Phillip Thompson Listing Book

JacksonvilleRealEstateInsider

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Sellers Agenda

I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers.

Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive.

Our appointment should be about 1 hour, during which time we should accomplish the following:

• Tour your home to discover the most marketable features• Review your needs, goals and any concerns you may have• Discuss current market conditions and how they may affect you• Discuss traditional marketing as well as my unique strategies to reach

today’s buyers• Answer any questions you have about hiring me to represent you in the sale of your home

If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...

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Phillip Thompson is uniquely qualified due to his degree in Real Estate Finance and Economics. His experience as a licensed securities trader in the financial markets allows him to evaluate market trends and position homes accordingly. He has experience recognizing and managing the variables that affect a real estate transaction: from strategic marketing, identifying target buyers, and negotiation, through the entire transaction management process.

As a Jacksonville born, raised, and educated professional, he has many contacts throughout the area and is a competent networker. His proficiency and care in handling his client’s needs continues to earn trust and referrals.

Phillip Thompson

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Meet My Marketing TeamMy team of marketing specialists will help us achieve maximum exposure.

From f lyers to buyers!

Eddy LitchfieldPreviews TeamVideo SpecialistGraphic Design

Adriana PlasenciaSocial Media Programs

Market MakerProperty Marketing

Brenda TaylorTeam Leader

Program Designs

Gabby Nicholson & Dave TerchaProperty Photography

Lisa AckermanCustomer Care Programs

Seasonal ProductsPostcard Campaigns

Jen MoothartPreviews Team

Electronic Marketing

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Call Center Is OPEN 7 days a week.

All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

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My Commitment To You• Iwillholdyourinterestparamountatalltimesandpledgehonestyandtruthfulness

in all dealings.

• Theserviceyoureceivefrommewillbecaring,compassionateandtimely.Iwilllisten to your needs and concerns and will treat them as if they were my own.

• Iwillprovideadviceandcounselregardingyoursale,includinginformationandinput about price and suggestions to enhance salability.

• Iwillbepositiveandenthusiasticaboutyourpropertyandpromoteitvigorouslythroughout our personal networking sources as well as within all other marketing avenues.

• Iwillkeepyouinformedonaweeklybasisandwillprovideyouwithupdatesofcurrent market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.

• Iwill answeryourphonecalls the sameday, assist infindinganswers toyourquestions, and find solutions for you.

• Iwilladviseyouandthennegotiateonyourbehalfwithpotentialbuyerstosecurethe best price.

• Iwill follow through fromnowuntil closing---andbeyond; Iwillbewithyoueverystepofthewayinthisprocess.Ifthereisanissuewithanyaspectofthetransactionbeforeoraftertheclosing,Iwilldoallinmypowertoassistyouinfinding a solution.

• Youhavemypromisethatyourrealestateexperiencewithmewillbeasseamlessaspossible.IwillfollowupanddoallIsayIwilldo,thatiswhyIputitinwriting!

As youknow,manyRealEstate agents areunwilling to offer this level of service. IchoosetoperformthiswaybecauseItrulybelievethatwhensomeonereceivesthistypeof personal service they feel compelled to refer the people they care about to such a professional.

I am that professional, and I want to be your REALTOR–for life.

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The Road To Getting Your Home On The MarketStep 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography

Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information

Step 4: Research Covenants & Restrictions

Step 5: Coordinate Showing Instructions

Step 6: Test Key on Door and Place Lockbox

Step 7: Place Sign in Yard

Step 8: Enter Listing into Multiple Listings System (MLS)

Confirm geo-tag for address mapping

Confirm all details and features (over 100 fields)

Create description that sells

Confirm tax records and attach to listing

Confirm directions to property

Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos

Step 10: Syndicate Listing to Over 500 Websites

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Marketing: A thru ZStep 11: The Marketing Checklist

A. Send listing documents to corporate office

B. Send hard copy of listing documents to seller

C. Prepare 30 Day Letter to seller

D. Create and send new seller contact info to coordinator and add to agent database

E. Add to customer servicing call list

F. Set up listing on Coldwell Banker Vanguard site

G. Distribution of listings to many websites

H. Add YouTube video to partner sites

I. Enhance listing on Realtor.com

J. Set up listing on Trulia to be featured

K. Set up Seller to receive Trulia reports

L. Enhance listing on Zillow.com

M. Add listing to other personal website(s) (when available)

N. Create virtual tour

O. Create flyers for inside brochure & mailing

P. Create Neighborhood mailings

Q. Upload documents to MLS

R. Upload community pictures to MLS and partner sites

S. Prepare property marketing

T. Prepare additional printed or electronic marketing (when necessary)

U. Set up seller on Listingbook & send notification email

V. Send seller Listingbook Brochure & Letter

W. Customer Care Coordinator to make calls to active buyers agents in the area and price range

X. Create Announce My Listing

Y. “Y”…

Z. …It’s all about You!

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Leverage The PowerOf The BrandGlobal presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience.ColdwellBanker.com generates over 730,000 inquires per month!

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Real Trends Top 500 ReportColdwell Banker boasts the highest sales volume of any national real estate franchise.

176%higherthanthenearestcompetitor!

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Your Homes First Showing Is OnlineMake It Count!*I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.

88%ofbuyersbegintheirhomesearchon-line.

91% of those buyers use a Realtor®

*Check out our guide for preparing your home for sale.

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The Best Marketingfor your home is the Internet.

Buyers are 900% more likely to find the home they purchaseontheInternetthaninanewspaper.

Buyers are 3,400% more likely to find the home theypurchaseontheInternetthaninahomebook.

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Leaders In Mobile Coverage

Multi-screen approach to reach the new generation of buyers;

• The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values.

• The first to have listings on GPS.

• Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.

A listing distribution strategy:• Delivers listings to sites such as

Google, Yahoo, Real Estate and more.

• Is compatible on iPhone, iPad, Android & Blackberry

50% of all searches happen on a mobile device

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50% of all searches happen on a mobile device

51% – READ gEnERAL HOME InfORMATIOn

48% – gET DIRECTIOnS In ORDER TO vISIT A HOME

44% – COMPARE PRICES

35% – COMPARE fEATURES

35% – SEARCH A LISTIng COMPAnY’S InvEnTORY

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet MarketingInternet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.

Top Rated Real Estate Websites

vanguardcb.com

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Your Home Becomes Part of the Premium Listing Program on

Ad SpaceDirect Contact

To Me

Trulia.com has more than 23 million visitors to their site every month. Of those 42% are pre-qualified for a mortgage – That means buyers!

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Basic listing on Realtor.com®

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Exposure That Is Provided By Many Of My Competitors

Large ads not relevant to your

property

Limited Photos

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MORE ExPOSURE fOR YOUR PROPERTY

25+ JUMbO PHOTOS

LISTIng vIDEO TOURS

PROMOTE OPEn HOUSES

I Will Provide Showcase Superiority That Looks Like ThisYour home will be morevisible to buyers.

I receive customer leadsdirectlysoIcanpersonallyrespond to buyers.

There are addit ional enhancementsIcanaddtoyour listing to show off the best features.

My contact information not

a competitors advertisement

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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow!Marketing for your home includes:•Multiplephotos •Pricing information•Creativehomedescription •Openhousedetails

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We follow today’s consumer trends. We will put your property where the customers are looking.

CO

NSU

MER

EXP

ERIE

NCE

INDUSTRY/ADVERTISER RELATIONS

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Worldwide Exposure For Your HomeColdwell Banker Vanguard houses over 400 property videos daily on its own channel

Additional helpful videos can be found at YouTube.com/cbvanguardrealty

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Also Included Exposure From Coldwell Banker On LocationThe first dedicated real estate video channel

Innovation for today’s tech-savey consumer.Search Detailed maps, listings and more...

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My Premier Marketing Provides:

Professional Local Marketing


Phillip Thompson, REALTOR®

904.485.0408 | [email protected] Ponte Vedra Park Dr., #201 | Ponte Vedra Beach, FL 32082

Each Offi ce Is Independently Owned And Operated.

Dear Homeowner,

YoumaybeawarethatI justSOLDahouseinyourneighborhood.SinceIhaveworkedwithcustomerswhoare interested inyourneighborhood, Iaminauniqueposition tobetterhelphomeownerswhoarethinkingaboutplacingtheirhomeonthemarket.Youwillachieve your best price with the agent who has had the most activity recently, because that is the agent who can give you the best answers.

Here are a few things to think about if you are considering placing your home on the market:

• Howmuchleadtimedoyouneedbeforeclosingonyourhomeafteritissold?

• Whatpricerangedoyouthinkthehomeisintoday,andatwhatpricedoyouexpectittosell?

• Whatstepsdoyouneedtotaketogetthebestpossibleprice?

• Whatclosingcostsdoesasellernormallypayandhowwillthisaffectthesalespriceandtheamountyoureceivewhenthesaleiscomplete?

• Whatmakesagoodrealestateagentandwhatisimportanttoyouwhenworkingwithanagent?

By thinking about these things in advance, you can save both time and money. As a professional REALTOR®deeplyfamiliarwiththismarket,Icananswertheseandanyotherquestionsyoumayhave.Iamhappytomeetwithyoutodiscussyourquestionsatnochargeand without any obligation.

Tolearnmoreaboutsellingyourhomeintoday’slocalmarket,pleasecall,textorE-mailmeto schedule an appointment.

Cordially,Phillip Phillip Thompson,

REALTOR®

[email protected]

Working to protect home values while

producing the results my customers have

come to expect.


7 Sailfish Drive

JUST SOLDin 2 days

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Instant Buyer Response

Total Internet Exposure

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Connecting You To TheWorld Of BuyersColdwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus®. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!

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Previews® A legacy of upscale real estate.Coldwell Banker International Home Luxury Program

Innovator, Henderson Talbot founded the Previews® program in 1933.

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview® International handles an average of one hundred and fifty three million dollars in luxury home sales every day.

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Showing FeedbackYou need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.

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Pricing Your HomeFactors that don’t affect the value of your property

History of an over-priced listing

• What You Paid

• What You Need

• What You Want

• What Your Neighbor Says

Ultimately selling price was lower than if the home would have been positioned properly in the beginning.

215K 225K 235K 245K 255K

Price Reductions

Competitive Range

Seller Chooses initial market position

• What Another Associate Says

• What It Would Cost To Rebuild Today

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Five Critical Elements Of A Sale

AskingPrice

Property Location

Property Condition

Market Condition

Contract Terms

This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.

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I Will Help You Price Your Home EffectivelyPrice is a rangeDon’t believe anyone who has the right PriceThe objective is to get to the top of the range

Fair Market Value

Higher Prices Attract Few Buyers

Higher Price

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers

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These People Will Price Your Home:Whose opinion counts least?•The Seller (you)•The Buyer•Your Agent•The Appraiser

I know the formula for pricing successfully!

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There Are Two Important Issues To Remember About Price

It is easier to come down than to go up.The Seller sets the price

The market will tell us if the price is right.The Buyer determines the value

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As Your Agent My Duties Are:•Report to you.•Listen to what the market tells us.•Expose your house to the entire market.•Overcome objections.

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As Your Agent Your Duties Are:•Be the employer.•Be comfortable with the initial price.•Set the initial price based on market

trends.•Control the condition of the property.•Control the properties availability to be

shown.

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Get Ready To Show...Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money!

INSIDE• Clear all unnecessary objects from furniture throughout the house. Keep decorative objects

on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things.

• Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger.

• Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc.

• In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only.

• Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary.

• Review the house interior, room by room, and1. Paint any room needing paint.2. Clean carpet and draperies that need it.3. Clean windows.

• If you need room to store extra possessions use the garage or rent a storage unit.• Leave on certain lights during the day (your agent will show you which ones). During

showings turn on ALL lights and lamps.

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Get Ready To Go...

OUTSIDE• Go around the perimeter of the house and move all garbage cans, discarded

wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump.

• Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned.

• Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.”

• Remove any dead plants, weed all planting areas and put down fresh mulching material.

• Keep your lawn freshly cut, edged and fertilized during the growing season.• Clear patios or decks of all small items, such as little planters, flower pots,

charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front

door. The first impression, or “curb appeal” is very important.

IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.

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Let’s Get Started!

So You Can Get Packing.

RentersDid you know that the buyer of your home is most likely already living within 5 miles of your home?

•Renters in your area are most likely paying more to lease a property than it would cost to own.

•Most renters in the United States say that home ownership is an important goal and part of the American dream.

•Have been led to believe that financing a home is not possible due to the economy.

Only Philllip Thompson markets to this valuable pool of buyers! he will:

•Identify renters in your area paying a rent equal to or higher than what a typical mortgage payment would be.

•Specifically target these renters with telephone, mail, and e-marketing.

•Pre-qualify renter to see if they could obtain a mortgage

•Show home and prepare offer if interested.

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I Work By ReferralWhy Working by Referral Matters to YOU!

Relationships Are More Important Than Transactions

Workingbyreferralisaboutstrengtheningrelationshipsoverthelongterm.Wheninneedofaservice,welookforsomeonetotrustandrelyon-someonewhocomeshighlyrecommendedand is willing to go the extra mile to help us achieve our goals.

My primary source of new business is referrals from people who already know and respect me.SinceIdon’thavetospendexcessiveamountsoftimeprospectingandpromotingmyself,Icanfocusmytimeandresourcesonthetasksthatbenefityoumost,andalwaysdelivertrulyexceptional service.

You Control My business

Iwanttoearnyourconfidenceandyourreferralsbygoingaboveandbeyondwhatisexpected.My goal is that you will be so impressed that you can’t wait to tell your friends and family about me and the fantastic service you received.

IhaveavestedinterestinmakingsureeveryoneIserveiscompletelysatisfiedattheendofourtransactiontogether.AllIaskisthatwhileI’mworkingforyou,Iwouldlikeyoutorefermetogreatpeoplelikeyourself,whoappreciatethelevelofserviceIprovide.Aslongasyouandmyotherclientscontinuereferringme,Idon’thavetogooutprospectinglikeeveryoneelse,andIcandoanevenbetterjobworkingforyou.

Service Above and beyond

At times, the real estate industry has taken a transactional approach to sales. Agents have been encouraged to identify clients, serve them, close the deal and then go on to find the next. Cold callinganddoor-knockinghavebeendominantmethodsofprospectingtheindustry.However,these practices do not fit my personal philosophy of how to treat people. I believe that in today’s marketplace people expect and deserve a higher level of contact and connection with their real estate professional, which is why I work by referral.

Many peoples’ biggest fear is that communication with their service professional will end once the deal has closed. After your transaction is complete, you can expect to hear from me regularly asIcontinuetoproviderelevantitemsofvaluetoyouandyourfamily.

Inaddition,thereareanumberofwaysIcanhelp,suchasresearchingyourhome’scurrentvalue,or suggesting improvements that will enhance its resale potential. And when you have a need for aparticulartradeorservice,IknowmanyreliableprofessionalsthatIamhappytorecommend.IfthereiseversomethingthatIcandoforyou,please feel free to ask!

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TestimonialsPhillipThompson is a knowledgeable, creative, enthusiastic, hard-working real estate agent.Whenwecametohimlookingforhelptobuyourfirsthome,hewalkedusthroughtheprocess.He explained the market conditions to us for our targeted price range and geographic location. At first, we couldn’t believe how soon homes were under contract after coming on the market. WorkingwithPhillip,wewereabletobringour“A”game.Hehelpedusidentifypropertiesassoonastheycameonthemarket,orevenjustpriorto.Wereallylikedtheemaillistingnotificationsthathesetupforus.PhillipalwaysmadehimselfavailabletoshowushomesASAP-samedayornextday,toimproveourchancesofachievinghomeownershipbygettinganofferinearly.Whenwe got our first home under contract, it was a short sale and Phillip educated us about the process and diligently pushed the seller’s agents for regular updates from the bank. Ultimately, the short sale process was taking too long for us, as we had a deadline to get into our new home (a new familyaddition).Phillip,alwaysthehard-workingoptimist,saidtousthathewasgoingtomakeit his mission to get us into a great home before our son was born. Phillip Thompson was able to find us the perfect 3/2 single family beach house, that we are now making into a family home. Amid a multiple offer situation, his guidance and savvy helped us be competitive and our offer was selected. He also helped us get through the home inspection, appraisal, mortgage process, andwastheretocelebratewithusattheclosingtable.IhighlyrecommendworkingwithPhillip! -AndreaGoldman

Phillipisdriventohelpmakethingshappen;he’screative,dedicated,flexibleandhe’llgowaybeyondtheextramiletohelpyoufigureoutwhatyouneedandhowtogetit.Wehaveturnedtohimonseveraloccasionsandhehascomethrougheachtime.We’vedoneseveralrealestatetransactionswithhim.Wehighlyrecommendhim. -RobbieGordon

IhiredPhiliptohelpmepurchasemyfirsthome.Hedidasuperbjobprovidingmewithoptionsand helping me find the right place for me. -PeterSchafer

Phillipworkeddiligentlyonhelpingusfindandpurchaseourfirsthome!Hisprofessionalismand dedication were appreciated from when we first met him to look at the house until our closing.Weclosedontimeandpurchasedaforeclosureatagreatpricewithalotofpotential.Weappreciated that he listened to what we wanted in a house and didn’t waste our time by showing ushouses thatwereoutsideofourbudget.Whilewewere lookingat thehouseshewasveryinsightful about the condition of the home and what amount to offer. He was always available by phone and email and was very knowledgeable about the current housing market and home buying process. Buying a house can be a stressful process, but Phillip made sure everything went assmoothlyasitcould.IwouldrecommendhimtofamilyandfriendsandmyhusbandandIwillkeepincontactwithPhillipandusehisservicesforanyfuturehomepurchasesthatwemake. -AlexandriaDeig

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My Credentials•Bachelors of Business Administration From the

University of North Florida in Real Estate Finance and Economics

• Licensed series 7 and 63 securities license

•Certified Real Estate Negotiator

• Specialist in buying real estate in a tax deferred retirement accounts. (IRA, Roth IRA’s and ETC...)

• Member of the National Association of Realtors

Phillip Thompson,REALTOR®

[email protected]


O�cial Real Estate Company Of The Jacksonville Jaguars

Phillip Thompson Listing Book

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Transcript of Phillip Thompson Listing Book