Phenix peerless beauty and excellence. phe·nix [fee-niks] –noun phoenix. 1. a mythical bird of...

phenixphenixpeerless beauty and excellencepeerless beauty and excellence


phe·nix [fee-niks] –nounphoenix. 1. a mythical bird of great beauty fabled to burn

itself on a funeral pyre and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope.

2. a person or thing of peerless beauty or excellence; paragon.


PresidentCharlie Kennedy

Former President and Director of Product Development- [email protected]

910-315-4370

VP of SalesTom Pappas

Former VP of Sales- World [email protected]

480-444-8970

VP of Sales and MarketingZach Kennedy

Recent graduate of N.C. State [email protected]

404-502-6355


Fastest Growing Manufacturer in Carpet Industry

3 Year Growth from $20 Million to over $150 Million in Sales

This accomplished by being in forefront of Polyester Revolution– Polyester the Greatest change in industry since launch of Stainmaster

Best Product + Best Service + Best Value = Industry leader in Segment


Located in Dalton, GA

260,000 sq. ft. Distribution facility

State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift

200,000 sq. ft. Tufting facility to be completed by end of 2010


Top Ten Reasons Phenix Can Compete

1. Low Overhead2. Low Cost Producer3. Don’t have extravagant marketing programs4. Not publicly owned5. Leader in product design6. Offer value on high style items7. Great customer service team8. Heavy stocking position9. Great Service10.Aligned with innovative yarn manufacturer


Pharr Yarns Largest Independent Yarn manufacturer in US

One of last true textile mills

Have capability to make every fiber in carpet industry

True innovator- first to market with new yarn


Sales Strategy Limited Distribution Sell top 300 dealers in US Limit sales to top dealers in each geographic area Not in Abbey, Carpet One


Product Strategy

Focus on PET- Livefree, Livefree Ultra Integrate style and color into value products Fill abandoned $10-$15 price points on high

end Add quality and durability to commodity

products


Livefree Carpet Fiber


Livefree Carpet Fiber Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant Soft Hand Elegant Pearl Luster High Twist Found in Bellaterra and Great Escapes Collections


Bellaterra Collection Common 100 Color Line

2 Better, Best Textures 2 Better, Best Friezes 2 Pin Dots


Great Escapes Collection Features Differential Dye Technology One end of 2 ply yarn dyes deeper than the other, giving it a

heathered effect 7 Patterned Loops 9 Patterns 2 Friezes 1 Texture


Livefree Ultra


Livefree Ultra Solution Dyed, Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant- superior resistance to sun fading, bleach Inherently Does Not Accept Acid Stains High Twist Yarns No Side Match Problems No Dye Lot Problems- less than 1% color variance between dye lots All Products are in the Naturals Collection


The Naturals Collection Solution Dyed Fiber Coordinating Color Line throughout products Multi-colors even on lower end products 10 Friezes 8 Textures 3 LCL Patterns 2 Patterned Loops


Phenix Warranty Lifetime Limited Stain Resistance

– 7 Year Scotchgard Stain Warranty

20 Yr Limited Manufacturing Defects 15 Yr Limited Abrasive Wear 10 Yr Limited Fade Resistance 10 Yr Limited Texture Retention

This warranty is the same for ALL Phenix products


Marketing Materials Wing Card Display Wing Cards Only Deck boards Hand Cards 27 x 18 Sets 27x18 Feelers 13.5 x 18 Sets 6x6 Swatches

Phenix peerless beauty and excellence. phe·nix [fee-niks] –noun phoenix. 1. a mythical bird of...

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