EMEA Product Marketing

Lamps

June 2020

Philips WhiteVision ultra

Our full portfolio of the whitest road-legal headlight bulbs

Three Philips propositions

Brightest road-legal bulb Whitest road legal bulbBest performance-lifetime bulb

WhiteVision ultra

The headlights are an important part of

how I and my peers perceive the

attractiveness of the car.

Bulbs that promise white light but don’t

deliver, that are still too close to the yellow

of standard halogen, do not satisfy me, and

I don’t want to use any non-homologated

bulbs. I expect good lifetime.

I want the ultimate in white light.

Philips WhiteVision ultraThe ideal car lights for styling lovers that expect great performance

Loves cars, driving sensations and enjoys car maintenance – but not enough to change bulbs all the time.

Cars represent Freedom, Enjoyment, Power.

Wants to improve the look and performance of their car to differentiate.

Change pic

Young, predominantly male, medium income.Is willing to spend a higher amount on upgrade lights.

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Proposition appealing to emotion

Philips WhiteVision ultraOur full portfolio of the whitest road-legal headlight bulbs

Up to 60% more vision**Comfortable light to see better for a safer drive

Sharp irresistible lookPatented gradient ultra-white coating formula and powerful lights for up to 4 200 Kelvin white light*

Fully road legalECE homologated

Available in :

*Applies to H4, H7. Color temperature differs per technical type.**Compared to the minimum legal standard. Applies to headlight bulbs..*** Lifetime differs per type.

Enhanced lifetimeEnhanced gas mixture and coil design for enduring style for up to 350 h (H7) and 540 h (H4).***

H1 H3 H4 H7 H8 H11 HB3 HB4 HIR2 PSX24W

H6W W5W

Proposition appealing to emotion

The improvement in a nutshell

H1 H3 H4 H7 H8 H11 HB3 HB4 HIR2 PSX24W

H6W W5W

New H7 with incredible lifetime, full portfolio

Background

Whiter light thanks to…

High-performance burner

New patented ultra-white gradient coating formula

Better safety thanks to…

Up to 60% more vision

Fully road-legal

More contrast and visibility

Up to 4200 Kelvin* in the optic

B50L: Point on the wall to represent what you see at 50m slightly above cutoff line

*Applies to H4, H7. Light temperature differs per technical type.

The highest road-legal white effect

The highest whiteness that is ECE homologated

Up to 4200 Kelvin* in the optic

With up to 4200 Kelvin*, Philips WhiteVision ultra headlights revolutionize the look of your car with a sharp white light. The right choice for a bright and stylish driving experience!

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770

580

570

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510

520

550

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540

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490

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380

600

20 000K

10 000K 7000K

5000K

3000K

2000K

A D65

• WhiteVision ultra has a high Y coordinate which creates a refreshing white effect in the reflector.

(2)(1)

*Applies to H4, H7. Light temperature differs per technical type.

White light to enhance style, visibility and comfort

Unique new Philips coating technology

Thanks to the new patented coating formula on the glass, WhiteVision ultra bulbs are our whitest road-legal lights providing a stunning look in the headlamp's reflector.The WhiteVision ultra with its cool white light, improves visibility at night and enhances driver comfort by reducing eye fatigue. When design meets functionality, you enjoy a great look and enhanced driving comfort.

• Unique gradient coating composition fully covering the bulb’s glass and enhanced where the filament is to

maximize whiteness in the car’s reflector optics

• Light matt silver to maximize whiteness in reflector

Better lifetime…

Up to 350 hours (H7)

Up to 540 hours (H4)

Best-in-class lifetimeOnly H7 styling bulb with 350 hours

• The WhiteVision ultra value proposition is focusing on styling. Our objective was to achieve a maximum color temperature in the reflector.

• At the same time we want to ensure drivers can enjoy the attractive light for a while.

• WhiteVision ultra features industry-leading lifetime for styling bulbs. (e.g. H7: 350h Tc / H4: 540h Tc).

• Optimized gas mixture, filament and coating design ensure high performance & great style at enhanced lifetime for H7

Complete range…

H1, H4 & H7 in SM pack including 2x W5W

H3, H8, H11, HB3, HB4, HIR2, PSX24W in B1 pack

W5W, H6W in B2 pack

Benchmark

Philips WVU 2020 Competitor A, styling 2014

Light color Up to 4 200 K**On pack: Up to 4 200 K On website: H7: 3 850 K

Light performance Up to 60% more vision*** Up to 20%

Lifetime (Tc) Up to 350 h (H7)**** Up to 200 h (H7)

RangeH1, H3, H4, H7, H8, H11, HB3, HB4, HIR2, H6W, W5W, PSX24W

H1, H3, H4, H7, H8, H11, H15, H16, HB3, HB4, HIR2

New

Benchmark WVU vs. Comp A styling propositionHigher whiteness, better light performance, higher lifetime*

*H7 WVU vs. Comp A: • Color H7: +9%, real 4 200K• Vision: +33%• Lifetime H7: +75%

**Applies to H4, H7. Color temperature differs per technical type.***Compared to the minimum legal standard. Applies to headlight bulbs..**** Lifetime differs per type.

Philips WhiteVision ultra: developments on building blocks Filament, coating and gas composition

• To enhance lifetime at similar whiteness and performance was possible through a powerful and robust new filament coil, unique patented gradient coating formula and a tailor-fit gas composition.

Benchmark WVU vs. Comp A styling proposition

Higher whiteness, better light performance, higher lifetime*

Type Whiteness Brightness Lifetime (Tc)

H1 WVU 3 700 K +60% more vision 250 h

H3 WVU 3 900 K +60% more vision 250 h

H4 WVU 4 200 K +60% more vision 540 h

H7 WVU 4 200 K +60% more vision 350 h

H8 WVU 3 800 K +60% more vision 400 h

H11 WVU 4 000 K +60% more vision 200 h

HB3 WVU 3 800 K +60% more vision 320 h

HB4 WVU 4 200 K +60% more vision 600 h

HIR2 WVU 3 700 K +60% more vision 300 h

PSX24W WVU 3 300 K N.A. 600 h

H6W WVU 3 100 K N.A. 500 h

W5W WVU 3 300 K N.A. 1,500 h

Type Whiteness Brightness Lifetime (Tc)

H4 Competitor A 4 200 K +20% 400 h

H7 Competitor A 3 850 K +20% 200 h

H11 Competitor A 3 850 K +20% 200 h

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Color temperature

Color effect in reflector

Color effect on theroad

Road legal (ECEhomologated)

Light outputContrast and visibility

Beam homogeneity

Lifetime H4

Lifetime H7

Competitor A WVU

WhiteVision ultra clearly outperforms competitor A

Philips WhiteVision ultraNew vs Current/last generation

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Features WVU WVU 2018 WHV

White light* Up to 4 200 K = Up to 3 700 K

More vision**

Up to +60% = =

ECE / road legal

Yes = =

RangeH1, H3, H4, H7, H8, H11,

HB3, HB4, HIR2, PSX24W, W5W, H6W

H4, H7H1, H3, H4, H7, H8,

H11, HB3, HB4, W5W, H6W

Lifetime* (Tc, in h, H4/H7)

540 / 350 540 / 200 540 / 450

Philips WhiteVision ultra vs. last generationsNew

*Applies to H4, H7. Color temperature differs per technical type.**Compared to the minimum legal standard. Applies to headlight bulbs..*** Lifetime differs per type.

What was improved for high lifetime vs. 2018 WVU?The H7 bulb was revamped for higher lifetime at same brightness and whiteness

• Design a new coilAdjusted power consumption while keeping luminance on high level (additional turn on coil, smaller pitch, bigger wire, smaller needle). This increases lifetime while ensuring high brightness and color temperature

• Gas compositionKeeping high pressure with 100% of xenon inside (up to 15 bar nominal)

EMEAGo-to-market

Updated marketing pillars

Packaging 3DSpecial SM (incl. 2x W5W) & Blister B1

Available on OTMM

Promotional displays: Counter x6, x12, mixed x12, floor

3D to bedeveloped

Update August 2020 withnew products

Advertisement

Lifestyle WhiteVision ultra

Available on OTMM

Product codes and logistics

37

DESIGNATIONREFERENCE

(Ordering entry)GOC

MOQ (packs)

PACKAGE V W BASE 12NC EAN1 EAN3

H1/W5W 12258 WVU 12V SM 12258WVUSM 00525028 5 SM 12V 55W P14,5s 9248.370.46103 8719018005250 8719018005267

H1 12258 WVU 12V 55W P14,5s B1 12258WVUB1 00523630 10 B1 12V 55W P14,5s 9287.601.33901 8719018005236 8719018005243

H3 12336 WVU 12V 55W PK22s B1 12336WVUB1 00531128 5 B1 12V 55W PK22s 9287.601.34001 8719018005311 8719018005328

H4/W5W 12342 WVU 12V SM 12342WVUSM 35490428 5 SM 12V 60/55W P43t-38 9248.370.46202 8727900354904 8727900354911

H4 12342 WVU 12V 60/55W B1 12342WVUB1 35489830 10 B1 12V 60/55W P43t-38 9287.601.19504 8727900354898 8727900354881

H7/W5W 12972 WVU 12V SM 12972WVUSM 35495928 5 SM 12V 55W PX26d 9248.370.46302 8727900354959 8727900354942

H7 12972 WVU 12V 55W B1 12972WVUB1 35493530 10 B1 12V 55W PX26d 9287.601.19404 8727900354935 8727900354928

H8 12360 WVU 12V 35W PGJ19-1 B1 12360WVUB1 00533528 5 B1 12V 35W PGJ19-1 9287.601.34101 8719018005335 8719018005342

H11 12362 WVU 12V 55W PGJ19-2 B1 12362WVUB1 00535928 5 B1 12V 55W PGJ19-2 9287.601.34201 8719018005359 8719018005366

HB3 9005 WVU 12V 60W P20d B1 9005WVUB1 00537328 5 B1 12V 60W P20d 9287.601.34301 8719018005373 8719018005380

HB4 9006 WVU 12V 51W P22d B1 9006WVUB1 00539728 5 B1 12V 51W P22d 9287.601.34401 8719018005397 8719018005403

HIR2 9012 WVU 12V 55W PX22d B1 9012WVUB1 00541028 5 B1 12V 55W PX22d 9287.601.34501 8719018005410 8719018005427

W5W 12961 WVU 12V B2 12961WVUB2 35484330 10 B2 12V 5W W2,1x9,5d 9287.601.19602 8727900354843 8727900354874

H6W 12036 WVU 12V B2 12036WVUB2 00543430 10 B2 12V 6W BAX9s 9287.601.34601 8719018005434 8719018005441

PSX24W 12276 WVU 12V 24W B1 12276WVUB1 00545828 5 B1 12V 24W PG20/7 9287.601.34701 8719018005458 8719018005465

Marcom Activation

Story telling• Lifestyle pictures• Original equipment quality video• Halogen manufacturing excellence video

Sales• Trade presentations including benchmarks• Infopasses• Packaging and bulb pictures• Sales pitch

Collateral• Catalog

Digital• Philips websites

• New Innovation page (coming in August 2020)

• New Halogen topic pages (coming in August 2020)

• Halogen innovation videos (summarising all innovation,

coming in August)

Press• Press release

EMEA Product Marketing

Lamps

June 2020

Appendix

Compatibility list: PSX24W

• Citroen C3 / DS3, 2009-19• Citroen C4 Cactus, 2014-• Citroen Berlingo, 2016-18• Ford Focus electric, 2012-17• Jaguar E-Pace, 2017-• Mini Clubman & Countryman,

2014-

• Peugeot 206, 2009-12• Peugeot 207, 2008-12, 2017-• Peugeot 208, 2015-• Peugeot 2008, 2014-• Peugeot 3008, 2008-16• Peugeot 5008, 2009-16• Renault Logan, 2009-13• Renault Sandero, 2012-14