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P&G v. s. Unilever

Demi H. Salmerón SánchezA01422307

Products

Products

Similarities

Two (FMCG) companies, Unilever and Procter & Gamble (P&G) dominate the global consumer goods market.

Both of them market, are home care and personal care products.

Both companies boast of strong brands.

Both companies have now chalked out plans to expand their market share in the emerging markets.

Two companies battle out to increase their turf.

P&G Company have turnover of

$ 83.7 bn.

Have commenced operations almost in 1870

home care and personal care contribute a share of 75% (the rest coming from the-counter)

62% of its overall sales from developed markets.

products are more premium.

Unilever Company have turnover of $

66.7 bn.

Have commenced operations in 1885.

home care and personal care account for 53% of sales and the rest 47% comes from foods and refreshments.

a huge share of 55% of its sales comes from emerging economies.

Formidable presence, Strong distribution

Products across price points.

Conclusion

Fast-moving consumer goods (FMCG)

• P&G has more Benefits and Utilities That Unilever.

• P&G is older than Unilever

• Unilever market is broader than that of P & G

• Unilever is less productive than P&G

• P&G’s products are better than Unilever’s ones

• Unilever’s products are the cheapest of both.