The Highlands at Wyomissing

Promoting Philanthropy throughCommunity Engagement

Nikki Rineer, PresidentHolleran

June 11, 2014

• Health System

• Free Health Clinic

• Board experience

Development Experience

In the News…

Challenge needs to be set before us and

development must be a part of the

solution.

For Profit vs. Not-for-Profit

An unlikely comparison

• Coke: Collects real time data and then moves immediately

• Development – we evaluate after the project is finished to determine our level of success

For Profit vs. Not-for-Profit

Coke: Taps into local talent

Development: Wonderful volunteers –often those who already have full schedules or who reach out to our organization to volunteer

For Profit vs. Not-for-Profit

Coke: Aspiration marketing

Development: Awareness of campaign a few months/weeks before an event - each event takes on a life of it’s own

For Profit vs. Not-for-Profit

Lessons Learned

• Internal Focus:

– Often funds continuum of care or capital campaign project

• External focus

– Appear more cautious in this fundraising arena, however, fundraising in the external community creates a host of benefits

Observations of Philanthropy in Senior Living

Community engagement is the

art of creating partnerships

through the exchange of

information and expertise that

will empower and strengthen

both the internal and external

community.

Definition of Community Engagement

What does the External Community need?

• Secondary Data Profile

– Population estimates

– Household income

– Preventative screening

External Community Profile

• Key Informant Interviews

– Area experts

– Provides qualitative data to determine perceived community needs, existing programs, trends and challenges

External Community Profile

Senior Statistics Example

Local older adults are more likely to be uninsured.

County 1 has higher rates of disabled older adults without insurance.

21% of local older adults are veterans.

Nearly 1/3 of local older adults are disabled.

Older Adults living alone:

County 1: 9,200 people

County 2: 3,000 people

Senior Statistics Examples:

National

BenchmarkState County 1 County 2

Physician

Ratio1,051:1 1,244:1 1,326:1 1,767:1

Dentist

Ratio1,439:1 1,704:1 2,124:1 2,315:1

In County 1, older adults are less likely to receive routine checkups.

In County 2, older adults are more likely to report cost as a barrier to

seeing a doctor.

Ranking of Senior Issue Examples:

Poverty and financial insecurity is a major issue for many seniors.

There is a high need for Dementia units for residents in the community.

Financial Scams/internet/home repair scams are an increasing

problem and our seniors are vulnerable.

Strategic Partnerships Examples

Telling Your Story

Telling Your Story

Telling Your Story

Community Opportunities

Questions