Pharma eMarketing Europe 2011

Increase Sales and Raise Brand Awareness: Engage Physicians, Patients and Payers

6th Annual Pharma

March 1-3, Hilton Munich

2011

eMarketing Europe

GOLD SPONSORS: SUPPORTING SPONSORS:

OFFICIAL SOCIAL MEDIA SPONSORS:

EXHIBITING SPONSOR:

OFFICIAL MEDIA PARTNER:

Benchmark your strategies against our expert speakers

Learn from over 15 industry leading case studies: from social media engagement and proven eDetails to innovative serious gaming and mobile apps.

Save on costs by NOT using online tactics: take a step back from online engagement and establish if your campaign is suitable for digital activities.

What key lessons can we learn from other highly regulated industries? Cross-industry experts will give you the exact insights needed to track all your online activities.

Partner with your audience with proven innovative tactics: new hot topics for 2011 include mobile, seri-ous gaming, Participatory medicine, payer influencing and building your brand to the Pharma 3.0 model.

Developed by:

Christpoh FerseSr Director, Head of E-Marketing Grunenthal

Amy KornbluthHead of Employee & Client Communications EMEACiti Bank

Gillian Tachibana,Director, Global eMedia CommunicationsMerck Serono

Ray ChepesiukCommissionerPAAB

Join over 400 delegates for Europe’s largest andmost anticipated pharma eMarketing summit

For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:

www.eyeforpharma.com/emarketing

Save €300Register beforeJanuary 14th

Section A - eStrategy: Global to local digital integration

Keynote speaker: Why pharma isn’t even halfway into the digital revolution: a strategic overview• Understand how your digital customers will live and how you must adapt to their needs. • Develop digital strategies with memorable ROI in this quickly moving landscape.• Build relationships with customers that don’t embrace digital engagement.

Peter Hinssen, International Thought Leader, Author of “The New Normal”

How Roche is moving from Marketing 2.0 to Web 3.0• Be the first to hear how Roche overcame the key obstacles to become a market leader in digital 2 way communication.• Understand and embrace the future of pharma marketing and the transition to the pharma 3.0 model.• Tackle the internal structure to get buy in for digital adoption to position your brand as a digital leader.

Ufuk Apaydin, Head of Strategic Planning & Business Development, Roche

Exclusive insight into Boehringer Ingelheim’s content management system (CMS) to maximise e�ectiveness and e�ciency• Gain maximum impact with limited resources by applying an innovative CMS platform and extracting relevant metrics.• Optimise all internal and external communication activities to guarantee a quick and e�ective launch. • Launch updates across mobile, desktop and tablets platforms with a single click.

Manuela Pastore, Director of Online Communications & Strategy, Boehringer Ingelheim

PANEL: Communicate internally to make digital marketing a core organisational competency. • A best practice guide to getting buy-in for making digital marketing an essential organisational competency. • Create the right environment for digital to prosper in your company. • Hear how Janssen and others have made digital innovation a sustainable success with simple and user friendly initiatives.

Moderator: Irina Osovskaya, ebusiness Manager, Janssen Other Panellists TBC

Section B - Regulatory insights and advice for digital success in 2011

Keynote speaker: What can Europe learn from the CEO of Canada’s Pharmaceutical Advertising Advisory Board (PAAB). • Gain insight from over 25 years of regulatory experience and adapt these lessons to a European framework.• Learn from innovations taking place in Canada and how this can be replicated for your European organisation.• Hear success stories that you can apply tomorrow with a guide for regulatory clarity.

Ray Chepesiuk, CEO, PAAB

Embrace digital marketing in this regulated environment. • Hear the latest updates and recommendations from the Prescription Medicines Code of Practice Authority.• Understand how the environment is developing and prepare your campaign for innovative changes. • Social media in a regulatory context; understand what the future holds to position your social media campaign for success.

Heather Simmonds, Director, PMCPA

Section C - Fully integrate digital for a successful multi-channel campaign

PANEL: Increase eMarketing e�ciency by understanding the aims and reservations of the marketing department. • Demonstrate to the c-suite the importance of your digital o�ering to make it fundamental to your marketing campaign and not just a compliment. • Match up the aims of senior Marketers with your digital o�erings to ensure digital projects reach their full potential.

Moderator: Len Starnes, Head of Digital Marketing and Sales, Bayer Healthcare Irene Anderson, Marketing Director, Boehringer Ingelheim Ian Talmage, Senior Vice President, Bayer Healthcare Other panellists TBC

Keynote speaker: Harness Multichannel Marketing: prepare for 5 years of innovation• Cement digital as your marketing backbone by applying the key learning’s from a range of industries. • Ensure your offline channels drive engagement to your digital platforms. • Understand what the digital maturity curve and channel selection matrix means for your business and customers.

Kay Wesley, Global Director, Complete Digital

Capture your audience by creating e�ective copy• Understand how to compose compelling copy to hook and hold a physician’s online engagement.• Discover a physician’s value perception on content and tailor your message to meet these needs.• Shift your content to be “smart” through personalisation and semantic technology so your message matches the individual physician’s specific requirements.

Erna Kimp, Director - eBusiness Development, Elsevier

Choose your investments wisely, take the Baxter approach to identify the appropriate disease areas for online engagement to maximise ROI• Identify the exact needs of your audience and how this relates online before you push a campaign online.• Insights into how Baxter has developed ‘best practice’ for each stage of a products lifecycle with digital strategies.• Gain strategies that you can apply today from this successful pilot to ensure your product reaches its full potential.

Peter Vanovertveld, Director Communications, Government A�airs & Public Policy, Baxter Healthcare

Cross the chasm: Quickly move from digital pilots to a fully integrated customer-facing model with e�ective ROI • Define the digital component of your marketing mix – effective tactics, specific budgets, and focused customer groups• Implementing central concepts in several markets – essential do’s and don’ts• Measure the impact of digital: embrace dashboards and CRM analytics

Fonny Schenck, CEO, Across Health & a Pharma Colleague

Closed-Loop Marketing 2.0 – the future of e�ective engagement • Exclusive insights into the GE Helathcare global CLM Pilot with the Apple iPad – how they overcome barriers to the adoption of new technology and engage both the digital natives and digital immigrants• Use innovative CLM products to rejuvenate your brands and drive maximum ROI • Adopt the new wave of CLM tools and embrace innovation to guarantee future success.

Philip Haldar, Senior Brand Manager, X-ray Contrast Media, EMEA, GE Healthcare

PANEL: Innovative strategies from across the market into the next generation of Closed Loop Marketing (CLM) • Understand how the future of CLM will evolve for leading companies: Grunenthal, Janssen, Merck, GE Healthcare. • Increase sales through implementing proven CLM tactics • Take the relationship between CLM tactics and sales to demonstrate the efficiency of CLM.

Moderator: Christoph Ferse, Sr Director and Head of eMarketing, Grunenthal Michel Baes, VP of EMEA Innovation, Janssen-Cilag Gillian Tachibana, Director of Global eMedia Communications, Merck Serono Philip Haldar, Senior Brand Manager, X-ray Contrast Media, EMEA, GE Healthcare

Section D - Engage Physicians on their terms to maximise ROI and raise brand awareness

Engage with the modern day physician – insights from a Senior Medical Director• Insights from Astellas on how your customer is changing and their preferred methods for engagement. • Understand the evolution of the physician to position yourself ahead of the trends. • Discover what physicians prefer; Rep vs online – tailor your strategy accordingly to the specific requirements of the individual’s needs.

Dr Clive Selwyn, Senior Medical Director, Astellas

PANEL: Online physician engagement Understand the di�erent views of physicians by learning directly from a panel of experienced physicians with mixed backgrounds, preferences and levels of online engagement. • Understand and identify the educational needs of physicians by supporting their daily challenges. • Ensure your message reflects your audience and understand how one size doesn’t fit all • Tailor your strategy to specific demographics to raise brand perception before pushing sales.

Moderator: Emma Darcy, MD, Medpharmaconnect Dr Matt Evans, Healthunlocked Dr Clive Selwyn, Senior Medical Director, Astellas Dr Lucien Engelen, Head of the Regional Acute Healthcare Network; Advisory to the Executive board & Director, REshape & Innovation Centre Dr Tjalf Ziemssen, Neurologist, Uniklinikum Dresden

Increase physician engagement with exclusive insights into successful and unsuccessful electronic Continuing Medical Educations (eCME) platforms • Develop an eCME platform to successfully engage and hold the attention of physicians.• Understand the importance of integration of CME with eCME through emphasising e�ective content and layout.• Learn from successful and unsuccessful eCME platforms to adapt and optimise your own projects.

Lawrence Sherman, SVP, Prova Education

What do pharma marketers need to know about Consumer and Physician’s Use of Technology for Health?• Get the latest European data on consumers using onlne channels to research health information and make treatment decisions• How does the evolving physician channel change best practices for pharma marketing and communications?• Position yourself for the rise of the “empowered patient” and the evolving physician-patient relationship.

Meredith Abreu Ressi, VP Research, Manhattan Research

Engage with international doctor networks• Develop trust and transparency to engage doctors by learning what makes a good online professional network. • Discover how online networks differ across Europe and why you need to tailor your approach with segmented relevant messages.• Understand how physicians vary according to other demographics: age, speciality, experience.

Gareth Thomas, International Development Director, Doctors.net.uk

Section E - Social Media and Enterprise 2.0

Exclusive case study insight into Citibank’s employee social media strategy• Apply key learnings from the financial sector to successfully develop and implement the 'rules of the game' in a pharma environment. • Ensure your employees are active brand advocates - proven tips and tricks for enhanced engagement in a regulated industry.• Successfully engage all levels of employees and management in your organisation to understand and embrace the possibilities of social media.

Amy Kornbluth, Head of Employee & Client Communications EMEA, Citibank

Use educational social media to engage physicians, patients and other stakeholders. • Adopt an effective multimedia approach that benefits all 3 parties, pharma, physicians & patients.• Improve relationships with key stakeholders and your customer through integrating on this knowledge sharing platform.• Effectively connect online even with the most conservative of physicians or late adopters to ensure you reach your entire target market.

Dr Tjalf Ziemssen, Neurologist, Uniklinikum Dresden

Drive forward R&D, sales and marketing with e�ective Enterprise 2.0• Learn from the latest and most innovative internal communication platform.• Overcome internal reservations to enhance communication and product development.• Understand how to effectively engage all regions and overcome cultural hurdles. Speaker TBC

Discover what ROI means for digital - essential metrics and analytics

Fill your toolbox with all the available tips and tricks Google o�ers to ensure your digital strategy reaches its full potential• Clearly isolate and analyze your analytics for concise and useable data.• Embrace the latest tools google offers for healthcare to ensure your reports illustrate actionable takeaways.• Use the latest dashboards to consolidate data and pull out essential stats.

Jens Monsees, Head of Consumer Goods and Healthcare, Google

Maximise your campaign’s ROI through understanding how to set precise goals and metrics you need to measure success.• Get the basics right, learn how to measure the familiar - Awareness, Reach, Frequency to the unfamiliar - Sentiment and Influence to finally establishing to the bottom line Competitive Results and Value. • Understand how much budget and resource you should invest in social media for an attention getting and relationship building vehicle. • Apply the most effective and proven tools for online measurement from key suppliers in the industry.Speaker TBC

Section F - Mobile & Innovation: the future of pharma eMarketing

Mobile Migration – After 18 years in the spot-light, the web-browser is being replaced by younger, faster and more engaging alternatives• We spend all of our time online, but increasingly little of it on the web. Position your business to adapt and prosper in the mobile environment.• Meet the new needs of your customer by delivering what they want, when they want and how they want.• Review the success stories within the healthcare industry, and the ideas that led to their development, including Diagnosaurus; the PASI calculator; the eye test from 4 feet and many more.

David Hunt, Director, Creative Lynx

Embrace digital and mobile technologies to transform stakeholder engagements • Use mobile technologies in your business to save time and engage your key stakeholders unobtrusively • Extend your value proposition from product to beyond the pill services • Support compliance and management of patients with long-term conditions remotely and at home

Axel Nemetz, Head of Health Solutions, Vodafone

Learn how Pfizer uses mobile technology to teach and engage HCPs at conferences• Use mobile technology and online tools to Increase engagement and build momentum before, during and after an event. • Guarantee HCP audience interaction and improve clarity with easy to use mobile tools. • Improve post event interaction to maintain relationships and increase return visits with these clear guidelines.

René Neubach, Manager, Vienna eMarketing Centre, Pfizer Speciality Care

Insights from a Boehringer Ingelheim ground breaking Serious Gaming platform that increased brand awareness and adherence• How serious gaming can help patient adherence and assist with educating patients to cope with long term care. • Discover how to integrate brand messages into gaming platforms without undermining the gaming experience.• Learn why the modern day child/adult requires much more motivation to follow drug plans and how a serious gaming platform compliments their life style.

Mark Peterson, CRD Centre Manager, Boehringer Ingelheim Denmark

Engage payers: Mapping influence and information flow• Design a strategy that responds to payer dynamics and their ecosystem• Identify the sources of information, influence and information flow within the ecosystem• Leveraging network analysis to help make sense of the connections• Position your organisation and data to impact prescribing and medical decisions

Fred Basset, Director, Blue Latitude

“One of the best conferences I have attended! There is so much to learn in this new and evolving environment.”

Katarina Béasse-Barnas, Global Brand Manager, Ferring Pharmaceuticals

Irene Anderson,Marketing DirectorBoehringer Ingelheim

Dr Clive SelwynSenior Medical Director Astellas

Developed by:

6th Annual Pharma eMarketing Europe March 1-3, Hilton Munich

Expert speakers include:
































































Christpoh FerseSr Director, Head of E-Marketing Grunenthal

Michel BaesVP, EMEA InnovationJanssen

Gillian TachibanaDirector Global eMedia CommunicationsMerck Serono

Len StarnesHead of Digital Marketing & SalesBayer Schering

Irene AndersonMarketing DirectorBoehringer Ingelheim

Peter VanovertveldDirector Communications, Government A�airs & Public PolicyBaxter Healthcare

Ufuk ApaydinHead of Strategic Planning & Business Development Roche

Kay WesleyGlobal DirectorComplete Digital

Axel NemetzHead of Health SolutionsVodafone

Irina Osovskayae-Business ManagerJanssen

Tom PryzgodaSenior Director e-Marketing Abbott

Gary MonkProduct Manager Janssen

Philip HaldarSenior Brand Manager X-ray Contrast Media, Europe, The Middle East, Africa and RussiaGE Healthcare

Ray ChepesukCommissioner PAAB

Mark PetersonCRD Centre Manager Boehringher Ingelheim

René NeubachManager, Vienna eMarketing Center Co-Lead Programme Strategy & Innovation lead Specialty CarePfizer

Dr Clive SelwynSenior Medical Director Astellas

Dr Matt Jameson EvansCo-Founder HealthUnlocked

Jan GeisslerCo-Founder, CML Advocates Network and LeukaNet

Peter HinssenInternational Thought Leader, Author of “The New Normal”

Slija ChoquetOwner and CEOwhydot GmbH

Meredith Abreu RessiVP of Research Manhattan Research

Lawrence ShermanPresident and CEOThe Physicians Academy for Clinical and Management Excellence

Jens MonseesHead of FMCG & HealthcareGoogle

Fonny SchenkManaging Partner Across HealthSchenck

Carwyn JonesHead of Pharmaceutical Sales and MarketingDoctors.net.uk

Amy KornbluthHead of Employee & Client Communications EMEA Citi Bank

David HuntDirectorCreativeLynx

Fred BassetDirectorBlue Latitude

Lucien EngelenHead of the Regional AcuteHealthcare Network; Advisor to the Executive Board &DirectorREshape & Innovation Center

A message from our Keynote:

I’m sure you’d agree that the digital landscape is a quickly moving and tricky environment to stay on top of. With as many reports as there are conferences, I find that I’m overwhelmed with choice. With that in mind, it’s been a welcome relief working with Jon and the team at eyeforpharma. The agenda really tackles the key

challenges but more importantly all areas backed up with case studies! The elusive case study from pharma! For me personally taking time out of the o�ce has to meet 2 essential needs – actionable learning and networking. With over 300 delegates in 2010 and an expected 400 for 2011 I’m confident this is the one event for the myself and the team.

I look forward to seeing you all in Munich next March.

Manuela PastoreDirector, Online Communications & StrategyBoehringer Ingelheim

6th Annual Pharma eMarketing Europe March 1-3, Hilton Munich

CONFERENCE AT A GLANCE

Pre Day - March 1st

Day One - March 2nd

Day Two - March 3rdNew for 2011• Network with over 400 leading minds on

eMarketing in Europe

• Exclusive insights from over 15 industry case

studies

• Get the latest updates on digital innovation

for pharma

• 3 days of interactive panel discussions and

networking

• The only forum in Europe where you can

learn from pharma, leading agencies,

patients and physicians

Pre-event workshops:

• Social Media for pharma - the essential guide

for successful engagement

• 101 of Digital marketing - from the first click

to optimizing your campaign, discover all the

tricks for a water tight campaign

• Places are limited so book early!

• Measurement and metric analysis - essential

tricks and tools

• Embracing innovation - Mobile, apps and

serious gaming

• Case study insights into physician

engagement

• Increase HCP congresses with proven digital

tactics

• eMarketing strategy and overview - planning

for 2012 and beyond

• Regulatory updates and recommendations to

electively engage in 2011

• Focused workshops

• Detailed case studies into all elements of the

marketing mix

• Increase brand awareness and support with

Patient engagement

NETWORKING AND EXHIBITION Even with such strong online communication and networking channels, face-to-face learning is the key to prospering in 2011. This is the only forum in Europe where you can rub shoulders with over 400 innovators in pharma eMarketing. The design of the event maximises networking time with over 10 hours applied over the 3 days. No other event can provide you with the 3 days of business focused networking with some of the most influential people in your field. Build relationships and grow your contact list in 2011 to transform the future of your business.

The only exhibition floor you’ll needThe European eMarketing exhibition floor is an opportunity to see, discover and understand new products and solutions in action. Spaces are limited; get in touch today to secure your place.

Contact Ed Harris, SVP of Sales at: [email protected] or the Event Director, Jon Gwillim at: [email protected]






























































“This is a one-of-a-kind networking event for meeting hundreds of industry thought leaders and pharma marketers from around the globe.”

Meredith Abreu Ressi, VP Research

Manhattan Research

“eyeforpharma’s European emarketing summit is going from strength to strength; it o�ers a unique opportunity to meet old friends, expand your network, explore potential business partnerships and stay updated on the newest trends and best practices. For me, it is the best investment of the year!”



Developed by:

Fonny Schenck, Managing PartnerAcross Health

Day One - March 2nd






























































CASE STUDY

NEW FOR 2011

NEW FOR 2011

CRMCASE STUDY

BAXTERCASE STUDY

ROCHECASE STUDY

BOEHRINGERINGELHEIMCASE STUDY



Developed by:

GE HEALTHCAREMOBILE

CASE STUDY






























































Day Two - March 3rd

NEW FOR 2011

LATEST RESEARCH

KEY PHYSICIANINSIGHTS



Developed by:

CASE STUDY

CASE STUDY

CITI BANKCASE STUDY

BOEHRINGERINGELHEIMCASE STUDY

PFIZERCASE STUDY

“Very nice to be inspired as well as confirmed in marketing initiatives.”

Trine Nygård, Multi Channel Communications Co-ordinator, Merck & Co

Business Opportunities for Solution Providers: • We are dedicated to providing a forum where our attendees can learn about the most advanced and tailored solutions available on the market.

• There are a limited number of spaces available for companies with an innovative solution in the areas of Social Media strategy, CRM, Digital strategy and integration, Multi channel marketing

• This event will build new prospects and strengthen current business relationships.

Opportunities available include:

• Meetings with key decision makers• Take a speaking slot and address 400 sales & marketing executives • Show off your latest products and services in our exhibition hall• Build your brand with exclusive promotional opportunities• Host interactive workshops with core clients and prospects... and much more!

If you want to meet with senior decision makers from pharmaceutical and biotech companies across Europe then Contact Ed Harris on +44 (0) 207 375 7173 [email protected]

Catch every presentation…It can be difficult to catch every presentation. We will record every presentation so you don’t have to miss a thing. Simply purchase a ‘Gold Pass ’ when you register. You’ll be given access to the online recordings within 10 days of the event.

Register on page 7 now.






























































Section G - Engage e�ectively with Patients – the future KOLs

Keynote speaker: The future of healthcare: Integrate the patient into your (healthcare) team • Learn the benefits of bringing the patient into the team to overcome traditional challenges of patient engagement• Innovate and engage now to ensure your company stays at the forefront of healthcare and is positioned to tackle future digital healthcare challenges. • Understand what role the family and informal care will have in healthcare in the future

Lucien Engelen, Head of the Regional Acute Healthcare Network; Advisor to the Executive Board & Director, REshape & Innovation Center

Successfully engage and support patients and carers using online video• Get internal buy in when implementing video usage for a digital campaign• Understand how to get your message viewed and be seen as a thought leader for increased engagement with patients.• Measure success by creating trust and easy access to your audience.

Gary Monk, Product Manager, Janssen-Cilag

Panel: Pharma & the ePatient: Build the right level of engagement

• Raise disease/treatment awareness through understanding the type of support patients need before, during and after treatments. • Engage physicians effectively and offer the right type of support and online education within this heavily restricted environment. • Create clarity for your organisation’s online and offline activities to build engagement and trust. • Understand how leading ePatients can interact and collaborate to provide best support to patients. Moderator – Silja Chouquet, MD, whydot.com Lucien Engelen, Head of the Regional Acute Healthcare Network; Advisory to the Executive Board & Director, REshape & Innovation Center Jan Geissler, Co-Founder CML Advocates Network and LeukaNet Alex Butler, Digital Strategy & Social Media Manager, Janssen-Cilag Erik Hawkinson, Head of Global Digital, Roche

NEW FOR 2011



Developed by:

A great event should be complimented by a great venue.

The 2011 eMarketing summit will be held at the Hilton, Munich

We've managed to secure a reduced rate of €129 (inc VAT, exc breakfast)

The cut off date for this will be Feburary 1st, 2011.

Booking information will be sent with your confirmation

Turn to page 7 to secure your place.

Day Two - March 3rd

JOHNSON &JOHNSON

CASE STUDY

Exclusive and new for 2011

“Very well organised and interesting meeting with top speakers. I really learnt a lot about Web 2.0 applications and e-marketing in general.”

Marina LemmensProduct Manager, Sanofi-Avent

2. DELEGATE DETAILS

Register NOW in 3 easy steps6th Annual Pharma eMarketing Europe March 1-3, Hilton Munich

*NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

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Terms & ConditionsPlaces are transferable without any charge. Cancellations before January 28th 2011 incur an administrative charge of 25%. If you cancel your registration after January 28th 2011 we will be obliged to charge you the full fee. Please note - you must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers reserve the right to make changes to the program without notice.

All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. FC Business Intelligence takes every care to ensure that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no material error in the price advertised on the website. Please read the complete text of term & conditions at: www.eyeforpharma.com/emarketing/terms

4 EASY WAYS TO REGISTER TODAY!Group DiscountsTake advantage of eyeforpharma’s unique team discounts. Every fourthperson in your group comes for free

Contact the eyeforpharma team on +44 (0)207 375 7594 or [email protected]

ONLINE: Go to www.eyeforpharma.com/emarketing then click on Register.

E-MAIL: The eyeforpharma Registration Team at [email protected]

FAX: Send this form by fax to: +44 20 73 75 75 76

CALL: Eyeforpharma on +44 20 73 75 75 75

1. YOUR CHOICE OF REGISTRATION PACKAGE

€1595 €1895 €2195

€1795 €2095 €2395

€2195 €2495 €2795

Platinum Pass• Two day full access pass • Full event recording • Exclusive eMarketing Report• Access to eMarketing webinar

Gold Pass• Two day full access pass• Full event video recording• Access to eMarketing webinar

Silver Pass• Two day full access pass

€1895 €2195 €2495

€2095 €2395 €2695

€2495 €2795

€500

€3095

FOR PHARMA COMPANIES

Platinum Pass• Access to Pre - event workshop • Two day full access pass • Access to all workshops • Full event recording • Exclusive eMarketing Report• Access to eMarketing webinar

Gold Pass• Two day full access pass• Access to day 1 workshops• Full event video recording

Silver Pass• Two day full access pass• Access to all the Workshops

FOR SOLUTIONS PROVIDERS

Super Early Bird PriceBefore December 12th

Early Bird PriceBefore January 14th

Standard Price

Super Early Bird PriceBefore December 12th

Early Bird PriceBefore January 14th

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Full Pre-day workshops



Developed by:

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Hear what last years attendees thought about the event:

Our promises to you.

Increase sales and raise brand awareness by creating the perfect multi-channel campaign to engage physicians, payers and patients

The only forum where you can get insights from over pharma 15 specific case studies.After listening to your feedback from 2010 it was clear that you wanted 2 things in 2011: guidance and case studies. With exclusive stats and never heard before insights you’ll learn more in 3 days than from weeks of research or the purchasing of reports Hand picked expert speakers. We spend months searching for the most innovative and inspiring speakers to ensure that every minute of every presentation is engaging and benefi-cial. Your business is guaranteed to benefit from their key insights which will ensure your online campaign reaches its full potential

Unrivalled networking with eyeforpharma’s first conference APP. For the first time you’ll be able to connect with speakers, delegates and vendors before during and after the event with the eyeforpharma APP. This free app will give you access to the latest agendas, blogs and industry insights. The app will be downloadable for everyone but only registered attendees will get access to network

No Sales pitches.We hand pick all vendors to ensure their presentations are educational and not focused on self promotion. Only the leading and most innovative agencies are chosen to ensure you leave the event with all the tools and expertise to drive your business forward

One of the best eyeforpharma events I've seen to date!

Irina Osovskaya, eMarketing ManagerJanssen-Cilag

Great event! Great way to network!

Alexandra Keil, Web ManagerLEO Pharma

The program handled all aspects of e-marketing, very complete overview.

Linda Engels, Product Manager, Sanofi-Aventis

Certainly one of the best pharma social media events -interesting topics with a global view.

It was great to see that the summit evolves positively and a wide range of topics is covered. Excited to visit the 2011 event.

Jeremy Bird, Creative DirectorBird & Schulte Advertising

René Neubach, Manager, Vienna eMarketing Center

Pfizer, Specialty Care Europe

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“Great event - much inspiration gained”

Bettina Nekman, Integrated Relations Manager, Boehringer Ingelheim



HealthcarePromotions.co.ukhelping you raise awareness

6th Annual Pharma

March 1-3, Hilton Munich

2011

eMarketing Europe

Developed by:Join over 400 delegates for Europe’s largest and

most anticipated pharma eMarketing summit Save €300Register beforeJanuary 14th

Pharma eMarketing Europe 2011

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