Philanthropy for Green Ideas

24-27 July, Llogara- Albania

Applicant name – FORS Montenegro – Foundation for the Development of

Northern Montenegro

Fast Fruit

Fast Fruit

Fast FruitShort info on how the idea emerged?

Always the same question three times a day…

Would you like to try maybe the only food which is really fresh?

Fast Fruit

This is our product.

Fast Fruit

Locally rooted initiative

• Back to tradition and roots

• If you don’t have time or don’t want to plant, water, work in your garden, still there can be a chance for you to eat healthy!

• Someone else can do this for you – prepare ready-to-eat fruit and veg meals and bring them to the nearest shop, market, cafe or to your companies and schools!

• It’s that simple – huge demand and lack of offer lead to our fast fruit opportunity!

Fast Fruit

Locally rooted initiative

Fast FruitUse of Local Resources

• Nowadays, lot of locally produced fruit and vegs can’t be sold, they get rotten and serve as animal fruit or end in alcohol production

• A lot of unused land owned by people who are not motivated to cultivate it

• Fast Fruit Initiative will encourage local population from Niksic area to return to their tradition and grow thousands of apple, pear, plum, cherry trees and loads of blueberries, strawberries, raspberries, blackberries like our grandparents used to do...

Fast FruitImpact on the Local Economy (Generating Local

Jobs)- Thousands of unemployed local people who don’t have a job

- Thousands of unemployed local people who have unused land to grow fruit and vegetables

- Creation of direct new jobs – production, making of meals, logistics, organisation, marketing and administration

- We will train people to understand and adopt the concept

- FRUIT corner shop

- Cooperation with local businesses

• Local supermarkets and small shops;

• Fruit and veg producers;

• Cafes and restaurants;

• Markets; • School canteens;• Students campus.

Fast Fruit

Environmental impact- Eco-friendly foods!

- Local and seasonal products

- Energy efficiency

- Promotion of the principles of Green economy- biomass residues from fruit growing,

- methods of organic farming such as crop rotating,

- biological pest control,

- green fertilizers,

- the use of waste as compost,

- the use of wood pellets for heating and solar panels for hot water.

Fast Fruit Economic Viability/Market Competitivity

- Lack of ready-to-eat fruit and veg meals on the market

- Uncovered niche

- The existing companies which process fruit and vegs sell canned fruit without nutritious ingredients; market producers on the other hand do not offer fresh ready-to-eat meals in handy containers

- Good quality, locally grown product, affordable prices, always fresh and tasty and convinent for people at work, school and university students and so many people who spend a lot of their time outside and do not have time to wash, peel, chop and prepare fruit and vegs every day

Fast FruitLong Term Impact for the Community

More and more people become links in a food production chain

Further economic development of local communities

Encouragement of the growth of environmental development

Introduction of healthy meals for school students and the whole community

Fast FruitLong Term Impact for the Community

Replication and extension

Fast FruitLong Term Impact for the Community

Replication and extension

Fast Fruit – Social impact• Social entrepreneurship• Schools and Ministry of Education – Introduction of healthy

meals in schools, kindergartens and student campuses• Ministry of Health – promotion• Healthy lifestyles• Large companies and food supply chains – collaboration

and corporate responsibility

DESCRIPTION AMOUNT in US $ %

Costs of establishing a company and equipping the premises 3987.82 37.01%

Monthly operating costs (electricity, phone, water, rent of premises, book keeping agency) 1458.67 13.54%

Labour costs 2046.78 18.99%

Costs of raw material 2873.13 26.66%

Marketing costs 409.36 3.80%

TOTAL: 10775.76 100.00%

Costs of establish-ing a company and

equipping the premises

37%

Monthly operating costs (electricity, phone, water,

rent of premises, book keeping agency…)

13%

Labour costs19%

Costs of raw material

27%

Marketing costs4%

COSTS

Month 3 Month 6 Month 9 Month 120

1000

2000

3000

4000

5000

6000

7000

8000

9000

4000

65007000

8000

Time Framework of Sale Growth

Time framework no of units sold AmountMonth 3 4000 5440Month 6 6500 8840Month 9 7000 9520Month 12 8000 10880

Fast Fruit

Want some?