PhonePe Partner Growth Solutions
Transcript of PhonePe Partner Growth Solutions
India’s leading payments platform
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250+Mn Registered
100 Mn Monthly Active
Unparalleled User Reach
90+Mn User Hours / Month
20+ Avg Interactions / User / Month
High User Engagement
Money Transfers , Recharges & Bill Payments Merchant Payments, PhonePe Switch, Financial Services
Unparalleled User Reach
250+Bn App Opens / Month
15+Bn Monthly Active
Massive Platform Scale
925+Mn Monthly Transactions
1,60,000 Cr. Monthly Transaction Value
User Preference and Trust
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Vast reach to a digitally active India..
25%Smartphone users in India
>10 Mn Users / State
<10 Mn Users / State
Demographic Spread
Indian6th
Every
18+
25%Metro &
Tier 1
75%Tier 2 &Tier 3
90%+18-55 Age
Range
150MnBank Accounts
Linked
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Access to a wide range of spending habits …
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18 MnMiddle Income
Households
20 MnHigh Income Households
Income Segments
55 MnUsers with High &
Ultra High SOW
45 MnUsers with
Medium SOW
PhonePe’s SOW*
150 MnUPI Linked
Bank Accounts
60+ MnSaved Cards
Payment Preferences
Category Preferences (samples)
150+ MnMonthly Recharges &
Bill Payments
4+ MnMonthly Active
Merchants
150 MnMonthly Transactions
at Merchants
* SOW: Share of Wallet
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… & the most comprehensive affinity signals
70 Mn E-CommerceShopping
* Sample brands for representation purposes only
Audience Match Affinity Signal Ideal for*
75 Mn Digital Consumers/ Video Streaming
30 Mn Food Affinity – Online & Offline
25 Mn Online Grocery & Home Needs, Supermarkets, Kirana Shops
PhonePe Merchant Landscape Glimpse
Pharmacy OMCE-Commerce,
Entertainment & Travel
GroceryLifestyle/
Electronics, Entertainment
Travel & Commute
Food
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… & the most comprehensive affinity signals
* Sample brands for representation purposes only
>70% E-CommerceShopping
Audience Match Affinity Signal Ideal for*
>75% Digital Consumers/ Video Streaming
30 Mn Food Affinity – Online & Offline
25 Mn Online Grocery & Home Needs, Supermarkets, Kirana Shops
PhonePe – Growth Properties
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100+ Mn Monthly Active Users
15+ Bn Page Views Per Month
750+ Mn Monthly Transactions
Comprehensive Targeting Signals
PhonePe Platform Properties
Scratch Cards
Awareness
Consideration
Conversion
Media Placement
Banner Assets
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Banner Assets On PhonePe● Clickable form factors ● Click based redirection supported ● Click to rich content landing page
supported● 100% viewable impressions only
charged ● Clean & native form factors
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Video Banners & Video Player
Video Banner Assets On PhonePe● Clickable form factors● Click leads to video pop up on
screen for an immersive storytelling experience
● Click based CTA & redirection supported
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Survey Cards
Survey Cards● Banners can also be repurposed as tools
for surveys / simple brand lift studies on PhonePe
● A click can lead to a simple survey form with 1 or 2 questions enabled with multiple choice options for users to pick from
● These can be run pre-post campaigns
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Scratch Cards (1 / 2)
“Rewards” distributed to customers at the end of any transaction / action on PhonePe
● Excellent for performance objectives● Persistent presence in the rewards section● 3X Impressions Per Coupon● Heavy intent & customer engagement
driven by presenting scratch card in post transaction path of customer
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Scratch Cards & Coupons Distribution Product
Built to deliver superior conversion
Features● Buy Now feature supports redirection URLs to your app /
website● Coupon Copy feature to minimize user friction● Gift Now feature enables gifting of coupon to other
PhonePe users● 2 automated Push Notifications on every campaign● Geo & Other Targeting Available
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Scratch Cards (2 / 2)
Asset – Placement Scale
The assets placements are subject to availability for a specific time durationAll Banner assets on PhonePe support both static banners and static banners with video pop ups
* PhonePe’s Homepage Masthead Impact Asset is only available after 8th November 2020 (Sold out until then)** Impression Estimate is as on October 2020
Confidential
# Placement Asset Type Impressions**(per day) CTR Range Buying Type
1 Homepage Masthead - Impact Asset* Banner 85 - 95 Mn 0.5% - 2% Fixed Price
2 Rewards Page Banner 8 - 9 Mn 0.75% - 1.5% CPM
3 Mobile Recharge Page Banner 7 - 8 Mn 0.75% - 2% CPM
4 DTH Page Banner ~ 1 Mn 0.6% - 1.25% CPM
5 Credit Card Bill Page Banner ~ 0.3 Mn 0.6% - 1.5% CPM
6 Check Balance Page Banner 10 - 15 Mn 0.5% - 1% CPM
7 My Money Page Banner ~ 8 Mn 0.5% - 1% CPM
8 Scratch CardsGamified unit
with coupon codes
Scale:0.5 Mn - 25 Mn / Day
(as per requirements)10% - 20% CTA Per Coupon Code
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ConfidentialOTHER CUSTOM COHORTS ALSO SUPPORTED BASED ON YOUR BRAND’s REQUIREMENTS
# Type Targeting Criteria Supported Base Size (% of User Base)
1 Demographic Metro & Tier 1 / 2 / 3 22 Mn Metro & Tier 1 63 Mn Tier 2 & Tier 3
2 Demographic State & City Level Available on request
3 Demographic Income 80 Mn Middle Income Households20 Mn High Income Households
5 Profile Signal Card Holders - Debit & Credit Available on request
6 Profile SignalsMobile Handset (By price)
Prepaid vs Postpaid Available on request
7 Category Affinity Food Affinity 30+ Mn Users
8 Category Affinity e-Commerce / Online Shopping 55+ Mn Users
9 Affinity Signals OTT / Content Streaming 50+ Mn Users
10 Category AffinityOnline Grocery & Home Needs, Supermarkets,
Kirana Shops, Household Decision Makers 25+ Mn Users
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Targeting Options
StarbucksCredit Card Bill Payment Page
1.98% CTR
KFC Homepage Masthead
2% CTR
Campaign Snapshots
KFC Homepage Masthead
2% CTR
HotstarRecharge Page
1.6% - 2.8% CTR
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Airtel
Here’s some proof of success across various industries
● Targeting own customers to up-sell recharge plans
● Recharge Page ~50 Mn Impressions1.38% CTR
● Brand placement & application form to premium audience
● Credit Card Page5+ Mn Impressions1.08% CTR
● Amplifying mega sale event to deal seeking audience
● Offers Page 5+ Mn Impressions1.98% CTR
● Hotstar’s Launch Promotions Super 30 movie launch
● DTH Page~1 Mn Impressions1.64% CTR
AMEX Grofers Hotstar
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Discovery
Here’s some proof of success across various industries
Driving Subscriptions
8% - 10%
~0.5%
Food Delivery Clients
New User Acquisition & Dormant Reactivation
12% - 14%
0.8% - 2.5%
Clothing Clients Levi’s, Puma etc
Transaction Growth
9% - 11%
0.8%-1%
Flipkart
Drive sales for key category
8% - 20%
0.5% - 2.5%
Objective
End Conversion(Brand Reported)
Traffic (CTA Click)
2020
NoteThis “PhonePe Media Deck” presentation is solely for the purpose of providing you with relevant information about PhonePe, its brand positioning and its media properties for marketing discussions and engagement. Circulation or copying of the content for any purpose is prohibited. Please seek express written consent of PhonePe Private Limited if any content needs to be sent to any third party(ies).
This creative ideation may include copyrighted and/or protected trademarks, the usage of which is under the doctrine of fair use. The copyright or other similar rights rest with their respective holders and PhonePe does not exert any right on the same.
The information, statistics, data and analysis contained herein have been developed using proprietary methods and there is reliance on market/media reports and public information. It is provided for informational purposes and PhonePe does not warrant it to be complete, accurate or up to date.
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