2011 Debut Season for

Philadelphia Classic Regatta Series

20 Major Events, 1 Historic RiverFirst Unified Rowing Season in United States

• Brings together for the first time 20 previously independent events

• First year-long regatta series in the United States

• Based on the historic Schuylkill River

• Philadelphia is historic home to rowing

The Philadelphia Classic Regatta Series has been recognized by the Philadelphia Sports Congress as one of the “Premier Annual Events” for the city, state and region.

We’re in great company!

Other “Premier Annual Events” include:◦ Penn Relays (April)◦ Aberdeen Dad Vail Regatta (May)◦ Blue Cross Broad Street Run (May)◦ Devon Horse Show (May)◦ TD Bank Philadelphia International Cycling Championship (June)◦ Philadelphia Insurance Triathlon (June)◦ ING Rock ‘n’ Roll Philadelphia Half Marathon (September)◦ Philadelphia Marathon (November)◦ The Army-Navy Game (December)

Philadelphia Sports Congress Premier Annual Event

Attracts over 35,000 competitors

Competing in over 7,700 boats

Representing High Schools, Colleges, Clubs, open programs and masters programs from around the U.S.

Combined races in 2010 brought in over 50,000 spectators (parents, family, alumni)

Total Estimated Overall Attendance in 2011 = 100,000

Outstanding Demographics

The very first organized crew regatta was held on Philadelphia’s Schuylkill River -- November 12, 1835

Pre-dates Harvard’s rowing program by eight years

Schuylkill River hosts more regattas each year than any other river in the United States

Schuylkill River hosts two of the country’s oldest continuing regattas

The Schuylkill Navy Regatta (dating back to before 1860) The Independence Day Regatta (1880)

Historic Schuylkill River

The 2011 Philadelphia Classic Regatta Series is governed by The Schuylkill Navy

Oldest amateur athletic governing body in the U.S.

Founded in 1858

Comprised of the 12 rowing clubs of Philadelphia’s historic Boathouse Row along the Schuylkill River

Oldest Amateur Sports Governing Body in United States

From March to November

2011 debut season of Philadelphia Classic Regatta Series includes three of the largest regattas in the Mid-Atlantic Region as well as two of the nation’s oldest regattas.

20 Major Rowing Events, 1 Historic River

Title Sponsorship of 2011 Philadelphia Classic Regatta Series

Includes Redesign of Logo with Title Sponsor highlighted

Billboard advertising buy along I-95 & I-76 along entry points to City of Philadelphia

On-site signage for all regattas

Creation and wide-ranging “distribution” of dedicated website

Prominent use of Social Media Networks including Facebook, Twitter and LinkedIn to promote races and series with prominent sponsor mentions

Prominent Logo Placement in all Collateral Materials including websites, print materials, press releases, repeat banners, posters, fliers, programs, etc.

Outstanding Sponsorship Opportunities

Prominent Banner display along Philadelphia’s Historic Boathouse Row (Kelly Drive)

Prominent Signage along Schuylkill River race course

Shuttle Bus Sponsorship

VIP Parking & Seating

Personal Guide During Races

Logo Placement on Referee’s Boat, Guide Boats, Competitor Boat

Opportunities for VIP’s to follow a race downriver in guide boats

International year-long advertising program in Rowing News

Outstanding Sponsorship Opportunities

Participation in all press conferences and media opportunities (print, radio, video, online)

Participation and prominent placement in all 20 events in 2011 Philadelphia Classic Regatta Series◦ Sponsor reception tent◦ Banners at race start and finish lines◦ Sponsor messages over public address system◦ T-Shirts & other promotional materials for

competitors, parents, alumni, spectators

Outstanding Sponsorship Opportunities

Pre-race, in-race, post-race entertainment in sponsor area along the riverbank

D.J. with music Opportunity to present awards to

competitors, teams, other participants “Tailgating” food and beverages “Meet & greets” with notable rowing

figures, including competitors, Olympians, and other prominent participants

Client & Partner Entertainment

“Philadelphia has embraced and supported the sport of rowing for decades,” said City of Philadelphia Mayor Michael Nutter. “This year alone (2010), more than 40,000 athletes will compete in our…races on the Schuylkill, bringing thousands more to cheer on some of the best rowers in the world.”

Support from City of Philadelphia

Philadelphia Inquirer Philadelphia Daily News Philadelphia Business Journal 6 ABC Action News NBC 10 News CBS 3 Eyewitness News Comcast Sports Net Philly Sports Daily, CSN Philadelphia Daily/The

Sporting News, other blogs & magazines 610 WIP Sports Radio ESPN 950/95.7 The Fanatic

Media Coverage in Nation’s 4th Largest Market

Visit the Schuylkill Navy website at http://www.boathouserow.org

Contact Jim DeLorenzo, Jim DeLorenzo Public Relations, Phone 215-266-5943, E-mail jim@jhdenterprises.com

Dedicated Online Press Room:◦ http://www.pitchengine.com/newsroom.php?id=32852

Additional information