Corporate Social Responsibility

Presented by: PG BGanesh Pedawad 97Jignesh Purohit 98Anish Raghu 99Ankit Rathi 100Saumya Rustagi 101Mohit Sachdev 102Kshitij Saxena 103Kiran Shah 104

Brief History of FMCG GiantFounder – William Procter and James GambleEstablished in 1837Current CEO – Bob McDonald June 10, 20093 billion times a day P&G brand touches

consumers lives everyday1,40,000 employees strength in 80 countriesCSR activities - 1979, Partnered with CRY.Ventured in India, year 1985.

CSR Activities GloballyLive, learn & Thrive causeImproved life for more than 300 million

children around the world.Every second of every day, two children

benefit from P&G Live, Learn and Thrive initiatives.

Cause in effect in 80 countriesProviding education and getting them expose

to bright future.

Other programsPampers and UNICEF: Working Together for

Healthy Babies.Providing vaccination for women and

pampers for babies Since 2006, a total of 100 million women and

their babies have been protected against maternal and neonatal tetanus. 

Always and Tampax: Protecting the Futures of Girls

Escudo in Mexico Celebrating worlds handwash day as on 15th

Oct by providing handsoaps to 6 lakhs households to prevent from H1N1.

China-Hygiene Effort made to broaden health hygiene education

in schools, as well as building sanitation facilities in rural areas to encourage hand washing.

cont…..

DREAMING TOGETHER FOR THE FUTUREP&G supports handicapped children in Korea

through a program known as “Dreaming Together for the Future.” The program, funded in part by P&G product purchases, is centered on enabling children in their self-development.

Since 2005, the program has touched the lives of over 2,000 handicapped children in Korea

P&G-sponsored orphanages benefit from a program called “One Friend is Worth a Million Dollars.” As a platform for educational, cultural, and sport activities, 100% of P&G employees in the region participate to help prevent children from dropping out of school for a life on the streets.

The program reaches 145 children each year.

Sos’s children in EuropeThe SOS Children’s Villages program

provides safe housing for homeless children in Greece, Portugal, and Spain.

P&G funding supports education and extracurricular activities, providing children a chance to grow academically, develop their talents, and build their future.

P&G employees regularly visit the villages to serve as mentors to the children.

CSR activities in IndiaPROJECT SHIKSHA – SECURE YOUR

CHILD’S FUTURE (2003)

P&G tied up - (CRY) and Sony Entertainment Television to launch ‘Shiksha’, a program to help educate underprivileged children across India.

96,000 children received free education till date.

1Cr Rs. Every year donation for education.

REBUILDING LIVES IN EARTHQUAKE HIT BHUJ(2001/2002)

P&G in partnership with Swayam Shikshan Prayog (SSP) opened four Community Resource Centers for the earthquake victims in the Chakasari, Paggivand, Hanjiya and Jodhpar vands (hamlets) of Rapar Taluka, Kutch District, Gujarat.

The P&G-SSP project positively impacts 25 villages, 3750 families and 22,500 people and helped mobilize women’s groups and communities in Gujarat for their long-term sustainable development.

PROJECT OPEN MINDS – EDUCATING INDIAS WORKING YOUTH (1999)

P&G partenered with UNICEF launched Project Open Minds to support and educate children across the Australia, ASEAN and the India (AAI) region.

For every large size pack of Vicks VapoRub, Ariel Power, Head & Shoulders purchased by consumers during 1999 to 2000, P&G on behalf of consumers contributed the cost of one day’s education of a working child to the ‘OPEN MINDS’ fund.

In India P&G raised Rs. 1.25 crore for ‘OPEN MINDS’ which was donated to UNICEF in February 2000.

PROJECT DRISHTI – THE FIRST EVER SIGHT RESTORATION PROGRM IN INDIA (1999)

P&G tied up with the National Association for the Blind (NAB) to launch Project Drishti and restore eyesight to 250 blind girls through corneal transplant operations.

Till date 138 sight restoration operations have been successfully conducted across the country.

PROJECT FUTURE FOCUS - THE FIRST EVER ROUND WRITE IN CAREER GUIDANCE SERVICE (1998)

P&G in association with Resource Management Group (RMG) launched a 365 days Free Write-In Service ‘P&G Future Focus’ for the first time to the youth of India, where a panel of professional Career Counsellors would send personalized answers to letters within 15 days of the receipt of the queries.

PROJECT PEACE - ENVIRONMENTAL EDUCATION PROGRAMME

(1996) P&G launched PEACE – a unique Environmental Education Program for children in schools across Bombay and Thane representing a cross- section of economic backgrounds. Children were exposed to a fascinating account of the Indian environmental scenario.

The Multiplicity of Eco- Systems in India, Air around Us, Water, Solid Waste and Adopting Conservation in our Lifestyles were the topics dealt with using interesting media like music, games, project-work, slides, video films, group discussions, etc.

Project Poshan India has 40% of the world’s malnourished

children. POSHAN targeted three key projects : an Adolescent Girls’ Initiative to educate girls in

Mumbai slums on health problems and improve their lives

Women’s Parenting Network in Chennai to provide information on care during pregnancy;

and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients.

Once again, P&G raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold in the months of May, June and July 2000.

THANK YOU