Photo branding consumers brandcenter
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Transcript of Photo branding consumers brandcenter
![Page 1: Photo branding consumers brandcenter](https://reader034.fdocuments.in/reader034/viewer/2022042715/5582f593d8b42a38168b4d4c/html5/thumbnails/1.jpg)
Digital Photography
Stunt Magic Presents
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Photography Eras
1888The Kodak
1963The Instamatic
Luxury
the jpeg
1992
Traditional
2000
Megapixel
1998
The Camera PhoneDigital
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Market Share
5%
20%
15%
10%
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Traditonal Photography
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Photography Eras
1888The Kodak
1963
The Instamatic
Luxury
the jpeg
1992
Traditional
2000
Megapixel
1998The Camera PhoneDigital
![Page 8: Photo branding consumers brandcenter](https://reader034.fdocuments.in/reader034/viewer/2022042715/5582f593d8b42a38168b4d4c/html5/thumbnails/8.jpg)
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Documenting our lives
Enhancing our lives
Photography has shifted...
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Now we use Photography for...
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Photography is a life tool.
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insightuse photography as a way to mimic their parents and express themselves
Whipper Snappers
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insightuse photography as a tool to catapult their “celebrity” image, and document each day as an “experience”
College Clickers
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Emerging Focus
insightusing photography as a tool of communication
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insightuse photography to document their lifestyle and life story
Parent Paparazzi
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insightrepresent traditional thinking on photography, documenting their family, art, and entertainment
The Enlightened
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Lost in Translation
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Life Tool Applications
Black Box
Personalized Games
Social Networking
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Shift in CommunicationNot how the technology works but how it works for you.