Pharma Chronicle

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© Profound Healthcare Services, 2014 This document is solely for the use of client personnel only. No part of it may be circulated, quoted or reproduced for distribution outside of client’s organization without prior written approval of Profound Healthcare Services Pharma Chronicle MARKET INTELLIGENCE. PROCESS SUPPORT.

Transcript of Pharma Chronicle

Page 1: Pharma Chronicle

© Profound Healthcare Services, 2014This document is solely for the use of client personnel only. No part of it may be circulated, quoted or reproduced for distribution outside of client’s organization without prior written approval of Profound Healthcare Services

Pharma Chronicle

MARKET INTELLIGENCE. PROCESS SUPPORT.

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Contents

Introduction

Offerings and projects done

−Strategy Consulting

−Market Intelligence

−Process Management

−Pharma Chronicle

Team

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Contents

Introduction

Offerings and projects done

−Strategy Consulting

−Market Intelligence

−Process Management

−Pharma Chronicle

Team

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Profound Healthcare Services assists pharma companies in taking informed decisions through a basket of services

About us

− Profound Healthcare Services was started in June 2012, by ex-IMS consultants, with an objective of providing spread of services to pharma industry

− We cater to various types of clients in the healthcare segment – i.e. Pharma, Med Tech, Healthcare consulting & investors, Specialty chains / clinics

Service segments

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Clients

In a short span of two years, we had the opportunity to serve some of the leaders from various segments of Pharma market

Partner Point

SHARDA CHEM INTERNATIONAL

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Our four offering segments are targeted at assisting you in strategic and tactical measures in complex business environment

Contemporary business environment

External Business Environment - Macro

Political

Economic

Social

Technology

Legal

External Business Environment

- Micro

Competition

Value chain

Consumers

New launches

Regulations

Internal Business Environment

Business processes Employees

Process Management

Market Intelligence

Pharma Chronicle

Str

ateg

y C

on

sult

ing

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Our strategy consulting and market intelligence offerings assist clients in growth in different ways

Our services mapped on the Ansoff’s growth matrix

Market IntelligenceStrategy Consulting

Market development

Diversification

Market Penetration

Product Launches

GrowthMarket

ProductExisting New

Existing

New

Market entry strategy

Growth strategy & CI

Portfolio optimization

Portfolio design

Portfolio design

Market assessment

Market sizing

Brand growth driver

assessment

Market assessment

Benchmarking1

NOTE: 1) Benchmarking for field force, brands and company level strategies

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Our team profile, robust methodologies / models and industry network help us deliver high quality outputs

Why us?

Exclusive Healthcare focus and experience

• We focus exclusively on the healthcare sector• Experienced in multiple therapy area assessment across acute / chronic segments

Strong Industry Network• Strong network of highly experienced professionals from Indian pharma industry• Established access to KOLs across major therapy areas

High quality insights

• We take a solution oriented approach to go beyond pure data generation • Provide high quality insights and implementable recommendations• Personal involvement in insight generation leads to highest quality of market

intelligence

• Blend of market research and consulting experience• Total experience of 7+ years in Healthcare Consulting, including 5 years in IMS

ConsultingStrong Team Background

Robust methodologies and frameworks

• Robust analysis based upon internally developed analytic models• Scientific methodology customized as per project need • Specific models (e.g. forecasting model) are shared with client as a deliverable

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Our earlier experience in healthcare consulting also spans across a very broad spectrum of delivery areas

We have been a part of multiple consulting engagements in each of the following areas

• India entry strategy for new MNCs entering Indian market

• Growth strategy for large Indian companies

• New therapeutic area entry strategy for existing players

• Portfolio optimization for existing players

• Portfolio selection for new entrants and forecasting with P&L

• Qualitative primary market research for market size estimation MNCs

• Brand awareness primary market research for international brands

• Pricing and market access studies

Overall Experience

• Super-specialty –

Neurology, Oncology,

Diabetology, CVS,

Rheumatology,

Gastroenterology,

Nephrology, Infertility, etc.

• Specialty – Internal

Medicine (CP),

Gynaecology, Paediatrics,

Surgery, Orthopaedics,

Ophthalmology, GP, etc.

Therapy areas experienceDelivery areas experience

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Contents

Introduction

Offerings and projects done

−Strategy Consulting

−Market Intelligence

−Process Management

−Pharma Chronicle

Team

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Pharma Chronicle provides regular news updates about Pharma industry and allied segments directly to your inbox

What is Pharma Chronicle?

Access on the move

Handpicked, highly relevant updates

Exclusive Pharma Industry Focus

Never miss on anything important

Archives for quick future reference

Save time, jump to your interest area

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How does it help you?

It keeps you updated about latest industry news thereby helping you build an ‘informed

organization’ and which can guide you on taking crucial decisions

Pharma

Focused

Range of Sources

Hand-

picked

Coverage

Categorized /

Prioritized

Mobile

Access

Archives

• Remain updated about latest industry news

• Provides competitive updates, market trends, etc.

• Leads to informed business judgment

• Sources covered include news papers, magazines, reports, etc. from Indian as well as international publications

• Leads to a wide variety of updates

• Updates selected by senior industry experts

• Further selection & filtration by experienced Pharma professionals

• Leads to highly relevant updates

• Covers most important & relevant sources

• You do not miss any critical update

• Updates are categorized by content

• Top ‘high impact’ news are prioritized for you

• Leads to time saving by avoiding your search for important news

• News template designed so as to be accessible from mobile phones too

• Leads to easy accessibility even on the move or in spare time

• News update repository available on a website

• Easy and fast referencing possible in future through multiple archive search options

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Why Pharma Chronicle?

Pharma Chronicle offers unique advantages!

Advanced Search Options

• Keyword search for company, drug, therapy-area specific news• Can refer to older updates by accessing month-wise archives• Use tags for company, people, drug , therapy-area etc. specific news updates • Use the ‘tag cloud’ or browse through an overall ‘category archives’

Monthly Summary

• Provides a monthly summary of new products, at a global level, as per the research stage, therapy area, company, target indications, etc.

• Specifically useful for new product planning / licensing teams

Domain Expertise

• News updates are hand-picked by senior industry professionals only from a wide range of established sources and not through any general online search mechanism

• Final short-listing, categorization and prioritization also done by healthcare professionals

Optimized Email Frequency

• Emails sent in late afternoon – the best time to read newsletters• Emails will be sent minimum thrice a week – to ensure that only relevant news are included and

‘low impact’ news are filtered out

1) http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails

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How is it structured?

Regular email will be received by subscribers with the top news, categories list, category-

wise index and main body having brief updates

Top news & categories list Category-wise index of updates Category-wise brief news

• List of top 3/4 ‘high impact updates’ - directly accessible on website

• List of categories linking directly to your preferred category below

• Index of all ‘news titles’ under each category – allowing you to identify & select relevant updates

• Links directly to the news brief below

• Shows a snapshot of news updates along with source & link for full article

• ‘Read More’ links to the detailed article on www.pharmachronicle.com

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How it works?

Clicking on ‘… Continue reading ’ in any top news will directly lead to detailed article

Clicking on any category will take you to an index of all updates in that category

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How it works?

Clicking on any news title in the Index will lead you to the brief summary of that news in the

main body below the index

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How it works?

Clicking on ‘… Continue reading ’ after the brief news summary will lead to the detailed

article

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How it works?

Once you are on the website, you can scroll for previous / next articles from the latest

newsletter

Previous update Next update

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How it works?

A search option is available for searching within Pharma Chronicle. Search can be

conducted for any general term …

Example of general search

Search results for ‘Diabetes’

Results through one

month archives

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How it works?

… as well as for specific keywords

Example of specific keyword

search

Search results for ‘Rituximab

in India’

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How it works?

Customized search can also be conducted as per the disease area / therapy area, company

name, product name, country, etc. through a tag cloud

Selected tag and no. of available

updates

‘Tag cloud ‘ for

customized search

Customized archives for

the tag

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How it works?

Category-specific search can also be conducted to access all updates relevant to specific

categories

Category list for

customized search

Customized archives for

the tag

Selected tag

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How it works?

Lastly, monthly archives are also available providing an entire list of updates for that month

Entire month

archives

Links for monthly archives

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Girish Korde+91 98197 21479

[email protected]

Thank You!