Pharmacy Business Success Program
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Transcript of Pharmacy Business Success Program
Pharmacy Business Success Program
Lesson 1:Developing a Marketing PlanPresenter’s Info:Courtney Wilson, Marketing ManagerParata Systems
1.Setting S.M.A.R.T. goals
2.Conducting a SWOT analysis
3.Understanding your target audience
4.Securing your most profitable customers
5.Defining your value
Agenda
S.M.A.R.T. Goals
Goal:
10% of
Customers
Converted to
Strip Packaging
SWOT Analysis
want to^
Target AudiencePa
ran
oid
Pat
• Male• 30 – 50 yrs old• Single• Monthly script
for Xanax & Ambien
• Works in technology field
• Values face to face consultation
• High-stress, high-toxin lifestyle
• Spends a lot of time online
Su
zy S
occ
er
Mom • Female• 35 – 50 yrs old• Married w/
children• Runs a personal
taxi service• Kids w/ allergies• Values
convenience & organization
• Talks to a lot of other moms
• Values the opinions of peers both online & word of mouth
Ch
ron
ic C
arl • Male
• 40 – 65 yrs old• Chronic
conditions such as hypertension, heart disease, diabetes
• 5+ prescriptions at any time
• Struggles with adherence
• Sedentary lifestyle
• Values convenience & organization
10% = 50%
Primary
Message
Brand Strengths
Competition
What your customers
value
Summary
1. Set S.M.A.R.T. goals
2. Analyze your environment (SWOT)
3. Know your target audience
4. Secure your most profitable customers
5. Define your value