Pharma Chronicle
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Transcript of Pharma Chronicle
© Profound Healthcare Services, 2014This document is solely for the use of client personnel only. No part of it may be circulated, quoted or reproduced for distribution outside of client’s organization without prior written approval of Profound Healthcare Services
Pharma Chronicle
MARKET INTELLIGENCE. PROCESS SUPPORT.
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Contents
Introduction
Offerings and projects done
−Strategy Consulting
−Market Intelligence
−Process Management
−Pharma Chronicle
Team
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Contents
Introduction
Offerings and projects done
−Strategy Consulting
−Market Intelligence
−Process Management
−Pharma Chronicle
Team
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Profound Healthcare Services assists pharma companies in taking informed decisions through a basket of services
About us
− Profound Healthcare Services was started in June 2012, by ex-IMS consultants, with an objective of providing spread of services to pharma industry
− We cater to various types of clients in the healthcare segment – i.e. Pharma, Med Tech, Healthcare consulting & investors, Specialty chains / clinics
Service segments
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Clients
In a short span of two years, we had the opportunity to serve some of the leaders from various segments of Pharma market
Partner Point
SHARDA CHEM INTERNATIONAL
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Our four offering segments are targeted at assisting you in strategic and tactical measures in complex business environment
Contemporary business environment
External Business Environment - Macro
Political
Economic
Social
Technology
Legal
External Business Environment
- Micro
Competition
Value chain
Consumers
New launches
Regulations
Internal Business Environment
Business processes Employees
Process Management
Market Intelligence
Pharma Chronicle
Str
ateg
y C
on
sult
ing
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Our strategy consulting and market intelligence offerings assist clients in growth in different ways
Our services mapped on the Ansoff’s growth matrix
Market IntelligenceStrategy Consulting
Market development
Diversification
Market Penetration
Product Launches
GrowthMarket
ProductExisting New
Existing
New
Market entry strategy
Growth strategy & CI
Portfolio optimization
Portfolio design
Portfolio design
Market assessment
Market sizing
Brand growth driver
assessment
Market assessment
Benchmarking1
NOTE: 1) Benchmarking for field force, brands and company level strategies
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Our team profile, robust methodologies / models and industry network help us deliver high quality outputs
Why us?
Exclusive Healthcare focus and experience
• We focus exclusively on the healthcare sector• Experienced in multiple therapy area assessment across acute / chronic segments
Strong Industry Network• Strong network of highly experienced professionals from Indian pharma industry• Established access to KOLs across major therapy areas
High quality insights
• We take a solution oriented approach to go beyond pure data generation • Provide high quality insights and implementable recommendations• Personal involvement in insight generation leads to highest quality of market
intelligence
• Blend of market research and consulting experience• Total experience of 7+ years in Healthcare Consulting, including 5 years in IMS
ConsultingStrong Team Background
Robust methodologies and frameworks
• Robust analysis based upon internally developed analytic models• Scientific methodology customized as per project need • Specific models (e.g. forecasting model) are shared with client as a deliverable
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Our earlier experience in healthcare consulting also spans across a very broad spectrum of delivery areas
We have been a part of multiple consulting engagements in each of the following areas
• India entry strategy for new MNCs entering Indian market
• Growth strategy for large Indian companies
• New therapeutic area entry strategy for existing players
• Portfolio optimization for existing players
• Portfolio selection for new entrants and forecasting with P&L
• Qualitative primary market research for market size estimation MNCs
• Brand awareness primary market research for international brands
• Pricing and market access studies
Overall Experience
• Super-specialty –
Neurology, Oncology,
Diabetology, CVS,
Rheumatology,
Gastroenterology,
Nephrology, Infertility, etc.
• Specialty – Internal
Medicine (CP),
Gynaecology, Paediatrics,
Surgery, Orthopaedics,
Ophthalmology, GP, etc.
Therapy areas experienceDelivery areas experience
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Contents
Introduction
Offerings and projects done
−Strategy Consulting
−Market Intelligence
−Process Management
−Pharma Chronicle
Team
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Pharma Chronicle provides regular news updates about Pharma industry and allied segments directly to your inbox
What is Pharma Chronicle?
Access on the move
Handpicked, highly relevant updates
Exclusive Pharma Industry Focus
Never miss on anything important
Archives for quick future reference
Save time, jump to your interest area
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How does it help you?
It keeps you updated about latest industry news thereby helping you build an ‘informed
organization’ and which can guide you on taking crucial decisions
Pharma
Focused
Range of Sources
Hand-
picked
Coverage
Categorized /
Prioritized
Mobile
Access
Archives
• Remain updated about latest industry news
• Provides competitive updates, market trends, etc.
• Leads to informed business judgment
• Sources covered include news papers, magazines, reports, etc. from Indian as well as international publications
• Leads to a wide variety of updates
• Updates selected by senior industry experts
• Further selection & filtration by experienced Pharma professionals
• Leads to highly relevant updates
• Covers most important & relevant sources
• You do not miss any critical update
• Updates are categorized by content
• Top ‘high impact’ news are prioritized for you
• Leads to time saving by avoiding your search for important news
• News template designed so as to be accessible from mobile phones too
• Leads to easy accessibility even on the move or in spare time
• News update repository available on a website
• Easy and fast referencing possible in future through multiple archive search options
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Why Pharma Chronicle?
Pharma Chronicle offers unique advantages!
Advanced Search Options
• Keyword search for company, drug, therapy-area specific news• Can refer to older updates by accessing month-wise archives• Use tags for company, people, drug , therapy-area etc. specific news updates • Use the ‘tag cloud’ or browse through an overall ‘category archives’
Monthly Summary
• Provides a monthly summary of new products, at a global level, as per the research stage, therapy area, company, target indications, etc.
• Specifically useful for new product planning / licensing teams
Domain Expertise
• News updates are hand-picked by senior industry professionals only from a wide range of established sources and not through any general online search mechanism
• Final short-listing, categorization and prioritization also done by healthcare professionals
Optimized Email Frequency
• Emails sent in late afternoon – the best time to read newsletters• Emails will be sent minimum thrice a week – to ensure that only relevant news are included and
‘low impact’ news are filtered out
1) http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails
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How is it structured?
Regular email will be received by subscribers with the top news, categories list, category-
wise index and main body having brief updates
Top news & categories list Category-wise index of updates Category-wise brief news
• List of top 3/4 ‘high impact updates’ - directly accessible on website
• List of categories linking directly to your preferred category below
• Index of all ‘news titles’ under each category – allowing you to identify & select relevant updates
• Links directly to the news brief below
• Shows a snapshot of news updates along with source & link for full article
• ‘Read More’ links to the detailed article on www.pharmachronicle.com
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How it works?
Clicking on ‘… Continue reading ’ in any top news will directly lead to detailed article
Clicking on any category will take you to an index of all updates in that category
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How it works?
Clicking on any news title in the Index will lead you to the brief summary of that news in the
main body below the index
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How it works?
Clicking on ‘… Continue reading ’ after the brief news summary will lead to the detailed
article
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How it works?
Once you are on the website, you can scroll for previous / next articles from the latest
newsletter
Previous update Next update
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How it works?
A search option is available for searching within Pharma Chronicle. Search can be
conducted for any general term …
Example of general search
Search results for ‘Diabetes’
Results through one
month archives
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How it works?
… as well as for specific keywords
Example of specific keyword
search
Search results for ‘Rituximab
in India’
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How it works?
Customized search can also be conducted as per the disease area / therapy area, company
name, product name, country, etc. through a tag cloud
Selected tag and no. of available
updates
‘Tag cloud ‘ for
customized search
Customized archives for
the tag
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How it works?
Category-specific search can also be conducted to access all updates relevant to specific
categories
Category list for
customized search
Customized archives for
the tag
Selected tag
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How it works?
Lastly, monthly archives are also available providing an entire list of updates for that month
Entire month
archives
Links for monthly archives