PH 608.333.6477 LORI WEAVER · Editor, Global Animal Feed Portfolio 2006-2009 Editor of three print...
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GLOBAL MARKETING AND COMMUNICATIONS PROFESSIONAL PROFILE Successful professional with global marketing, communications and public relations experience. Public relations counseling, marketing and communications plan development and implementation, corporate and program branding, extensive writing and editing skills, presentation development, broad public speaking and media relations experience. EDUCATION University of Wisconsin-Madison, Bachelor of Science in Agriculture Majors: Agricultural Journalism and Dairy Science EXPERIENCE Feeding the Globe, Lexington, Kentucky/Madison, Wisconsin Digital Publisher, Editor and Marketer 2009-present Developer and marketer of a web-based forum for exchange of ideas and knowledge among food, feed and renewable fuel industries on issues impacting global food security. Writer and publisher of bi-monthly digital publication distributed to 10,800 opt-in subscribers containing commentary and interviews on issues impacting global food security, including traceability and food safety, grain reserves, environmental pressures, world climate change and meeting the increased demand for food worldwide. Serve as project publisher. Developed media kit and advertising rate program. Developed sales plan and sought advertising and sponsorship of e-news commentary. Feeding the Globe Enterprises, Lexington, Kentucky/Madison, Wisconsin Writer and Marketing Consultant 2009-present Provide marketing and public relations consulting services targeting agribusiness and food industry clients. Develop publicity strategies and materials, implement marketing plans and make marketing contacts on behalf of clients. Market products and services to agribusiness customer base. Plan and implement media schedules. Provide trade show representation and onsite web-based publicity. Writer and digital publisher of news articles, commentary and features related to sustainability, global food demand, agriculture and other issues impacting world food security for online website content providers. Develop editorial calendar, select images, research topics and post articles. Develop marketing strategies for revenue share programs. Utilize digital marketing and social networking to promote page views. WATT, Rockford, Illinois Editor, Global Animal Feed Portfolio 2006-2009 Editor of three print and digital business-to-business publications in the animal feed ingredient and livestock industries. Responsible for editorial content and planning for both domestic and international audiences. PH 608.333.6477 [email protected] LORI WEAVER
Transcript of PH 608.333.6477 LORI WEAVER · Editor, Global Animal Feed Portfolio 2006-2009 Editor of three print...
GLOBAL MARKETING AND COMMUNICATIONS PROFESSIONAL
PROFILE Successful professional with global marketing, communications and public relations experience. Public relations counseling, marketing and communications plan development and implementation, corporate and program branding, extensive writing and editing skills, presentation development, broad public speaking and media relations experience.
EDUCATION University of Wisconsin-Madison, Bachelor of Science in Agriculture Majors: Agricultural Journalism and Dairy Science
EXPERIENCE Feeding the Globe, Lexington, Kentucky/Madison, WisconsinDigital Publisher, Editor and Marketer 2009-present
Developer and marketer of a web-based forum for exchange of ideas and knowledge among food, feed and renewable fuel industries on issues impacting global food security.
Writer and publisher of bi-monthly digital publication distributed to 10,800 opt-in subscribers containing commentary and interviews on issues impacting global food security, including traceability and food safety, grain reserves, environmental pressures, world climate change and meeting the increased demand for food worldwide.
Serve as project publisher. Developed media kit and advertising rate program. Developed sales plan and sought advertising and sponsorship of e-news commentary.
Feeding the Globe Enterprises, Lexington, Kentucky/Madison, WisconsinWriter and Marketing Consultant 2009-present
Provide marketing and public relations consulting services targeting agribusiness and food industry clients. Develop publicity strategies and materials, implement marketing plans and make marketing contacts on behalf of clients. Market products and services to agribusiness customer base. Plan and implement media schedules. Provide trade show representation and onsite web-based publicity.
Writer and digital publisher of news articles, commentary and features related to sustainability, global food demand, agriculture and other issues impacting world food security for online website content providers. Develop editorial calendar, select images, research topics and post articles. Develop marketing strategies for revenue share programs. Utilize digital marketing and social networking to promote page views.
WATT, Rockford, IllinoisEditor, Global Animal Feed Portfolio 2006-2009
Editor of three print and digital business-to-business publications in the animal feed ingredient and livestock industries. Responsible for editorial content and planning for both domestic and international audiences.
PH 608.333.6477
LORI WEAVER
LORI WEAVER PH 608.333.6477 PAGE 2
Taught educational workshops in crisis communications, public relations, media relations, digital imaging, and branding. Extensive public speaking. Planned and executed events for various membership sectors. Developed programs and secured speakers, coordinated with vendors and managed related publicity.
Leslie Associates, Omaha, Nebraska Account Executive 1990-1992
Developed and implemented marketing, communications, public relations and issues management plans for diverse national client base. Clients included those in the feed, financial, health care, food, manufacturing, business development, agriculture, energy, higher education, and charitable industries.
Developed budgets, coordinated vendors and oversaw staff for various marketing, advertising and public relations needs. Responsible for event and conference planning, and audiovisual presentations. Media training and crisis communications planning. Coordinated media events.
Wrote and produced magazines, newsletters, brochures, advertisements and other print media for various clients.
Farm Progress Companies, Madison, Wisconsin Field Editor and Regional Dairy Editor 1987-1990
Feature writing, column writing, photography and production responsibilities for Wisconsin Agriculturist magazine. Covered issues of interest to rural Wisconsin, including dairy production, animal nutrition, forages, crops, land and water conservation, and other production agriculture topics. Reported on state rule making and legislative process as it related to rural Midwest.
Assisted in coordination of annual awards program. Public relations responsibilities for annual farm shows and special events. Production of various program booklets and other specialty publications.
Pioneered development of regional dairy insert for Farm Progress Companies’ stable of Midwest publications.
American Society of Agronomy, Madison, Wisconsin 1986-1987Information Specialist Served as editor for association’s international newsletter. Developed and distributed news releases on topics of global interest.
Coordinated media relations and oversaw media room at large annual meeting. Pre- and post-meeting publicity responsibilities. Distributed news releases, arranged media interviews and provided resources to media in attendance. Oversaw production of specialty publications.
