Phish, flop, or fine
-
Upload
kevindonovan -
Category
Education
-
view
201 -
download
0
Transcript of Phish, flop, or fine
![Page 1: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/1.jpg)
Phish, Flop, or Fine?Sandy Silk
Catherine Conway
![Page 2: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/2.jpg)
We’re here to help.
![Page 3: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/3.jpg)
Let us count the ways...
1. Increase the security of institutional and individual information. (Phish)
2. Improve the effectiveness of your broadcast email communications. (Flop)
3. Preserve email channel as a means for important messaging. (Fine)
![Page 4: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/4.jpg)
From there to here, from here to there, phishy things are everywhere
![Page 5: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/5.jpg)
One Phish
@iari.res.in
![Page 6: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/6.jpg)
Two Phish
https://urldefense.proofpoint.com/v2/url?u=http-3A__kotovdent.ru_images_sampledata_collage_...
kotovdent.ru
my.bristol.ac.uk
![Page 7: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/7.jpg)
Hunting expedition versus“catch of the day”
I am a rich prince in need of help...Hello Harvard...
![Page 8: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/8.jpg)
Phish or Flop?
How many domains do you see in this message?
benstrat.lh1od.com
benstrat.navigatorsuite.com
benstrat.com
![Page 9: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/9.jpg)
Phish or Fine?
Can’t I trust this if it comes from a Harvard address?
![Page 10: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/10.jpg)
Message success depends on credibility
There are human ways and technological ways to make a good impression…and it’s a continuum.
![Page 11: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/11.jpg)
Phishing filters at Harvard
![Page 12: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/12.jpg)
Technical filters
Running the gauntletSuspect
Adult
SpamBulk
Phishing
![Page 13: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/13.jpg)
66 millionEmail messages addressed to @harvard.edu that were blocked as spam/phishing in March 2016
![Page 14: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/14.jpg)
Running the gauntlet (O365)Email from outside
Harvard
Spam, malware, and phishing filters
Bulk, malware, and phishing filters
Sender acceptance or blocking filters
Personal junk and blocking filters
(Email from inside Harvard)
Email sent outside Harvardor outside internal Exchange
(g.harvard, mail.harvard, @college, HBS)
What’s the “Holy Grail” of messaging?
![Page 15: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/15.jpg)
There’s no recipe for spam.
![Page 16: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/16.jpg)
Possible flagsUnfamiliar senderLack of text versionAttachmentRed textMany imagesLinking to multiple domainsAll capsKeywordsTyposSending to bad addressesLack of mailing addressNo unsubscribe link
![Page 17: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/17.jpg)
Call ahead and order off the menu.
![Page 18: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/18.jpg)
Call ahead: safelist your sender
Submit request to [email protected]
Email is still subject to local spam filters
![Page 19: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/19.jpg)
Stick with the menu: Harvard URLs
![Page 20: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/20.jpg)
Options for linking to Harvard websites
Post content on a Harvard website.
Use a Harvard link shortener for non-Harvard URLs.
Establish Harvard-branded domain for tracking (CNAME).
![Page 21: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/21.jpg)
Floss after every meal.
![Page 22: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/22.jpg)
Keep lists clean
Spam algorithms factor in engagement
No reason to keep unengaged subscribers on your list
Practice appropriate list hygiene
Re-engage inactive subscribers
If no response, consider opting out inactives
![Page 23: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/23.jpg)
How to build credibility with technical filters
TacticsEmail marketing
service ListservOutlook with uploaded
list
Manage your spam flags X X X
Target your lists X X X
Link to Harvard URLs X X X
Use Harvard link shortener, when harvard url not available
X X
Safelist sender X
List hygiene X
![Page 24: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/24.jpg)
Human filters
Phishing awareness campaign
Click Wisely
![Page 25: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/25.jpg)
Phishing awareness and training
![Page 26: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/26.jpg)
Mock phishing with feedback
![Page 27: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/27.jpg)
Greater awareness drives more scrutiny of email
![Page 28: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/28.jpg)
![Page 29: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/29.jpg)
Be predictableManage your envelope:
Credible, consistent senderRelevant subject lineComplementary preheader textHave a reply address
Send at a regular, anticipated frequencyUse a well-tested and branded templateInclude all information within the email or on a Harvard website rather than sending an attachment
Provide option to manage preferences
![Page 30: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/30.jpg)
Case study:EVP newsletter
![Page 31: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/31.jpg)
![Page 32: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/32.jpg)
Goals
Easily read across devices
Reflects best email practices
Incorporates tracking to measure engagement
Efficiently assembled each month
Continues to engage readers while serving as a messaging vehicle for Katie Lapp.
![Page 33: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/33.jpg)
ExecutionContent
Project brief & wireframeTemplate developmentTestingIncorporated best practices:
Added a text versionAlt-text for imagesPreheader textMailing addressRemoved red textPosted full articles on Harvard
websites
DeliveryMoved to SilverpopCreated list querySafelisted [email protected] on
staff and school email servers via HUIT
![Page 34: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/34.jpg)
![Page 35: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/35.jpg)
links.mkt3495.com
Future plans
![Page 36: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/36.jpg)
Tools for being a phish-aware, effective emailer
![Page 37: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/37.jpg)
Harvard.edu/guidelines
![Page 38: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/38.jpg)
Link shortener (coming soon)
Accessed by HarvardKey account with 2-step verification
Links checked against database of known malware sites
“hrvd.it” will be safelisted through our email systems
![Page 39: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/39.jpg)
Are you phish, flop, or fine?
![Page 40: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/40.jpg)
Remember the continuum
![Page 41: Phish, flop, or fine](https://reader034.fdocuments.in/reader034/viewer/2022042604/588195521a28ab0d358b6639/html5/thumbnails/41.jpg)
Questions?