyle, apparel and luxury brands to build presence and advertise on
Twitter – Favorite rant corner for most consumers; micro blogging feature takes away the pressure to be compelling or grammatically correct
LinekdIn – Must for serious businesses and companies looking to mine data, manage knowledge or be ‘thought leaders’
Blog – Still in flavor for serious or lengthier communication;
Pintrest – Ideal for a design, art and pre media agencies
JIMS / Social media and businss / Abhimanyu S.
Top social networks for business
Positive Dell - $6.5 M in sales via Twitter Old spice – Increase in sales by 107% Jet Airways – Huge PR resulting into customer loyalty and
repeat sales
Negative Dominos ‘dirty food’- Sales down by 30% Gap logo change – Sales went down in two weeks United Airlines ‘breaks guitars’ – $1.6 M losses in ticket
sales
JIMS / Social media and businss / Abhimanyu S.
Social media and Return on Investment