- pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve...

61
get up there The answer's simple You lift me up The view up here, been through You're from above, hey Hey, when I first saw you, I g didn' t let go Then it occurred to me while tryna fight it Just like a kit gust of wind You hit me off sometimes Like a gust of wind You pus here's someone up there Who ushers in The air I need to power my sa of the air I said yeah ' Cause when I'm feelin' real low I remembe ur love, I can board the skies Riding away that electrified mothershi inds of the northern sky Is the closest thing, and here is why ' Caus e I breathe it Music and colors can make one hover Who cares if the breathe it If you never discover, forever you' suffer Who cares if the You hit me off sometimes Like a gust of wind You push me back ever p there Who ushers in The air I need to power my sail When I ope d yeah ' Cause when I'm feelin' real low I remember I love you I p got excited Tried to keep my composure, tryna hide it But I didn' t know earn to ride it But I didn't know I had to let it go Like a gust of win k every once in a while Like a gust of wind You remind me there l When I open the window I wanna hug you 'Cause you remin member I love you I put my hands in the air And you were ther

Transcript of - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve...

Page 1: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

My heart is filled, wit h love and care Not an ounce of gas, I would get up t here The answer's simple You lift me up The view up here, I

see all t he stars There go Venus, and t here go Mars Somet hin' you been t hrough You're from above, hey Hey, when I first saw you, I got

excited Tried to keep my composure, tryna hide it But I didn' t know I didn' t let go Then it occurred to me while tryna fight it Just like a kite,

you learn to ride it But I didn' t know You're s'posed to let it go Like a gust of wind You hit me off somet imes Like a gust of wind You push

me back every once in a while Like a gust of wind You remind me t here's someone up t here Who ushers in The air I need to power my sail

When I open t he window I wanna hug you 'Cause you remind me of t he air I said yeah 'Cause when I 'm feelin' real low I remember

I love you I put my hands in t he air And you were t here Wit h your love, I can board t he skies Riding away t hat electrified mot hership

ot her Can I stow away? (can I stow away girl, girl?) Colourful winds of t he nort hern sky Is t he closest t hing, and here is why 'Cause

we're color You blow me away (blow me away girl, girl) I need it like I breat he it Music and colors can make one hover Who cares if t hey

don' t see you? Don' t you know t hat t hey're t he same? I need it like I breat he it If you never discover, forever you'll suffer Who cares if t hey

don' t see you? You gott a tap in and learn t he way Like a gust of wind You hit me off somet imes Like a gust of wind You push me back every

once in a while Like a gust of wind You remind me t here's someone up t here Who ushers in The air I need to power my sail When I open

t he window I wanna hug you 'Cause you remind me of t he air I said yeah 'Cause when I 'm feelin' real low I remember I love you I put

my hands in t he air And you were t here When I first saw you, I got excited Tried to keep my composure, tryna hide it But I didn' t know

I didn' t let go Then I realized I 'm tryna fight it Just so t hey can learn to ride it But I didn' t know I had to let it go Like a gust of wind

You head me off somet imes Like a gust of wind You push me back every once in a while Like a gust of wind You remind me t here's

someone up t here Who ushers in The air I need to power my sail When I open t he window I wanna hug you 'Cause you remind

me of t he air I said yeah 'Cause when I 'm feelin' real low I remember I love you I put my hands in t he air And you were t here

Page 2: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to
Page 3: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“Living untitled lets you create your own world, and a space where you can just be.”

- pharrell williams

Page 4: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

01. location

02. process

03. sense of arrival

04. amenities

05. suites

06. team

pg 13

pg 27

pg 29

pg 45

pg 83

pg 91

table of contents

Page 5: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

2

Page 6: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“Our architect, IBI Group, developed a process where we can connect music into architecture, and in doing that we’ve created a building that in its essence has been formed by music.”

- sheldon fentonP R E S I D E N T & C H I E F E X E C U T I V E O F F I C E R R E S E R V E P R O P E R T I E S

4

Page 7: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

It’s about finding the right notes.

Inspired by the timelessness of nature and the elements. Driven by a common passion to create a universal space where a continuous energy is fluid and inviting. A space that’s humanized and dynamic. This is the art, the process…

Sound waves travel through space and time like a purposeful gust of wind.

Curated condominium residences in collaboration with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to push boundaries and create a space for people that feels like home…

Space is only a backdrop. The experience is you.

Music, fashion, design, architecture…what unites us is our love of the artful, the visual, and the structural. This is the swerve. An appreciation for the art itself. The process, inspired by a song. An aesthetic created from the fluidity of movement. Sound waves; an expression. Art is boundless. We know no bounds. This is our time. This is our space.

This is untitled.

6

Page 8: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

defy labels. 8

Page 9: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

My heart is filled, wit h love and careNot an ounce of gas, I would get up t here

The answer's simpleYou lift me up

The view up here, I see all t he starsThere go Venus, and t here go Mars

Somet hin' you been t hroughYou're from above, hey

Hey, when I first saw you, I got excitedTried to keep my composure, tryna hide it

But I didn' t knowI didn' t let go

Then it occurred to me while tryna fight itJust like a kite, you learn to ride it

But I didn' t knowYou're s'posed to let it go

Like a gust of windYou hit me off somet imes

Like a gust of windYou push me back every once in a while

Like a gust of windYou remind me t here's someone up t here

Who ushers inThe air I need to power my sail

When I open t he windowI wanna hug you

'Cause you remind me of t he airI said yeah

'Cause when I 'm feelin' real lowI remember I love you

I put my hands in t he airAnd you were t here

“The concept is inspired by the music and the very strong relationship to the form that emerged for the building. We found the right notes that gave us a very elegant and fluid form. If you go around the building, no two faces are the same.

It’s very dynamic. It’s constantly changing, so your experience of the building changes.”

- mansoor kazerouniG L O B A L D I R E C T O R , B U I L D I N G S I B I G R O U P

Page 10: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“The concept is inspired by the music and the very strong relationship to the form that emerged for the building. We found the right notes that gave us a very elegant and fluid form. If you go around the building, no two faces are the same.

It’s very dynamic. It’s constantly changing, so your experience of the building changes.”

- mansoor kazerouniG L O B A L D I R E C T O R , B U I L D I N G S I B I G R O U P

Page 11: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“The concept is inspired by the music and the very strong relationship to the form that emerged for the building. We found the right notes that gave us a very elegant and fluid form. If you go around the building, no two faces are the same.

It’s very dynamic. It’s constantly changing, so your experience of the building changes.”

- mansoor kazerouniG L O B A L D I R E C T O R , B U I L D I N G S I B I G R O U P

Page 12: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“The concept is inspired by the music and the very strong relationship to the form that emerged for the building. We found the right notes that gave us a very elegant and fluid form. If you go around the building, no two faces are the same.

It’s very dynamic. It’s constantly changing, so your experience of the building changes.”

- mansoor kazerouniG L O B A L D I R E C T O R , B U I L D I N G S I B I G R O U P

FPO 10

Page 13: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“The collaboration between Reserve, Westdale and Pharrell Williams, as well as our incredibly talented consultants, really brought to life a new way of thinking.”

“Pharrell’s vision and ideation outside the realm of real estate added so much to our process and inspired the entire team to push boundaries and create something truly amazing.”

- jessica fentonD I R E C T O R , M A R K E T I N G & C L I E N T R E L AT I O N S R E S E R V E P R O P E R T I E S

- shane fentonC H I E F O P E R AT I N G O F F I C E R R E S E R V E P R O P E R T I E S

12

Page 14: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

loca

tion.

01

14

Page 15: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

loca

tion.

16

Page 16: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

loca

tion.

18

Page 17: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

loca

tion.

20

Page 18: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

first saw you, I got excited, Tried

to keep my composure, tryna hide

it, But I didnt know, I didnt let go,

Then it occurred to me while tryna

fight it, Just like a kite, you learn

to ride it, But I didnt know, Youre

sposed to let it go, Like a gust of

wind, You hit me off somet imes,

Like a gust of wind, You push me

back every once in a while, Like “With the Yonge Street subway meeting the Eglinton Crosstown LRT, this area is the centre of the city. It’s a great neighbourhood with convenient transit, amazing shopping, restaurants and entertainment. This project is going to fit perfectly within the landscape of Midtown Toronto.”

“We built our first project in this neighbourhood, and so we’ve been in the area for a long time. There’s something for everyone at Yonge and Eglinton. There’s movie theatres, restaurants, bars… There’s the subway on Yonge, transit on Eglinton. You don’t need a car. It’s all pretty exciting.”

loca

tion.

- mitchell cohenC H I E F O P E R AT I N G O F F I C E R W E S T DA L E P R O P E R T I E S

- ron kimelP R E S I D E N T W E S T DA L E P R O P E R T I E S

22

Page 19: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

map.Transit Eglinton Subway Station - Line 1Eglinton Crosstown LRT

GroceryCamden MarketCheese EmporiumDufflet PastriesLoblawsMarcheleo’s Gourmet MarketplaceMetroNoah’s Natural FoodsSobeys Urban FreshSummerhill Market

ShoppingBeauty Supply OutletBest BuyCarbonCasalifeClub MonacoFlowers Of The WorldGapHigher GroundIndigoJerome’s MenswearKiehl’s LCBOLululemonMendocinoModern OpticalPapyrusPawlandRexallSephoraShoppers Drug Mart - Yonge Shoppers Drug Mart - Mt. PleasantSoftmocSport ChekSporting LifeSporting Life Bikes & BoardsSwarovskiThe Body ShopThe SourceToys “R” UsUberdog Urban OutfittersVan Rijk Want ApothecaryWest ElmWine RackWinners

Lifestyle Barre Beautiful BarreworksBlo Blow Dry BarBlythwood Ravine ParkBMO Bank Of MontrealBody Harmonics CIBC Civello Uptown Salon CrossFit MetricEduco SalonEnterprise Rent-A-CarEpoca GroupGoodlife Fitness / Dunfield ClubHSBC BankMankind Grooming Barbershop Merrithew StudioNorth Toronto Memorial Community Centre Orangetheory FitnessRBC Royal BankRedpath Avenue Parkette

ScotiabankSherwood ParkSpincoTD Canada TrustThe Ten SpotYoga Tree

Nightlife and EntertainmentCineplex Cinemas Yonge-EglintonAbsolute ComedyAlleycatz Duke Of KentGood Fortune BarGranite BreweryProhibition GastrohouseScruffy Murphy’s Irish PubSnakes & Lattes MidtownThe FoxThe Right Wing Sports PubThe Rose And CrownVIP Famous Players Canada Square Cinemas

DiningAroma Espresso BarBagel StopBolan Thai CuisineBooster JuiceBar Buca ByblosChipotleChurrasco VillaCibo Wine BarDavid’s TeaFive Doors NorthFreshFreshii Grazie RistoranteGreenhouse JuiceIstanbul Café & Espresso BarJules Café PatisserieKinton RamenKiva’s Bagel BarLa CarnitaLa SalumeriaLa VecchiaLimeLittle Sister Indonesian Food BarMandarin Pi CoPickle BarrelPizzeria Via MercantiRolltationSalus Fresh FoodsSip Wine BarStarbucks - EglintonStarbucks - Mt. PleasantStarbucks - YongeTabülèThe Burger’s PriestThe Cupcake ShoppeThe HomewayThe KegThobor’s BakeryUncle Betty’sVillage JuiceryXO GelatoZee Grill Seafood Restaurant & Oyster Bar

Education Blyth Academy Lawrence ParkNorth Toronto Collegiate InstituteNorthern Secondary School lo

catio

n.

eglinton avenue west

yong

e st

reet

eglinton avenue east

24

Page 20: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

what’s in a name? who you are, what you do, how you love, what you seek, how you feel, where you live…

defies labels.

space is only a backdrop. the experience is you.

“It’s been incredible documenting such a unique collaboration. As a collective, this team is all about pushing boundaries and creating something completely new, fresh and exciting. Living untitled means living authentically, and that’s for everybody.”

first saw you, I got excited,

Tried to keep my composure,

tryna hide it, But I didnt

know, I didnt let go, Then it

occurred to me while tryna

fight it, Just like a kite, you

learn to ride it, But I didnt know,

Youre sposed to let it go, Like a gust

of wind, You hit me off somet imes,

Like a gust of wind, You push me

- jeremy gladstoneC R E AT I V E D I R E C T O R G L A D S T O N E M E D I A I N C .

26

Page 21: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

02pr

oces

s.28

Page 22: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

My heart is filled, wit h love and care, Not an ounce of gas, I would get up t here,The answers simple, You lift me up,The

view up here, I see all the stars, There go Venus, and t here go Mars, Somet hin you been t hrough, Youre from above, hey,

Hey, when I first saw you, I got excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then

it occurred to me while tryna fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to let it go,

Like a gust of wind, You hit me off somet imes, Like a gust of wind, You push me back every once in a while, Like

a gust of wind, You remind me t heres someone up t here, Who ushers in, The air I need to power my sail, When I

open t he window, I wanna hug you, Cause you remind me of t he air. My heart is filled, wit h love and care, Not

an ounce of gas, I would get up there,The answers simple, You lift me up,The view up here, I see all the stars,

There go Venus, and t here go Mars, Somet hin you been through, Youre from above, hey, Hey, when I first

saw you, I got excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then it

occurred to me while tryna fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to

let it go, Like a gust of wind, You hit me off sometimes, Like a gust of wind, You push me back every once in a

while, Like a gust of wind, You remind me theres someone up there, Who ushers in, The air I need to power

my sail, When I open the window, I wanna hug you, Cause you My heart is filled, wit h love and care, Not an

ounce of gas, I would get up t here,The answers simple, You lift me up,The view up here, I see all the stars, There

go Venus, and t here go Mars, Somet hin you been t hrough, Youre from above, hey, Hey, when I first saw you, I got

excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then it occurred to me while tryna

fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to let it go, Like a gust of wind, You

hit me off somet imes, Like a gust of wind, You push me back every once in a while, Like a gust of wind, You remind me

t heres someone up t here, Who ushers in, The air I need to power my sail, When I open t he window, I wanna hug you,

Cause you remind me of t he air. My heart is filled, wit h love and care, Not an ounce of gas, I would get up there,The

answers simple, You lift me up,The view up here, I see all the stars, There go Venus, and t here go Mars, Somet hin

“There’s a timelessness to nature. That’s what I love about this building.

It reminds me of the wind, the elements...”

- pharrell williams

sens

e of

arr

ival

.03

30

Page 23: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

sens

e of

arr

ival

.32

Page 24: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

arrival.

Each space is simply a backdrop to your own experience.

Come home to a unique sense of arrival. The entrance waterfall greets you and your guests with the serenity of minimal forms to create a dramatic cascade. This falling water echoes throughout the lobby areas as spaces for movement and gathering, with an emphasis on nature.

The oasis gallery and reflection lounge, extensions of the lobby space, use tranquil stone materials in a rhythmic pattern to accentuate the focus on the serene. Reflected in the use of light, glass, stone and plant life, this is the place for you to focus on your own rhythm.

sens

e of

arr

ival

.34

Page 25: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

sens

e of

arr

ival

.36

Page 26: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

lobb

yse

nse

of a

rriv

al.

38

Page 27: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

conc

ierg

e

refle

ctio

n lo

unge

sens

e of

arr

ival

.40

Page 28: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

refle

ctio

n lo

unge

sens

e of

arr

ival

.42

Page 29: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

My heart is filled, wit h love and care, Not an ounce of gas, I would get up t here,The answers simple, You lift me up,The

view up here, I see all the stars, There go Venus, and t here go Mars, Somet hin you been t hrough, Youre from above, hey,

Hey, when I first saw you, I got excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then

it occurred to me while tryna fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to let it go,

Like a gust of wind, You hit me off somet imes, Like a gust of wind, You push me back every once in a while, Like

a gust of wind, You remind me t heres someone up t here, Who ushers in, The air I need to power my sail, When I

open t he window, I wanna hug you, Cause you remind me of t he air. My heart is filled, wit h love and care, Not

an ounce of gas, I would get up there,The answers simple, You lift me up,The view up here, I see all the stars,

There go Venus, and t here go Mars, Somet hin you been through, Youre from above, hey, Hey, when I first

saw you, I got excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then it

occurred to me while tryna fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to

let it go, Like a gust of wind, You hit me off sometimes, Like a gust of wind, You push me back every once in a

while, Like a gust of wind, You remind me theres someone up there, Who ushers in, The air I need to power

my sail, When I open the window, I wanna hug you, Cause you My heart is filled, wit h love and care, Not an

ounce of gas, I would get up t here,The answers simple, You lift me up,The view up here, I see all the stars, There

go Venus, and t here go Mars, Somet hin you been t hrough, Youre from above, hey, Hey, when I first saw you, I got

excited, Tried to keep my composure, tryna hide it, But I didnt know, I didnt let go, Then it occurred to me while tryna

fight it, Just like a kite, you learn to ride it, But I didnt know, Youre sposed to let it go, Like a gust of wind, You

hit me off somet imes, Like a gust of wind, You push me back every once in a while, Like a gust of wind, You remind me

t heres someone up t here, Who ushers in, The air I need to power my sail, When I open t he window, I wanna hug you,

Cause you remind me of t he air. My heart is filled, wit h love and care, Not an ounce of gas, I would get up there,The

answers simple, You lift me up,The view up here, I see all the stars, There go Venus, and t here go Mars, Somet hin

oasi

s ga

llery

“Combining the essence of form, natural materials and a focus on the residents, untitled is an exploration and play between nature, essentialism and Japanese ideals. Using plants, water, light and form, the spaces develop a backdrop to the residents’ own experiences, intended to relax and inspire each individual while remaining universal.”

sens

e of

arr

ival

.-kelly crayP R I N C I PA L , C R E AT I V E U 31 D E S I G N

oasi

s ga

llery

44

Page 30: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

gather.Gather in inspired spaces paying homage to Japanese gardens and landscapes, translated through the use of organic forms and airy plant life. Inspired by the minimal aesthetics of essentialism and a continuing connection to nature, spaces for gathering offer a combination of work and lounge seating to create adaptable areas for collaboration, social interaction, and productivity.

amen

ities

.04

46

Page 31: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

FPO

cow

orki

ng lo

unge

cow

orki

ng g

arde

n

amen

ities

.48

Page 32: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

rec

room

amen

ities

.50

Page 33: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.

priv

ate

dini

ng

soci

al lo

unge

soci

al lo

unge

52

Page 34: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.sc

reen

ing

room

54

Page 35: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

outd

oor d

inin

g an

d so

cial

loun

geam

eniti

es.

56

Page 36: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

move.Spaces that energize and encourage movement, set a playful tone, with areas that use bright colours and contemporary sculptures. Mirrored columns and accents reference the optics of play, while organic lighting features mimic movement and create dynamism. Design elements in the fitness centre encourage energy and action, while views to the meditation garden bring natural light into the space. Subtle pink tones elevate the basketball court as a place for play, separating it from the traditional. Acting as a canvas for exploration, the kids’ playroom combines minimal forms and the juxtaposition of bright colours, warm white hues and pale wood accents, with playful curved features referencing elements in nature.

amen

ities

.58

Page 37: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.

bask

etba

ll co

urt

fitne

ss c

entr

e

60

Page 38: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

. yo

ga/s

tret

ch ro

om62

Page 39: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

kids

’ pla

yroo

mam

eniti

es.

64

Page 40: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

Immerse in experiences for reflection, relaxation, and release. Using minimal, natural materials and concealed light, the ideals of minimalism echo throughout the tranquil meditation garden, indoor pool and lounge, spa, and outdoor pool and lounge areas. Stone and ambient lighting form the base for essentialism and serenity, with soft falling water that plays on geometric shapes and natural tone-on-tone materials to encourage relaxation and balance.

immerse.

amen

ities

.66

Page 41: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.m

edita

tion

gard

en68

Page 42: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

“To me, the key element is water and space. With water, there’s a continuous fluidity. The energy just continues to flow. Even when you are still, water is moving. There’s movement around you. Open spaces create the perfect silhouette.”

- pharrell williams

Page 43: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.

spa

70

Page 44: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

amen

ities

.in

door

/out

door

poo

l72

Page 45: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

outd

oor p

ool

amen

ities

.74

Page 46: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

indo

or p

ool l

oung

eam

eniti

es.

76

Page 47: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

courtyard entrance

south tower north tower

broadway avenue

coworking garden

outdoor poolspa

meditation garden

site

pla

n.

N

outdoor sun lounge

78

Page 48: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

grou

nd fl

oor a

men

ities

.

fitness centre

basketball court

meditation garden

coworking lounge

coworking garden

indoor pool lounge

indoor pool

courtyard entrance

oasis gallery

reflection lounge

concierge lobby

mail room

spa

outdoor poolspa

N

80

Page 49: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

private dining

outdoor dining and social lounge

kids’ playroom

screening room

rec room

outdoor sun lounge

social lounge

9th

floor

am

eniti

es.

N

82

Page 50: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

this is your space. this is your experience.

suite

s.05

Thoughtfully designed layouts, a reflection of your own experience. This is your space to pause, recharge, and feel inspired.

84

Page 51: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

suite

s.liv

ing/

dini

ng ro

om86

Page 52: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

kitc

hen

- pharrell williams

“I always feel like a song and a relationship and a living space are the very same. It’s how a person looks that gets your attention but it’s what they say that keeps you. It’s how a song sounds at the very beginning but it’s what the lyrics really mean that keep you. It’s the lobby and outside that get your attention but what brings you home is that level of consistency, that level of honesty … it just flows.”

suite

s.88

Page 53: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

Floor to ceiling windows*

Smooth finished ceilings throughout

Pre-finished, wide plank laminate or luxury vinyl floors*** throughout except in bathrooms and laundry room

Custom designed European style kitchen cabinetry*** with quartz or porcelain countertop and backsplash*** and single undermount stainless steel sink

Premium integrated and stainless steel appliances

Custom designed European style bathroom cabinetry with quartz or porcelain countertop***

Built-in cabinet with vanity mirror

Rain style showerhead, deep soaker bathtub* with porcelain tile*** on all wet wall and floor surfaces

Individually controlled heating and air conditioning

* Denotes availability determined by suite design. *** Denotes finishes to be selected from the vendor’s samples.

All features and finishes subject to change without notice.

E. & O. E. December 2019

features and finishes

livin

g ro

om

suite

s.90

Page 54: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

developers

team

.

Reserve Properties is an active developer of residential, retail and mixed-use properties. With over three decades of experience, the executive has been involved in more than 125 projects encompassing more than 12,500 homes and 2 million square feet of commercial and retail space across North America. The Reserve team spans two family generations, offering extensive expertise in all aspects of real estate development, construction and financing. Reserve Properties hires the best professionals and consultants to help bring each venture to life. This philosophy, coupled with a steadfast commitment to the best interests of their clients and customers, has helped the company achieve the success it enjoys today. With a history of executing forward-thinking multi-residential projects like Line 5, Rise, and Bellefair, as well as high-volume retail spaces for national tenants including Starbucks, LCBO and Shoppers Drug Mart, Reserve has always demonstrated a progressive approach to neighbourhood development. The team has spent recent years acquiring strategic properties throughout the city that will allow them to continue this vision. Reserve’s commitment to inspired architecture and a sophisticated understanding of interior design and lifestyle programming is highlighted with untitled, which will deliver a new vision for residential living at Yonge and Eglinton.

For over 60 years, Toronto-based Westdale Properties has owned, managed and developed real estate across North America. As a family company with a unique vision for multi-residential real estate and an understanding of mixed-use development, Westdale is committed to fostering positive experiences for the thousands of people who live in, work and shop at their properties. Westdale’s Canadian portfolio alone includes close to 7,000 residential units and over 2.5 million square feet of retail, commercial and industrial spaces. Across the US, Westdale owns and manages close to 47,000 residential units in 200 properties and 30 cities, as well as 1.8 million square feet of retail and commercial space. Westdale’s Food & Hospitality portfolio includes some of Toronto’s most loved restaurants, including The Chase, Kasa Moto, Planta and Palm Lane. Westdale’s team of almost 1,500 employees across Canada and the US share a dedication to their partners, tenants and clients, bringing a nimble approach and creative strategy to every project they build, develop and manage.

92

Page 55: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

in collaboration with

Pharrell Williams is a 13-time Grammy Award-winning artist, producer, songwriter, philanthropist, fashion designer and entrepreneur, known for high-profile collaborations, including a capsule collection with Chanel and a long-standing relationship with Adidas and Human Made. Other collaborative projects include an upcoming Youth Centre in Virginia Beach with Oppenheim Architecture + Design, work with Zaha Hadid Architects and the creation of the Something in the Water Festival. This collaboration with Reserve and Westdale marks Pharrell’s first foray into multi-residential development.

IBI Group is a global firm of architects, engineers, designers and technology professionals who create vibrant, livable and sustainable urban environments. IBI Group Architects are recognized leaders in residential, hospitality, retail and mixed-use design. Under the leadership of Design Principal and Global Director of Buildings, Mansoor Kazerouni, IBI has designed many of Toronto’s exclusive condominium developments. The firm is currently working in major cities across Canada, the United States, the UK, Middle East and India.

Principal Kelly Cray leads award-winning interior design firm, U31, collaborating with clients to ensure that truly creative and innovative ideas are realized. The studio places the client first by respecting individual tastes throughout the design process, with the ultimate objective of both enhancing and elevating their lifestyle experience. From mixed-use development projects, workspaces, to large-scale luxury homes, U31’s diverse portfolio of sophisticated hospitality, commercial, and residential work has been recognized throughout North America, the U.K., and the Caribbean.

Gladstone Media is a boutique-style creative advertising and multimedia production agency, based in Toronto. The agency provides strategic marketing solutions that are meaningful and effective, helping brands to stand out and connect with their audiences. Gladstone Media’s dynamic team provides unique insights and diverse skill sets in the areas of strategy and planning, design and production, digital and social, and targeted marketing communications.

team

.94

Page 56: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

live your life untitled. 96

Page 57: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

98

Page 58: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

100

Page 59: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

space is only a backdrop. the experience is you.

102

Page 60: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

Illustrations are artist’s concept. Prices and specifications subject to change without notice. E. & O. E. © Reserve Properties Limited 2019. All Rights Reserved.

Page 61: - pharrell williams - Connect Asset Management · 2020. 1. 15. · with Pharrell Williams, Reserve Properties, Westdale Properties, and a hand selected team of consultants ready to

My heart is filled, wit h love and care Not an ounce of gas, I would get up t here The answer's simple You lift me up The view up here, I

see all t he stars There go Venus, and t here go Mars Somet hin' you been t hrough You're from above, hey Hey, when I first saw you, I got

excited Tried to keep my composure, tryna hide it But I didn' t know I didn' t let go Then it occurred to me while tryna fight it Just like a kite,

you learn to ride it But I didn' t know You're s'posed to let it go Like a gust of wind You hit me off somet imes Like a gust of wind You push

me back every once in a while Like a gust of wind You remind me t here's someone up t here Who ushers in The air I need to power my sail

When I open t he window I wanna hug you 'Cause you remind me of t he air I said yeah 'Cause when I 'm feelin' real low I remember

I love you I put my hands in t he air And you were t here Wit h your love, I can board t he skies Riding away t hat electrified mot hership

ot her Can I stow away? (can I stow away girl, girl?) Colourful winds of t he nort hern sky Is t he closest t hing, and here is why 'Cause

we're color You blow me away (blow me away girl, girl) I need it like I breat he it Music and colors can make one hover Who cares if t hey

don' t see you? Don' t you know t hat t hey're t he same? I need it like I breat he it If you never discover, forever you'll suffer Who cares if t hey

don' t see you? You gott a tap in and learn t he way Like a gust of wind You hit me off somet imes Like a gust of wind You push me back every

once in a while Like a gust of wind You remind me t here's someone up t here Who ushers in The air I need to power my sail When I open

t he window I wanna hug you 'Cause you remind me of t he air I said yeah 'Cause when I 'm feelin' real low I remember I love you I put

my hands in t he air And you were t here When I first saw you, I got excited Tried to keep my composure, tryna hide it But I didn' t know

I didn' t let go Then I realized I 'm tryna fight it Just so t hey can learn to ride it But I didn' t know I had to let it go Like a gust of wind

You head me off some t imes Like a gust of wind You push me back every once in a while Like a gust of wind You remind me t here's

someone up t here Who ushers in The air I need to power my sail When I open t he window I wanna hug you 'Cause you remind

me of t he air I said yeah 'Cause when I 'm feelin' real low I remember I love you I put my hands in t he air And you were t here

untitledtoronto.com