Phase 2: Logo Design—Christian Peacemaker Teams

Includes:Two black & white conceptsEnglish and Spanish versions

Hat application example

Christian Peacemaker Teams logo designs

Summary

On September 21, 2012, I met with project liaison Tim Nafziger to present sketches of four logo concepts. Tim then shared the sketches with CPT’s Iraq, Colombia, Aboriginal Justice and Israel-Palestine teams, and the CPT steering committee. Participants used a logo design rubric to gauge the effectiveness, authenticity, timelessness, simplicity, and distinctiveness of the proposed concepts, and shared their responses via phone and email. Tim collected and collated those responses and sent me the final documents. We also had a phone conversation to further interpret the feedback he and I had received, and to determine the direction for the black and white logo designs.

Although reactions to the four sketches were varied, there was a general consensus around several points:

• Affirmation for concept one, particularly the way the intertwined people and roots communicated partnership and support, working at the source of oppression, activity and motion, grassroots engagement, and renewal

Christian Peacemaker Teams mission, vision and values

Mission: Building partnerships to transform violence and oppression.

Vision: A world of communities that together embrace the diversity of the human family and live justly and peaceably with all creation.

Values: CPT is committed to work and relationships that:• Honor and reflect the presence of

faith and spirituality• Strengthen grassroots initiatives• Transform structures of domination

and oppression• Embody creative nonviolence and

liberating love

1

nekeisha alexis-baker

2

Messaging

• A holistic understand of peace and peacemaking

• A positive vs. a negative focus• Partnership and collaboration• Diversity of cultures, languages and

locations• Welcome toward people of other

faith identities

Design direction: Tree of life

• A biblical symbol that reflects a deep vision for peace and reconciliation

• A meaningful image that Christians share with several other religious, theological and cultural traditions

• Multitude of different fruits communicates harmony in diversity

• Appreciation for the general message of concept three, particularly the inclusion of people joined together in mutual support and the possibilities of a tree of life formed by doves in flight

• Strong preference for seeing re-workings of concepts one and three and less interest in pursuing concepts two and four, namely the Hands in the Tree of Life and Under the Tree of Life images respectively

• Interest in seeing how the letters “CPT” and/or the organization’s full name would interact with the visual mark and further clarify its meaning

In light of the feedback on the four sketches, I created a black and white logo that brought together the roots of concept one and the dove canopy of concept three; and a black and white logo that reworked the “dove-tree” theme of concept three. I also included English and Spanish versions of both logos and provide examples of how each logo could be applied to a CPT hat.

nekeisha alexis-baker

Logo Design: Concept 1

Visual mark

• Based on Roots of the Tree of Life (concept 1) and Doves in the Tree of Life (concept 3) from the presentation of sketches

• Stylized approach to dove-like figures distinguishes this visual mark from those of CPT’s peer organizations

• Roots reflect need to resist violence and oppression at their source. They also communicate working in partnership from the grassroots up

• People figures are not identical to represent diversity

• Dove-like figures, viewed from a frontal perspective, come together to create tree of life and peace

3

nekeisha alexis-baker

Logo Design: Concept 1

English version

• Plantin Std font has nine possible faces for flexibility of use in CPT’s communication pieces (Light, Light Italic, Regular, Italic, Bold, Bold Condensed, Bold Italic, Semibold and Semibold Italic)

• Font strokes match the open spaces and lines of the visual mark

• Strong, bold letters makes the words readable and recognizable

• Plantin Std works on Mac and Windows platforms

• For more details, visit http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS- US&event=displayFontPackage&code=1784

4

nekeisha alexis-baker

Logo Design: Concept 1

Versión en Español

• Plantin Std fuente tiene nueve caras posibles flexibilidad de uso en piezas de comunicación de CPT (Light, Light Italic, Regular, Italic, Bold, Bold Condensed, Bold Italic, Semibold y Semibold Italic)

• Las líneas de fuente coinciden con las líneas de la marca visual y espacios abiertos

• Fuerte, negrita hace las palabras legibles y reconocible

• Plantin Std funciones en Mac y Windows computadores

• Para obtener más información, visite http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS- US&event=displayFontPackage&code=1784

5

nekeisha alexis-baker

Logo Design: Concept 1

Hats (English)

• Red color caps (Pantone 187) are essential to the CPT uniform on project sites. White on red treatment is simple, clear and easy to recognize

• Two possible design options are presented here

• Spanish version would use same design with the letters ECAP replacing CPT

• Design allows for easier use of other acronyms to represent other languages

6

nekeisha alexis-baker

Logo Design: Concept 2

Visual mark

• Re-working of the Doves in the Tree of Life (concept 3) from the presentation of sketches

• Tree loosely resembles Iroquois Tree of Peace image that Tim shared during our September 21 meeting

• People figures are not identical to represent diversity

• Dove-like figures, viewed from an above perspective, come together to create tree of life and peace

7

nekeisha alexis-baker

Logo Design: Concept 2

English version

• Plantin Std font has nine possible faces for flexibility of use in CPT’s communication pieces (Light, Light Italic, Regular, Italic, Bold, Bold Condensed, Bold Italic, Semibold and Semibold Italic)

• Font strokes match the open spaces and lines of the visual mark

• Strong, bold letters makes the words readable and recognizable

• Plantin Std works on Mac and Windows platforms

• For more details, visit http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS- US&event=displayFontPackage&code=1784

8

nekeisha alexis-baker

Logo Design: Concept 2

Versión en Español

• Plantin Std fuente tiene nueve caras posibles flexibilidad de uso en piezas de comunicación de CPT (Light, Light Italic, Regular, Italic, Bold, Bold Condensed, Bold Italic, Semibold y Semibold Italic)

• Las líneas de fuente coinciden con las líneas de la marca visual y espacios abiertos

• Fuerte, negrita hace las palabras legibles y reconocible

• Plantin Std funciones en Mac y Windows computadores

• Para obtener más información, visite http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS- US&event=displayFontPackage&code=1784

9

nekeisha alexis-baker

Logo Design: Concept 2

Hats (English)

• Red color caps (Pantone 187) are essential to the CPT uniform on project sites. White on red treatment is simple, clear and easy to recognize

• Spanish version would use same design with the letters ECAP replacing CPT

• Design allows for easier use of other acronyms to represent other languages

10

nekeisha alexis-baker

Elkhart, Ind. • 574.606.7955 • nekeisha@enaybedesign.com

about nekeisha alexis-baker For more than four years, Nekeisha has been a professional in-house graphic designer and communicator at Anabaptist Mennonite Biblical Seminary. She has also been a member and currently serves as chair of the Damascus Road Anti-Racism Team for the institution. As a socially conscious freelance designer, she brings a distinct set of tools to the creative process, including:

• Robust anti-oppression awareness and analysis • Passion for non-profit, grassroots, activist and

other organizations striving for social change • Emphasis on collaborating with clients at each

step of the design experience

creative mission Resisting oppression through design and analysis services that help socially conscious organizations promote their work, empower their subjects and respect their audience. For more details, visit www.enaybedesign.com