PG Connects: 10 Growth Tips
Transcript of PG Connects: 10 Growth Tips
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GROWTH TIPS THAT EVERY GAME DEVELOPER
SHOULD KNOW ABOUT
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GIF source: http://gph.is/2efdbLu
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GIF source: http://gph.is/2efdbLu
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GIF source: http://gph.is/2gvXthB
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GIF source: http://gph.is/2gvXthB
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GIF source: http://gph.is/2gvXthB
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Video source: https://youtu.be/fDza5f3Vr5Y
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100 M
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10 Growth tips
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80%
Can’t think of a reason, so no thanks.
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#1 Give your user a reason to opt-in to push notifications
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6 minutes!
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0 minutes!
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#2 A/B test onboarding
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#3 Pass the “grandma test”
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GIF source: http://gph.is/29HV1xT
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#4 Make your game public
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“Images say more than a 1000 words”
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“GIFs say more than 50 images”
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GIFs vs JIFs
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“GIFs say more than a 50 images”
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GIF source: http://gph.is/2k3NphR
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GIF source: http://gph.is/2rNZScc
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#5 Let players capture & share personal moments
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GIF source: http://gph.is/2k3JIbX
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#6 Make it relevant to share
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#7 Make it easy to share
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1) Messaging
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1) Messaging 2) Email
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1) Messaging 2) Email 3) Facebook
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1) Messaging 2) Email 3) Facebook 4) Twitter
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1) Messaging 2) Email 3) Facebook 4) Twitter
} Private
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1) Messaging 2) Email 3) Facebook 4) Twitter
}}
Private
Social media
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#8 Optimise channels for sharing
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All those guys just got washed!
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All those guys just got washed!
Get on my level, son!
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All those guys just got washed!
Want to catch a L?
Get on my level, son!
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All those guys just got washed!
Want to catch a L? I just beat a golden fox!
Get on my level, son!
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#9 Use a pool of pre-defined sharing texts
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#10 Use deep-linking
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Summary
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#1 Give a reason to opt-in to push notifications
Summary
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#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding
Summary
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#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test
Summary
@aurorakb@megacool_co
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public
Summary
@aurorakb@megacool_co
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
@aurorakb@megacool_co
#6 Make it relevant to share#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
@aurorakb@megacool_co
#6 Make it relevant to share#7 Make it easy to share
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
@aurorakb@megacool_co
#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
@aurorakb@megacool_co
#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing#9 Create a pool of pre-defined texts
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
@aurorakb@megacool_co
#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing#9 Create a pool of pre-defined texts#10 Use deep-linking
#1 Give a reason to opt-in to push notifications
#2 A/B Test onboarding#3 Pass the “grandma test#4 Make your game public#5 Let players capture personal
moments
Summary
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GIF source: http://gph.is/2efdbLu
Aurora Klæboe Berg Co-Founder & COO [email protected] @aurorakb
Megacool Inc - San Francisco, USA
QUESTIONS?