PhalanX 2010 Qualifying Round Questions

8/8/2019 PhalanX 2010 Qualifying Round Questions

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PhalanX 2010

Qualifying Round

11/30/2010

Imperium 20X, MDI Gurgaon

Omkar Parnandiwar, Sachin Goyal

This document contains 60 questions that need to be answered within 60 min.

There are no negative marks

Fill in the answers into this Google form:

https://spreadsheets.google.com/viewform?formkey=dE1GX2lJOUx4Rjk0T1Z4U2NPWWVrUWc6MQ

No entries will be accepted after 12:00:00 pm

Best of Luck!!!
https://spreadsheets.google.com/viewform?formkey=dE1GX2lJOUx4Rjk0T1Z4U2NPWWVrUWc6MQhttps://spreadsheets.google.com/viewform?formkey=dE1GX2lJOUx4Rjk0T1Z4U2NPWWVrUWc6MQhttps://spreadsheets.google.com/viewform?formkey=dE1GX2lJOUx4Rjk0T1Z4U2NPWWVrUWc6MQ


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1. The following images would help you arrive at the ad slogan for which famousmultinational?

2. Companies send this person a t-shirt with their logo and he/she gets paid for

wearing them throughout that day, charging an incremental price for each day of the

year. Who is this person?

3. This beer claims to be brewed from spring water from a famous Americanlandmark. The landmark has been referenced in a John Denver song. Name the

beer.


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4. For a product of price $10, XYZ retailer prices it as $12 for one week and at $8 forthe subsequent week, with an intention of creating a buzz amongst the

customers with seemingly good promotions. What strategy is the XYZ using?

5. This award-winning current American TV series name is a pun on thegeographical location of the office in New York, and does not refer to anypossible pathological tendencies of its characters, as might be presumed

otherwise. The subject of the series is advertising in America in the 1960s, and it

also looks at American history through that filter. What TV series?

6. One of the worlds best known retailers, this one specializes in catering to thestylish, yet the price conscious. In the business for close to 65 years now, this

retail chain pioneered the concept of Flat Pack Merchandising. It now spans

more than 250 countries with a single agenda of catering to those with thin

wallets, but with stylish, leading edge items suited to local tastes. Identify this

one!

7. Sounding like a word for walking around pompously, this is a term for the freegoodies companies give to award winners at major ceremonies like the Oscars,

to induce sampling and popularize the products with possible celebrity

endorsements.

8. Connect to a product innovation that a popular Indian FMCG company is recentlyintroducing in India:

+


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9. Fill in the blanked out words and link to a famous marketer:

10. This term gets its name from the description ofthe marketing managers role asa __________ of ingredients, with the manager sometimes following his own

recipes, sometimes that of others, sometimes adapting a recipe from available

constituents, and sometimes inventing things that have never been tried before.Whats the blank? Whats the term?

11.Consider an agreement between punter and symo regarding how many runsthey need to score in a match against Bazooka. The possible outcomes of the

agreement are given below

Symo Complies Symo Defaults

Punter Complies Punter scores 30 runs

Symo scores 15 runs

Punter scores 15 runs

Symo scores 25 runs

Punter Defaults Punter scores 20 runs

Symo scores 10 runs

Punter scores 20 runs

Symo scores 20 runs

Based on the game theory framework, the most likely strategy followed by the two

guys with respect to whether comply with or default on the agreement will be

a) Both guys will defaultb) Both guys will complyc) Punter will default; Symo will complyd) Punter will comply; Symo will default


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12.Make use of the following hypothetical data to answer the questionEmployed 2,75,000

Household Workers 25,000

Disabled 1500

Unemployed 17,500

Students 10,500

Labour Force 1,98,000

Discouraged Workers 5700

Civilian population 16 and over 5,28,000

What is the unemployment rate?

a) 8.83%b) 3.34%c) 6.36%d) 7.59%e) None of the above

13.Name the country that proposed the Human Development Index for the firsttime.

14.Name the hypothesis that says all three of the following cannot co-exist at thesame time -Fixed Exchange Rate, Free Capital Movement and Independent

Monetary Policy.

15.If RBI purchases Rs 2 Billion in securities in the open market. What is themaximum increase in money supply that can result from this action, if the

required reserve ratio is 10% and there is no currency drain?


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16.Calculate the economic profit of the firm based on the following dataHead Value in Rs

Total Revenue 40 million

Cost of labour and materials 20 million

Foregone Interest 1,00,000

Economic Depreciation 20,000

Normal Profit 60,000

17.This exchange has the highest number of outstanding options and futurescontracts of all futures exchanges in the world. Identify it.

18.Security A gives a return of 12% with a dispersion of 4%, while security B givesreturn of 15% with a dispersion of 5%. Which security is more risky?

19.Corporate Governance is mandatory because of?a. Companies Act, 1956b. Securities Contracts (Regulation) Act, 1956c. SEBI Act, 1992d. Agreement with stock exchange

20.Translation exposure reflects the exposure of a company'sa. foreign operations to currency movementsb. foreign sales to currency movementsc. financial statements to currency movementsd. cash flows to currency movements

21.A bank takes over a fishing company, a steel works, a vegetable processing firmand an airline. This is an example of

i. Forward integrationii. A firm becoming a conglomerate

iii. Horizontal integrationiv. Company mergers


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22.Identify the statement that is not correct regarding a project budget.a. The budget is included in a project plan.b. The budget is not an expression of organizational policy.c. The budget serves as a control mechanism for the project.d. The budget serves as a standard for comparison of planned and actual usage of

resources.

23.If CPI = 1.05, then ______ is favorable.a. Time varianceb. Schedule variancec. Cost varianced. Performance variance24.STP / AT = _______a. Earned valueb. CPIc. SPId. TPI25.Which level tagging is most difficult to implement?a. Palletb. Supply chainc. Shelfd. Casee. Item26.Reducing the replenishment lead time can help dampen the bullwhip effect

because

a. It will decrease the uncertainty of demand during the lead timeb. The manufacturer is aware of the retailers promotion plans to achieve

coordination

c. It discourages retailers from artificially inflating their orders in the case of ashortage

d. All of the abovee. None of the above


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27.A breakthrough technology after LAN and WAN.

28.A manager of a manufacturing firm must make a biweekly selection of jobs fromeach of four categories to process during the two-week period (10 working days)

so that the total value of the jobs selected is maximized. What is the maximum

value of work that can be attained?

Job category Number of Jobs

to be Processed

Estimated

Completion Time

per Job (days)

Value Rating per

Job

1 4 1 2

2 3 3 8

3 2 4 11

4 2 7 20

a) 27b) 28c) 29d) 30

29.The primary cost associated with the level production strategy is thea. Cost of holding inventoryb. Cost of hiring and firingc. Cost of overtimed. Cost of subcontracting


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30.The ________ is also called the benefit-cost ratio.a. Q-sort methodb. Profitability indexc. Internal rate of returnd. Payback period31.You are working in an organization where the Performance Evaluation is

scheduled to begin. While preparing the report on the team working under you,

you under-rate a particular employee who is otherwise good in his work, but not

punctual. You place a lot of importance on punctuality and that is clouding your

judgment. What error are you committing?

32. Tarun, an HR manager at XYZ Ltd, is being compelled to lay off 30% of the staffdue to an Acquisition of the company. He is, however, trying to find employment

outside for the employees being laid off. What is this called?

33. You are a store manager of ABC firm. Your company asks you to try and selldefective products at discounted prices during the upcoming festive season sale.

You, however, feel that that would be unethical and synonymous to cheating

your customers. What term describes this conflict in Organizational Behavior?

34. You are a 25 year old young employee recently employed in an organizationwhere most of your colleagues are 50+. What is the resulting conflict that arises

from the gap in age and perceptions called?

35. Your colleague and you have been working on a Project together. While you feelthat both of you have invested the same amount of time, energy and hard-work,

and produced similar results; your immediate superior recommends your

colleague for a foreign posting. Which theory defines your subsequent feeling of

unfairness and your loss of motivation?

36. Which leadership model expects the leader to reduce directive behavior andincrease supportive behavior as there is an increase in follower maturity and

follower readiness?

37.Kartik, an HR manager, is working on a merger. What is the most importantattribute that he should be working on?

38.Murthy is the Industrial Relations Manager at ABC Manufacturing. The factoryworkers have been demanding a 40% hike, or threatening to go on strike.

Unwilling to give in, Murthy orders the gates to be closed with the workers

outside, and declares that they will only be let in if they relax their demands and

threats. What is this situation called?

39.

You are working on a Project as part of a group. It is a very cohesive group withmembers avoiding conflict and attempting to reach cohesion smoothly. As a


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result, you are also avoiding critical analysis and quickly agreeing with each

other. What is this phenomenon called?

40. CPMG Agencies is the prime competitor of ZnY Ltd. Lately; the new HR managerat CPMG has been gaining information secretly on the best talent of ZnY and

making confidential employment offers at better wages. What is this called?

41.What strategy did allies in the final attack on Hitler in Normandy landings follow?42. Their name literally means hunters in German. Commissioned in mid

eighteenth century, they were one of the pioneers of a military strategy still

prevalent among all modern armies today. What military strategy are we talking

about?

43. This person launched the 56 for 56 scheme to revive the failing sales of a carcompany. Name the person and the company.

44. USA uses innovative ways to create wealth. What exactly does USA recycle tocreate gold?

45. If an Automobile company XYZ takes over a tyre and brake manufacturingcompany, what kind of strategy is it following?

46. McDonalds limits its advertising its Product X which is in mature stage and wantsto get as much money out of the product. What strategy does it follow?

47. New age marketing has evolved and moved beyond paid media. Which are the 2new forms of media added to marketing vocabulary?

48. Japanese economy is trying to get out of it, USA economy is experiencing it, andall monetary efforts seem to be failing. What situation is the economy

encountering?

49. Low interest rates and high government spending may have helped economiesto stabilize during the recent global recession, they now have companies,

investors, and policy makers alike on look out for one thing that can greatly

erode share holder value. What is this one key thing they all are watching outfor?

50.These new rules will make the going tougher. New capital in tune of trillions ofEuros will have to be raised. What are these rules?


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51.

52.)


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53.)

54.)


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55.)

56.) DefCon or defence conditions are a US military terminology describing defence

conditions or degrees of war alert. A takeoff on DefCon is the concept of GandhiCon

which derives from a quote by Gandhi:

First they ignore you. Then they laugh at you. Then they fight you. Then you win

What does GandhiCon describe?

57.)


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58.)

59.)


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60.)

PhalanX 2010 Qualifying Round Questions

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