Newsletter

March 2014

Overview Television

Prime time rating updates

Coming Dramas

NOW TV launches new package for Final Match of Barclays Premier League

Print

Updates on….

• Metro Daily revamped its editorial contents

• New Package Buy of am77 Cover Story

• Peak Magazine

• COTE Magazine

Outdoor

Revamped LED TV Wall in Central World Wide House

New Advertising Opportunity of Central World Wide House Domination Wrapping

Digital

Adsfactor TV – Pre-Roll TVC & In-Banner Video Ads

Httpool launches InArticle Video

WhatsCap Mobile App available in Android & iOS

Yahoo Hong Kong Launches New Mobile Front Page with New Ad Formats

During the CNY period, the rating of 1st & 2nd line drama has dropped to an average 14%.

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12

14

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24

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28

30

11/4

/2013

11/1

1/2

013

11/1

8/2

013

11/2

5/2

013

12/2

/2013

12/9

/2013

12/1

6/2

013

12/2

3/2

013

12/3

0/2

013

1/6

/2014

1/1

3/2

014

1/2

0/2

014

1/2

7/2

014

2/3

/2014

2/1

0/2

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2/1

7/2

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2/2

4/2

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1st Line Drama 2nd Line Drama

CNY Period

TVRs

Period: Nov 4, 2013-Mar 2, 2014 Target: People 15 – 49

1st line Dramas (avg. 20.68 TVRs)

2nd line Dramas (avg. 23.24 TVRs)

2nd Line Drama “食為奴” rating performance is relatively good which generates better rating result than average.

The performance of last week 1st Line Drama “單戀雙城” is doing better than expected. It scored average 23 rating for target P15-49 on last week.

Universe: 3,393,000 Source: AC Nielsen Infosys

22.2 23.1 24.9 26.1 26.1 26 27.6 19.9 21.3 21.1 22 22.7 18.7 20.7 24.8 22.8 25.1

法外風雲 My盛Lady 貓屎媽媽 新抱喜相逢 食為奴

21.1 20.6 21.6 20.6 20.9 20.5 22.5 19.1 20.7 21.5 20.6 21 18 19.9 23 19.3 20.7

On Call 36 小時 舌劍上的公堂 單戀雙城 守業者

TV

3

4

Coming Dramas - TVB 1st & 2nd Line Drama

1st Line Drama 愛我請留言

時裝愛情劇集，由黃浩然、黃翠

如、關禮傑、傳嘉莉、洪永城、姚子羚、王浩信、梁嘉琪領銜主演，監製為梁陳耀全。 First broadcast date: Mar 31 (after 守業者)

2nd Line Drama 叛徒

現代懸疑劇集，是由陳展

鵬、吳卓羲、陳茵媺、蒙嘉慧、關禮傑、黃德斌、黎諾懿、李司棋領銜主演。

First broadcast date:

Mar 17

(after 食為奴)

TV

5

Coming Dramas - TVB Network Vision

TV

The hottest Korean drama, ”My Love from the Star (來自星星的你)” will be telecasted on TVB Network Vision on 24 May – 2 Aug 2014 (11 weeks).

6

NOW TV – Final Match of Barclays Premier League

Now TV has launched new package for final match of BARCLAYS PREMIER LEAGUE. Channel : #621 – #625 Telecast : Now – May 11, 2014

4-week Special Package : HK$188,200 (Gross)

TV

Platform /

Channels

Entitlements Spots

• Match Programs Commercial Spots (30-sec) LIVE / First Run • Match Programs Commercial Spots (30-sec) Re-run • Floaters (30-sec) including 621, 631-637,

now News, BNC, now Hong Kong, 101

• 30 (S/F6)

• 90 (S/F6)

• 200 (100 -S/R)

(50 -A/R) (50 -B/R)

• Match Programs Commercial Spots (30-sec) LIVE / First Run • Match Programs Commercial Spots (30-sec) Re-run Exposures on now Player are only available

on matches telecast on channel 621

4 weeks exposure on BPL 320x spots

now 621- 625

now 621

7

Metro Daily revamped its editorial contents with special features

Audited Circulation : 394,960 copies Special Editorial Contents : Mon-Finance Wed-Korean News Fri-Entertainment Tue-Fashion & Beauty Thur-IT/Gadget

Print

Higher relevancy for Banking & Finance category advertisers to have exposure on Monday to better tie-in with ‘Metro Finance’, esp. on Front Cover.

Different features strengthen the content of Metro Daily which could better attract readers and differentiate from other free dailies.

Monday: Metro Finance

Tuesday: ‘Metro L’ section

Wednesday: ‘Hallyu Times” section

Thursday: Gadget

Friday: Weekend

8

New Package Buy of am77 Cover Story

Print

AM730 Media Ltd

Circulation : 420,420 (ABC Audited: 1 July – 30 Sept 2013)

Readership : 924,000 (Nielsen Media Index: July 2012-June 2013)

Publication Date : Thursday (am77) (Except Public Holiday)

Distribution Area : Full Circulation

am77 Cover Story <Period : Mar – May, 2014>

Format : AM77 Front Cover + 4 Full Page

No. of Insertion : 1 insertion

Including:-

• Am77 Cover:

Front Cover specially designed to associate the brand image and the story

• 4 Pages Editorial / 3 Pages Editorial + 1 Thematic adv.:

Editorial write-up in a story telling feel to promote the in-culture/ trendy view of the

brand/ product/ service in a subtle tone

Production Lead Time:

Approximated 4 weeks

Media Cost:

HK$120,000 (nett) *

*Subject to final confirmation and availability

Remarks: Non-Cancelable

Good Cover Story exposure in a lifestyle section of am730 with prominent Cover and extensive editorial content in the following pages. am730 can also reach mass readers with high circulation and readership.

A considerable package with cost-effective trial offer for maximizing campaign exposure.

9

Peak magazine – Published by SCMP Group from April onwards

Building a masculine, sophisticated and global ambition image for The Peak, SCMP would provide international-standard stories combined with a broad overview of all new and trendy in the world. They also combine business and lifestyle to appeal to successful HK people.

Target Readers: Business owners, entrepreneurs, heirs of influential family business, C-suites, bankers and professionals Editorial Content: 45% Trends & Personalities in HK Business, 35% Luxury, Watches and Lifestyle, 10% Arts & Culture Events in HK, 5% Men’s Fashion and 5% Social Events and High Society Publication Date: 1st week of the month Circulation : 20,000 copies (VIP Databases - 15,000 copies; Airlines and Airport Lounges – First Class, Private Jets, VIP Clubs, 5 Star Hotel and Book Stores – 5,000 copies) Distribution : Hong Kong, Macau and China

Print

Dummy Cover Reference

4 Colour Basic Rate

Full Page (ROP) HK$85,000

Double Page Spread HK$170,000

FP Facing Editor’s Note HK$110,000

FP Facing Table of Content HK$10,500

Inside Back Cover HK$100,000

Back Cover HK$130,000

Advertising Rate (Gross Rate):

10

COTE Magazine – New magazine launch in March

COTE, a luxury French lifestyle magazine, is going to launch its first Hong Kong & Macau English edition in March 2014.

Target Readers: Individuals and professionals with high spending power and high interest on luxury lifestyle (fashion, high society, art and trends) Editorial Content: Fashion, Thematic Section, Interview, Business, Travel, City Guide, Event Language : English Frequency: Quarterly (Mar 22nd, Jun 16th, Sept 10th, Dec 4th) Circulation : 20,000 copies Distribution : Hotel, Private Club, Retail, Subscriptions, VIP mailing

Print

4 Colour Basic Rate

Full Page (ROP) HK$60,000

Double Page Spread HK$110,000

FP in Front Section HK$70,000

Half Page HK$35,000

Advertising Rate (Gross Rate):

New Revamp of Central World Wide House – LED TV Wall

11

OOH

Revamped LED TV is available with enlarged size and higher resolution • Old: Pixel 720W x 576H

New: Pixel 1600W x 1200H

Duration (per hour) Media Rate

120-sec HK$51,000

180-sec HK$74,500

240-sec HK$93,000

360-sec HK$122,000

Advertising Rate (Gross Rate):

Operation Hour: Mon-Sat 0800-2200 (14 hours); Sun & Public Holidays: 1000-2100 (11 hours)

New Advertising Opportunity Central World Wide House Domination Wrapping

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OOH

Site A

Site B

Site C Facing Connaught Road Central

Mock-up only

Facing Des Voeux Road Central

Location: World-Wide House, Central (Site A + B + C)

Size:

Site A – Approx. 45m (W) x 10.5m (H)

Site B – Approx. 50m (W) x 6m (H)

Site C – Approx. 36.7m (W) x 10.7m (H)

Type: Semi-perforated Stickers on Window Wall

2014 Monthly Package : HK$ 3,000,000 nett *One instance of P+I+D cost inclusive (for standard format only)

A brand new building warp with 3 face exposure located at the heart of Central

to reach against the working and business segments with over 200,000* daily traffic.

However, no lighting effect and high entry cost for the domination wrapping will be the key concerns of site selection in view of ad impact and cost-efficiency.

*Source: The Annual Traffic Census 2011, Transport Department

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Adsfactor TV - Pre-Roll TVC & In-Banner Video Ads • Adsfactor TV is the online TVC supply side platform, aggregating some of

the major sources of online video viewership in Hong Kong. • Transparent site list and brand safe supply; local and global ad inventory

from branded publishers • comScore Video Metrix Audited (by end of Q1 2014) • Support 15secs, 30 secs, and 60 secs videos.

Digital

Nowadays 90% (4.2million+) of Internet users watch videos online*, so publishers and ad networks are developing contents and ad formats in video formats.

Adsfactor TV allows advertisers to extend their TVC viewership on ad networks, on top of the specific video sites.

Package Type Package Cost

Adsfactor TV – Pre-roll Package HK$4,000 per day (50,000 spots)

Adsfactor TV – Network Package

(Pre-roll + In Banner + Floating) HK$6,000 per day (120,000

spots)

*Source: comScore Video Metrix, Nov 2013

Pre-roll TVC

In-Banner Video Ad

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Httpool launches InArticle Video The InArticle video is placed in prime position, similar to in-stream video ad. However, the video is displayed within the article, thus guarantees the full video is viewable (as per below screencap shows). Additionally, video is played only when in viewable position on the screen, while sound is initiated with mouse over, which creates convenient and non-intrusive user experience. The InArticle video can run at Run of Network, by Category/Interest targeting , or can hand-pick sites through Httpool Ad Network.

Digital

InContent Video ensures: • High visibility • Long interaction • Call-to-action Key features: • Sound is user initiated by mouse-over. • Video automatically starts when user reaches it.

The InArticle Video ad provides another new opportunity for advertisers to extend their TVC viewership to text-based article pages.

As the video is on mute when played, and requires user to mouse-over on the ad for audio on, suggest advertisers to include subtitles in the video ad.

Run of Network Category / Contextual

Hand-pick (on selected sites)

Gross CPM: HK$80 HK$120 HK$180

New creative ad formats (such as the Integrated Ad and Mega Ad) that allows brands/products to add interesting text captions to them, and users can these ads on various social networking platforms, driving many earned ad exposure for

brands & advertisers. 15

WhatsCap Mobile App – available in Android & iOS WhatsCap is a popular screen capture app that is ranked as one of the top 5 free apps in Apple App Store and also one of the top 5 Entertainment free apps on Google Play Store. Users can upload and share screen caps of interesting scenes in dramas and movies. The screencaps can be shared it to Facebook, Twitter, Instagram, and even whatsapp. To upload your custom-made screencaps, all you need is to register an account for free. WhatsCap Android App (launched in Dec, 2013) Total monthly pageviews: 5,000,000+ Total active users: 65,000+ Total photos shared: 450,000+ Below advertisements are available on Android App (no ads on iOS app yet): Note: WhatsCap iOS App (launched in Feb, 2014) Note: no traffic data or ad opportunities available yet.

Digital

Integrated Ad* Fixed 3rd screen cap’s position SOV: 100% Cost per week: HK$48,000

Mega Ad Run of app SOV: 20% Cost per week: HK$15,000

Crazy Ad Appear when app is opened SOV: 100% Cost per week: HK$38,000

Banner Ad Run of app SOV: 20% Cot per week: HK$8,800

*include 2 ad creative production

16

Yahoo Hong Kong Launches New Mobile Front Page with New Ad Formats

Yahoo Hong Kong recently unveiled its new mobile front page (at http://hk.mobi.yahoo.com) , the freshly transformed mobile hub with highly localized content tailored for Hong Kong people’s daily mobile needs while they are on the go, anywhere and anytime. One of the new features is the new “Infinite Browsing” feature enables users to dig into topics of interest more easily without tapping further. This opens up new ad opportunities for advertisers to run image ad, text ad, or advertorial in WP / WPIP / WP2 placements in between news articles (Refer to image 1 and 2 below).

Digital

Image Ad

Yahoo also launched the interstitial ad (aka full page crazy ad) in mobile site main page and section main page. (Refer to image 3 & 4 above). When close button is tapped, ad will land onto WP ad. The interstitial ad has a frequency cap of showing once per 24 hours per user.

Text Ad Interstitial Ad WP

Yahoo’s Mobile Site is gaining visits (much more than its mobile apps) at an average of 5 million+ pageviews a day.

The new mobile front page with infinite browsing (scrolling down the page infinitely) provides better user experience, visitors will likely to visit more pages than before.

With more visits to Yahoo’s mobile site, Yahoo took the opportunity to open up new ad formats for advertisers to reach these quality mobile visitors.

Note: Different categories have different rates, please contact the respective media teams for details.

For more information, please contact your

account management / planning team:

CEO

• Ray Wong (Ray.wong@phdmedia.com)

General Manager • Cedric Lam (Cedric.lam@phdmedia.com)

• Clement Chung (Clement.chung@phdmedia.com)

Digital Business Director • Kitty Ng (Kitty.ng@phdmedia.com)

Buying Director • Phyllis Lam (Phyllis.lam@phdmedia.com)

Head of Strategy and Insights • Deric Wong (Deric.wong@omnicommediagroup.com)