PG IN FASHION & LUXURY - FAD International IN FASHION & LUXURY Marketing ... Fashion Retail &...
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Transcript of PG IN FASHION & LUXURY - FAD International IN FASHION & LUXURY Marketing ... Fashion Retail &...
Course Title
One Year International Post Graduate
Programme in Fashion with specialization in
Marketing | Retail | Communication | Luxury
& Brand Management
Qualification Honored
PG Programme IN FASHION & LUXURY
Marketing | Communication | Retail | Luxury
& Brand Management by FAD International
Academy
Course Duration
1 Year
Course Code
IPGFM
Entry Requirements
Graduates or 2 / 3 Year Diploma holders in
any stream. Applications by mature students
with professional work experience or a keen
interest in fashion, luxury or retail will also be
considered.
Who is the Course for?
The course is aimed at individuals wanting to
develop entrepreneurial careers or for those
wishing to work in the vast non-design within
the fashion industry. Students can take a
specialization at the end of the year and
focus on one or two of the modules in the
final term based on their future professional
aims.
Course Introduction
The aim of the course is to allow
professionals from varying undergraduate
backgrounds to pursue a successful career
in the rising fashion, luxury & the retail
sectors.
This Post Graduate Programme has a higher
emphasis on professional practice within a
global context where individuals experience
an industry focused curriculum with live
projects with some the leading fashion &
luxury brands in the country.
Students are encouraged to work towards
industry focused projects with a strong
emphasis on research and interdisciplinary
experimentation. At the end of the year
students are given an internship to facilitate
progression into professional careers in their
area of interest.
Students also explore entrpreneurial
opportunities at the end of the course with
mentoring and support from academics at
FAD International.
PG IN FASHION & LUXURYMarketing | Communication | Retail | Luxury & Brand Management
Course Structure
Introduction to Fashion
Global Fashion Awareness
Global Fashion History
Advanced Fashion Marketing
Fashion Communication
Fashion Promotion
Fashion Retail
Fashion Forecasting
Luxury & Brand Management
Fashion Styling
Fashion Buying
Final Project
Industry Internship ( 3 Months )
Industry Placement ( 6 Months Optional)
Course Curriculum & Modules
The course during the first term gives
students a holistic base in fashion, retail and
luxury sectors thus enabling students from
varied backgrounds to be able to further
choose a specialization in the second term.
Students get an opportunity to work on live
projects as part of the modules whilst
beinmentored and taught by industry
p ro fess iona ls .Students work bo th
individually and in groups with professionals
f rom other depar tments such as
photography, media, art, styling, fashion
design etc.
Combined with guest faculties from the
industry and international universities,
students are exposed to a variety of critiques
and audiences across the industry. The
Europe Study Tour further gives students a
unique opportunity to interact with
international designers, brands and
academicians and visit the fashion weeks,
thus giving them a platform to progress onto
the professional world. In the first term
students are taught the fundamental building
blocks required for choosing a study
pathway and in the second term where
students specialize in one of the following
streams.
Fashion Marketing
The specialisation focuses on the core
aspects of fashion marketing and covers
topics within a fashion context such as
strategic marketing, marketing c o m m u n i c
a t i o n s , b r a n d i n g , m a r k e t I n g
communications, events & PR, marketing
planning & other modules which allow
students to realize professional level
marketing plans both at a strategic and
operational levels whilst working on a project
driven curricula.
INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION INMarketing | Communication | Retail | Luxury Brand ManagementOption of One Term in India and One Term in Milan | Paris | London | New York
INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION INMarketing | Communication | Retail | Luxury Brand ManagementOption of One Term in India and One Term in Milan | Paris | London | New York
Fashion Retail
The specialisation covers all aspects of
fashion &luxury retail and deals with
learningon various challenges of retail
distribution in a detailed way, from the
fashion buying, interpreting the market
trends for clients and defining the purchase
plan of collections, monitoring and leading
the performance of the stores, visual
merchandising, point of sale dynamics to
range of other issues relating to fashion
retail. The module pans through fashion
retail management, retail merchandising
and all other aspects of the
sector with live industry projects and
internships. The learning is achieved within a
global context to prepare individuals for the
fast growing and exciting careers at various
levels with the fashion and luxury retail
sectors.
Fashion Communication
Thi s spec ial i zation wi l l emphas i ze on
communicating fashion through all media
formats such as journalism (print, electronic
or new media), events and promotions,
public relations, advertising, visual
m e r c h a n d i s i n g a n d s t y l i n g . T h e
specialization is well supported through
group projects with the media, art and the
creative business departments at FAD
International where students work on
industry driven projects commissioned by
the media, fashion & luxury brands or self
international universities, students are
exposed to a proposed by students.
Thespecialisation allows students to achieve
an extensive and
Luxury & Brand Management
With the luxury sector in India growing at a
steep 33% per annum, opportunities within
luxury retail sector is only set to rise in India.
The specialisation covers all aspects of this
industry starting from introduction to key
concepts and brands, marketing & retail for
luxury goods, branding & communication to
professional opportunities within the same.
Students often work on live industry projects
commissioned by global brands, thus
forming case studies and industry
experience to entre into the growing sector
both in India and globally.
Course Assessment
The course is assessed through
assignments and projects on a continuous
assessment basis through the year.
FAD Europe Tour
The Europe tour gives students an exclusive
opportunity to visit some of the worlds finest
fashion capitals such as Paris, London &
Milan for fashion events and guest lectures
at leading fashion universities. Students
achieve both a professional and an
unparallel academic experience providing a
platform to work on a global level on
completion of the course.
University Progression Opportunities
On successful completion of the PG
Progrmamme, students can transfer credits
for further education to the following
universities in UK & Italy
Nottingham Trent University
Coventry University
Istituto Europeo di Design Italy
Manchester Metropolitan University
Bath Spa University
Middlesex University
University for Creative Arts UK
Career Opportunities
Students can work with retail chains, design
houses, export houses, independent
designers, media houses or start their own
venture with roles such as
Fashion Marketer
Fashion Buyer
Fashion Communicator
PR Consultant
Brand Manager
Retail Merchandiser
Stylist
Event Planner & Manager
Fashion & Lifestyle Journalist
Art Director
Fashion Consultant & more
Benefits of the Course
International Curriculum
British Qualification
Europe tour allows students to visit various
fashion capitals and universities for guest
lectures
Progression opportunities to multiple
universities
Guest faculties from various Fashion
Universities
Affordable option to study in India
Opportunity to purse other parallel
qualifications
Career based practical curriculum
Multiple professional opportunities
INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION INMarketing | Communication | Retail | Luxury Brand ManagementOption of One Term in India and One Term in Milan | Paris | London | New York
OPTION TO STUDY ONE TERM AT WORLDS TOP FASHION SCHOOLSOR CONTINUE ONTO MASTERS IN UK & ITALYRefer to individual university and term transfer prospectuses for details on qualifications, curriculum and course details.
TERM 2 OR MASTERS AT IED ITALY
One Term Fashion MarketingOne Term in Fashion CommunicationOne Term in Fashion EventsOne Term in New MediaMasters in Fashion MarketingMasters in Fashion Communication & StylingMasters in Luxury Marketing managementMasters in Fashion Business Masters in Fashion Management
MASTERS AT IFA PARIS
MBA Luxury Brand managementMBA Perfume & Cosmetics ManagementMBA Global Fashion MediaMBA Fashion Business
TERM 2 AT EUROPEAN SCHOOL OF ECONOMICS
Luxury Brand ManagementLondon | Paris | New York | Rome | Milan
MASTERS AT COVENTRY UNIVERSITY
MBA International Fashion ManagementMSc International Fashion Marketing
Understanding Luxury
History And The Luxury Goods Industry
Defining Luxury
Premium V/s Luxury
Major Operators In The Luxury Industry
Major Luxury Sectors
Key To Success Of Luxury Goods
Power Of Luxury Brands And Brand
Analytical Tools
Brand Character And Brand Value
Brand And Its Signs
Brand Lifecycle
Brand Identity
Brand Ethics And Aesthectics
Luxury And Brand Stretching
The Luxury Client And Customer
Behaviour
Size Of The Market
Who Is The Luxury Client
The 4 Types Of Luxury Clients
Clients From Around The Globe
The Risc Study
Luxury And India
Luxury And China
Distribution And Luxury Strategy
Distribution Systems
International Distribution
Luxury And Digital Distribution
Advertising In Luxury
Understanding Licensing
Duty Free Operations
Retailing And Communication
Entering And Leaving Luxury
Retailing In Luxury
Retail Versus Wholesale
How To And How Much To Communicate
In Luxury
Communication Tools In Luxury
The Internet And Luxury
Dissertation Project
Title Page
Abstract | Brief
Introduction
Statement Of Problem
Background Of The Study
Research Question Or Hypothesis
Methods & Procedures
Limitations
References
Personal & Professional Development
Goal Setting
Career Direction
Aspiration
Responsibilities
Understand Specialist Area & Career
Opportunities Available
Portfolio Development
Cv Development
Self Promotion Through Business Cards
Self Promotion Through Website
Self Promotion Through Blogs
LUXURY BRAND MANAGEMENT SPECIALIZATION MODULES
Fashion Communication Process &
Strategies
The Communication Process
Communication As A Corporative
Function
Communication In Marketing Mix
Communication Strategy,
Communication Mix
Estimate Management. Practical Case.
Actions Of Communication Below The
Line
Relations With The Press
The Product As An Element Of
Communication
Fashion Communication
Writing On Fashion
History Of Fashion Publishing
Companies From Printed Paper To Web
Magazines
Understand The Structure Of A Fashion
Magazine, The Differences In Contents,
Graphics; Target among fashion
magazines through the analysis of the
main European and American
Publishing companies.
Advertising Campaigns
Types Of Advertising Agencies
Roles & Functions Within An
Advertising Agency
Agency Jargon & Terminology
Planning Advertising Campaigns
Components Of Campaigns
Creative Strategies
Advertising Briefs
Advertising Objectives
Marketing Objectives
Create Advertisements For Print Media
Create Advertisements For Social
Media
Media Study
Fashion Journalism
Fashion Styles & Formats
Copywriting
Graphic Designing for Fashion
Advertising
Fashion Editorial
Role of Fashion Editors
Coherence to the Fashion magazine
philosophy through images, texts,
graphics
Media Strategy - choice and importance
of the different media: press, billboards,
cinema, T.V.,
public relations, sponsorships, direct
marketing and the Internet.
CONTEMPORARY NEW MEDIA
Digital Marketing & Communication
Social Media Advertising & Promotions
Website Designing [e-fashion stores]
Blogs
Ethics & Sustainability in Fashion
Events & Other Media
Celebrity Endorsement & Sponsorship
Public Relations
Event Design & Planning
Fashion Shows & Expositions
Dissertation Project
Title Page
Abstract | Brief
Introduction
Statement of Problem
Background of the Study
Research Question or Hypothesis
Methods & Procedures
Limitations
References
FASHION COMMUNICATION SPECIALIZATION MODULESPersonal & Professional Development
Goal Setting
Career Direction
Aspiration
Responsibilities
Understand Specialist Area & Career
Opportunities Available
Portfolio Development
CV development
Self Promotion through Business Cards
Self Promotion through Website
Self Promotion through Blogs
Industry Internship
Understand the Dynamics of an
organization & Managerial Function
Roles & Responsibilities of Employees
Project Management
Professional Ethics & Integrity
Create Internship Report
FASHION RETAIL SPECIALIZATION MODULESFashion Retail & Merchandising
Retail Intermediaries & Functions
Retail Store Management
Retail Strategies
Range Planning & Merchandise Mix
Fashion Buying
Fashion Life Cycle
Customer Relationship Management
Introduction & Evolution of CRM
CRM Strategies
Customer Retention Strategies
Creating Customer Value & Loyalty
Programmes
Customer Experience Management
Customer Handling & Communication
Visual Merchandising
Introduction to Display & Visual
Merchandising
Understanding need of Visual
Merchandising in Modern Retail
Industry
Visual Merchandising & Display Basics
Prop Making
Window Displays & In-store Displays
Develop Concept Visuals - Plans and
Elevations
Fixtures and Furniture
Lighting and Signage
Understanding Brand Management with
Branding and Styling within Retail
Trafc Flow
Plano ramming
Store Planning and Layout
Store Operational Management
Planning & Controlling Inventory Levels
Retail Security & Loss Prevention
Analysis
Merchandise Management & Handling
Process
Determining Open to Buy (OTB)
Planning & Controlling Prot Margins
Planning & Executing Store Promotions
& Marketing
Dissertation Project
Title Page
Abstract | Brief
Introduction
Statement of Problem
Background of the Study
Research Question or Hypothesis
Methods & Procedures
Limitations
References
Personal & Professional Development
Goal Setting
Career Direction
Aspiration
Responsibilities
Understand Specialist Area & Career
Opportunities Available
Portfolio Development
CV development
Self Promotion through Business Cards
Self Promotion through Website
Self Promotion through Blogs
Industry Internship
Understand the Dynamics of an
organization & Managerial Function
Roles & Responsibilities of Employees
Project Management
Professional Ethics & Integrity
Create Internship Report
FASHION MARKETING SPECIALIZATION MODULESFashion Marketing
Introduction to Fashion Marketing & the
Marketing Environment
Target Marketing & Fashion Marketing
Mix
Consumer Behaviour
Research Methodology
Fashion Marketing Planning
Designing, Marketing & Pricing
Strategies of Fashion Products
Economic Importance of Fashion
Social Role of Fashion
Nature of Fashion Products
Fashion Industry & New Product
Development
Factors inuencing Price Decision
Pricing Methodology
Break Even Analysis
Pricing strategies in relations to new
products
Fashion Promotion & Marketing
Understand Fashion Promotion Industry
& Components: marketing, advertising,
branding, public
relations, photography, styling,
illustration, digital imaging, interactive
media, journalism, press, in-
store, mail order
Promotional Planning : techniques,
measurable objectives, coordination,
timescale
Planning Constraints
Research and analyze promotional
strategies and campaign planning
Plan and execute a self-initiated
promotional campaign
Strategic Marketing Management: 15
Credits (150 learning hours, 80 Guided
learning hours)
Strategic Management-Overview
External Audit, Matrices: External
Factor Evaluation, Competitive Prole
Matrix
Internal Audit & Analysis of International
Fashion Brands
Marketing Strategies Analysis of
International Fashion Brands
Entrepreneurship
Introduction & Importance of
Entrepreneurship
Ideas Generation | Opportunity
Identication
Feasibility Analysis & Business Plans
Launching the Business
Dissertation Project
Title Page
Abstract | Brief
Introduction
Statement of Problem
Background of the Study
Research Question or Hypothesis
Methods & Procedures
Limitations
References
Personal & Professional Development
Goal Setting
Career Direction
Aspiration
Responsibilities
Understand Specialist Area & Career
Opportunities Available
Portfolio Development
CV development
Self Promotion through Business Cards
Self Promotion through Website
Self Promotion through Blogs
Industry Internship
Understand the Dynamics of an
organization & Managerial Function
Roles & Responsibilities of Employees
Project Management
Professional Ethics & Integrity
Create Internship Report
RECENT INTERNSHIPS & PLACEMENTS
Disclaimer : FAD International Academy is an autonomous private institution registered in India under Pune Academy of Design & Communication Pvt Ltd. FAD International Academy delivers an industry focused international curriculum and does not honor a Govt. of India, UGC, AICTE or any other Govt. recognized qualication. FAD International Academy works closely with the industry and leading International Universities to facilitate term transfers, progression and Masters Degree Progression. For further details contact the Admissions Department at FAD International. Further, FAD International reserves the rights to change, alter or modify the curriculum as deemed t for the students and the dynamic nature of the industry. Please refer to the Rules & Regulations of enrollment for details on the course, certication and any other information
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T : +91 20 3254 8008 | 6401 8008 M : +91 9970158726 | +91 9552007965
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FAD International CampusPlot 3 & 4, Ahead of Westin Hotel,Mundhwa Road, Koregaon Park Ext.Pune 411001 Maharashtra India
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Temparance Studios, Rizvi College,Sherly Rajan Road, Palli Hill,Bandra West, Mumbai - 50
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