Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online Business Makeover -...

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© 2011 Webrecruit Limited. All rights reserved. Confidential 1 Supercharge your business success Phil Roebuck CEO

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Phil Roebuck - Supercharge Your Business Success With LinkedInFrom The Fresh Business Thinking Online Business Makeover - 12/03/2012

Transcript of Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online Business Makeover -...

Page 1: Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online Business Makeover - 12/03/2012

© 2011 Webrecruit Limited. All rights reserved. Confidential 1

Supercharge your business success

Phil RoebuckCEOWeb Recruit Ltd

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MISSION: “Connect the world’s professionals to make them more productive and successful”

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The professional social network• Founded 2002• Over 150+ million users• Business oriented social networking– Build list of trusted connections– Find jobs, people and opportunities– Answers, groups and applications

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150M+ members

USA: 52%USA: 52%

CAN: 4%CAN: 4%

BRZ:2%BRZ:2%

EU: 25%EU: 25%

IND: 8%IND: 8%

AUS: 2%AUS: 2%

+3M / month, 2 new member / second

Truly Global

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Statistics

• Founded 2002• It took 477 days to reach their 1st million users• The last million took 10 days!• UK is 3rd largest population• 2 billion people searches performed last year• Over 1.2 million groups• 100k users in the UK join LinkedIn every month

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How it works

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Different account types

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Turbocharge your profileso you and Business get found

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You are represented by 3 things• Name• Headline (120 characters)

• Picture

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• List up to three website links

• Examples:– Your blog/website– Product/solutions pages– Twitter or Facebook links• Title of links with keyword for the search engines

Enhance your search engine results

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Your home page News feed

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Update your status

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Update Company status

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Ask for recommendations

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Company/Product recommendations

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Participate in groups

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Inside a group

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Sharing content

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Contacting group members

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Answers• Ask Questions or Answers Questions• Asking – gets people to interact with you• Answering – gets you a reputation and lets others learn from your expertise• Look for interesting people and questions

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List an event

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Why Bother?

• Potential customers, associates, suppliers, employers will judge you by your LinkedIn profile

• Find new contacts to assist business growth• Raise your personal and corporate profile in your

market• Research / Business intelligence purposes • Your ‘network’ will always be important to you.

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Here’s the deal...

• It’s not about being hidden away

Online networking is all about

Visibility!

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Netiquette

• Always personalise every invitation• Avoid ‘back to back’ recommendations• Give to communities• Use introductions with caution• ‘Share’ or ‘Like’ updates on a regular basis• Status update in moderation

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5 TIPS

1. Build a great profile2. Build an effective network3. Join many groups4. Get credible recommendations5. Get involved

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A Professional Network “put to work”

Email; [email protected]; www.webrecruit.co.uk