Pharmacy Daily for Mon 12 Oct 2015 - Be Medicinewise Week, Cross off MA board, mental health,...

8/20/2019 Pharmacy Daily for Mon 12 Oct 2015 - Be Medicinewise Week, Cross off MA board, mental health, injectable drug…

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Monday 12 Oct 2015 PHARMACYDAILY.COM.AU

Pharmacy Daily Monday 12th October 2015 t 1300 799 220 w www.pharmacydaily.com.au page 1

Call 1800 036 367 now to learn more

Gold Members Get More!Customer rewards program LoyaltyOne

is now included in Gold Choice membership

Today’s issue of PDPharmacy Daily today has

two pages of news, plus a full

page from Pharmacy 4 Less.

2015BlackmoresInstituteSymposium

Translatingresearch intopractice

23 - 24 October 2015Pullman Melbourne Albert Park

Full program available at

blackmoresinstitute.org

REGISTER NOW

Knowthe signs.Knowwhat tosay.

New onlinelearning course

Focuses on misuse

of pharmaceutical

opioids, including

OTC codeine, and

benzodiazepines.

DRUG

MISUSE

For bodies that need ironwith less side effects1,2*

eHealth appointment

HEALTH minister SussanLey has announced the

appointment of Robyn Kruk as the

independent chair of the eHealth

Implementaon Taskforce Steering

Commiee, along with ten other

clinicians, health IT, government

and consumer experts.

The commiee is responsible

for the establishment of the

Australian Commission for eHealth,

which will oversee the “rebooted”

personalised My Health Record

system, with funcons and

resources to be transioned fromthe Naonal e-Health Transion

Authority.

Ley said next year the government

would trial dierent parcipaon

arrangements for the My Health

Record, including opt-out to

“idenfy the best approaches for

increasing parcipaon in the

naonal digital health system”.

New arthritis websiteARTHRITIS Australia has

launched a new online resource

called Empowered to support

people of all ages living with

rheumatoid arthris, ankylosingspondylis and psoriac arthris.

The launch coincides with

World Arthris Day today, with

Arthris Australia ceo Ainslie Cahill

taking the opportunity to remind

Australians that arthris is not

just a condion that aects older

people.

The new website has been

independently developed

by Arthris Australia with an

educaonal grant from Janssen-

Cilag - see empowered.org.au.

NPS medicines snapshotNPS MedicineWise todaylaunched Be Medicinewise Week

with the release of a survey

highlighng the prevalence of

medicines in Australia.

Based on a poll of 1,000

Australian adults, the report

showed 83% of respondents aged

65 and over took prescripon

medicines every day - while 29% of

those aged 50 or older took seven

or more prescripon medicines on

a regular basis.

Interesngly, it isn’t just older

Australians taking medicines

regularly, with 43% of 34-

49 year olds taking three or

more medicaons, and 45% of

respondents aged 18-34 taking one

prescripon medicaon regularly.

13% of respondents reported

having more than 20 dierent types

of medicines stored at home, and

39% conceded that “some to most”

of these may be out of date.

A quarter of those polled

admied knowingly taking a

medicine that was out of date.

In terms of where the medicines

are being purchased, 83% of

respondents had bought an

over-the-counter medicine at a

pharmacy within the past year.

And in accordance with the

recent Roy Morgan survey on

complementary medicines (PD Fri),

NPS found CMs were more likely

to be bought at a pharmacy (51%)

compared to a supermarket (37%),

health store (21%) or online (11%).

NPS MedicineWise spokesperson

Karen Kaye urged good medicine

habits, such as cleaning out

the cabinet on a regular basis

and “communicang with their

health professionals about all the

medicines they take and making

sure these are regularly reviewed.

“For people taking mulple

medicines, side eects, interacons

between medicines, accidental

overdosing and forgeng to take

medicines can easily become

issues,” Kaye said.

Biosimilar intro

THIS week’s RGH Pharmacy-Bullen gives an introducon to

biosimilars, and the assessment

process by the Pharmaceucal

Benets Advisory Commiee which

upports substuon at pharmacy

evel - to view CLICK HERE.

Cross o MA boardMEDICINES Australia chairman

Marn Cross will step down from

the role at the organisaon’s

annual general meeng which will

take place later this month.

Cross took up the role just over

two years ago (PD 25 Jun 2013),

with his career also including roles

as chairman of the former Generic

Medicines Industry Associaon and

as head of Novars & Alphapharm .

Pharmacy Guild execuve director

David Quilty paid tribute to Cross

and his “arculate and passionate

contribuon to the sector”.

Medicines Australia said it would

reveal a new board of directors atthe agm “and that Board will bring

renewal, including to the role of

Chairman”.

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Monday 12 Oct 2015 PHARMACYDAILY.COM.AU

Pharmacy Daily is Australia’s favourite pharmacy industry publicaon.

ign up free at www.pharmacydaily.com.au .

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treet address: 4/41 Rawson St, Epping NSW 2121 Australia

P: 1300 799 220 (+61 2 8007 6760) F: 1300 799 221 (+61 2 8007 6769)

Part of the Travel Daily group of publicaons.

Publisher: Bruce Piper

Editor: Bruce Piper [email protected]

Reporter: Mal Smith Contributor: Bruce Piper

Adversing and Markeng: Magda Herdzik [email protected]

Business Manager: Jenny Piper [email protected]

business events news

harmacy Daily is a publicaon of Pharmacy Daily Pty Ltd ABN 97 124 094 604. Al l content fully protected by copyright. Please obtain wrien permission to reproduce any material. While every care has been taken in the preparaon of

he newsleer no liability can be accepted for errors or omissions. Informaon is publi shed in good faith to smulate independent invesgaon of the maers canvassed. Responsibility for editorial comment is taken by Bruce Piper.

NEXT me a customer presents

with cold symptoms, ask them

if they caught a chill doing the

“frozen chook”.

Described as possibly the “new

planking,” the frozen chook is

the latest internet sensaon,

is believed to have originated

in New Zealand, according to a

Dominion Post report.

It involves stripping naked andhaving a photo taken while posing

in a foetal posion - and then

posng it on social media using

the #frozenchook hashtag.

Naturally the movement has its

own Facebook page (facebook.com/Frothpit) with a range

of stunning images (pictured)

already posted by a growing band

of acionadoes.

A spokesperson was quoted as

saying it’s more than a fad.

“We want people to know that

you don’t realise how hilarious it

is unl you get in front, or behind

the camera. As much as we are

taking the p*** we do believe it is

an art form,” he said.

Advertise with us• Cost Efective

• Targeted

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For details call us today 1300 799 220

DISPENSARYCORNER

Welcome to PD’sweekly commentfeature. Thisweek’s contributoris Louise Berger,Marketing AccountManager at Instigo.

Knowing YourCustomers

IN A time of increased competitionand business change have you

thought about how well you reallyknow your customers? Only bytruly understanding and knowing

your customers are you able toanticipate their needs and exceedexpectations – thereby oering agenuine point of dierence.

Data contributes signicantly togetting to know your customer,

and it should play a pivotal rolein developing your marketingand customer communication

strategies. Analysing thecustomer’s demographic data andpairing this with their transactionaldata allows you to identify

and predict customer needs,both in terms of products andpotential services you may oer,and then deliver a truly tailored

communication to bring theminstore.

Two customers may appear to fallwithin the same bracket based onage, gender, location and income,

but based on shopping behaviourthey are actually distinctivelydierent in terms of their life stageand ‘shopper psychology’. If you

can understand these dierentneeds by analysing their customerdata and personalise your key

messages accordingly, it will lead toa more positive customer responseand a long term relationship whilstdelivering a better marketing ROI.

It is important to stand outamongst the crowd (especially

in an email inbox), by providingthe right oer through the rightchannel, at the right time to give

you the best result.

Weekly Comment

This week Pharmacy Daily and Sukin are giving readers the chanceto win a Sukin Super Greens gift pack worth $41.85.

The Super Greens range is a super foodsmoothie of skincare actives! Kale, spirulina,parslets and chlorella combined with acai,goji and many more to promote a healthyglow and leave a clean, radiant complexion.

To win, be the rst person from NSW or ACT to send the correct answer [email protected]

Check here tomorrow for today’s winner.

What are some of the key ingredients in the SuperGreens range?

Need a hint? Visit www.sukinorganics.com

sukin

AIDH feedback sought

THE Society of HospitalPharmacists of Australia is

seeking feedback from users of

the Australian Injectable Drugs

Handbook on a revised layout for

the publicaon.

Now in its sixth edion, the

AIDH has been published by SHPA

for almost two decades as the

“go-to reference for nurses and

anyone else preparing injectable

medicines”.

All public hospitals have access

to the electronic version of AIDH

via their health departmentinformaon sites, with users urged

to provide input by CLICKING HERE.

Pharmacists can help

with mental healthTHE Internaonal Pharmaceucal

Federaon has highlighted the

increasing roles that pharmacists

and their naonal associaons are

taking in mental health care.

In a new document Focus on

mental health: the contribuon

of the pharmacist released on

World Mental Health Day, 10

Oct, FIP has given an overview of

a range of areas of involvement

including health promoon, early

detecon, triage, opmisingtreatment outcomes, educaon,

shaping public policy, research and

interprofessional pracce.

“For many people experiencing

mental health problems,

pharmacists and family doctors

are likely to be their rst point

of contact...pharmacists have a

signicant role to play if we are

to make mental health for all a

global reality,” said Gabriel Ivbijaro,

President-Elect of the World

Federaon for Mental Health.

The FIP Focus on MentalHealth report gathers examples

from across the globe of how

pharmacists and pharmaceucal

organisaons are making a praccal

dierence to mental healthcare.

FIP ceo Luc Besancon said

the document helps idenfy

pharmacists as an “important yet

underused resource” - see p.org.

FDA expands OpdivoTHE US Food and Drug

Administraon has expanded the

use of Opdivo (nivolumab) for

the treatment of paents with

metastac non-small cell lung

cancer whose disease progressed

during or aer planum-based

chemotherapy.

Like Keytruda (pembrolizumab),Opdivo targets the cellular pathway

known as PD-1/PD-L1, with the FDA

saying by blocking the pathway the

drugs may help the body’s immune

system to ght the cancer cells.

Both Opdivo and Keytruda have

been granted accelerated approval

based on a “breakthrough therapy

designaon”.

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Pharmacy Daily for Mon 12 Oct 2015 - Be Medicinewise Week, Cross off MA board, mental health,...

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