A point of view on the phArmAcy industry silverlink communicAtions

november 2010

The Consumer:

1. Patient Centric approach is critical path.

2. Be proactive not reactive.

3. Literacy and health disparities need to be addressed.

4. People are different…act appropriately.

5. Genomics are fascinating...but can be confusing.

Business Strategy:

1. The pharmacist role has to change from refills to outcomes.

2. Blend high touch and automation in specialty.

3. Integrate your physician and consumer strategies.

4. You need a STAR strategy for your PDP.

5. Mobile is here to stay.

6. Social media will change the conversation.

FOCUS ONTHE PATIENT

Use data. Create an experience. Think outside-in.

24M Diabetics in the US.

57M Pre-diabetics in the US.

STOP looking in

the rearview mirror.

“Nearly 50% of all adults may have problems

understanding prescriptions, appointment

slips, informed consent documents, insurance

forms, and health education materials.”

http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf

You can’t peanut butter your communication

strategy.

Genomics: Cool But ConfusingOnly 10% of MDs believe they have the training and

education to use genetic testing…

How confused to you think consumers are?

K.I.S.S. in SpecialtyThey are still patients

Consumer Strategy

PhysicianStrategy

What are your Medicare Star ratings? What’s your strategy to improve them?

What channel?When to use?

How to design?Who to target?

P2P “Data” Will Change The Conversation

The Consumer:

1. Patient Centric approach is critical path.

2. Be proactive not reactive.

3. Literacy and health disparities need to be addressed.

4. People are different…act appropriately.

5. Genomics are fascinating...but can be confusing.

Business Strategy:

1. The pharmacist role has to change from refills to outcomes.

2. Blend high touch and automation in specialty.

3. Integrate your physician and consumer strategies.

4. You need a STAR strategy for your PDP.

5. Mobile is here to stay.

6. Social media will change the conversation.

cHanGe is THE new NorMAL

Innovate or be marginalized.

Checklist for success: Data and consumer insights Multi-channel coordination abilities Technology platform Expertise – industry, clinical, creative Repeatable, quality implementation

process Accurate, real-time reporting Analytics and outcomes analysis Process based design with embedded

business rules

Call us to schedule time to hear our thoughts on where to focus and how to innovate.