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    Presented by:

    Kumar Prashant

    Ram Kumar Singh

    Nitin Champawat

    Ashish Chaudhary

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    The Indian paper industry has considerable

    untapped potential. And low entry barriers make it

    attractive to new entrants and the sector is

    completely de-licensed. ------ U. Subramanyam

    Consumption of paper in India is set to double

    from the current 7 million tonnes per annum in thenext eight years, according to Indian Paper

    Manufacturers Association (IPMA).

    INTRODUCTION

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    Some Facts about Mill made Paper

    y The pulp and paper industry is the fifth largest consumer of energy,accounting for 4 percent of all the world's energy use.

    y The pulp and paper industry uses more water to produce a ton of

    product than any other industry.

    y 40 percent of office paper still ends up in overburdened landfills.

    y Producing pulp and paper casts a long ecological shadow beyond its

    impacts on the world's forests. Converting trees into paper uses largeamounts of water, energy and chemicals and can generate vast amountsof air and water pollution.

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    WhyHandmade Paper

    For everytonne of paper used for recycling thesavings are:

    at least 30000 litres of water

    3000 - 4000 KWh electricity(enough for an average 3bedroomhouse for oneyear)

    95% of air pollution.

    28 - 70% less energyconsumption than virgin paper

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    What Would You Prefer?What Would You Prefer?

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    CompanyProfile

    COMPANY NAME : PHOENIX PAPERS

    TYPE : PRIVATE LIMITED

    INDUSTRY : PAPER INDUSTRY

    HEAD OFFICE : BEGUSARAI, BIHAR.

    PRODUCT : HANDMADE PAPERS

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    Mission, Vision & Objective

    Mission & Vision

    SAVE EARTH USE HANDMADE TREE FREE PAPER

    Objective

    To reduce the amount of paper waste generated by offices; To reduce the demand for paper made from virgin wood fibre;

    To save our Planet Earth from Global Warming and Greenhouse Effect; To stop deforestation and to save our forest reserves; To cultivate habit of smart use of paper in people.

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    PlacePlace Commercial Area

    Ease of Transport

    Lack of Handmade paper industry in the proposedarea

    Availability of Raw Material

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    Product

    Handmade paper in sheets as per industry requirement.

    Handmade paper in rolls for uses in magazines andnewspapers

    We specialize in different types of color and texture ofsheets.

    As per customer Specifications with variable GSM (Grams Per Square Meter) from 100 to250.

    It can be a Bond Paper, Drawing Paper, Deckle EdgePaper, Certificate paper, Card Sheets and high gradeconverted stationery.

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    Price

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    Promotion

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    Promotion Strategy

    Advertising through Print Media

    OnlineAdvertisement

    Hoarding & Billboards

    Direct Contact withCustomers

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    SWOT Analysis

    Strengths

    Abundance of indigenous raw materials.

    Availabilityof creative crafts work force.

    Environment conscious

    Weakness

    Market concentration in few countries.

    Lack of technologyfor product conversionleading to low production capacity.

    Opportunity

    Untapped potential of growing preferencesfor environmentallyfriendlyproducts

    worldwide.

    Increasing demand for hand made paper &products.

    Up gradation of technologyfor paperconversion & improving productivity.

    Improving & continuous market basedcreative product design & development.

    Threat

    Lack of appreciation ofhand madepaper & products in the domestic market.

    Under-utilized, un-viable units dueto continuation of obsolete technology.

    Growing competition globally.

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    CreatingAwareness

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    USP

    QualityExcellent performance

    Meets the same technical specifications as virginpapers(proposed).

    Acid-free

    Successfullyruns on the most demanding copiers, office

    machines and printing presses

    Aesthetic High to moderate brightness levels, with pleasing light

    reflection

    Ranges from clean, bright whites to a wide palette of colors

    AvailabilityAvailable in virtuallyeverygrade of paper

    Most printers, paper distributors, and retail outlets havesome recycled or handmade paper on their shelves

    Choices are even greater ifyou order ahead of time

    Financial

    Buying in larger quantities and planning ahead furtherreduce price.

    Eco- Friendly

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    Demand & Growth Indicators

    During the period 2003-08 while newsprintregistered a growth of 13%, Writing & Printing,Containerboard, Carton board and others registered

    growth of 5%, 11%, 9% and 1% respectively.

    India is the fastest growing market for paper globally.

    Paper consumption is poised for a big leap forward insync with the economic growth and is estimated totouch 13.95 million tons by2015-16.

    As per industryestimates, paper production is likelyto growat a CAGRof 8.4% while paper consumption will grow at aCAGRof 9% till 2012-13.

    Industryanalysts anticipate that the demand for newsprintwill touch the level of about 1,650,000 by2009 against lastyears demand of approximately150,000 tons.

    Government emphasis on use of Paper bags instead ofplastic bags.

    Source: IPMA

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    Customers

    End users of paper are both industrial and individuals

    The $10 billion Indian pharmaceutical industry

    $8.5 billion Indian consumer products industry

    $6.1 billion processed food industrysegment

    Schools, colleges, offices are also major end users of

    paper

    Book publishing firms, print media and newspaperpublishers are another major industrial end users of paper

    The expanding printing and packaging sectors are theintermediate end users of paper.

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    C

    ompetitors Kagzi Handmade Paper Industries, Jaipur

    Krishna Lamicoat Private Limited, Bangalore

    Rohit Commercial Private Limited, Kolkata

    Perfect Image,Anand

    Xebec International, Lucknow

    R. M.Associates,NewDelhi

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    Future PlanFuture Plan

    ForwardIntegration

    Paper Bags VisitingCards Photo Frame

    Gift Box Letter Head Telephone Index

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    Employee Motivation

    Organization Culture

    Health and safety

    Employee retention policy

    Women Labour

    Training and Development

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    CEO 4 lakh

    CFO 3 lakh

    COO 3 lakh

    CMO 3 lakh

    Scientist 3 lakh

    Labour(50) 36 thousand

    Name Salary(per annum)

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    CEO

    CFO R&DCMO COO

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    RAW MATERIALS

    Str w.

    Disc r c tton cloth.

    W ste p per.

    W ste cr ft.

    T ilor c tting.

    Hosiery w ste.

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    PROCESS OF MAKING HANDMADE PAPER:

    Sheetofhand made paper can e made intwo ways:

    DippingMethod:

    LiftingMethod:

    SortinganddustingRagchopping

    Beating Couching

    Pressing Drying

    CleaningandSizing Calendaring

    Cutting

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    Jute, stow

    ,rag,cotton,waste

    cutting

    MakingmouldSheet making y

    all press /Roller

    Drying

    cham er/su

    ndrying

    calendaringcuttingTesting/

    inspecti

    on

    packaging marketing

    Flow chartof production process:

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    IMPORTANT TECHNOLOGIES ANDSYSTEMSDEVELOPEDFORWASTEPAPERRECYCLING.

    DispersionofContaminants:Removal ofContaminants:

    PrintingInks are removed y three progressive stages of

    thedeinkingprocess.

    Chemical Treatment for contaminant removal.Mechanical Treatments.

    A FEW IMPORTANT AND NOVEL TECHNIQUES/SYSTEMS

    Reveres cleaning.

    Ahlstrom - Fi re flow System.Frotapulper.

    Dry-sorting.

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    MACHINERIES AND EQUIPMENTS

    Jute/ straw cutter machines.

    Ragchopper.

    Ball press/Roller machine.

    Rag/straw greendigester.Dryingcham er.

    Calendaring/Rollingmachine.

    Paper cuttingmachine.

    Knifegrinder.Frameandother equipment.

    Trolley.

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    QUALITY CONTROL PROCEDURE

    Mostofhandmade sector ignorequality control procedure

    leadingto poor realizationandhigh level of rejection.

    Weare implementingthis procedure inthe process of

    purchasingraw materials, inspection procedures and

    control of pulp parameters.

    Acceptance procedure for pulp canensurethat paperproduce will e suitable from down line processes up to

    finishingstages.

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    MISCELLANEOUS CALCULATIONS

    Item Name Sale Price per ton

    QuantityDemanded

    (annually)

    (ton)

    Total Sale Value( Rs.)

    Handmade Paper 50000 360 180 lacs

    TOTAL SALES 180 lacs

    1) TOTAL SALES REVENUE:

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    Amount ( in lacs)2.Calculation of Raw Material 54.00(360 ton*15000 per ton)

    3. Calculation of Labour(50*36000) 18.00

    4. Calculation of manufacturing Expenses 21.6(Including Power & water)

    5. Calculation of selling & distribution Expenses 9.0(5% of sales)

    6. Calculation of Maintenance & Repair Expenses 1.8(1% of Sales)

    7. Calculation of other Expenses 3.6(2% of sales)

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    DEPRECIATION ON FIXED ASSETS: (Rs In Lac)

    PARTICULARS RATE

    OF

    DEP.

    INV DEP

    AFTER

    Istyear

    NET BLOCK DEP

    AFTER

    2nd year

    NET

    BLOCK

    LAND --- 30 ----- 30 --- 30

    FURNITURE & FIXTURE 15% 5 0.75 4.25 0.63 3.62

    PLANT AND MACHINERY

    25% 15 3.75 11.25 2.81 8.44

    BUILDING 10% 15 1.5 13.5 1.35 12.15

    ELECTRIC INSTALLATION 20% 3 0.60 2.40 0.48 1.92

    OTHER FIX ASSET

    (IT EWUIPMENTS)

    15% 2 0.30 1.70 0.25 1.45

    TOTAL 70 6.9 63.1 5.52 57.58

    (Note: Depreciation is charged by WDV method as per Income Tax Act)

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    LOAN RE-PAYMENT SCHEDULE:-:---(RS InLac)

    YEA

    RAMOUNT

    INTEREST

    @14% pa

    INSTALLMENT

    PAID

    1 OPENING 28 3.92 4

    CLOSING 24

    2OPENING

    24 3.36 4

    CLOSING 20

    3 OPENING 20 2.8 4

    CLOSING 16

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    Financial cost: (Rs In Lacs)

    S. No.

    Particulars 1stYear 2 ndYear

    01 Interest on Long Term

    Loan 3.92 3.3602 Interest on Working

    Capital

    1.46

    1.62

    TOTAL 5.38 4.98

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    WORKING CAPITAL REQUIREMENT STATEMENT:-(RS In Lacs)

    S. No. Particulars % of

    margi

    n

    Holding Period Total

    Amt.

    Invest.

    Max per

    finance

    by Bank

    (75%)

    Own

    Fund

    (25%)

    A Current Asset

    1.STOCK-Raw Material

    -Work In Process

    -Finished Goods

    1.Debtors

    25

    25

    25

    25

    1/2 month ofpurchase

    month of sales

    month of sales

    1 month of sales

    2.253.75

    7.5

    15

    1.69

    2.81

    5.62

    11.25

    0.56

    0.94

    1.88

    3.75

    TOTAL 28.5 21.38 7.12

    B Current Liabilities

    Creditors

    2 month of purchase 9 6.75 2.25

    NET WORKING CAPITAL (A-B) 19.5 14.63 4.87)

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    COST OF PROJECT:- (Rs InLacs)

    INVEST IN FIXED ASSETS

    -LAND-------------------------- 30-PLANT AND MACHINERY-------- 15

    -BUILDING----------------------- 15

    -FURNITURE & FIXTURE-------------- 5

    -ELECTRIC INSTALLATION----------- 3

    -OTHER FIXED ASSETS------------ 2 70

    INVEST IN WORKING CAPITAL 28.5

    INVEST IN PRELIMINARY EXPENCES 3

    TOTAL 101.5

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    MEANS OF FINANCE

    LOAN FROM BANK:(RS In Lac)

    LONG TERM LOAN 28WORKING CAPITAL LOAN 14.625

    SUPPORT FROM CREDITOR9

    OWN INVESTMENT 49.875

    TOTAL 101.5

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    PROJECTED PROFITABILITY STATEMENT:---(Rs In Lac)

    PARTICULARS 1st Year 2nd Year

    INCOME

    SALES 180 200

    TOTAL 180 200

    EXPENSES

    RAW MATERIAL 54 60

    LABOUR 18 18

    SALARY 21.5 21.5

    MANUFACTURING EXPENSES 21.6 24OTHER EXPENSES 3.6 4

    MAINTENANCE & REPAIR 1.8 2

    RESEARCH AND DEVELOPMENT 9 10

    SALES AND DIS. EXP. 9 10

    PRELIMNARY EXPENSES W/F 1 1

    FINANCIAL COST 5.38 4.98

    DEP. 6.9 5.52

    TOTAL 151.78 161

    PROFIT BEFORE TAX 28.22 39

    Less- corporate tax 33% 9.31 12.87

    Profit after tax 18.91 26.13

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    PROJECTED FUND FLOW STATEMENT

    PARTICULARS 1st Year 2nd Year

    SOURCE OF FUND:

    OPENING BALANCE -- 22.80

    LOAN FROM BANK:

    LONG TERM LOAN 28 --------

    WORKING CAPITAL LOAN 14.62 ---------

    SUPPORT FROM CREDITORS 9 -------

    OWN INVESTMENT 49.87-------

    FUNDS FROM OPERATION

    PROFIT AFTER TAX 18.91 26.13

    DEPRECIATION 6.9 5.52

    PRELIMINARY EXPENCES 1 1

    TOTAL 128.30 55.45

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    APPLICATION OF FUND

    INVESTMENT IN FIXED ASSETS70

    -------

    INVESTMENT IN WORKING CAPITAL 28.5 --------

    INVESTMENT IN PRELIMINARY

    EXPENCES3 -------

    LOAN REPAYMENT 4 4

    TOTAL 105.5 4

    CASH 22.80 51.45

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    PARTCULARS 1st Year 2nd Year

    1: LIABILITY

    OWN FUND 49.87 49.87

    GENERAL RESERVE 18.90 45.03

    LONG TERM LOAN 24 20

    SUNDRY CREDITOR 9 10

    WORKING CAPITAL LOAN 14.62 16.25

    TOTAL 116.40 141.69

    PROJECTED BALANCE SHEET :---(Rs In Lac)

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    2:APPLICATION OF FUND (RS In Lac) (RS In Lac)

    FIXED ASSETS (NET BLOCK) 63.1 57.58

    CURRENT ASSETS:

    STOCK & DEBTOR 28.5 31.66

    CASH 22.80 51.45

    3:MISCELLANEOUS EXPENDITURE:

    PRELIMINARY EXPENCES 2 1

    TOTAL 116.40 141.69

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    BREAK EVEN POINT

    FIXED COST 39.5 LACS VARIABLE COST 112.28 LACS TOTAL COST 151.78 LACS

    SELLING PRICE PER TON 50,000 RS VARIABLE COST PER TON 31,200 RS

    B.E.P ( IN UNITS) = FIXED COSTSELLING PRICE PER TON V.COST PER TON

    = 210 TON

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    References:

    Khadi and Village Industries Commision

    Indian Paper Manufacturing Association

    www.wasteonline.org.in

    www.handmadepaper.org.in

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