Case Study – Virtual Experience

http://telibrahma.com/ Follow us on http://facebook.com/pointartapp

PGI - Mobile Embellishment

• PGI launched their collection of intricately designed Platinum line of Jewellery that included Signature Love Bands, bracelets, earrings, pendants, necklaces, rings and more!

• PGI wanted to showcase this collection through a mobile platform and market their ‘Platinum Day of Love’ concept to married couples.

POINT was deployed to enable users to experience authentic platinum jewelry.

Consumers could upload their pictures and select jewelry from the catalogue.

The engagement was designed to be a comprehensive marketing solution that not only presented the jewelry collection on the users’ mobiles but also allowed them to find their nearest PGI store and even share their Platinum Day of Love story on social media!

Visit http://www.youtube.com/watch?v=w6kReZy-jYU to experience the Platinum Guild India via

POINT engagement better!

Case Study – Virtual Experience

http://telibrahma.com/ Follow us on http://facebook.com/pointartapp

The PGI QR Code augmentation resulted in 30,000+ engagements

6,000+ users viewed PGI’s signature Love bands

8,000+ users tried locating a nearby store 8,000+ users spoke about the Platinum collection on Social

Media 1000+ users tried virtual jewelry by uploading their photos

World’s first virtual trial campaign on mobile where an app download was not required

Creation of a technology that enabled overlaying of jewelry by recognizing facial features using advanced image processing strategies.

Elimination of users having to download a dedicated application would ensure higher levels of engagement.

Allowing users to upload a photo rather than trying to capture one, can help users to try the solution on near & dear ones.