P&G CASE STUDY - BY KARTHEEK GOLLA

Presentation by:Kartheek Golla.

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Facts About P&G

• Worldwide pioneer in marked customer products

• Two dozen brands worth $1 billion around the world

• Holds numerous classification characterizing brands

• Founded in 1837, headquartered in Cincinnati , Ohio by William Procter and James Gamble

• Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest , food, beverages and many more

Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.

3Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.

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Business Tactics of P&G

• It uses neglected costumer needs

• Consistent development in brands

• Each brand for a particular market section


Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 5

MARKETING STRATAGIES


QUALITY STRATEGY

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BRAND EXTENSION STRATEGY



MULTIBRAND STRATEGY


PRODUCT DIFFERENTIATION


P&G created many product categories through innovation

• Disposable Diapers

• Liquid fabric softners

• Fabric softner sheets


DISTRIBUTION STRATEGY


Types of distribution is followed by P&G:

• Intensive Distribution• Extensive Distribution • Specialty Distribution


PROMOTION STRATEGY


PROMOTION STRATAGIES OF P&G:

• P&G insists on pull strategy• Heavy advertising and media pioneer• Advertising creativity• P&G- A click mortar company• Coupon


P&G’s Advertising Strategy


Advertising Strategy OF P&G:

• Direct to Customer

• Through Sponsorships

• Through Celebrity endorsements


PRICING STRATEGIES


PRICING STRATEGIES OF P&G:

• It finds the set of prices that maximizes the profits from the total product mix• Research on how companies adjust their prices

to take into account different types of customers and situations.• Finds the key issues relating to initiation and

response to price changes.


AGGRESSIVE SALES FORCE

“THANK YOU, MOM” ADVT. CAMPAIGN – RIO OLYMPIC 2016

P&G further expansion


P&G has always valued R&D

• P&G founded its first R&D division in 1887• Developed many first time products such as

Crest toothpaste, Head & Shoulders shampoo and Pampers disposable diapers• Developed seven Global Business Units based

on product categories


P&G has paid special attention to Design

• Created new Design units

• Developed P&G Design board

• Clay Street Project – Top 200 executives are invited to HQ to work on design

• Incorporated Design innovation in every component


P&G takes efforts towards customer

orientation and understanding

• Developed Faux homes and Stores to obtain real market feel for employees

• Lets costumers customize the products

• Does analysis of Return of Marketing Investment


P&G has established itself as world’s leading consumer

goods company


MARKET SEGMENTATION BY P&G:


COMPITETORS


What are some of the challenges and risks are associated with being the market leader in so

many categories? • Expanding retailer reliance.

• Expanding interior rivalry inside the brand.

• Declining benefits in FMCG markets.

• Mark Dilution

• Organizing pieces of the overall industry over benefits.


What does P&G need to maintain its strong brand

images ? • Advertising strategies utilizing stages like

Facebook, Google and so on. • Internet shopping must be made less

demanding. • Web-based social networking ought to oversee

online verbal. • Online stage ought to be controlled to scatter

data. • Additional impetuses like coupons, purchasing

focuses etc.


What risks do you feel that P&G will face going

forward? • Ferocious rivalry from Nestle, ITC, Hindustan

Unilever Limited and so on. • Relative costs and Performance from

unbranded neighborhood items. • Danger of Brand Equity. • Legitimate Barriers • Constrained space for extension and

development.


What is Procter & Gamble’s business

strategy?

• 1. Keeping up ubiquity of existing item

• 2. Growing new related items

• 3. Advancing and presenting new items sans preparation


Why is tele-presence a useful collaborative tool

for P&G?

• Telepresence is a magnificent approach to cultivate coordinated effort between representatives crosswise over not simply nations, but rather landmasses. It makes conceivable to hold top notch gatherings over long separations.


Any other ways P&G can use to foster innovation?• Cloud , to spare every one of their archives

and documents in a place which will unquestionably decrease their support overhead and present adaptability and speed.

• Huge information control, to pick up and examination immense measure of client criticism to improve the items and administrations.


THANK YOU

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DISCLAIMERPrepared by: Kartheek Golla, Department of Aeronautics,

MIT(Manipal).During a marketing internship by Prof. Sameer Mathur, IIM

Lucknow.


P&G CASE STUDY - BY KARTHEEK GOLLA

Marketing

Transcript of P&G CASE STUDY - BY KARTHEEK GOLLA