PHILADELPHIA - Pennsylvania Conference For Women · 2017-11-01 · • Gloria Steinem, iconic...

1JOIN THE CONVERSATION! #PENNWOMEN

PRESENTING SPONSOR

JOHN JACOBS

PENNSYLVANIA CONVENTION CENTER

NOV 19PHILADELPHIA

CARLI LLOYD

RACHAELRAY

LEYMAH GBOWEE

JESSICAALBA

GLORIA STEINEM

SAVE THE DATE

FOR NEXT YEAR’S CONFERENCE

OCTOBER 6, 2016

2 PACONFERENCEFORWOMEN.ORG

GENERAL INFORMATION Please review this list of notes and information designed to help make your day more enjoyable.

Attendees MUST visit the Fine Wine & Good Spirits booth #408 during the day to get their wristband for the 4pm wine tasting reception in the Expo Hall.

Please be respectful of speakers and other attendees and silence your cell phones while in all keynote & breakout sessions.

Keynote Seating. At the luncheon keynote, please find the table number that corresponds to the one listed on your badge. Consult pages 82-83 to find the location of your table. There is no assigned seating at the morning keynote.

A nursing mother’s room can be found in Meeting Room 101 and (2) Nursing Mother’s Pods are located on the 200 level between Halls A & B.

Lost and found for the day will be located at Registration.

Concessions are available in front of Halls A&B at Java City, inside the Cisco Networking Lounge in Hall C and in the back of Hall C.

An ATM can be found at 12th & Arch by restrooms (1st Flr.) and by the Gift Shop/Fed Ex (2nd Flr.)

For the convenience of our attendees, many of the men’s restrooms have been converted to women’s restrooms. Men’s restrooms can be found in the General Session in Halls A&B and in the Exhibit Hall located in Hall C.

TABLE OF CONTENTS

CONFERENCE BOARD WELCOME LETTER .......................................................................3CONFERENCE SCHEDULE AT-A-GLANCE ..........................................................................5CONVENTION CENTER MAP ....................................................................................................6KEYNOTE & SPECIAL GUEST SPEAKERS ....................................................................... 8-11SPONSORS ................................................................................................................................12-13SESSION I BREAKOUT SESSIONS ...................................................................................14-15SESSION II BREAKOUT SESSIONS ..................................................................................16-17SESSION III BREAKOUT SESSIONS/ ENCORE WORKSHOPS & EXPERT EXCHANGES .................................................18-19SPEAKER BIOGRAPHIES .................................................................................................. 20-36YOUNG WOMEN’S PROGRAM ............................................................................................. 37EXHIBITORS ........................................................................................................................... 38-42AUTHOR SIGNINGS AND MEET & GREETS ......................................................................44THE BENEFICIAL KNOWLEDGE BANK PAVILION ........................................................45DREXEL LEBOW CAREER PAVILION .......................................................................... 46-47CISCO NETWORKING LOUNGE ............................................................................................49LOCAL LEADER MEET-UPS .............................................................................................. 50-51HEALTH & WELLNESS PAVILION ......................................................................................... 52SMALL BUSINESS MARKETPLACE ...................................................................................... 55SMALL BUSINESS ROUNDTABLES ................................................................................56-57SOCIAL MEDIA ROUNDTABLES .................................................................................... 58-59CONFERENCE BOARD MEMBERS .................................................................................60-61SUPPORTING ORGANIZATIONS ................................................................................... 62-63STREET TEAM ..............................................................................................................................64KEYNOTE LUNCHEON SEATING ....................................................................................82-83


TIME EVENT LOCATION7:30 – 8:30 a.m. Registration .................................................................................................................................... Registration Bridge8:30 – 9:45 a.m. Opening Keynote Session (Open Seating for all attendees) ............................................................................Halls A & B Tamala Edwards, news anchor, 6abc @tamedwards6abc

Joanne Raphael, senior vice president, general counsel and corporate secretary, PPL Corporation @pplcorp

Clarissa Murray, student, Strawberry Mansion High School Carli Lloyd, World Cup champion and two-time Olympic Gold Medalist @carlilloyd

Anne Judge, worldwide HR leader, Bristol-Myers Squibb @bmsnews

Hope Cohen, chef, cookbook author and media personality @hopecooks @icravephilly Rachael Ray, celebrity chef, New York Times best-selling author and entrepreneur @rachaelray

Brenda Dennis, senior director, worldwide sales, strategy and transformation, Cisco Systems @cisco

Leymah Gbowee, Nobel Peace Prize Laureate and peace advocate @leymahrgbowee 9:45 – 10:30 a.m. Author Signings ............................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 44)10:00 – 11:00 a.m. Session I Breakout Sessions ............................................................................................. see page 14-15 for session listing 11:00 – 11:30 a.m. Networking Break ....................................................................................... Hall C, Cisco Networking Lounge (page 49) 11:00 – 11:30 a.m. Author Signings ............................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 44)11:30 a.m. – 12:30 p.m. Session II Breakout Sessions ............................................................................................ see page 16-17 for session listing12:30 – 1:00 p.m. Networking Break ....................................................................................... Hall C, Cisco Networking Lounge (page 49)12:30 – 1:00 p.m. Author Signings ............................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 44)1:00 – 2:45 p.m. Luncheon Keynote Session .........................................................................................................................Halls A & B Monica Malpass, news anchor, 6abc @monicamalpass Marquesha Babers, poet, That Girl @ladi3lyrix Governor Tom Wolf @governortomwolf

Leslie Stiles, board president, PA Conference for Women @pennwomen

Jami McKeon, global chair, Morgan, Lewis & Bockius @morganlewislaw

John Jacobs, co-founder and chief creative optimist, The Life is Good Company @lifeisgood

Gerard Cuddy, president and CEO, Beneficial Bank @beneficialbank

Joanne Ryder, executive vice president and chief administration officer, Beneficial Bank @beneficialbank

Jessica Alba, founder and chief creative officer, The Honest Company @jessicaalba

A Conversation on Impacting Social Change featuring: • Jessica Alba, founder and chief creative officer, The Honest Company @Honest @jessicaalba

• John Jacobs, co-founder and chief creative optimist, The Life is Good Company @lifeisgood

• Gloria Steinem, iconic women’s rights advocate @GloriaSteinem

2:45 – 3:45 p.m. Author Signings ............................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 44)3:00 – 4:00 p.m. Session III Breakout Sessions/Encore Workshops & Expert Exchanges .......................... see pages 18-19 for session listing3:00 – 4:40 p.m. Social Media Roundtables & Small Business Roundtables ..............................Hall C (see pages 56-59 for session listings)4:00 – 4:30 p.m. Author Signings ............................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 44)4:00 – 5:00 p.m. “Chairman’s Selection Reception” Wine Tasting brought to you by Fine Wine & Good Spirits .......................... Hall C 5:00 p.m. Conference Closes

CONFERENCE SCHEDULE AT-A-GLANCE

Morning Keynote has open seating for all attendees. At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on pages 82-83.

OPEN ALL DAYExhibit HallBeneficial Knowledge Bank Pavilion ............................................................................................... see page 45Cisco Networking Lounge ................................................................................................................. see page 49Local Leader Meet Ups, LinkedIn Profile Makeovers & Networking Workshops ...............see pages 50-51Drexel LeBow Career Pavilion ..................................................................................................see pages 46-47Resume Reviews & Coaches Corner ........................................................................................see pages 46-47Health & Wellness Pavilion & Classroom......................................................................................... see page 52Small Business Marketplace............................................................................................................. see page 55QVC Sprouts Inventors & Entrepreneurs Forum ............................................................................ see page 55

7 8 9 10 11 NOON 1 2 3 4 5

8:30 - 9:45 Opening Keynote

10:00 - 11:00 Session I

Breakouts

11:30 - 12:30 Session II Breakouts

1:00 - 2:30 Keynote Lunch

7:30-8:30 Registration

& Networking

12:30-1Local

Leader meet-ups

CO

NFE

RE

NC

E C

LOS

ES

3:00 - 4:00Local Leader

Meet-ups

Session III Breakouts

ExpertExchange

3:00 - 4:40Small Business &

Social Media Roundtables


Broad Street

13th Street

12th Street

11th Street

Race Street

Arch Street

Filbert Street

Market Street

Broad Street Atrium

ExhibitHall C

Hall D

Hall E

Hall F

Hall G

TerraceBallroom

Grand Hall

114113

112110

109111

102

103

104

107108

115

119 BREAKOUT SESSIONS

NURSINGMOTHERROOM

106

201

203

Ballroom

BALLROOMB A

204 202

REGISTRATION

Keynote/Luncheon Sessions Halls A & B

STAIRS UP TO

BALLROOMS A&B

STAIRS DOWN TO

SECOND FLOORCORRIDOR

CONVENTION CENTER MAP


Broad Street

13th Street

12th Street

11th Street

Race Street

Arch Street

Filbert Street

Market Street

Broad Street Atrium

ExhibitHall C

Hall D

Hall E

Hall F

Hall G

TerraceBallroom

Grand Hall

114113

112110

109111

102

103

104

107108

115

119 BREAKOUT SESSIONS

NURSINGMOTHERROOM

106

201

203

Ballroom

BALLROOMB A

204 202

REGISTRATION

Keynote/Luncheon Sessions Halls A & B

STAIRS UP TO

BALLROOMS A&B

STAIRS DOWN TO

SECOND FLOORCORRIDOR

PATH THROUGHOUT THE DAYStart out at registration, go to exhibit hall with concessions, then to general session, breakout sessions 1 & 2, then back to exhibit hall, general session, and then to exhibit hall and breakout sessions.

1ST FLOOR

2ND FLOOR

3RD FLOOR


LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM B

The Courage to Innovate: Unlocking the Skills for Fresh Thinking (POE)We are being asked every day to become more “entrepreneurial” in how we shape our organizations, businesses, teams and products. Whether you are from a small organization seeking that competitive edge, a large and cumbersome organization looking for a better way to do business or an entrepreneur embarking on a new venture, it takes courage: courage to lead, courage to risk, and most importantly, courage to innovate. Your survival depends on your ability to make fresh thinking happen on a daily basis in every nook and cranny of your workplace. Leadership expert Cindy Solomon will explore the barriers that hold businesses back and the secrets and skills for courageous innovation. This provocative session will feature a mix of entrepreneurs and corporate leaders to share their best practices and lessons learned for innovating within their organizations, teams and their own careers. Participants will leave with a renewed spirit of innovation and understand the skills required to work more courageously.

T HOUGH T L E A DE R : Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage @cindysolomonPA N E L IST S :

Andrea Hoffman, founder, Culture Shift Labs and author, Refraggle @andreadiversity

Jessica Jackley, author, CLAY WATER BRICK and co-founder, Kiva and ProFounder @jessicajackley

Emily Lightfoot, SVP, health systems, AmerisourceBergen Drug Corporation @healthcare_abc

Jami McKeon, chair, Morgan Lewis @morganlewislaw

HO ST: Julie Haskell, managing director, global inclusion and diversity, State Street Corporation @statestreet

CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 201

Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (W)We get feedback every day of our lives, from friends and family, colleagues, customers and bosses, teachers, doctors and strangers. We’re assessed, coached, and criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy relationships—why do we dread it and often dismiss it? In this interactive workshop, negotiations expert Sheila Heen will explore the importance of receiving feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice with curiosity and grace. Attendees will:Develop the ability to accept and utilize the input of others constructively;Learn how to give feedback more effectively by understanding how to receive feedback better; andShift negative feedback and difficult conversations into impactful negotiations for getting what you want most, professionally and personally!

SPE A K E R : Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations @sheilaheen

HO ST: Pam Cyr, EVP and chief retail banking officer, Beneficial Bank @beneficialbank

EMERGING PROFESSIONALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 114

The Skills You Need to Build Your Career (POE)What are the skills you won’t see on a job description, but are essential to your success? Most of these skills are not going to be learned in a classroom, but are integral to career growth. A panel of executives from different industries will help you identify the skills you might be miss-ing, where you can apply your current skills and supplement your education to prepare for future opportunities.

T HOUGH T L E A DE R : Aliza Licht, author, Leave Your Mark and formerly DKNY PR GIRL @alizalichtPA N E L IST S :

Julie Christoph, SVP and director of education and development, Beneficial Bank @beneficialbank

Sara Manzano-Diaz, former director, women’s bureau, U.S. Department of Labor @saramanzanodiaz

Mary Mawritz, Ph.D., assistant professor, Drexel University LeBow College of Business @lebow

Beth Rubino, EVP, human resources, QVC @qvc

TRANSITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 113

Reviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)Whether you have stepped off the path you hoped to be on or are returning after temporarily stepping out of the workplace, this session will look at what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion. Even star performers feel stuck at some point in their careers when promotions don’t come as easily as they used to. No matter where you are, you will learn to identify your personal and professional gaps and walk away with actionable advice from career expert Kerry Hannon, corporate professionals and a team of panelists who have spent their careers focused on this topic. They will share stories of real women who have experienced and overcome barriers, bias and obstacles and who have ultimately revived their careers and achieved a professional renaissance.

T HOUGH T L E A DE R : Kerry Hannon, best-selling author, career, retirement and personal finance expert @kerryhannon

PA N E L IST S :

Patrice D’Eramo, VP, Americas field marketing organization, Cisco @Cisco

Leslye Louie, co-founder and former director, Encore Fellowships Network Wendy Wallbridge, author, Spiraling Upward @wendywallbridge

HO ST: Dr. Lori Gavrin, scientific director, maternal and neonatal health unit, R&D GlaxoSmithKline @GavrinLori

SESSION I BREAKOUT SESSIONS10:00 A.M.– 11:00 A.M.Please See Breakout

Session Key at the bottom of page 17


PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 103

Working Simply: Embracing the Power of Your Personal Productivity Style (W)Carson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through exploration of the four major styles – Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics for leveraging your personal style in-stead of fighting it, which makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues, and employees.

SPE A K E R : Carson Tate, nationally renowned expert on workplace productivity @thecarsontate

HO ST: Nilda Ruiz, president and CEO, Asociacion Puertorriquenos En Marcha, Inc. @nildairisruiz


Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality (W)If someone asked you to describe prosperity and security, what would you see in your mind’s eye? When it comes to financial planning, it’s easy to jump right into the minutiae of investments, skipping over the deeper questions of what you really want from your money, both now and in the future. But in this session, Ellen Rogin and Lisa Kueng will do the opposite. They want to help you figure out exactly what you need and want. Only then can you make the smart money decisions that can help turn your vision into reality. Get ready to feel more excited than ever about your money and all the good things it can bring.

SPE A K E R S : Ellen Rogin & Lisa Kueng, co-authors, Picture Your Prosperity @ellenrogin @lisakueng

HO ST: Michelle Dawson, founder and president, Catalyst Enterprises International @catalystsuccess

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 204

What It Takes: The Ten Steps to Success (LP)Whether you have a personal or a professional goal you have been trying to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in both her personal and professional life, despite considerable challenges. Using her first-hand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working toward.

SPE A K E R : Dr. Gloria Mayfield Banks, entrepreneur, author and founding partner, Charisma Factor, Inc. @gloriabanks

HO ST: Sarah Lenhard, EVP, director of account management and strategy, Tierney @hellotierney


The Objective Leader: How to Leverage the Power of Seeing Things As They Are (W)We are all subjective — it’s human nature. We overreact to situations; we judge people too quickly and unfairly; we take something personally when it was not really meant that way. As a result, we lose relationships, reputation, money, and peace of mind. And in our ever-more-com-plex world, leaders must make decisions faster and with more conflicting information; widespread insecurity makes people territorial and risk-averse; and the consequences of every action are played out on a disproportionately large stage. To succeed, we must consciously seek to increase our objectivity — seeing and accepting things as they are without projecting our mental models, fears, background, and personal experiences onto them. In this session, Elizabeth Thornton will share her research and offer proven strategies to identify limiting and unpro-ductive ways of thinking and create powerful new mental models that ensure continued success.

SPE A K E R : Elizabeth Thornton, author, The Objective Leader @elizthornton

HO ST: Alison Young, managing director, leadership & civic engagement, Drexel University’s LeBow College of Business @lebow

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM A

Better than Before: Mastering Our Habits (LP)Do you have a good habit you would like to foster or a bad habit you would like to get rid of? The Happiness Project best-selling author Gretchen Rubin will show how we can learn to modify our behaviors so we automatically do the things that don’t come naturally to us but we want to incorporate into our lives.

SPE A K E R : Gretchen Rubin, author, Better Than Before: Mastering Our Habits @gretchenrubin

HO ST: Loraine Ballard Morrill, director of news & community affairs, iHeartMedia Philadelphia @loraineballard

YOUNG WOMEN’S PROGRAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 115

I AM THAT GIRL: Empowering Your Everyday Life (W)Every day, we are bombarded with messages that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

SPE A K E R : Emily Greener, founder, I AM THAT GIRL @iamthatgirl

HO ST: Colleen Kelly Howard, executive director, Girls on the Run Philadelphia @gotrphilly

SESSION I BREAKOUT SESSIONS10:00 A.M.– 11:00 A.M.


LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 103

Pioneering Pay Equity: Strategies to Bridge the Gap, Own Your Value and Negotiate Your Worth (POE)When women are empowered to lead and given the tools and support to do so, they make choices that change history. Why is it then that women are not compensated to reflect our power? Why is it that even in today’s age, women in the U.S. make 77 cents for every dollar a man makes on average? In this interactive session, leaders and negotiation experts will share how we can lead the charge to help women achieve pay eq-uity. Attendees will hear a conversation with senior executives from leading companies who are taking concrete and public steps to address these issues, and also share tools to help you become a powerful and confident asker. By sharing today’s most successful negotiation strategies, attendees will learn how to monetize your strengths and potential and own your value – not only in your paycheck, but by the position you hold.

T HOUGH T L E A DE R : Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations @sheilaheenPA N E L IST S :

Pinar Kip, SVP and head of strategic enterprise business solutions, State Street Corporation @statestreet

Stephanie Penner, partner, Mercer @mercer

Elizabeth Thornton, author, The Objective Leader @elizthornton

HO ST: Angela Moultrie, region president, Santander Bank @santanderbankus


No Risk, No Reward: Taking the Risk to Do What You Want With Your Career (POE)Ever wanted to take that big chance? The huge jump between what you feel you should do and what you deep down really want to do can be overwhelming. This panel will help you navigate your fears and learn to take chances in your career that may or may not work out, but will always help you grow.

T HOUGH T L E A DE R : Anne Kreamer, author, Risk/Reward @annekreamerPA N E L IST S :

Kristine Freind, U.S. oncology talent acquisition project leader, AstraZeneca @astrazeneca

Carol Lee Mitchell, VP & senior business leader, U.S. markets, MasterCard @mastercard

Gregg Renfrew, founder & CEO, Beautycounter @greggrenfrew

HO ST: Christine Martin, vice president, government relations, PPL Corporation @pplcorp

EMERGING PROFESSIONALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 119

Working Simply: Embracing the Power of Your Personal Productivity Style (ENCORE) (W)Carson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through exploration of the four major styles – Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics for leveraging your personal style instead of fighting it, which makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues, and employees.

SPE A K E R : Carson Tate, nationally renowned expert on workplace productivity @thecarsontate

HO ST: Nydia Han, consumer reporter and co-anchor of Action News Sunday mornings, 6abc WPVI @nydia_han

TRANSITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM B

Branding & Perception: How to Maximize How You Are Perceived by Others (POE)How people perceive you is essential to success. And with the onslaught of social media and 24/7 business, the opportunities to mold that per-ception are constant. This panel of experts will teach you how to create your unique and impactful brand and market it appropriately. Attendees will learn how to shape perception around your already-formed personality. And once formed, how do you leverage your unique personality quirks to be desired, impactful and successful?

T HOUGH T L E A DE R : Dorie Clark, author, Reinventing You @dorieclarkPA N E L IST S :

Meredith Fineman, founder & CEO, Finepoint @meredithfineman

Kate Hermans, VP and worldwide brand general manager, immunology and HCV, Bristol-Myers Squibb @bmsnews

Aliza Licht, author, Leave Your Mark and formerly DKNY PR GIRL @alizalicht

Tracey Santilli, EVP, director of public relations & social media, Tierney @hellotierney

HO ST: Kiera Smalls, founder, City Fit Girls & community relations manager, Ingego @cityfitgirls


Optimize Your Stress and Improve Your Overall Well-Being (POE)There’s no getting around it – in our 24/7 world, stress is something all of us live with daily. But how we perceive and respond to stress varies, and it’s this reaction that affects our physical and emotional health. Experts will share their tools and insights for how to manage stress, en-hance resiliency and access innate well-being through nutrition, self-compassion, mindfulness and preventative self-care. Prepare to leave with renewed clarity and fresh resources to help you live a better and more balanced life.

T HOUGH T L E A DE R : Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier @mequilibriumPA N E L IST S :

Dr. Lynn Alison Bornfriend, psychiatrist, CTCA, Eastern Regional Medical Center @ctca

Vanessa Loder, co-founder & CEO, Mindfulness Based Achievement @vanessaloder

HO ST: Afaf Meleis, professor of nursing and sociology, University of Pennsylvania School of Nursing @afafmeleis

SESSION II BREAKOUT SESSIONS11:30 A.M. – 12:30 P.M. Please See Breakout

Session Key at the bottom of page 17


PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 108How to Find your Life Balance Groove (W)Creating a less stressful and more balanced life is something many women are working to achieve. But the concept of “balance” means some-thing different to everyone and there is no right answer. Enter Christine Carter, a happiness expert at UC Berkeley, who will offer advice on how to stop multitasking, prioritize and gain efficiency in your day.

SPE A K E R : Christine Carter, author, The Sweet Spot @raisinghappinessHO ST: Sue Chevins, principal, advisory services, Ernst & Young @eynews

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 204What It Takes: The Ten Steps to Success (ENCORE) (LP)Whether you have a personal or a professional goal you have been trying to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in both her personal and professional life, despite considerable challenges. Using her first-hand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working toward.

SPE A K E R : Dr. Gloria Mayfield Banks, entrepreneur, author and founding partner, Charisma Factor, Inc. @gloriabanksHO ST: Elissa Bloom, executive director, Philadelphia Fashion Incubator @philaincubator

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 114What’s Next? Strategies for Maximizing the Second Half of Life (W)As Americans live longer and healthier lives, the desire to work longer and foster better relationships — for the income, the mental engage-ment, or the chance to give back — has grown. New York Times columnist and job/retirement expert Kerry Hannon will share her insights into some of the tough questions and choices that come with age. Using inspiring real-life profiles, she will not only offer practical advice for starting your next act after age 50, but will help you explore: • If you should stay in your current job or if it’s time to pursue something new; • Whether you’re ready for retirement and what your financial and day-to-day life plan should look like; • How your next career or move will work with your spending habits and family situation; • Strategies to create your transition network professionally or personally; and • How to find a mentor to guide you along your new path.Whether you’re fantasizing about a new path or ready to pursue it, this session will provide you with a roadmap for long-term success.

SPE A K E R : Kerry Hannon, best-selling author & career, retirement and personal finance expert @kerryhannonMODE R ATOR : Rachel Braun Scherl, co-owner and principal of SPARK Solutions @rbscherl

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM ABetter than Before: Mastering Our Habits ENCORE (LP)Do you have a good habit you would like to foster or a bad habit you would like to get rid of? The Happiness Project best-selling author Gretchen Rubin will show how we can learn to modify our behaviors so we automatically do the things that don’t come naturally to us but we want to incorporate into our lives.

SPE A K E R : Gretchen Rubin, author, Better Than Before: Mastering Our Habits @gretchenrubinHO ST: Suzanne Quigley, community affairs director, QVC @qvc

YOUNG WOMEN’S PROGRAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 115Brave Girls: Strategies for Strength (POE)The world is waiting for the next generation of strong women who will positively influence and shape our world. How do you become one of those women? And how do you gain the confidence in your abilities to create change? Stacey Radin, author of Brave Girls, will share her research into the skills needed and the recognizable patterns of a powerful leader. She will then lead a discussion with powerful women who will share their stories of success and failure on their roads to becoming brave women.

T HOUGH T L E A DE R : Stacey Radin, psychologist, founder, Unleashed and author, Brave Girls @stacey1015PA N E L IST S :

Marquesha Babers, poet, That Girl @ladi3lyrix Megan Grassell, founder, Yellowberry @meggrassell Jessica Jackley, author and co-founder, Kiva and ProFounder @jessicajackley

SESSION II BREAKOUT SESSIONS11:30 A.M. – 12:30 P.M.

BREAKOUT SESSION KEYW = Workshop: Interactive sessions that include exercises, role plays and other activities which offer practical advice POE = Panel of Experts: Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and

lessons learned from experts in the trenchesLP = Life Perspective: These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences

LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceilingCAREER ADVANCEMENT: Designed for the mid/senior-level professional with significant experience looking for advice around professional skills and job advancementEMERGING PROFESSIONALS: Designed for Millennials and newer professionals entering or re-entering the workforceTRANSITIONS: Offering expertise for maneuvering career and life transitionsPERSONAL DEVELOPMENT: Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace



Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (ENCORE) (W)We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors and strangers. We’re assessed, coached, and criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy relationships — why do we dread it and often dismiss it? In this interactive workshop, negotiations expert Sheila Heen will explore the importance of receiving feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice with curiosity and grace. Attendees will:Develop the ability to accept and utilize the input of others constructively;Learn how to give feedback more effectively by understanding how to receive feedback better; andShift negative feedback and difficult conversations into impactful negotiations for getting what you want most, professionally and personally!

SPE A K E R : Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations @sheilaheen

HO ST: Susan L. Anderson, Esq., former special assistant to Governor Edward G. Rendell

EXPERT EXCHANGE SESSIONS Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from experts. These sessions are discussions focused on sharing best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be intimate; therefore capacity will not exceed 350 participants. Seating is first-come, first-served, and doors will close once we reach capacity.

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM B

The linear, heads-down, forward-at-all-costs approach to success that has been forged by men doesn’t work for many women. But until now there hasn’t been another choice. Wendy Wallbridge’s approach to success offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The “Spiral Up” method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action — the fundamentals of self-creation — in order to redefine success and re-author their lives. Get ready to rise up and express your creativity, authenticity, voice and power to effect the changes you want!

SPE A K E R : Wendy Wallbridge, author, Spiraling Upward @wendywallbridge HO ST: Faith Williams, director of Market Development, Cancer Treatment Centers of America @ctca

Maximizing Your Career in a Virtual Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BALLROOM A

Mobility has changed the way we interact and grow, especially in the workplace. In a world where everyone is always connected, how do you leverage technology to maximize your career? How do you build out your online community? How do you maintain work/life balance? In this Expert Exchange, attendees will learn how to gain exposure, visibility, and succeed in a virtual workplace. Speakers will share their experi-ences as they have watched the workplace evolve and the tools they used to transition to the global online work environment.

MODE R ATOR : Ehrika Gladden, vice president, enterprise infrastructure & solutions group, Cisco Systems @cisco

PA N E L IST S : Patrice D’Eramo, VP, Americas field marketing organization, Cisco @cisco

Brenda Dennis, senior director, worldwide sales, strategy and transformation, Cisco @cisco Diane Gongaware, senior director, U.S. public sector partner organization, Cisco @cisco

Seth Siegel, VP, Americas consulting services, Cisco @ cisco

Mastering the Art of Endurance and Resiliency: Leadership Tips From Remarkable Women on the Front Line . . . . MEETING ROOM 204

Whether you work in business or politics, the rules are often the same. Attend this interactive session and hear from these women who will share leadership advice and insight gained from decades in their professions. Learn from their firsthand experiences how to get the needed edge, endurance and resilience to rise to the top. Don’t miss your chance to hear from these remarkable women!

MODE R ATOR : Jami McKeon, chair, Morgan Lewis @morganlewislaw

PA N E L IST S : The Honorable Renée Cardwell Hughes, CEO, American Red Cross of Eastern PA @ARC_EasternPA

Paula Davis-Laack, JD, MAPP, resilience and burnout prevention expert and contributor, Huffington Post and Psychology Today Grace Speights, office managing partner, Morgan Lewis D.C. @morganlewislaw

How to Achieve Mindfulness in Your Busy Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 113

3:00–3:30 p.m. & 3:45–4:15 p.m. (NOTE: THIS SESSION IS LIMITED TO 50 ATTENDEES AND WILL THEREFORE BE OFFERED TWICE)

This session is intended to provide you with introductory insight to mindfulness and practical application to your own busy lifestyle. Partici-pants will be provided with strategies for how to live a more mindful life in both theory and practice, and will gain a new perspective on tech-niques to proactively manage stress.

SPE A K E R : Tom German, senior wellness coach, Wellness Coaches USA @wc_usa @astrazeneca

SESSION III BREAKOUT SESSIONS(ENCORE WORKSHOPS & EXPERT EXCHANGES)

3:00 P.M. – 4:00 P.M.


Making Your Goals a Reality and Then Paying It Forward to Inspire Others (Includes Wine and Cheese Networking Reception) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 108

How do you make your dream a successful reality? Attend this interactive session to hear from four remarkable women who will share career-long stories about their hard work and focus to meet their goals and the roadblocks and failures the popped up along the way. Learn moreabout how they seek out support from business partners and mentors who have a keen interest in advancing women in business, and how theyare working to support other women as they pursue their goals and dreams. Don’t miss your chance to network with regional business leaders, and make valuable contacts with other attendees during a special wine and cheese networking reception included in this session!

MODE R ATOR : Pam Cyr, and chief retail banking officer, Beneficial Bank @beneficialbank

SPE A K E R S : Tanya R. Hill-Holliday, president and CEO, Tanway Enterprises Betsy McLarney, CEO, EMC Outdoor @emcoutdoor

Janet E. Mozitis, founder, Precast Management, Inc. Toni Pergolin, president and CEO, Bancroft @tonipergolin

Leading with Authenticity: Strategies for Success with Your Own Personal Style of Leadership . . . . . . . . . . . . . . MEETING ROOM 114

Do the accepted management styles within your organization tend to favor certain men or women and not be broad enough to accommodate a variety of styles? Women who aspire to leadership positions often are unsure if they should adopt certain management styles or embrace their own. In this session we will explore how to strike the right balance between your personal leadership style and the leadership style of your organization, without compromising your authenticity. A panel of senior women in high profile leadership roles will share how organizations that are open to a diversity of leadership styles can be more inclusive for all and contribute to the organization’s overall success.

MODE R ATOR : Anne-Marie Sotire, VP, human resources for R&D, Bristol-Myers Squibb @bmsnews

PA N E L IST S : Dafni Bika, PhD. VP, global pharmaceutical manufacturing science & technology, Bristol- Myers Squibb @bmsnews

Rita Faucett, VP, cardiovascular sales, Bristol-Myers Squibb @bmsnews

Dr. Melissa Harris, worldwide medical lead, hepatitis C, Bristol-Myers Squibb @bmsnews

Susan Sweeney, CEO operations lead, Bristol-Myers Squibb @bmsnews

Women Making a Difference in the Board Room: Lessons from Executives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEETING ROOM 119

While recruitment of women directors inches up and women now comprise nearly 20 percent of board members, that’s only half the story. Equally important: How are boards leveraging the value of women on their boards? This discussion will shed light on the board experiences women seek, conditions that enable women to contribute as great directors and how boards stand to gain from their contributions. The speak-ers will share their lessons learned and offer their insights into the current Women on Boards report co-developed by PwC and Philadelphia’s Forum for Executive Women.

SPE A K E R S :

Deanna Byrne, partner, PricewaterhouseCoopers @pwc_llp

Paula Loop, leader, PricewaterhouseCoopers’ Center for Board Governance and Investor Resource Institute @pwc_llp

SESSION III BREAKOUT SESSIONS(ENCORE WORKSHOPS & EXPERT EXCHANGES)

3:00 P.M. – 4:00 P.M.


In partnership with our sponsors, the Pennsylvania Conference for Women is proud to bring back its Young Women’s Program, which provides high school junior and senior girls with the opportunity to attend the Con-ference and participate in a seminar track designed especially for them. This unique program offers our next generation of leaders the opportunity to hear from dynamic speakers, exchange ideas and begin to chart their own paths. Please take a moment to acknowledge the young women in attendance as you travel the halls of the convention center today. You may be sharing your experience with future teachers, doctors, authors, CEOs or even a president!

BOTH SESSIONS TAKE PLACE IN MEETING ROOM 115.

10:00 a.m. – 11:00 a.m. I AM THAT GIRL: Empowering Your Everyday Life Every day, we are bombarded with messages that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

SPE A K E R : Emily Greener, founder, I AM THAT GIRL @iamthatgirl

HO ST: Colleen Kelly Howard, executive director, Girls on the Run Philadelphia @gotrphilly

11:30 a.m. – 12:30 p.m.Brave Girls: Strategies for Strength The world is waiting for the next generation of strong women who will positively influ-ence and shape our world. How do you become one of those women? And how do you gain the confidence in your abilities to create change? Stacey Radin, author of Brave Girls, will share her research into the skills needed and the recognizable patterns of a powerful leader. She will then lead a discussion with powerful women who will share their stories of success and failure on their roads to becoming brave women.

T HOUGH T L E A DE R : Stacey Radin, psychologist, founder, Unleashed and author, Brave Girls @stacey1015PA N E L IST S :

Marquesha Babers, poet, That Girl @ladi3lyrix

Megan Grassell, founder, Yellowberry @meggrassell

Jessica Jackley, author, CLAY WATER BRICK and co-founder, Kiva and ProFounder @jessicajackley

YOUNG WOMEN’S PROGRAM 10:00 A.M. – 11:00 A.M. & 11:30 A.M. – 12:30 P.M.

PARTICIPATING SCHOOLS AND ORGANIZATIONS: Ambassador Girl Scouts of GSEP Troop 41942

Baldwin School

Being Beautiful Foundation for Foster Youth

Charter School Renewal

Cheltenham High School Women’s Student Union

Cumberland Ag Expo

G.L.E.A.M (Girls Lead, Empower, And Motivate)

Girl Scout Troop 9445

Girl Scouts - PBC

Girls on the Run of Montgomery and Delaware Counties, Pa

GIRLS STAR – Downingtown High School West

Harvest Collegiate High School

Haverford High School

Henderson Career and Life Management Solutions

Liberty High School in Bethlehem, Pennsylvania

Lincoln Leadership Academy Charter School

Mount Saint Joseph Academy

Nettie’s Kids

New Media Technology Charter School

Path To Greatness

Strawberry Mansion High School Promise Academy

The Girls Leadership Council of Lower Merion School District

Uniquely You Summit, Incorporated

Young Women of Excellence Mt Airy Church of God in Christ

YouthBuild Philadelphia Charter School


Cisco Networking Lounge

Health and Wellness

Classroom

SMALL BUSINESSCAREER

TECHNOLOGYHEALTH &

WELLNESS

KNOWLEDGE BANK/EDUCATION

COMMUNITY

QVC Sprouts Stage

Concessions

EXHIBITOR MAP HALL C


AARP Pennsylvania ..................................................................................515Adoptions From The Heart * ............................................................... 708Alliance of Women Entrepreneurs .....................................................813Alzheimer’s Association .........................................................................717American Association for Cancer Research * .................................817Amtrak ...........................................................................................................511BPW/PA and PA BPW Foundation ................................................... 810Career Wardrobe * ................................................................................... 706CeaseFirePA .................................................................................................611Choose To Be Nice *................................................................................. 610Dress for Success Philadelphia ...........................Registration BridgeEllevate Network Philadelphia .............................................................715Financial Planning Association .............................................................711Free Library of Philadelphia Foundation .......................................606

COMMUNITY CONNECTION PAVILIONGirl Scouts of Eastern PA .....................................................................800Girls on the Run of Montgomery and Delaware Counties * .....809Girls on the Run Philadelphia * ........................................................... 807Hosts for Hospitals - Sponsored by Beneficial ............................608ING/VOYA Financial Adviors * ..............................................................617Life is Good ................................................................................................ 601Lifecycle WomanCare ............................................................................ 816Lupus Foundation of America * .......................................................... 814Luzerne County Visitors Bureau .......................................................806PA Coalition Against Rape .................................................................. 709PA Commission for Women ................................................................ 805PCADV ..........................................................................................................815Pearls With Purpose * ............................................................................ 607PennsylvaniaNOW Education Fund * ..................................................811PNC .............................................................................................................. 507Project Have Hope * ................................................................................. 710Sandy Rollman Ovarian Cancer Foundation* .................................716Susan G. Komen Philadelphia .............................................................. 701Tanzania School Foundation *..............................................................707The Junior League of Phila. ................................................................609The Philadelphia Foundation ............................................................... 714 CAREER PAVILIONAstraZeneca - Career Booth ............................................................... 647Bristol Meyers Squibb - Career .......................................................... 643Drexel University ......................................................................................742Johnson & Johnson ................................................................................ 649State Street Corporation ...................................................................... 645United States Mint .................................................................................. 750 THE KNOWLEDGE BANK PAVILIONAAUW Pennsylvania .............................................................................. 305AEPG Employee Benefits ......................................................................312Arcadia University ....................................................................................313BCCLG and CLPS .................................................................................... 302Beneficial Bank ..........................................................................................315Biblical Seminary ..................................................................................... 308Bookminders .............................................................................................. 310Burlington Stores ....................................................................................404Embarq Creative/Nimlok Phila. .........................................................300Fine Wine & Good Spirits ....................................................................408iHeartMedia ...............................................................................................400Monarch Staffing * ......................................................................................311Passanante’s Home Food Service .................................................... 209Pennsylvania Center for Women ...................................................... 309Philadelphia Media Network .................................................................412Riker Opportunity Institute * ..................................................................211Thomas Edison State College ............................................................304Toastmasters District 38 ........................................................................213Trellis Consulting LLC * .......................................................................... 303US FDA ....................................................................................................... 203

HEALTH & WELLNESS PAVILIONACME Markets ...........................................................................................537American Lung Association - Donated by Dow ..........................726Astrazeneca .............................................................................................. 636Bristol-Myers Squibb ............................................................................. 730Cancer Treatment Centers of America ............................................835Female Pelvic Health Center * ............................................................ 634FitKit- Total Fitness in a Kit * ............................................................... 626Five Star Home Foods ...........................................................................632Gentle Care Nursing Service, Inc. * ....................................................622GSK .................................................................................................................531Healing Arts Center .................................................................................625Living Beyond Breast Cancer ..............................................................724Massaging Insoles * ...................................................................................621Parkway Health & Wellness ................................................................. 720Philadelphia Magazine ...........................................................................525RMA at Jefferson & Jeff OBGYN .......................................................623SHE-Sisters Helping * ............................................................................. 620Today’s Woman * .......................................................................................722Tre’Skinrx Aloe Skincare * ..................................................................... 624Whole Foods Market ..............................................................................827

SMALL BUSINESS MARKETPLACE-Support Women-Owned BusinessesAlene Sibley *................................................................................Philly MartAnaOnoIntimates * .....................................................................Philly MartAva Anderson Non Toxic * .....................................................................556Circle Legal * ...............................................................................................255Clair Oaks Creations *................................................................Philly MartClosets by Design * .................................................................................448Design of Mine *........................................................................................ 349Fancy That Wholesale Jewelry * ........................................................ 442First Financial Group * ........................................................................... 447Floxsee by YTMGifts LLC * ....................................................................259Flutter Eyewear * .......................................................................................558Isagenix - Tomorrow Is Yours * ........................................................... 354Joseph Anthony Retreat Spa and Salon .........................................245Kathy Kamei Designs * ............................................................................253Life’s Phases & Komfy Couture * .........................................................356Living Without Limits * .............................................................Philly MartLove, C&K * ....................................................................................Philly MartMartha Perkins Art * ...................................................................Philly MartMary Kay Cosmetics *............................................................................. 453MB Jewelry Designs * ................................................................Philly MartMcAdam Financial * ................................................................................ 345Metana Jewelry * .........................................................................Philly MartMiche * ...........................................................................................................358Philly Mart * .................................................................................................353Philly Photography * ................................................................................243pinkwi$e, LLC * ......................................................................................... 455QVC, Inc. ..................................................................................................... 544Reclaimed Creations by Heidi Hammel * ...........................Philly MartSantander ....................................................................................................552Scarves Unlimited * ................................................................................. 342Second Spring Naturals * ......................................................................446SGB Couture * ..............................................................................Philly MartShea Radiance * .........................................................................................347ShoeCandy by Kara Mac * ....................................................................449Silpada Designs Jewelry * ..................................................................... 343SKM Jewelers * ...........................................................................................457Sweet Salvations Truffles * ......................................................Philly MartUnbreakable Dames * ..............................................................................352Zaney Couture * ........................................................................................ 346 TECHNOLOGY PAVILIONPECO ............................................................................................................326PPL Corporation .......................................................................................327State Farm Insurance .............................................................................227Sungard Availability Services ............................................................. 330

EXHIBITOR BY AREA HALL C

The Conference welcomes all of our exhibitors, and we would like to specifically highlight our support of women-owned business. We have indicated the women-owned businesses with an asterisk (*) below.


AUTHOR SIGNINGS AND MEET & GREETS EXHIBIT HALL C

INSIDE THE BENEFICIAL KNOWLEDGE BANK PAVILION

THERE IS AN AREA NEXT TO THE BOOKSTORE WHERE SIGNINGS WILL TAKE PLACE.

9:45 a.m. Hope Cohen

Carli Lloyd (Meet & Greet Only)Rachael Ray

11:00 a.m. – 11:30 a.m.Andrea Hoffman

Lisa KuengEllen Rogin

Cindy SolomonWendy Wallbridge

12:30 p.m. – 1:00 p.m.Dr. Gloria Mayfield Banks

Jan BruceChristine Carter

Dorie ClarkKerry Hannon

Sheila HeenJessica JackleyAnne Kreamer

Aliza LichtDr. Afaf Meleis

Dr. Stacey RadinGretchen Rubin

Carson TateElizabeth Thornton

2:45 p.m. John Jacobs

Gloria Steinem

4:00 p.m. – 4:30 p.m.Sheila Heen

Georgette MillerWendy Wallbridge

4:40 p.m. – 5:00 p.m.Dr. Michelle Dawson

Lisa GreenJasmine Sandler

BOOKSTORE BROUGHT TO YOU BY:


Committed to your ongoing learning, the Beneficial Knowledge Bank Pavilion will be open all day and features exciting elements including: • Conference bookstore • Author Signings and Speaker Meet & Greets • The Knowledge Bank Classroom Financial Learning Bursts • Visit the Beneficial Bank interactive exhibit to tell us your story as we share our 160+ year history. Join the conversation, enter to win prizes^ and speak with financial experts from Your Knowledge Bank.

The Knowledge Bank Classroom Financial Learning Bursts Get schooled on a variety of topics from financial experts at Beneficial Bank.

12:30 p.m. - 1:00 p.m. Small Biz SuccessS P E A K E R : Rocco Perate, SVP, director, government guaranteed lending, Beneficial Bank and Joan Winchester of Franchise Advise @beneficialbank

This year’s conference is all about forging your own path. How can you make owning a business a reality, grow your existing business, or get started as a franchise business? Learn tips that can get you on your way, including guidance on how to best position yourself to get a loan.*

2:45 p.m. - 3:15 p.m.Insuring Your FutureS P E A K E R : Jackie Glick, SVP, Beneficial Insurance Services @beneficialbank **Of the many hats women wear, primary breadwinner is increasingly one of them. Find out how to protect and prepare yourself and your family for the unexpected and develop a plan for your future needs.

3:30 p.m. - 4:00 p.m.Home Equity: Key to Your DreamsS P E A K E R : Brian Myers, SVP, director, residential and consumer lending, Beneficial Bank @beneficialbank

Owning your home was the first step. Let us show you how to achieve your goals, whether that’s paying off your home, purchasing a second home, starting a business, changing careers or going back to school. This interactive session also will include advice on keeping your credit strong. *

We recommend you get your free credit report at our booth beforehand to get the most out of this session!You have the right to a free credit report from annualcreditreport.com or call 877.322.8228.

^See Official Rules for details at the Beneficial Bank exhibit. No purchase necessary. Void where prohibited by law.*All Loan Products Subject to Credit Approval.**Insurance and Annuity products available through Beneficial Insurance Services, LLC a wholly-owned non-bank subsidiary of Beneficial Bank, are: Not a deposit – Not insured by the FDIC – Not insured by any Federal Governmental Agency – Not guaranteed by Beneficial Bank or any of its affiliates – Subject to Investment Risk, and May go down in value.

THE BENEFICIAL KNOWLEDGE BANK PAVILIONEXHIBIT HALL C


The Pennsylvania Conference for Women is thrilled to offer the 2015 Career Pavilion, presented by Drexel University’s LeBow College of Business. It features Drexel LeBow, local and national career experts, coaches and professionals to address your most pressing questions and challenges. The Career Pavilion provides you with intimate and unique opportunities to best position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these offerings:

CAREER PAVILION WORKSHOPS

8:00 a.m. – 8:20 a.m.Success in Behavioral Based Interviews – How to Tell Your StoryS P E A K E R : Rita DiCarlo, assistant director, undergraduate career services, Drexel University LeBow College of Business @lebow

Employers use behavioral based interviews to differentiate and gain a deep understanding of their candidates. Top candidates apply the STAR method to deliver in-depth stories that are insightful and help them con-nect with their interviewer. Come and learn about the STAR method and how to best “Tell Your Story” in your next interview!

11:00 a.m. – 11:30 a.m. / 3:30 p.m. – 4:00 p.m. (encore)Effective Job Search StrategiesS P E A K E R : Stephanie Johnson, assistant director, graduate career services, Drexel University LeBow College of Business @lebow

Confused about how to conduct an effective job search in today’s market? This dynamic workshop will focus on how to maximize your efforts, find the right job and achieve your goals.

3:00 p.m. – 3:20 p.m.Coaching or Mentoring S P E A K E R : Susan McGann Page, hospital clinical process expert, career coach, adjunct faculty MBA program, Drexel University LeBow College of Business @lebow Sometimes it’s the right relationships that make a difference. Join this interactive workshop to examine the similarities and differences between coaching and mentoring. Determine how these relationships can help you gain optimal career success.

DREXEL LEBOW CAREER PAVILIONEXHIBIT HALL C OPEN ALL DAY

JOIN US FROM 4:00 P.M. – 5:00 P.M. FOR THE CHAIRMAN’S SELECTION RECEPTION FOR A WINE TASTING!

BROUGHT TO YOU BY FINE WINE & GOOD SPIRITSAttendees MUST visit the Fine Wine & Good Spirits booth #408 during the day to

get their wristband for the 4pm wine tasting reception in the Expo Hall.


COACHES CORNER 7:30 a.m. – 5:00 p.m.* The Coaches Corner program is designed to give Conference attendees an opportunity for one-on-one “speed coach-ing” sessions. You will be paired with a Drexel LeBow coaching professional or with a coach from the International Coach Federation (ICF) Philadelphia chapter. This is a great private opportunity to take what you learned at the Con-ference and turn it into action!

*Coaches will not be available during the opening and lunch keynote sessions.NOTE: Coaches listed are those confirmed as of print date and are subject to change.

RESUME REVIEW 7:30 a.m. – 5:00 p.m.*HR and career service experts from local colleges and universities, including Drexel University’s Steinbright Career De-velopment Center and LeBow College of Business will be providing free resumé critiques. Don’t miss this opportunity to have a seasoned pro give your resumé a checkup and help you market yourself better in the ever-changing job market!

*Reviewers will not be available during the opening and lunch keynote sessions.NOTE: Reviewers listed are those confirmed as of print date and are subject to change

Ken Abrams MCC, BCC TOPcoach International, LLCMaggie Ash Sherry Bakhtian Ph.D, PCC Bakhtian Creative SolutionsJudith Bassett Ed.D, CPC Csynerge, LLCLiz Brown ACC Be Well Life CoachingPeg Calvario PCC Peg Calvario, LLCAnnette Carpien PCC Great Relationships CoachingGini Cormier LSW, ACC Cormier CoachingDolores Davis MSOD, ACC Davis AssociatesConsulting Group, LLCRosy Elliott PCC Evolve CoachingGeorganne Ford By George Coaching, LLCSharlene Goldfischer M.Ed, CPC Quintessence CoachingCecelia Harkness Caring Counseling & Coaching

Elizabeth Hechtman MS, PCC Elizabeth C. Hechtman CoachingMarla Hexter MA, ACC MJH Coaching & ConsultingAdena Johnston MSOD, ACC CCI ConsultingCarol Keith CPC, ACC Puzzle2Purpose, LLCLora Lebo MHRM, ACC Big Bold Ideas Coaching & Consulting, LLCMary Loiselle Mary Loiselle CoachingMarch Brenda CPC, ACC March Forward ConsultingSusan Morris CPCC, ACC Morris Consulting Group, LLCLisa Pachence ACTP LP CoachingLennie Perrott MS, CPCC Suzanne Perry MSOD, ACC CCI ConsultingRay Rife MSW, ACC Ray Rife Coaching & Consulting, LLCTeresa Rothermel JD, ACC TNR Consulting and Coaching

Julie Schelling ACC Coaching For ResonanceBecky Scott ACC, CPC The Navigator’s WayBarbara Smith ACC Truth@LifeCarrie Spaulding CPC, ACC The Thirtysomething CoachRosalind Spigel MSOD, ACC Spigel ConsultingJacki Taylor CPC, D.Min. Jacki Taylor Coaching & ConsultingKimberly Togman PCC Next Step Partners, LLCDr. Cheryl Vermey PCC, CPCC EnVision Coaching, Inc.Patricia Weeks ACC, RTTP Pat Weeks ConsultingBeverly Williams ACC, Eli-MP Continuum Executive CoachingNona Wright CPCC, ACC Exceptional Excellence Coaching

Christine Allen, Coordinator of Career Services Penn State BrandywineRaquel Arredondo, Career Advisor LeBow College of Business, Drexel UniversityYael Branscom, Associate Director of Marketing LeBow College of Business, Drexel UniversityWinifred Browne, Assistant Director Drexel University Steinbright Career Development Center Kimberly Bryant, Director, Career Services Department and Academic Advisor, Division of Student

Affairs University of the SciencesMargie Cherry, Assistant Director, Alumni Career Services Lafayette CollegeLaura Bickert Ciarlello, Associate Director, Career Services Center Philadelphia UniversityDiane D’Arcangelo, Assistant Director of Career Development West Chester UniversityNancy Dachille, Director of Career Development Chestnut Hill CollegeKelly Deily, Career Counselor Widener UniversityRobyn Dizes M.Ed., Director, Career Development Services Peirce CollegeCarol Dougherty, MS, LPC Counselor Delaware County Community CollegeKelly Dubbs, M.Ed., Coordinator, Cooperative Ed. Steinbright Career Development Ctr., Drexel UniversityMarilyn Dyson Ph.D., Career Coaching Mind the GapChristina Felizzi, Career Counselor Saint Joseph’s UniversitySharon Fleshman, Senior Associate Director University of Pennsylvania – Career ServicesKay Ford, Director of Graduate Career Services Drexel University/LeBow College of BusinessKathy Cole Francis, Career Coach Temple University Career CenterMia Goldstein, PHR, HR Consultant ResourceFull HR & Project ManagementLisa Hansinger, Career Counselor, Career Development Center Saint Joseph’s UniversityTracey Hanton, Career Services Specialist Communtiy College of PhiladelphiaDebbi Harris, Job and Career Transition Coach Debbi Harris AssociatesJan Harris, Director, Career Services Center Community College of PhiladelphiaElaine Herbert, Senior Career Advisor DeVry UniversityLinda Hollenback, Adjunct Faculty, Drexel LeBow / Owner & Principal Consultant Drexel University,

LeBow College of Business / Hollenback Consulting LLC

Karen Huller, Adjunct Professor, Drexel LeBow / Career Management Strategist and Coach Drexel LeBow, Epic Careering

Marlyn Kalitan, Certified Master Career Transition Coach CCI Consulting, a CPI firmStephanie Kindt, Esq., Managing Partner Human Resources RxNancy Le Clair, Associate Teaching Professor Drexel University Steinbright Career Development CenterJudy Leahy, Senior Career Advisor DeVry UniversityBetsy Madden, Employer Relations Coordinator Drexel University Steinbright Career Development Center Melissa McClory, Associate Director, Career Development Center and Manager, Institutional Research

Workflow Saint Joseph’s UniversityJan Moppert, Director Widener UniversityAmanda Muzi, Internship Specialist Saint Joseph’s UniversityKathleen Neary, Director, Career Services Drexel University Steinbright Career Development CenterCassandra Pettiford, Co-op Coordinator Drexel University Steinbright Career Development Center Louise Polis, President Career Pro Resume Center, Inc. Helena Reid, Career Services Coordinator Drexel University Steinbright Career Development CenterJennifer Rossi, Assistant Director for Employer Relations Saint Joseph’s University, Career Development CenterTrish Shafer, Executive Director, Career Development Center Saint Joseph’s UniversityKate Shellaway, Assistant Director, Twardowski Career Development Center West Chester UniversityTess Smith Manager, International Co-op Drexel University Steinbright Career Development Center Lyn Stein Consultant Career StrategiesMarilyn Stika, MSOD, CMF President Chart Your Course Career Consulting Services LLCRobin Stokes, Med Director, Advising and Career Services Penn State BrandywineMegan Strouss-Rooney Co-op Coordinator Drexel University Steinbright Career Development Center Mindy Thomas President Thomas Career ConsultingKim Turner HR Business Partner Omega Security Consultants and 9.2.5 Blueprint

DREXEL LEBOW CAREER PAVILIONEXHIBIT HALL C OPEN ALL DAY


Plan to stop by the Cisco Networking Lounge, located in the Exhibit Hall. Open all day from 7:30 a.m. – 5:00 p.m. The Cisco Lounge is the perfect spot to connect and chat with friends,

colleagues and new contacts, or to simply recharge a bit.

DON’T MISS YOUR CHANGE TO ATTEND LINKEDIN PROFILE MAKEOVER WORKSHOPS TO PERFECT YOUR NETWORKING SKILLS

7:30 A.M. – 7:50 A.M.8:00 A.M. – 8:20 A.M.11:00 A.M. – 11:20 A.M.12:30 P.M. – 12:50 P.M.3:00 P.M. – 3:20 P.M.3:25 P.M. – 3:55 P.M.4:00 P.M. – 4:20 P.M. 4:25 P.M. – 4:45 P.M.

Making LinkedIn Work for YOU!SPE A K E R : Amanda Healy, award-winning B2B marketing lader and social media expert @Amanda_Healy

Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set one up but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, LinkedIn be one of the most powerful tools in your personal branding arsenal, enabling new opportunities, driving new business and partnerships, and enabling you to position yourself as a thought leader in your respective field. In these Profile Makeover sessions, LinkedIn novices and vets alike will learn a treasure trove

of tips and tricks to get your LinkedIn to do the work for you. Hear how to increase your profile strength, strategically grow your network, boost your SEO value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your person-al and professional aspirations. Bring your devices and get a real-time LinkedIn profile makeover!

RECHARGE YOURSELF AND YOUR DEVICES…FUEL UP WITH COFFEE-FOR-PURCHASE AT THE LOUNGE’S COFFEE CART

Charge your mobile device with one of the many charging stations that will be available throughout the day.Connect with representatives from Cisco to learn about career opportunities with a company that values diversity.

ALSO FEATURING LOCAL LEADER MEET-UPS — SEE NEXT PAGE FOR LISTINGS.

CISCO NETWORKING LOUNGEEXHIBIT HALL C


12:30 p.m. – 1:00 p.m.MEGAN GRASSELL is the one of the coolest (and youngest) small business owners we have encountered. After being unable to find appropriate (and not overtly sexual) bras for her younger sister, Grassell set out to do it herself, starting YellowBerry as a high school student at the age of 17. She now runs YellowBerry fulltime, so come find out how you too can follow your dreams to create a company you feel passionate about! @megrassell

LISA GREEN is the author of “On Your Case,” a comprehensive legal guide for every stage of a woman’s life. Whether you want to learn about being a litigator, her role as a legal analyst on “NBC News,” or ask her a question about common legal issues that women face, don’t miss your chance to learn from Green. @lisagreen_law

Come meet RACHEL LEVIN, whose YouTube channel RCLBeauty101 has more than four million subscribers. A retail sales executive turned image consultant and personal shopper, Levin will share her strategies for using your talents to create a business you love (and achieving viral success in the process)! @rclbeauty101

It doesn’t matter whether you are looking for a job, starting a business or gainfully employed, your personal brand is crucial to your success as it reveals who you are and what you want to be known for. TIFFANIE STANARD is the founder and CEO of Prestige Concepts (PC), a brand enhancement firm, and can share her branding strategies with you so you feel inspired to enhance how you present yourself. @pconceptsllc @wearement

PIA PANALIGAN is a freelance fashion and still life stylist and co-owner of Senpai + Kohai, a Philadelphia based, women’s fashion line. Come learn how Pia took her passions for art directing, visual branding and styling photo shoots to create a business. A seasoned entrepreneur, Panaligan can share invaluable lessons for successful business acumen. @ppanaligan

Take advantage of this once-in-a-lifetime opportunity to get one-on-one advice from some of Pennsylvania’s leading women by asking a question about your career, community or personal development.

To meet our Local Leaders, just stop by! You do not need to sign up in advance — first-come, first-served, and we have plenty of time to get your questions answered!

WHAT MAKES THESE WOMEN SO REMARKABLE? WHY IS THIS A DON’T-MISS OPPORTUNITY? REVIEW THE LOCAL LEADER MEET-UP SCHEDULE AND READ FOR YOURSELF:

LOCAL LEADER MEET-UPS EXHIBIT HALL C

INSIDE THE CISCO NETWORKING LOUNGE


3:00 p.m. – 3:30 p.m.Fashion designer ELISSA BLOOM learned what it took to run a successful fashion company when she launched Elissa Bloom New York after years in corporate fashion businesses. Now as executive director of Philadelphia’s Fashion Incubator, she is committed to sharing her experience with others to help them achieve success in the fashion world. @ebloomstyle

A former director of the Women’s Bureau at the United States Department of Labor, SARA MANZANO-DIAZ has spent her career in public service advocating on behalf of working class families, women and girls. Don’t miss your chance to be inspired by Mazano-Diaz and learn how you too can change lives. @saramanzanodiaz

Are you looking to find out what it takes to be a leader and climb the ranks in today’s climate? Search no more – meet BETH RUBINO, talent acquisition expert and EVP of human resources and workplace services for QVC with decades of expertise to share. Learn which qualities and skills are invaluable to employers today and what you can do to advance your career and earn that promotion. (NOTE: This is for career advice only, product pitches will not be accepted. All product pitches will take place at the QVC SPROUTS event in the Small Business Marketplace.) @qvc

3:30 p.m. – 4:00 p.m. Combining her background in organic chemistry with a passion for increasing access to lifesaving medicines for mothers and newborns, LORI GAVRIN is a scientific director at GlaxoSmithKline and part of an innovative program that was created to develop future scientific leaders. She will share the knowledge, capabilities and behaviors she learned to battle the challenges in her industry and how you can apply those skills to your own career. If you want to hop on the fast track to leadership in your industry, don’t miss your chance to talk to Gavrin. @gavrinlori @gsk

When SARAH LANPHIER went “nuts” and created her own granola, she had no idea it would go this far. Now the founder of Nuts About Granola, Lanphier’s invention is sold in stores and restaurants across Pennsylvania. Come learn how choosing a different road and following your passion can become a successful business! @nutsboutgranola

GEORGETTE MILLER has five law offices under the banner of Georgette Miller and Associates, helping consumers small and large get out of debt and back on the road to recovery. She is passionate about helping consumers achieve financial security and is the author “Living Debt Free.” Don’t miss your chance to visit with Miller and ask a personal question about how you can become debt free! @georgetteesq

As president and CEO of Asociación Puertorriqueños en Marcha, Inc. (APM), NILDA RUIZ is committed to helping Latino families achieve their full potential. If you are in the non-profit world or are aspiring to a job in this area, don’t miss your chance to be inspired and learn how you too can change lives. @nildairisruiz


JOIN US FOR THESE EXCITING HEALTH TOPICS AND SPEAKERS FEATURED IN THE HEALTH & WELLNESS CLASSROOM

8:00 a.m. – 8:15 a.m.Topic: How to Flourish Under Stress SPE A K E R : Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier @mequilibrium

You can’t annihilate stress. But you can learn to manage it peacefully—and you don’t need to radically change your life to do so. Jan Bruce has extensively researched this topic and developed an approach that gets at its roots, so stress can’t flourish, but you can. 8:15 a.m.: Q&A with Jan Bruce

12:35 p.m. – 12:50 p.mTopic: Indulging Your Taste Buds Without Expanding Your Waistline SPE A K E R S : Danielle Kennedy, dietician, Cancer Treatment Centers of America @ctca

Darius Golback, sous chef, Cancer Treatment Centers of America @ctca

This exciting cooking demo will not only teach you how to make a super quick and tasty sweet treat, but the chefs will also share the benefits of the ingredients and the recipe! Learn how to make a dessert that’s low in calories and contains spices, like cinnamon, to support your lung health and other ingredients that’ll make your taste buds dance. The best part of this Chocolate Cinnamon Banana Crisps recipe is that it is simple, takes little time and is delicious!12:50 p.m. Q&A with Danielle Kennedy & Darius Golback

2:45 p.m. – 3:00 p.m.Topic: Lessons Learned from Holiday MealsSPE A K E R : Kathleen Wood, associate coordinator, healthy eating, Whole Foods @wholefoods

No other meal earns more time, attention and effort than a meal shared among loved ones to celebrate the holidays! While this time of year is often viewed as a threat to our waistlines, the holidays can teach us how to recover a simple, but lost skill: how to eat. From thoughtful shopping and menu planning, to reviving those cooking skills and savoring the love and laughter that each bite provides, the holidays resurface important practices that can be adopted all year long to promote optimal health and wellbeing. 3:00 p.m.: Q&A with Kathleen Wood

3:15 p.m. – 4:00 p.m.Topic: City Fit Girls BootcampPR E S E N T E R : Kiera Smalls, founder, City Fit Girls & community manager, Ingego @cityfitgirls

Join City Fit Girls for a fun and energetic end-of-conference workout. Smalls is the creator of the City Fit Girls, a community of women who love fitness and motivate each other to reach their fitness goals. Get ready to get sweaty with City Fit Girls’ total-body fitness bootcamp!

DON’T MISS THE WHOLE FOODS TASTE OF THANKSGIVING!ALSO STOP BY FOR FREE HEALTH SCREENINGS ALL DAY.

HEALTH & WELLNESS PAVILION ANCHOR SPONSORS AND EXHIBITORS:

EXHIBIT HALL C OPEN ALL DAY


Come take advantage of the many opportunities available to grow and manage your small business!SUPPORT WOMEN OWNED SMALL BUSINESSES BY SHOPPING

THE EXHIBITS AVAILABLE HERE ALL DAY!

COME WATCH INVENTORS AND ENTREPRENEURS PITCH THEIR IDEAS DIRECTLY TO AN EXPERT PANEL FROM QVC!

7:30 a.m. – 8:15 a.m.9:45 a.m. – 1:00 p.m.2:45 p.m. – 5:00 p.m.

If you did not sign up in advance to have your pitch heard, simply come line up starting at 3:30 p.m. First-come, first-served

COME WATCH LIVE PRODUCT PROPOSALS AND ON THE SPOT FEEDBACK ON THE QVC SPROUTS STAGE THROUGHOUT THE DAY!

SMALL BUSINESS ROUNDTABLES: Don’t miss your opportunity to sit down with some of Philadelphia’s best and brightest in business for these intimate sessions. See next page for listings.

SMALL BUSINESS MARKETPLACEEXHIBIT HALL C OPEN ALL DAY!

Albany Irvin, program host, QVC

Lori Goldstein, fashion stylist,

QVC on-air guest and brand ambassador

Bernadette Voelker, QVC buyerKatherine Herbst, QVC buyerAriana Sweet, QVC buyerChristine Dunn, QVC buyer


Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES: 3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M.4:10 P.M. – 4:40 P.M.

Roundtable 1: Five Super Simple SEO (Search Engine Optimization) Strategies SPE A K E R : Liz Lockard, Google analytics & SEO small business coach @lizlockard Getting more traffic from Google is something we all know we *need* to get a handle on, but why do some people make it so hard? In this interactive roundtable discussion, we’ll explore Liz’s “Forever SEO” formula to implement a simple SEO strategy that you won’t have to undo the next time Google decides to do an update. We’ll also discover the secret to developing an SEO strategy that’ll attract your ideal clients, not just a bunch of useless visits. No tech experience needed!

Roundtable 2: Social Entrepreneurism: Building a Business Model that Gives BackSPE A K E R : Vanessa Garrison, cofounder, GirlTrek @girltrek

The social entrepreneurism wave is causing lots of Gen X and Gen Y entrepreneurs to think about business as ways to give back to the greater community. Vanessa Garrison is pioneering an African American health movement as cofounder of GirlTrek. Hear about her journey and listen to her practical advice on how social movements are built and the ways in which we can inspire and support everyday people to be change-makers in their communities. To date, GirlTrek’s award winning social media campaign has mobilized over 35,000 women to reclaim their health, and the health of their families and neighborhoods, through a habit of daily walking.

Roundtable 3: Building the Best TeamSPE A K E R : Andrea Hoffman, author, RE-FRAGGLE and coauthor, Black is the New Green @andreadiversity

How do you ensure team success, regardless of whether your team is virtual, in an office or a set of loosely connected contractors? What should you think about when pulling a team together? Long considered an art, recent research suggests a new science of team building. Andrea Hoffman approaches team effectiveness from a unique angle, based on her extensive background in creating engagement strategies for the diverse elite, working with organizations like Carnegie Hall, BMW, Sony Electronics and JP Morgan Chase. Join this roundtable where Hoffman shares insights from her unique experience and research for her soon-to-be-released book. Learn why and how diverse teams will work for your business.

Roundtable 4: Tips for a Top WebsiteSPE A K E R : Tracy Levesque, co-president, YIKES, Inc., web design and development @liljimmi With 95% of consumers turning to the internet to find local businesses, there’s no question that making a positive online impres-sion gives small business owners the legitimacy they need. In this roundtable, Philly’s go-to website advisor Tracy Levesque will share the ins and outs of choosing a site host, deciding which technology to use to build your site, how to create a professional site design and how to maintain an online presence that properly represents your organization.

SMALL BUSINESS ROUNDTABLESEXHIBIT HALL C

SMALL BUSINESS MARKETPLACE


Roundtable 5: Taking Your Idea from Concept to Business SuccessSPE A K E R : Melissa Choi & Pia Panaligan, cofounders & designers, Senpai & Kohai clothing line @senpaiandkohai

You’re talented, passionate and have developed an incredible product or service. Now you need to take it to the customer. How do you start? What do you think about? Who do you need to connect with? How do you get funders on board? What does it take to run a successful Kickstarter campaign and what then? Learn how you can be successful and join Pia and Melissa as they offer answers to these questions and shares best practices and lessons learned from their new venture.

Roundtable 6: Charge What You Are Worth…Without Apology: Strategies to Stop Undervaluing, Undercharging and Overdelivering SPE A K E R : Michelle Dawson, founder and president, Catalyst Enterprises International @catalystsuccess

The Center for Women’s Business Research reports that women own 10.6 million businesses in the United States, employ 19.1 million workers (that’s one in every seven employees) and their businesses account for $2.5 trillion in sales. As exciting as these figures may be for aspiring entrepreneurs, it is also reported that barely 5% of women entrepreneurs exceed six figure revenues in their businesses. The challenge many women entrepreneurs face is undervaluing themselves and thereby underpricing their products or services. During this roundtable, Michelle will share tips, tools and strategies to achieve this level of revenue multiple times over with the right message, market and mindset.

Roundtable 7: Stand Out in Your Digital BioSPE A K E R : Carlota Zimmerman, the Creativity Yenta™, social media expert @kittenmagix

When used intelligently, social media allows us to connect with men and women around the world, thus creating the professional opportunities necessary for our dreams to be realized. However, many women admit to feeling overwhelmed by the rough-and-ready universe of social media, not to mention by their own ambi-tions. This roundtable will help participants chart a course to fulfill their professional aspirations by owning their online professional presence. Participants will receive and immediately implement strategic tools and tricks of the trade, in order to revitalize their professional potential on platforms such as Twitter, Facebook, LinkedIn and Google+. Participants should come with tablets or smartphones, and have set up at least a basic profile on all mentioned platforms.

Roundtable 8: Successfully Scaling Your BusinessSPE A K E R : Rachel Braun Scherl, co-owner and principal, SPARK Solutions @rbscherl

Getting your business up and running is a big hurdle. Finding enough customers to take your business to the next level can be even harder. Learn practical advice and pitfalls to avoid for scaling your business, regardless of industry. Rachel brings her experience working on a range of businesses from new ventures through estab-lished corporations. Attend this roundtable to learn practical advice for scaling your business and identifying the key next steps for achieving growth!

Roundtable 9: Answers to Critical Legal Questions: What Entrepreneurs, Small Businesses and Every Woman Needs to Know SPE A K E R : Lisa Green, author, On Your Case @lisagreen_law

When do I need a lawyer, and how can I find one I trust? How can I protect my great idea from copycats? Must I incorporate? How can I defend myself against online critics? All these questions and more arise when you start your own business. Meanwhile, as we juggle multiple priorities, life goes on, and with it, more ques-tions about aging parents, wills and even dating. Television legal analyst and attorney Lisa Green offers direct counsel. She will empower you with what you need to know but may have been afraid to ask.

Roundtable 10: Increase Your Cash Flow – In Your Business and Your LifeSPE A K E R : Lisa Mann, senior vice president, business banking sales manager, PNC Bank @pncbank

As a successful business owner, you need to bring your idea to market, sell your product or service and still manage your finances. In this highly personalized setting, Lisa Mann will unlock the secrets to help you bet-ter monitor, manage and improve your personal or business cash flow. Learn how to bridge the periods when money comes in versus when it goes out. Determine the best ways for clients and customers to pay you and how you should pay your own debt. Discover tips for diversifying your investments so you are protected for the future, yet have enough cash for today.


Understanding that conference attendees come to the “table” with a very diverse set of social media skills, needs and interests, we are thrilled to offer social media roundtables. Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and specific topic within the social media world. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES IN THE EXHIBIT HALL:3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M.4:10 P.M. – 4:40 P.M.

Roundtable 1: Become the Next YouTube Star SPE A K E R : Rachel Levin, YouTube beauty guru and founder RCLBeauty101 @rclbeauty101YouTube has over 1 billion users. Regardless of age, you are more likely than not to use YouTube – ranging from 72% of millennials to 42% of baby boomers. Yet only 9% of small businesses use YouTube, missing a great opportunity. Join this intriguing session with Rachel Levin, one of YouTube’s biggest stars and Philadelphia’s hometown hero, also known as RCLBeauty101 with nearly 4 million subscribers. Find out how she got started, some tricks of the trade and how you can leverage this medium for your passion and audience.

Roundtable 2: The Insider’s Guide to Creating Your Digital PresenceSPE A K E R : Aisha Satterwhite, ‏managing director, Washington D.C. office, Blue State Digital @smarttechgirlBuilding a strong digital identity and brand requires developing smart goals and a strategic plan for expanding your platform and business outreach online to offline. This roundtable will focus on key principles and tactics to create, curate and maintain a strong and sustainable digital presence online, in media and in person. Join Aisha, of Blue State Digital, a company dedicated to mobilizing community and driving meaningful action for some of the world’s largest brands and leading nonprofits. She will share expert tips to craft a realistic plan, taking into account audience/market, budget and available time.

Roundtable 3: Breaking Through with Content: For Advanced UsersSPE A K E R : Cecily Kellogg, founder and content strategy director, Double Good Media @cecilykCreating original content is the ideal way to become a thought leader. Whether you are growing your professional brand, pivoting your career, or seeking a promotion, content is an important tool. What is the best way to use content to expand your influence and grow your audience? Which tools are most successful? Have you thought about LinkedIn Pulse? This interactive session for those who already have a social media presence will address points to show you how to build trust, turn your followers into advocates and break through with your content in a way that reinforces your core objectives.

Roundtable 4: Build Your Personal Brand with Social MediaSPE A K E R : Tiffanie Stanard, founder and CEO, Prestige Concepts and We are MENT @pconceptsllcBrands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing chal-lenges and treating yourself as a brand – define your message and expertise, be social, build real relationships, and the elevation of your career will begin. This roundtable discussion will explore the powerful ways in which social media networks can help establish your personal brand and expand your network. Together we will determine how to utilize Facebook, Twitter, Instagram and blogs to build your brand.

Roundtable 5: Social Selling StrategiesSPE A K E R : Jasmine Sandler, awarded B2B social media strategist and CEO, Agent-cy Online Marketing @jasmine_sandlerIn today’s Digital Age it is a requirement for any woman serious about growing her business to understand the power of selling through effective social media strategies. In this roundtable, globally awarded social selling author, consultant and trainer Jasmine Sandler will walk you through the necessary action steps to drive sales from online relationships. Jasmine is prepared to offer advice ranging from a high level overview on how to leverage social media and networks as ongoing lead generation tools to a deep dive on social selling tactics with digital content and LinkedIn. Join her to find out how you can optimize your online activities, converting directly into ongoing company revenues.

SOCIAL MEDIA ROUNDTABLESEXHIBIT HALL C

TECHNOLOGY PAVILION


Roundtable 6: Successful Facebook Marketing SPE A K E R : Racheé Fagg, head of children’s services, Lansdowne Public Library, blogger & writer @sayitrahshayFacebook is a great way to connect with friends old and new, but it also can be utilized way beyond sharing posts about your kids and what you had for dinner. Facebook can be used as a powerful resource to market yourself and your business. Attend this interactive discussion to learn how to: join groups that fit with your likes and career; participate in conversations; create a group that fits the target audience you want to reach; and gain valuable tips for searching for connections to market your skills and your business.

Roundtable 7: Top Tweeting Tips for NewbiesSPE A K E R : Rhonda Serkes, CEO, Serkes Marketing @rhondaserkesFinding your voice and making it heard can be difficult on Twitter, which can easily become an endless stream of noise. This discussion will explore why and how Twitter is relevant for you and your business, and how you can stand out. We’ll also discuss how tools like lists and TweetDeck can help get you started and keep you on top of your Twitter game, as well as the power of the hashtag.

Roundtable 8: A Crash Course in Social Media Basics SPE A K E R : Jennifer Gardella, PhD., social media consultant at JenniferGardella.com @drjennylynnSocial media has become a part of our everyday communication, for your business as well as your personal life. Whether you are just establishing yourself or need a tune-up, this session will help you determine the best strategy and tactics for generating a stronger personal and professional profile. For many, social media posts are filled with hesitation, concerns and uncertainty around what to say, why and where, particularly when it pertains to business. It shouldn’t feel forced or unnatural; it’s merely an extension of your persona and your life. Your social media profile should reflect and amplify your unique, authentic and individual self. Join this roundtable for an open and engaging conversation around how to best use social networks and social media to enhance your life, both professionally and personally.

Roundtable 9: The Secret to Connecting with Your Social Media AudienceSPE A K E R : Katie Newport, deputy director, social media, Blue State Digital @katiethenewportIn a world of information overload and shortening attention spans, how can you ensure that your brand’s social media content stands out and resonates with your audience? Hear best practices and tips from digital strategist Katie Newport, and learn how to create relevant and authentic content that cuts through the clutter that inundates Twitter, Facebook, LinkedIn and Instagram.

Roundtable 10: Instagram: Creating a Powerful StorySpeaker: Dresden Shumaker, writer and advocate, Babble.com and CreatingMotherhood blog @dresdenplaidThere are over 300 million monthly active users on Instagram and 75 million people use the app every day. Find out the basics of this image based social network and learn how you can use it to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure to bring your smartphone and be ready to dive in!

Roundtable 11: From Blog to Broadcasting: The Newest Tools to Build your BrandSPE A K E R : Joey Fortman, media personality, Real Mom Media, LLC @joeyfortmanBlogging, microblogging and other social outlets are crucial to successfully growing your brand. But what about broadcasting? If you’re already a blogger and need to take your brand to the next level, join this conversation. Media personality and branding expert Joey Fortman will help you discover how to use the latest tools like Periscope, Meerkat & Blab to help you increase traffic, expand your reach and monetize your brand.

Roundtable 12: Get Inspired on Pinterest!SPE A K E R : Bekka Palmer, photographer, designer and noted fashion lifestyle pinner @bekkapalmerIf you’re not using Pinterest in your branding and marketing efforts, now is the time. Pinterest drives 7% of global traffic referrals – essentially 7% of the billions of clicks every day come from Pinterest pins. Join Bekka Palmer, one of “the planet’s top five pinners” with almost 9 million followers. She’ll help you un-derstand when and how to pin, what kinds of pins go viral, how to curate unique content, the best way to cross-promote and strategies for successful collaboration, widgets and ultimate inspiration.

Roundtable 13: Boost Your Twitter Account: For Power UsersSPE A K E R : Nicole Michalik, director of social media, On Air, iHeartMedia, Philadelphia. @nicoleisnik You’ve established a solid Twitter account and have followers. But are you creating a brand with your con-tent and have you discovered the secret to making your tweet go viral? Join radio personality Nicole Mi-chalik as she shares best practices and tips for spicing up your profile, running multiple Twitter accounts, engaging with followers, building media relationships and tweeting content that cuts through the clutter. Find out how you can inundate Twitter and exponentially build your following and your influence.

DON’T FORGET TO TWEET! #PENNWOMEN


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PHILADELPHIA - Pennsylvania Conference For Women · 2017-11-01 · • Gloria Steinem, iconic...

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