phenixphenixpeerless beauty and excellencepeerless beauty and excellence

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

phe·nix [fee-niks] –nounphoenix. 1. a mythical bird of great beauty fabled to burn

itself on a funeral pyre and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope.

2. a person or thing of peerless beauty or excellence; paragon.

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

PresidentCharlie Kennedy

Former President and Director of Product Development- Gulistancharlie@phenixflooring.com

910-315-4370

VP of SalesTom Pappas

Former VP of Sales- World Carpetstpappas@optilink.us

480-444-8970

VP of Sales and MarketingZach Kennedy

Recent graduate of N.C. State Universityzach@phenixflooring.com

404-502-6355

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Fastest Growing Manufacturer in Carpet Industry

3 Year Growth from $20 Million to over $150 Million in Sales

This accomplished by being in forefront of Polyester Revolution– Polyester the Greatest change in industry since launch of Stainmaster

Best Product + Best Service + Best Value = Industry leader in Segment

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Located in Dalton, GA

260,000 sq. ft. Distribution facility

State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift

200,000 sq. ft. Tufting facility to be completed by end of 2010

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Top Ten Reasons Phenix Can Compete

1. Low Overhead2. Low Cost Producer3. Don’t have extravagant marketing programs4. Not publicly owned5. Leader in product design6. Offer value on high style items7. Great customer service team8. Heavy stocking position9. Great Service10.Aligned with innovative yarn manufacturer

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Pharr Yarns Largest Independent Yarn manufacturer in US

One of last true textile mills

Have capability to make every fiber in carpet industry

True innovator- first to market with new yarn

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Sales Strategy Limited Distribution Sell top 300 dealers in US Limit sales to top dealers in each geographic area Not in Abbey, Carpet One

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Product Strategy

Focus on PET- Livefree, Livefree Ultra Integrate style and color into value products Fill abandoned $10-$15 price points on high

end Add quality and durability to commodity

products

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Livefree Carpet Fiber

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Livefree Carpet Fiber Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant Soft Hand Elegant Pearl Luster High Twist Found in Bellaterra and Great Escapes Collections

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Bellaterra Collection Common 100 Color Line

2 Better, Best Textures 2 Better, Best Friezes 2 Pin Dots

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Great Escapes Collection Features Differential Dye Technology One end of 2 ply yarn dyes deeper than the other, giving it a

heathered effect 7 Patterned Loops 9 Patterns 2 Friezes 1 Texture

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Livefree Ultra

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Livefree Ultra Solution Dyed, Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant- superior resistance to sun fading, bleach Inherently Does Not Accept Acid Stains High Twist Yarns No Side Match Problems No Dye Lot Problems- less than 1% color variance between dye lots All Products are in the Naturals Collection

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

The Naturals Collection Solution Dyed Fiber Coordinating Color Line throughout products Multi-colors even on lower end products 10 Friezes 8 Textures 3 LCL Patterns 2 Patterned Loops

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Phenix Warranty Lifetime Limited Stain Resistance

– 7 Year Scotchgard Stain Warranty

20 Yr Limited Manufacturing Defects 15 Yr Limited Abrasive Wear 10 Yr Limited Fade Resistance 10 Yr Limited Texture Retention

This warranty is the same for ALL Phenix products

phenixphenixpeerless beauty and excellencepeerless beauty and excellence

Marketing Materials Wing Card Display Wing Cards Only Deck boards Hand Cards 27 x 18 Sets 27x18 Feelers 13.5 x 18 Sets 6x6 Swatches

phenixphenixpeerless beauty and excellencepeerless beauty and excellence