Building the Green Business Case

Shifting Perspectives

September 16, 2008

Anthony Floyd, AIA, LEED APGreen Building Program Manager

City of Scottsdale

Outline

1. Green Building at the Municipal LevelDevelopment IncentivesCommunity Outreach

2. Integration with Development Process3. Shifting Perspectives

Expanding ScopeCodes and Standards

Established in 1998 as a voluntary program for private sector development

public/private sector initiativeGreen Building Advisory Committee

program input, policy development and outreach Rating criteria

residential and commercial projectsAlignment with existing programs

Executive Leadership & PolicyGreen Building Program

Program Incentives needed for

Voluntary Program

Expedited review & process assistanceMarket differentiation for builders & designers (directory and signs)Promotion material, education & public events

Literature and Handouts

Remodel GuidelinesHome Buyers GuideProgram BrochuresHandouts

SolarEnergy efficiencyWater conservationIEQMaterials

www.scottsdaleaz.gov/greenbuilding

Lectures and Workshops

Green Building LecturesInitiated in 20001st Thursday of each monthavg. attendance is 45

Solar LecturesPartnership with ASEA3rd Thursday of each monthavg. attendance is 25

Annual Green Building Expo1998 - 2007

Valley’s Premier Green Building Event10,000 attendees120 exhibitors24 educational sessionsGreen Film FestivalDemonstrations including solar energy and alternative fuel carsProduct Directory

Partnerships – Phoenix, Tempe & Scottsdale

Integration with theBuilding Permit Process

Project Qualification

Plan Review & Permitting

Inspections

Green Certificate of Occupancy

Green Home Permit Activity

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Beaulieu Residence

Foster Residence

Saebi Alternative Building System

McDonnell ResidenceRemodel/Addition - Live/work

Multi-Family,Green Remodelingand Infill Projects

Optima Camelview Village11 buildings - 700 units - 14 acres

18 acres of vegetated terraces

General Plan UpdateSustainability and Energy Elements

Downtown Plan UpdateStrategies for pedestrian friendly environments that help to reduce heat island effect

Planning Unit Developments (PUD)Overlay zoning to promote mixed use environments that reduce reliance on automobiles

R1-7 Zoning UpdateConnectivity and livability

Integration with Planning Process

Office of Environmental Initiatives

Coordinating Body for Sustainability EffortsPlanning and DevelopmentPreservationTransportationEconomic VitalityWater ResourcesSolid WasteMunicipal ServicesCommunity ServicesCitizen and Neighborhood Resources

We hear that we need to think "outside the box" to deal with our problems today.

But it's a process -expand your field of view,get out of the box you're in…into the next bigger box.

Bigger Boxes

Expanding Scope of Building Codes and Standards

Minimum requirements to safeguard public health, safety and general welfare

Structural strengthMeans of egressStabilitySanitationAdequate light and ventilationSafety to life and property from fire

AccessibilityEnergy conservationWater conservationOther hazards attributed to the built environment

Are you working in thedetails or big picture? Past, present or future? Know where you are and constantly shift your focus back and forth.

That's the only way to maintainperspective and proportion –to see both the things and therelationships between them.

The Details AND the Big Picture

Whose Responsibility ?

Market

Governmental Policy

Codes & Standards

Market InitiativesIncentivesTrade Association ProgramsGreen Rating ProgramsFinancing and Property Value

Government PolicyIncentivesGreen Rating ProgramsBuilding Codes and StandardsBuilding Permit Records

Market versus Government

Fire SafetyStructural IntegrityMeans of EgressLightVentilationHeatWater & WastewaterElectrical & GasEnergy Efficiency

Risks to Future Generations

Risk - The Bigger Picture…

Nutrification of Water

Externalized Costs to Society

Climate Impact Resource Depletion

Pollution Loss of Habitat

Loss of Agricultural Land

Embodied Energy Dependence on Non-Renewable Energy

Loss of BiodiversityToxicity of Materials

Increased TransportationHeat Island Effect

Risk - Through the Microscope of Codes…

Fire SafetyStructural IntegrityMeans of EgressLightVentilationHeatWater & WastewaterElectrical & GasEnergy Efficiency

Fire SafetyStructural IntegrityMeans of EgressLightVentilationHeatWater & WastewaterElectrical & GasEnergy Efficiency

Risks to Future Generations

Risk - The Bigger Picture…

Nutrification of Water

Externalized Costs to Society

Climate Impact Resource Depletion

Pollution Loss of Habitat

Loss of Agricultural Land

Embodied Energy Dependence on Non-Renewable Energy

Loss of BiodiversityToxicity of Materials

Increased TransportationHeat Island Effect

Fire SafetyStructural IntegrityMeans of EgressLightVentilationHeatWater & WastewaterElectrical & GasEnergy Efficiency

Building Ratings, Codes and Standards

StandardsRating Systems Codes &Ordinances

ASTMASHRAE

Green SealLocal Std’s

LEEDBREEM

Energy StarGB Initiative

Green GlobesLocal GB Programs

IBCIMC

IECCLocal Ord’s

Aligning the Instruments

Market Supply & Demand

Standards & Codes

Government Policy

Rating Programs

Building Code AmendmentsFire Sprinkler SystemsEnergy efficiency – 15% above the national energy code (2006 IECC)Water conservation – demand controlled hot water recirculation pumps

Green Building Program25% or more better than energy codeElectrical and/or plumbing rough-in for future PV and/or domestic hot water systemHigh efficiency plumbing

Scottsdale’s Bigger Picture

USGBC Codes CommitteeHarmonize building regulations and green building designs, practices and programs

International Code Council (ICC)MOU with USGBCSustainable Building Technology CommitteeGreen Building Certification Exam for InspectorsICC-ES Sustainable Attributes Verification Program

Efforts to IntegrateGreen Building and Codes

Sustainable Attributes Verification ProgramRecycled contentRegional materialsBiobased materialsCertified wood productsSolar reflectance index and thermal emittance of roofing materialsVolatile organic compound (VOC) content

Paints, coatings, adhesives, sealants Urea formaldehyde resin content in composite wood productsLow-emission floor coverings

ICC-Evaluation Servicefor Green Materials

ASHRAE 189 - New Standard for Green Building Design

Proposed Standard for the Design of Green Buildings

will provide minimum requirements for the design of sustainable buildings30% better than ASHRAE 90.1 -20071% on-site renewable energy requirement20% reduction in water useEquivalent to LEED Silver

The Larger Context

Source: SERA Architects, Portland, OR - 2008

Shifting Perspectives

Radical Approach(lifestyle changes)

Incremental Approach(e.g. recycled content product)

Doomsday(crisis)

Inconsequential(business as usual)

Transitional Tools

Promotion and RecognitionCommunity Exposure

Development Process IncentivesExpedited Plan ReviewReduced Development Fees

Financial IncentivesGrantsFee waiversTax breaksBonus development

Rating Systems, Codes and StandardsFinancing, Insurance and Property Value

Green and energy efficient mortgagesLower risks associated with healthy interiors, performance and durabilityHigher value for lower operating costs, durability and healthy interiors

Today’s green will be tomorrow’s norm

Institutional Tools

And Remember -

Let's get to work…and have fun doing it!