600

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

DM

ISC.

ADM

IN. &

COAC

HES

VETE

RANS

LAM

BEAU

FIE

LDapproved a half-cent sales tax increase on Sept. 12, 2000, the project was financed jointly by the city of Green Bay, county taxpayers, the Packers and the NFL.

The Packers’ football facilities – a vital element in attracting players in today’s ultra-competitive NFL – also were enhanced greatly by the stadium’s redevelopment, debuting in time for the 2002 season. The centerpiece of these quarters is a breathtaking, 64-by-120-foot, football-shaped locker room with 64 stately wooden lockers. Another 25 lockers can be found in an adjoining, auxiliary locker room, to be utilized during training camp.

The football facilities also feature a much larger training room with all of the latest therapy

pools, as well as a permanent X-ray machine, a weight room, individual

position meeting rooms with theatre-style seating, a 150-plus-seat team auditorium, a basketball court with a parquet wood floor, and a racquetball court.

Not forgetting the Packers’ rich tradition and history at Lambeau Field, then-GM/Head Coach Mike Sherman requested

three slabs of concrete from the team’s former field tunnel at the

north end – which were walked over by many of the greatest players in club

history – to be moved to the new tunnel in the southeast corner; the players began

using it during the 2002 season. A nearby plaque recognizes the presence of the concrete from the old tunnel.

In July 2002, all of the team’s administrative and

football-operations offices also relocated to within the Lambeau Field Atrium on the stadium’s east side.

Other benefits realized through the redevelopment proj-ect include a modern system of field lights that is more than eight times brighter than the previ-ous stadium lights, and a new visiting-team locker room. Also, a larger, more comfortable and modern press box that can seat in excess of 250 media members for a playoff game – positioned along the sidelines – debuted in 2002. In 2003, the press box was renamed “The Lee Remmel Press Box” in honor of the for-mer newspaper sportswriter, Packers public relations direc-tor and team historian. Remmel retired in 2007 after more than 60 years of close association with the organization.

The current expansion and renovation of Lambeau Field and the Atrium, a $312 million project, began in 2011 with the installation of a distributed-audio system that delivers sound more consistently and evenly through-out the stadium bowl. The 2012 season featured new high-defi-

nition video boards in the end zones with displays four times larger than the old versions, as well as a new Bellin Health Gate on the north end of the stadium with an accompanying North Loft, a popular rooftop viewing platform located just beneath the scoreboard. The aforementioned new seating section, which opened in 2013 in the south end zone, is served by the Shopko Gate with escalators and elevators to service the five levels of seating. The multiple sections feature amenities not

One of the National Football League’s most revered sta-diums, Lambeau Field this year is hosting its 58th season of football.

A year-round destination venue to be enjoyed by Packers fans in a variety of ways on a daily basis, it underwent a dra-matic facelift from 2000-03 that added a host of new amenities and attractions, carrying the glorious tradition and history of the Packers forward in the “like-new” Lambeau Field.

Building upon that success, the venerable stadium currently is in the midst of a five-year expansion and renovation (2011-2015) that saw the debut of the South End in 2013, a new section which closed the south end-zone structure and features approximately 7,000 new seats, including new premium seating, sponsor and partner areas.

Featuring the only true “retro” look in the entire league, Lambeau Field through the redevelopment and recent expansion has main-tained its heart – the original seating bowl. The same hal-lowed ground where many of the NFL’s greatest moments have transpired continues to exist, a setting in which cur-rent players will create incredible memories in future years.

What was once just a football sta-dium that fans could use only 10 days during the season is now a Packers cultural center that can be enjoyed throughout the year. Within the five-story Lambeau Field Atrium, located on the sta-dium’s east side, is the new, larger Packers Pro Shop, located on a revamped lobby level; cor-porate meeting and event facili-ties for up to 25 to 1,200 people; a restaurant (Curly’s Pub); and a revamped Hall of Fame to be completed in 2015. (see pages 609-612 for a full listing of the Atrium dining, entertainment and retail options).

Just outside the Atrium is the newly redone Robert E. Harlan Plaza, named in honor of the for-mer team CEO (1989-2007). In the new space are bronze statues of team founder Curly Lambeau and legendary coach Vince Lombardi. Sculpted by Julie Rotblatt-Amrany (Lombardi) and Omri Amrany (Lambeau) of the Fine Art Studio of Rotblatt-Amrany in Highland Park, Ill., each statue is 14 feet tall and sits atop three feet of steps and a four-foot base. Nearby the stat-ues are several benches – mak-ing the plaza area a great place to sit and soak up the majesty of Lambeau Field.

On gamedays, fans benefit from many of the same 21st-century amenities typically found in the shiny but sterile, newer facilities that have sprouted up across the country in recent years – everything from wider concourses (including a new, upper concourse), to enhanced concession areas, to modern-ized and increased restroom facilities (particularly for female fans), to a club level for suite and club-seat patrons.

The 2003 redevelopment, a $295 million project, was com-pleted on time – and on budget – with the Packers remaining in Green Bay to play all of their games throughout the 32-month process. Put into motion by a county-wide referendum that

HALLOWED GROUND

• Dedicated: Sept. 29, 1957; Green Bay 21, Chicago Bears 17.• Capacity: 80,735 (present)

73,094 in 2003 65,290 to 66,110 in 2002 60,890 in 2001 32,500 in 1957 (original seating)• Original name: “City Stadium” (new City Stadium)• Original Cost: $960,000 (paid off in 1978)• Renamed: Rededicated as Lambeau Field Sept. 11, 1965,

following death of Curly Lambeau the previous June. • Owner: City of Green Bay and Green Bay/Brown County

Professional Football Stadium District (operated/main-tained by the team).

• Field: Installed in 2007, the top level of the field system is 12 inches of root-zone sand and Kentucky bluegrass turf. DD GrassMaster synthetic fibers are stitched into the surface, providing strength and stability to the field. Fibers extend approximately seven inches below the surface, are exposed approximately one inch above the surface and are spaced every three-quarters of an inch. Approximately 20 million individual stitches make up the process.

• Heating system: Installed in 2007 and contains more than 30 miles of radiant heating pipe, which can main-tain a root-zone temperature of 55-plus degrees to keep the ground from freezing during the season’s lat-ter months. First system was put in by Vince Lombardi for 1967 season (failed during Ice Bowl).

• Location: 1265 Lombardi Ave., southwest Green Bay.• NFL Championship Games: Three (1961, 1965 and 1967).• Packers’ all-time record, Lambeau Field:

Regular Season: 198-111-5 (.639) Postseason: 14-5-0 (.737) Overall: 212-116-5 (.645)

LAMBEAU AT A GLANCE ...

601

LAMBEAU FIELD

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELDM

ISC.VETERANS

2013 REVIEW

previously available in Lambeau Field, from viewing platforms in the general seating areas for watching the action on the field, to indoor-outdoor suite configurations and inclusive meal arrangements in the premium and partner areas. Atrium work completed in 2013 includes a larger Oneida Nation Gate with plaza (2013). In 2014, a new East Gate with a 50-foot Lombardi Trophy replica, a new Packers Pro Shop and a redone Harlan Plaza debuted. A new Hall of Fame and restaurant will come online in 2015. All upgrades are designed to improve the fan’s experience.

The football facilities also received an upgrade during the current renovations. The main component is the Conditioning, Rehabilitation and Instructional Center (CRIC), which includes an indoor, 35-yard field that can be used for a variety of activi-ties, including team walk-throughs, strength and conditioning work, and rehabilitation exercises for injured players. The new football facilities, located underneath and adjacent to the Oneida Nation Gate, also include a weight room, team dining area, player resource and development area, and player lounge.

Opened in 1957, Lambeau Field had seen numerous smaller-scale changes through the years, including seven prior seating expansions and the addition of suites. But, as new stadiums arose throughout the NFL in the 1990s, Lambeau Field became outdated. As a publicly owned team, the Packers must generate a significant amount of income from their home to remain competitive. Challenges with capacity, as well as the need for updated suites plus more club seats, restrooms and concessions, made redevelopment a necessity.

Faced with these challenges, the organization went to work in October 1999, assembling a plan to protect 80 years of Packers history and ensure the club’s continued viability. After several feasibility studies and overwhelming support for renovation, as opposed to building a new stadium, the redevelopment plan was determined as the proper course of action. Unveiled in January 2000, the plan ultimately won voter approval that September with the hard work of people commit-

Mar

y Jo

Wal

icki

/Milw

auke

e Jo

urn

al S

enti

nel

• Concession points of sale doubled (to almost 300).• Dramatic increase in women’s restroom facilities (180

to 646); men’s restrooms increased from 436 to 798.• Disabled seating increased from 56 to 876.• An upper concourse was added and existing con-

courses were widened.• Three new gates (including Bellin Health and

Shopko) to better serve fans.

AM

ENIT

IES

TICK

ETS

• Increase in stadium capacity to 80,735 in 2013.• Increase in stadium capacity from 60,890 in 2001 to

73,094 in 2003.• The Packers are making 4,000 tickets available per

game to Brown County residents 18 and over who do not hold season tickets; the program began in 2003.

• The team has been able to further reduce its season-ticket waiting list, which contains approximately 110,000 people; roughly 8,800 names have come off since 2003.

PREM

IUM

SEA

TIN

G

• 168 state-of-the-art private suites featuring increased square footage and high-end custom finishes.

• Club seating increased from 1,920 indoor seats to ap-proximately 3,000 indoor and 3,000 outdoor seats.

• An exclusive club level can be accessed by suite and club seat holders on game day. Available to the general public during the year for functions.

• 20 Terrace Suites in South End feature 12 seats and indoor and outdoor areas.

• Champions Club features 160 seats high above in the New South End.

LAMBEAU FIELD UPGRADES

• Total cost: $295 million• Referendum passed by Brown County voters Sept. 12, 2000.• $160 million in bonds from half-cent sales tax in Brown County.• $9.1 million for stadium infrastructure improvements from

the state of Wisconsin.

• $125.9 million from the Packers, the city of Green Bay and the NFL…One-time seat-user fee ($1,400 for seven-game “Green Package” ticket holders, $600 for three-game “Gold Package” ticket holders) in 2001…Proceeds contributed from the 1997-98 stock sale and an NFL loan…Addition-ally, the club pledged to cover any project cost overruns in consideration of its authority to direct the design of the building and stadium construction.

2000-03 REDEVELOPMENT FINANCING

602

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

DM

ISC.

ADM

IN. &

COAC

HES

VETE

RANS

LAM

BEAU

FIE

LD ted to preserving Green Bay’s unique franchise.“Our fans overwhelmingly asked us to save Lambeau

Field,” then-President and CEO Bob Harlan said. “This plan accomplishes that while giving the Packers an economic base to build for the future in Green Bay. We want this to be the No. 1 destination in Wisconsin. We’re going to build a stadium that the rest of the National Football League wished it had.”

Included in the 2003 redevelopment were more than 11,600 additional seats, including roughly 6,600 more bowl seats, which increased Lambeau’s capacity to 73,094 at the time. More than 4,000 of the seats were available for use during the 2002 season with construction ongoing.

The block of additional seats in 2003 helped the Packers remove roughly 3,600 names from their season-ticket waiting list – which at the start of the 2014 season had approximately 110,000 names on it – between both ticket packages. The 7,000-plus new seats in 2013 helped the Packers remove another 5,000 names from the list. Additionally, Brown County residents without season tickets have a chance to purchase 4,000 new bowl tickets on a game-by-game basis; in 2014, 10,000 residents were randomly selected from a list and were able to purchase four tickets. Disabled-accessible seats also increased dramatically through both projects, rising from 56 to 756 in 2003, and to 876 currently.

The main concourse – previously so narrow in some places that it had become a safety problem – also was expanded significantly in 2002. And a new, upper concourse – complete with concession stands and restrooms – which increases the ease with which fans can move through the facility, fully debuted in 2003 with the project’s completion after partial use in 2002.

Concession stands and restrooms were greatly expanded as well. Concession points of sale increased to 281 on the main and upper concourses alone, up from 186. A new concession-sales system was installed in 2012, further reducing the time fans are out of their seats, and the 2013 expansion added another 30 points of sale. The 2003 project increased the availability of women’s restrooms from 180 to 556, and men’s from 436 to 708. The recent expansion increased the number to 646 and 798, respectively.

The centerpiece of the redeveloped stadium is the Lambeau Field Atrium, a 376,000-square-foot, five-plus-story structure on the east side. MillerCoors, through a sponsorship deal that extends through the 2022 NFL season, is a partner with the Packers in the Atrium and is the sponsor of the area’s main

Years Current Name Tenant First NFL Game 58 Lambeau Field Green Bay Packers 1957 48 Qualcomm Stadium San Diego Chargers 1967 43 Arrowhead Stadium Kansas City Chiefs 1972 42 Ralph Wilson Stadium Buffalo Bills 1973 40 Mercedes-Benz Super.* New Orleans Saints 1975 28 Sun Life Stadium Miami Dolphins 1987 23 Georgia Dome Atlanta Falcons 1992 20 EverBank Field Jacksonville Jaguars 1995 Edward Jones Dome St. Louis Rams 1995 O.co Coliseum Oakland Raiders 1995 19 Bank of America Stadium Carolina Panthers 1996 18 FedExField Washington Redskins 1997 17 M&T Bank Stadium Baltimore Ravens 1998 Raymond James Stadium Tampa Bay Buccaneers 1998 16 FirstEnergy Stadium Cleveland Browns 1999 LP Field Tennessee Titans 1999 15 Paul Brown Stadium Cincinnati Bengals 2000 14 Heinz Field Pittsburgh Steelers 2001 Sports Authority Field Denver Broncos 2001 13 Ford Field Detroit Lions 2002 Gillette Stadium New England Patriots 2002 Reliant Stadium Houston Texans 2002 CenturyLink Field Seattle Seahawks 2002 12 Lincoln Financial Field Philadelphia Eagles 2003 Soldier Field (new) Chicago Bears 2003 9 Univ. of Phoenix S. Arizona Cardinals 2006 7 Lucas Oil Stadium Indianapolis Colts 2008 6 AT&T Stadium Dallas Cowboys 2009 5 MetLife Stadium N.Y. Giants/N.Y. Jets 2010 1 Levi’s Stadium San Francisco 49ers 2014 TCF Bank Stadium Minnesota Vikings 2014

*New Orleans Saints played only preseason games at Superdome in 2005

LONGEST CONTINUOUSLY OCCUPIED NFL STADIUMS

perrs s s inininin ttthehehe AAAtrtrtriuiuiumm m ananandd d isisis ttthehehe ssspopopopp nsnsnsororor oooff f thththee e ararareaeaea sss mmmaiaiainn n

• Total cost: $312 million for two phases; no funding from public tax money.

• The first phase, including the south end-zone expansion, sound and video upgrades, cost $146 million and was funded by the Packers ($64 million from the organization’s fifth stock sale), an NFL loan ($61 million) and a contribu-tion from the stadium district ($21 million).

• The second phase, including the Atrium renovations, will cost $166 million and be funded by the Packers ($111 million through traditional financing) and an NFL loan ($55 million).

2011-15 EXPANSION AND RENOVATION PROJECT FINANCING

entrance gate. Welcoming fans is a glass wall, facing Lombardi Avenue, measuring more than 180 feet long and 80 feet high.

The Lambeau Field Atrium, with its many attractions, cre-ates an “entertainment district” at the legendary stadium, a concept pioneered at venues like Camden Yards in Baltimore and Progressive Field in Cleveland.

Revenue generated from the Packers Pro Shop, Packers Hall of Fame, Curly’s Pub, the Atrium eateries, the Legends Club and

603

LAMBEAU FIELD

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELDM

ISC.VETERANS

2013 REVIEW

Original concept, 1955

1965

The Packers’ contribution to the project ranked as the fifth highest in NFL history at the time. Tommy Thompson, Wisconsin governor at the time, signed into law enabling legislation May 13, 2000, in a cer-emony held on the playing field. Later, on Jan. 3, 2001, the Green Bay/Brown County Professional Stadium District Board approved a new Lambeau Field lease agreement between the district, the Packers and the city of Green Bay; the lease’s primary term runs for 30 years after the opening of the redeveloped stadium in 2003. A groundbreaking ceremony, involving then-Governor Scott McCallum, area dignitaries and Packers officials and players, subsequently was held May 19, 2001.

The current, two-phase project has a total cost of $312 million, with no funding coming from public tax money. The first phase, including the south end-zone expansion, sound and video upgrades, cost $146 million and was funded by the Packers ($64 million from the organization’s fifth stock sale), an NFL loan ($61 million) and a contribution from the stadium district ($21 million). The stadium district’s user fee for the 2013 season was set at $2,100 for the “Green Package,” and $900 for the “Gold Package.” The second phase, including the Atrium renovations, will cost $166 million and be funded by the Packers ($111 million through traditional financing) and an NFL loan ($55 million).

The NFL’s longest-tenured venue, Lambeau easily ranks as one of the most recognized and envied locales in all of sports, a fact recognized in 1999 when Sports Illustrated named it the eighth-best facility in the world to watch sports – and the

special events is essen-tial to the Packers’ long-term survival. In just the first year, with only the new Pro Shop open and several gate sponsorships sold, the Packers’ NFL revenue ranking for the fiscal year 2002-03 jumped to 10th, up from 20th the prior year. The strong financial performance continued during the ensuing fiscal years as all elements of the redeveloped stadium came online; the club’s NFL revenue ranking has continued to be in the second quartile, allowing the team to continue delivering on its promise to the community and its fans – turning profitability into the preservation of the franchise and the stadium. The redevelopment’s economic impact on the area has been posi-tive as well; roughly 60 percent of the Packers’ special events department’s bookings come from outside Brown County, bringing in additional business to the Green Bay area. The Atrium already has events booked out to 2020.

Large-scale stadium events have included the “Frozen Tundra Hockey Classic” in February 2006, a Wisconsin Badgers-Ohio State Buckeyes matchup that drew 40,890 fans, the fourth-largest hockey crowd at the time. In June 2011, a Kenny Chesney concert attracted more than 45,000 music lov-ers to the stadium. The two events brought in $3 million and $5 million, respectively, to the local economy. A Wisconsin-LSU football game is scheduled for September 2016, as well.

On the community front, the Atrium has regularly hosted events. “Spooktacular Fun,” a Halloween event that features interactive and entertaining activities including the “Haunted Concourse,” music, magic, miming, clowns and jugglers, takes place in October. In November, the Packers serve a Thanksgiving meal to more than 900 people. March sees the Atrium welcome “Project Play 60” – a day focused on getting kids out of the house to enjoy non-strenuous physical activity. More than 15,000 residents enjoy the Atrium during these days.

The 2003 project’s voter-approved financing came in the form of a half-cent sales tax in Brown County – where the Packers make their estimated $282 million annual economic impact – that supported more than $160 million in bonding. The state of Wisconsin approved funding of an additional $9.1 million for stadium-infrastructure improvements. The Packers, the city and the NFL contributed $125.9 million from a one-time seat user fee ($1,400 for seven-game “Green Package” ticket holders, $600 for three-game “Gold Package” ticket holders, in 2001), proceeds from the 1997-98 stock sale and an NFL loan. And, the club pledged to cover any project cost overruns in consideration of its authority to direct the design of the building and stadium construction.

1985

1974

2000

LONGEST ACTIVE HOMEFIELD TENURES, PRO SPORTSYears Current Name Tenant First Game 103 Fenway Park Boston Red Sox 1912 101 Wrigley Field Chicago Cubs 1914 58 Lambeau Field Green Bay Packers 1957 53 Dodger Stadium Los Angeles Dodgers 1962 49 Angel Stadium Los Angeles Angels 1966 48 Qualcomm Stadium San Diego Chargers 1967 47 Madison Sq. Garden New York Knicks & 1968 New York Rangers

LAMBEAU EXPANSIONSBowl Structure• 1961: Added 6,519 seats to 38,669.• 1963: Added 3,658 seats to 42,327.• 1965: Added 8,525 seats to 50,852

(top left).• 1970: Added 5,411 seats to 56,263

(top right, in mid-1974 – fully enclos-ing stadium bowl).

Suites/Club Seats• 1985: Original 72 suites added 663 seats, increased capacity to 56,926.

• 1990: Team spent $8.263 million to erect 36 new suites and 1,920 club seats in south end zone; construc-tion added 2,617 total seats and capacity increased to 59,543.

• 1995: Packers spent $4.7 million to enclose north end zone with 90 more suites; added 1,347 seats to increase capacity to 60,890.

Renovation/Redevelopment• 2001-03: The $295 million project added 12,032 seats, pushing capacity to 73,094.

• 2013: The $146 million New South End expansion added 7,641 seats to put present capacity at 80,735.

604

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

DM

ISC.

ADM

IN. &

COAC

HES

VETE

RANS

LAM

BEAU

FIE

LD

lone NFL stadium to make the magazine’s “Top 20” list. Additionally, SI.com in 2007 and 2008 rated Lambeau Field as the No. 1 stadium experience in the NFL, as did ESPN The Magazine in 2009 and 2011-12.

Even with the changes over the past decade, Lambeau maintains its nostalgic and intimate feel with totally unobstruct-ed sightlines. Permeated by history, tra-dition and mystique, the view from inside can be awe-inspiring.

Dedicated as City Stadium Sept. 29, 1957 – a day that saw Green Bay topple the hated Chicago Bears, 21-17 – cer-emonies included Vice President Richard Nixon and NFL Commissioner Bert Bell. In 1965, the facility was renamed Lambeau Field following the death of E.L. “Curly” Lambeau, the Packers’ founder and first coach.

Originally built at a cost of $960,000, an amount shared equally by the Packers Corporation and the city of Green Bay, the facility was financed by way of a bond issue that received 2-to-1 voter approval in a municipal referendum conducted April 3, 1956.

Located in southwest Green Bay, surrounded on three sides by the village of Ashwaubenon, Lambeau Field originally was built on farmland, purchased for $73,305. The stadium’s origi-nal architect, Somerville Inc., favored the current site because it was sloped, making it perfect to build a bowl.

Lambeau Field, now in its 58th NFL season, is the longest continuously occupied stadium in the league – 10 years more than the next-closest venue, Qualcomm Stadium in San Diego at 48 years. In pro sports as a whole, only the Boston Red Sox at Fenway Park (103 seasons) and the Chicago Cubs at Wrigley Field (101 seasons) have longer active homefield tenures.

Prior to the 2003 redevelopment, seven seating addi-tions – all paid for by the Green Bay Packers Inc. – increased Lambeau’s capacity from its original 32,150 to 38,669 in 1961, to 42,327 in 1963, to 50,852 in 1965 and to 56,263 in

1970. Construction of 72 initial suites in 1985 moved capacity to 56,926, and a 1990 addition of 36 boxes and 1,920 theatre-style club seats changed the number to 59,543. The seventh seating addition, a $4.7 million project in 1995, put 90 more suites in the previously open north end zone, for the first time giving the stadium the feel of a complete bowl and upping capacity to 60,890.

Ultimately, the eighth addition bumped stadium seating capacity to 73,094. During the 2002 campaign, with work ongoing, capacity fluctuated

between 65,290 and 66,110 as the season progressed. The ninth addition brought approximately 7,600 new seats online for the 2013 season, putting capacity at 80,735, third highest among NFL stadiums.

In 2007, the Packers installed an entirely new playing sur-face, including a completely new drainage and heating system, bringing the latest technology in field management to the famous stadium. Chief to the new system is DD GrassMaster, a natural-grass surface reinforced with man-made fibers. All existing levels of the field were removed and the new system began with a clay sub-grade level, compacted and graded (with a .6 percent slope), including drain tile, irrigation pipe and thermostat wiring for the heating system. The second level consists of 5½ inches of pea gravel. On top of the gravel layer is 30-plus miles of ¾-inch tubing for the heating sys-tem, which can maintain a root-zone temperature of 55-plus degrees to keep the ground from freezing during the season’s

February 1957

June 1957

August 1957

Sept. 29, 1957

• Proposal: The Packers’ Fred Leicht, who supervised the 1925 construction of City Stadium, submitted a proposal for a new, 32,000-seat facility in May 1955.

• Referendum: Passed April 3, 1956 (11,575 to 4,893), while community leaders contin-ued debate over a site.

• Site: In late April 1956, the Packers hired an engineering company to study pro-posed locations. The company in July 1956 recommended the corner of Highland (now Lombardi) Avenue and Ridge Road.

• Land: City Council purchased farmland owned by Victor and Florence Vannieu-wenhoven in August 1956 for $73,305.

• Contract: Awarded early in 1957, with ground-breaking as soon as weather permitted.

• Time: No longer than nine months, in time for ’57 opener.

• Cost: $960,000 in municipal bonds; the Packers Corporation paid $634,700 in interest and principal.

ORIGINAL CONSTRUCTION

THE LAMBEAU BOWLOne of Lambeau’s special characteristics is its classic seating bowl, now exclusive to Green Bay. The bowl design, common in many

traditional college football stadiums, remains virtually untouched following the $295 million stadium renovation in 2003. Did you know …

• The original architectural firm, Somerville Inc., favored the Lambeau construction site because it sloped, perfect for building a bowl.

• The bowl’s outstanding sightlines are generally credited to Dick Gustafson, who worked closely with John Somer-ville during the design phase.

• Some of Gustafson’s inspiration came from Michigan Stadium in Ann Arbor, where he went to college.

• Despite seating more than 62,713 (including an addition-al 6,601 from the recent renovation), the bowl still offers

the NFL’s highest percentage of great seats. Somerville credits that intimacy to the fact that the stadium was the first in the world designed exclusively for pro football.

• The original stadium district instructed Somerville to design a facility that could easily expand, and allow for off-season construction projects to be completed by August.

• The first significant project came just one year after the stadium’s opening campaign. Workers replaced the origi-nal wooden bleachers with aluminum benches before the 1958 season.

605

LAMBEAU FIELD

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELDM

ISC.VETERANS

2013 REVIEW

latter months. Level three consists of 12 inches of root-zone sand and Kentucky bluegrass turf. DD GrassMaster’s synthetic fibers are stitched into the surface, providing strength and stability to the field. Fibers extend approximately seven inches below the surface, are exposed approximately one inch above the surface, and are spaced every three-quarters of an inch. Approximately 20 million individual stitches make up the process. The slope equates to a crown of about 5½ inches on the new surface.

Also prominent within the stadium are the names of the 22 Packers players and coaches elected to the Pro Football Hall of Fame in Canton, Ohio. The 22nd, Dave Robinson, was added during the 2013 campaign. The Packers’ 13 NFL Championship seasons (south scoreboard) and five retired jersey numbers (north end zone) are displayed in the stadium as well. In December 2006, the facade’s northeast corner became home to the name of Ron Wolf, the former Packers general manager (1992-2001). Bob Harlan, then CEO, had the name installed, in a new tradition, separate from the Pro Football Hall of Famers, so that Wolf could be recognized in a way that is befitting of his enormous legacy with the organization.

Lambeau Field is among the NFL’s toughest places to play. Green Bay holds a 133-42-1 (.759) regular-season record at Lambeau since 1992, plus a 9-5 mark in the playoffs, for an overall record of 142-47-1 (.750). Even more imposing, the Packers under Head Coach Mike McCarthy have gone 45-12-1

GREEN BAY

7 3 0 s

7 3 2 s

7 3 4 s

7 3 8 s

7 4 0 s7 4 2 s

7 4 4 s 7 4 6 s 7 4 8 s 7 5 0 s 7 4 7 s

6 4 5 s6 4 7 s6 4 6 s 6 4 8 s

7 4 9 s

7 3 6 s

6 4 4 s

6 3 0 s

6 3 2 s

6 3 4 s

6 3 6 s

6 3 8 s

6 4 0 s

6 4 2 s

4 3 2 s

4 3 4 s

4 3 6 s

4 3 8 s

4 4 0 s4 4 2 s 4 4 4 s 4 4 6 s 4 4 8 s 4 5 0 s 4 4 9 s 4 47 s 4 4 5 s

7 4 5 s

7 4 3 s

7 4 1 s

7 3 9 s

7 3 7 s

7 3 5 s

6 4 3 s6 4 1 s

6 3 9 s

6 3 7 s

6 3 5 s443s

50

68

s5

070

s5

072

s5

074

s5

076

s

50

78s

50

80

s5

08

2s

50

84

s

50

86

s

50

87s

50

85

s

50

83

s

50

81s

50

79s

50

77s

50

75s

50

73s

50

71s

50

69

s

S H O P K OG A T E

B E L L I N H E A L T HG A T E

Mil ler

Par ty

L i te

Deck

2014 TICKET PRICESSections between 20-yard lines (115-124 and 322-330) . . . . . . . . . . . . . . . . . . . . . . . $100Sections from 20-yard line to end zone (109-114, 125-130, 314-320 and 332-338) . . . . . . . . . $88End zone sections (100-108, 131-138, 303-312 and 340-354) . . . . . . . . . $77New South End, 600 sections (630-643) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $92New South End, 700 sections (730-750) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85Suite tickets (4,000, 5,000, and 6,000 Levels, and Terrace Suites) $100Indoor club seats (Sections 470-492 and 670-694) . . . . . . . . . . .$222, $226Outdoor club seats (Sections 403-435). . . . . . . . $255-$325Champions Club Seats. . . . . . . . . . . . . . . . . . . . .$315, $334

(.784) in their past 58 regular-season games at Lambeau.In the midst of nearly four full seasons at home without

a defeat – prior to a 1998 Monday night loss to Minnesota, their last setback at Lambeau had come in the 1995 season opener – the Packers established the NFL’s second-longest home winning streak (25). Only the Miami Dolphins (1971-74)

606

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

DM

ISC.

ADM

IN. &

COAC

HES

VETE

RANS

LAM

BEAU

FIE

LD have won more consecutive regular-season home games (27).

In the two decades prior to the start of the 2003 redevelopment project, the Packers organization itself had spent more than $50 million on improvements to the stadium, the previous club administration building and training facilities, including construction of the original indoor practice structure in 1982 and its replacement, the Don Hutson Center, in 1994 at a cost of nearly $4.7 million. Recent improvements include DD GrassMaster surfaces on practice fields, Clarke Hinkle Field (2006) and Ray Nitschke Field (2009), with the latter surface including a heated portion that keeps the ground from freezing late in the season and affords the team the opportunity to practice outside. Nitschke Field also has a seating facility, erected in 2009, for fans attending training-camp practices.

Lambeau Field today is owned by the city of Green Bay and the Green Bay/Brown County Professional Football Stadium District; retirement of the city’s original $960,000 debt was celebrated at a mort-gage-burning ceremony in May 1978.

Sold out since 1960 and on a sea-son-ticket basis since 1961 (302 consecu-tive regular-season games, not including replacement games, at the start of the 2014 season), Lambeau was not the Packers’ only regular-season home until 1995. The team maintained two separate ticket pack-ages after moving all games to Green Bay, eliminating four annual dates at Milwaukee County Stadium.

“Gold” ticket holders (made up primarily of former Milwaukee season patrons) have a three-game package consisting of the annual Midwest Shrine preseason contest plus the second and fifth regular-season home games each year.

“Green” season customers (made up of original Green Bay ticket holders) have a seven-game package consisting of the annu-al Bishop’s Charities preseason game and the remaining six regular-season contests.

17 MEMORABLE GAMES• Sept. 29, 1957: Packers 21, Chi. Bears 17…New City Stadium is dedicated with Miss

America, Vice President Richard Nixon and actor James Arness on hand…Babe Parilli hits Gary Knafelc on fourth-quarter TD pass.

• Sept. 27, 1959: Packers 9, Chi. Bears 6…Vince Lombardi wins his first game; gets carried off the field after team erases 6-0 fourth-quarter deficit with Jim Taylor touchdown and Dave Hanner safety.

• Dec. 31, 1961: Packers 37, N.Y. Giants 0…First NFL title game in Green Bay and Lombardi’s first of five NFL crowns…Packers total 345 yards on league’s No. 1 defense, led by Sam Huff.

• Oct. 7, 1962: Packers 9, Detroit 7…Herb Adderley’s interception led to Paul Hornung’s game-winning field goal in the final seconds of “Run to Daylight” game...Biggest victory of the season for what was arguably Lombardi’s best team.

• Dec. 26, 1965: Packers 13, Balt. Colts 10…In Western Conference Playoff, Green Bay wins first franchise overtime contest on Don Chandler’s 25-yard field goal…Chandler tied the game with a controversial 22-yarder with 1:58 left in regulation…In 1966, the NFL raised its uprights.

• Jan. 2, 1966: Packers 23, Clev. Browns 12…In snowy ‘65 NFL championship game, Taylor and Paul Hornung combine for 201 yards on the ground…Packers hold Jim Brown to 50 yards.

• Dec. 31, 1967: Packers 21, Dal. Cowboys 17…In -13 temperatures (-46 wind chill), Bart Starr scores on sneak in game’s final minute, ending 12-play drive…Last NFL title game in Green Bay…“Ice Bowl” win sends Packers to AFL-NFL world champion-ship game (Super Bowl II).

• Sept. 7, 1980: Packers 12, Chi. Bears 6…Chester Marcol catches his own blocked kick (by Alan Page) and runs 25 yards for game-winning touchdown six minutes into overtime…First overtime contest in Packers-Bears series, NFL’s longest rivalry.

• Jan. 8, 1983: Packers 41, StL Cardinals 16…Lambeau hosts first postseason game in 15 years (“Super Bowl Tournament”).

• Oct. 17, 1983: Packers 48, Washington 47…Teams combine for highest-scoring game in history of Monday Night Football, and rack up 1,025 yards...Mark Moseley misses FG as time expires.

• Nov. 5, 1989: Packers 14, Chi. Bears 13…Sterling Sharpe’s 14-yard fourth-quarter touchdown catch knots contest with 32 seconds left, but official flags Don Majkowski for crossing line of scrimmage…Four minutes later, instant replay official Bill Parkinson overturns call.

• Sept. 20, 1992: Packers 24, Cincinnati 23…New acquisition Brett Favre comes off the bench to erase 20-7 fourth-quarter deficit, finds Kitrick Taylor for 35-yard touchdown with 13 seconds left.

• Dec. 31, 1994: Packers 16, Detroit 12…Fritz Shurmur’s defense holds NFL rushing leader Barry Sanders to -1 yard on 13 attempts, and the Lions as a team to -4 yards, to advance in playoffs.

• Jan. 12, 1997: Packers 30, Carolina 13…With -17 wind chill, Green Bay wins NFC Championship, earns first trip to Super Bowl in 29 years…The Packers rush for 201 yards.

• Nov. 6, 2000: Packers 26, Minnesota 20…Antonio Freeman makes incredible catch in rain, scores on 43-yard touchdown in overtime on Monday Night Football.

• Jan. 4, 2004: Packers 33, Seattle 27…Al Harris picks off Matt Hasselbeck and scores on 52-yard interception return, the first defensive touchdown in NFL sudden-death playoff history.

• Jan. 12, 2008: Packers 42, Seattle 20…Packers spot Seahawks 14-0 lead then storm back to outscore visitors, 42-6, as heavy snow falls...Six TDs and 42 points both set team postseason records at the time.

607

LAMBEAU FIELD

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELDM

ISC.VETERANS

2013 REVIEW

HAGEMEISTER PARKThe Packers maybe gained more cachet than one might expect of a

first-year semipro football team in 1919, but the setting for their home games had a purely sandlot, pickup-game flavor.

There was no fence, no bleachers, no frills.They simply played on an open field in Hagemeister Park, a large

public park located where Green Bay East High School and old City Stadium stand today and connected to Joannes Park.

There had been a ballpark in Hagemeister when Green Bay fielded a minor league baseball team from 1905-14, but it was torn down in the spring of 1918. That version was referred to as the League Ballgrounds or the W-I Ballpark. The latter was a derivative of the name of the minor league – Wisconsin-Illinois – that Green Bay was a part of from 1908-14.

Throughout the summer of 1919, local sports advocates bemoaned the absence of a ballpark in a city the size of Green Bay and wor-ried that it might prevent East and West high schools from playing home games or, worse yet, fielding teams.

It was under that cloud that the Packers were formed. Yet they somehow managed to survive.

Their only way of making money was for co-founder and manager George Whitney Calhoun,

with the help of others, to pass a hat during games. Fans walked the sidelines following the ball, even edging onto the field at times, and those who didn’t would pull their Model-Ts up close to the action and watch from their front seat.

The next year, local typewriter salesman C.M. “Neil” Murphy took over as business manager of the Packers and led the effort to build a fence around the field. After getting approval and support from the property owners and others, Murphy invited fans to show up on a Saturday morning with hammers in hand and help build it.

But once the season ended, the contract called for the fence and bleachers to be torn down and the lumber to be returned to the Indian

OTHER HOMES OF THE PACKERS, 1919-94

10 LARGEST HOME CROWDSGreen Bay (reg. season): *78,200 Det., 10/6/13 78,122 ChiB, 11/4/13 78,020 Was., 9/15/13 78,011 Phi., 11/10/13 77,999 Pit., 12/22/13 77,871 Min., 11/24/13 77,804 CleB., 10/20/13 77,550 Atl., 12/8/13 71,213 Min., 11/1/09 71,113 DalC, 9/21/08 Milwaukee (reg. season): 55,592 Min., 11/26/89 55,256 DalC, 11/12/78 55,125 Min., 10/28/90 55,119 Det., 11/21/93 55,012 Min., 9/27/81 55,011 Mia., 9/11/94 54,995 Det., 11/6/94 54,983 Sea., 10/10/76 54,885 Atl., 12/18/94 54,776 DalC, 9/28/80

10 LARGEST ROAD CROWDS 91,054 DalC, 12/15/13 90,535 LARm, 12/11/55 89,295 Was., 10/31/04 87,760 Was., 10/10/10 83,943 CleB, 9/18/66 82,137 CleB, 12/7/69 80,558 LARm, 10/21/73 80,365 NYG, 11/25/12 79,281 KC, 11/10/96 79,176 Buf., 10/30/88

LARGEST PLAYOFF CROWDS 91,060 Pit. (@ N. Texas), 2/6/11 (Super Bowl XLV) 77,525 SF (LF), 1/5/14 (2013 Wild Card Playoff) 75,546 Oak. (@ Miami), 1/14/68 (Super Bowl II) 74,152 @ DalC, 1/1/67 (1966 NFL Championship) 72,740 NYG (LF), 1/20/08 (2007 NFC Championship) 72,301 NE (@ New Orleans), 1/26/97 (Super Bowl XXXI) 72,168 Sea. (LF), 1/12/08 (2007 NFC Divisional Playoff) 72,080 NYG (LF), 1/15/12 (2011 NFC Divisional Playoff) 71,548 Min. (LF), 1/5/13 (2012 NFC Wild Card Playoff) 71,457 Sea. (LF), 1/4/04 (2003 NFC Wild Card Playoff) 71,075 Min. (LF), 1/9/05 (2004 NFC Wild Card Playoff) 69,311 @ SF, 1/6/96 (1995 NFC Divisional Playoff) 69,210 @ Atl., 1/15/11 (2010 NFC Divisional Playoff) LARGEST PRESEASON CROWDS 92,753 College All-Stars (@ Chicago), 8/30/45 90,218 @ Phi., 9/13/45 85,532 @ CleB, 8/30/69 84,918 @ CleB, 9/7/68 84,567 College All-Stars (@ Chicago), 8/29/40 84,560 College All-Stars (@ Chicago), 9/1/37 84,236 @ CleB, 9/2/67 83,736 @ CleB, 9/5/64 83,118 @ CleB, 9/4/65 78,184 Den. (@ Madison, Wis.), 8/23/99 78,087 @ DalC, 8/28/67 76,704 NYG (@ Madison, Wis.), 8/22/97 75,504 @ DalC, 8/20/66

*—All-time Packers home attendance record

OTHER PACKERS ATTENDANCE RECORDSSingle Season, Total (16 games): 1,191,205 (2013)Single Season, Home: 623,577 (2013)Single Season, Road: 567,628 (2013)

PACKERS ATTENDANCE RECORDS

608

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

DM

ISC.

ADM

IN. &

COAC

HES

VETE

RANS

LAM

BEAU

FIE

LD Packing Co. In the spring of 1921, the ballpark was rebuilt on the same spot with the same lumber and the same design.

When the Packers were admitted to the American Professional Football Association in August of that year, seating was expanded to about 3,500. The Packers played their games there that season and again in 1922.

BELLEVUEWhen the Hagemeister ballpark was torn down in

the spring of 1923 to make way for a new East High School, Bellevue Park was built across the East River on property owned by Hagemeister Products Co. (for-merly Hagemeister Brewery). The ballpark was rushed to completion for the city’s amateur baseball team and used by the Packers in 1923-24.

It’s best remembered as the site of the first Packers-Bears game played in Green Bay on Oct. 14, 1923. The Packers also were tough to beat at Bellevue, compiling a 9-2-1 record.

But the seating capacity was no more than about 3,300, parking was inadequate and fans grumbled that it was located too far from downtown.

CITY STADIUMOne of the reasons Hagemeister Park was chosen as the site

for East High was because of the space available for athletic fields. The school opened in 1924, and City Stadium was finished the fol-lowing year.

The Packers played there for 32 seasons and won six of their 13 NFL championships during that period, but never played a postseason game there.

The first game was an exhibition against the Iron Mountain All-Stars played Sept. 13, 1925, and Curly Lambeau was the star. The first NFL game was played a week later against the Hammond Pros.

The Packers played their last game there Nov. 18, 1956, and rookie quarterback Bart Starr made his first pro start. The game featured nine future Pro Football Hall of Famers, including Starr and fellow rookie Forrest Gregg.

In all, 87 players in the Hall of Fame, including 11 Packers, played in either a regular-season or preseason game there.

When City Stadium opened it had seat-ing for roughly 5,700. Its peak capacity was nearly 25,000.

Its most distinctive feature might have been a 400-foot long, 12-foot high and 17-inch thick sandstone entranceway built in 1940 along the west end facing Baird Street. But other than the wall, City Stadium was made of wood and had become outdated well before the Packers abandoned it for new City Stadium, or what is now Lambeau Field, in 1957.

MILWAUKEEState Fair Park, for 18 seasons, and

County Stadium, for 42 seasons, were the Packers’ primary homes in Milwaukee over the 62 straight years (1933-94) that they played there.

Even though the Packers weren’t based in Milwaukee, fans there embraced them as their own. As a result, when the Packers stopped playing at an aging County Stadium following the 1994 season, they determined that Milwaukee ticketholders should be offered their same allotment each year for two designated regular-season games played at Lambeau Field.

THE PACKERS’ SEVEN OTHER HOMES, 1919-94GREEN BAY• Hagemeister Park, 1919-22…Large pub-

lic park along the banks of the East River. Packers played here on an open field in 1919. Fans helped build a fence around the playing field so Packers could charge admission in 1920, but the small wooden ballpark was torn down following the season. In the spring of 1921, a look-alike was built on the same spot and with the same lumber to serve Green Bay’s amateur baseball team. When the Packers were admitted in late August to what is now the NFL, seating was enlarged to about 3,500. The Packers played here for two seasons.

• Bellevue Park, 1923-24 (pictured lower top in ’24)…When the ballpark at Hage-meister was torn down in May 1923 to al-low for construction of East High School, Bellevue Park was built in less than three weeks with the same lumber. It was rushed to completion to accommodate the local amateur baseball team. The land was owned by the Hagemeister Products Co. (formerly Hagemeister Brewery) and was located at what was then the end of Main Street…Site of first Packers-Bears game played in Green Bay.

• City Stadium, 1925-56 (lower middle in 1946)…Packers played here for 32 sea-sons…Made almost entirely of wood and expanded several times to reach peak ca-pacity of roughly 25,000…Curly Lambeau starred in the first game here; Bart Starr made his first pro start in the last…Eleven

Packers and 87 members, in all, in the Pro Football Hall of Fame played here in a regular-season or preseason game.

MILWAUKEE• Borchert Field, 1933…Packers played one home game here in 1933. Played a non-league game here against Racine in 1921, one road game a year against the Milwaukee Badgers from 1922-26 and a non-league game against the Milwaukee Eagles in 1927…Named Athletic Park prior to 1928…Located on a city block bordered by Burleigh, Chambers, 8th and 7th streets.

• State Fair Park, 1934-51 (lower right in 1941)…Located in West Allis within the Wisconsin State Fairgrounds…In 1939, Packers played host to an NFL Championship Game for the first time and selected State Fair Park as the site over City Stadium, triggering an outcry in Green Bay.

• Marquette Stadium, 1952…Home to Marquette University football until the school dropped the sport following the 1960 season.

• County Stadium, 1953-94 (above in ’94)…Home to baseball’s Milwaukee Braves and Brewers…Off Interstate 94…Both benches were located along the east sideline…End zones ran north and south from the third base line to right field…Demolished to make way for Miller Park.

609

LAMBEAU FIELD ATRIUM

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELD ATRIUMM

ISC.VETERANS

2013 REVIEW

PACKERS HALL OF FAME — The Packers and the Packers Hall of Fame Inc., a nonprofit corporation independent of the Packers, together host this special place. The Hall closed in late 2013 as part of the Atrium renovation project and will reopen in spring 2015 in a brand new space located on the first and second floors of the Atrium. A tribute to the greatest story in sports, the new facility’s design includes use of the latest technol-ogy, in addition to a treasure of artifacts, as a means to educate and inspire visitors about the rich history of the Packers, as well as the teams of today. From the team’s beginnings with Curly Lambeau to the dominating era of Vince Lombardi, the Hall will take visitors on a journey that will include all 22 Packers in the Pro Football Hall of Fame, 13 world championships, including four Super Bowls, and the 153 members of the Packers Hall of Fame.

Key to making Lambeau Field a year-round destination venue is the 376,000-square-foot Lambeau Field Atrium, more than five stories high on the east side of the stadium.

Included within the Lambeau Field Atrium are a number of dining, entertainment and retail options for Packers fans of all ages. Free wireless Internet access is available at the Atrium, too, for guests who want to use the Internet while visiting a restaurant or taking part in a corporate event or meeting. The Atrium is undergoing a renovation that will be complete in 2015 and will enhance every visitor’s experience.

LAMBEAU FIELD ATRIUM

610

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

D AT

RIUM

MIS

C.AD

MIN

. &CO

ACHE

SVE

TERA

NSLA

MBE

AU F

IELD

ATR

IUM

tours. A popular attraction, more than 130,000 people took the stadium tour during the 2013-14

fiscal year. Public access to the inside of Lambeau

Field is available only through a tour. The stadium-tour hotline is 920/569-7513, and schedules are online at www.packers.

com/lambeau-field/stadium-tours.html.

LAMBEAU FIELD STADIUM TOURS — Highlighted by a walk through the team tunnel to the hallowed ground of Lambeau Field, stadium tours allow fans to experience the Packers’ history-rich facility firsthand and see several behind-the-scenes areas. Outstanding photo opportunities avail themselves throughout each tour. Tickets for the one-hour tours are sold on a first-come, first-served basis for each day’s available

The NFL’s most popular stadium tour also appears on itineraries of most fans; many of them schedule Lambeau Field and Packers training camp as their family’s summer vacation.

CURLY’S PUB — Offering a little bit of everything for everyone, this restaurant and sports bar serves up a menu like no other. Green Bay favorites, creatively prepared and served at a very reasonable price, make this the place to come for the entire family. Watch any sporting event on the many monitors throughout Curly’s.

A great spot to catch a bite before or after a game, dur-ing a training-camp outing, or simply during a visit to the Lambeau Field Atrium, Curly’s satisfies a hunger for the Packers, literally.

ATRIUM EATERIES — Two locally based eateries located within the Lambeau Field Atrium will be open roughly 50 days per year for special events and on game-days. They are:

DIGIORNO’S GOIN’ DEEP PIZZA — This Italian eatery offers individual fresh-baked pizzas and creative pasta dishes.

MEAT PACKING COMPANY — A restaurant con-cept developed exclusively for Lambeau Field; overstuffed sandwiches, giant bratwursts and delicious desserts are featured on the menu.

611

LAMBEAU FIELD ATRIUM

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELD ATRIUMM

ISC.VETERANS

2013 REVIEW

LAMBEAU FIELD EVENTS — Lambeau Field, through the Atrium floor, Legends Club, North Loft, South End, Lee Remmel Press Box and Club 1919, is capable of handling every type of special event. From the many fine points that an elaborate corporate meeting requires to the extensive details of a wedding reception, the events department (920/569-7515) can coordinate any function with catering provided by nationally known and award-winning Delaware North Companies Sportservice. The Lambeau Field Atrium hosted more than 500 events – including several wedding receptions – during the 2013-14 fiscal year, welcoming approximately 74,000 guests to the facility. Roughly 60 percent of the department’s bookings come from outside Brown County.

Lambeau Field wedding receptions are common requests fielded by the Packers’

events department.

Photo Courtesy: Photo by Aubrey LLC

612

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

D AT

RIUM

MIS

C.AD

MIN

. &CO

ACHE

SVE

TERA

NSLA

MBE

AU F

IELD

ATR

IUM PACKERS PRO SHOP — Owned and

operated by the Packers, the brand-new Packers Pro Shop is not only a shopping destina-tion, but also a Packers experience. The new, 21,500-square-foot store, which opened in July 2014, is double the size of the previous store and relocated in a new lobby level spanning the entire north side of the Atrium. Two entrances welcome visitors, one with a six-foot scaled rep-lica gameday helmet, the other with a 50-foot replica Lombardi Trophy. Inside, thousands of Packers items await, from clothing to special, unique items. The experience includes a wall of video monitors and extensive jersey and hat sections, among the unique design features.

OTHER ATRIUM EVENTSIn addition to the dining, entertainment, retail and

special-event options, the Lambeau Field Atrium hosts a number of football-themed events, as well as community gatherings and activities each year.

COMMUNITY EVENTS — An obvious destination for football-related events and generally taking in Packers lore, the Lambeau Field Atrium also hosts a number of community events each year that draw thousands of peo-ple. Project Play 60, a March event, focuses on getting kids out of the house to enjoy non-strenuous physical activity. Spooktacular Fun, held in October, is a Halloween event that features interactive and entertaining activities, includ-ing sing-along music, magic, miming, clowns and jugglers. Each November, the Packers, in conjunction with area par-ishes, serve a Thanksgiving meal to more than 900 people. Festival of Lights, a holiday-themed event in December, features a visit from Santa Claus, cookie decorating, choirs and a 40-foot tree with 10,000 lights. In addition to those regularly scheduled events, other gatherings are held from time to time, including community send-offs for Green Bay’s 127th National Guard Unit in 2005 and 2009.

613

LAMBEAU FIELD ATRIUM

RECORDS &HISTORY

ADMIN. &

COACHESCOM

MUNITY

DRAFT &FREE AGENTS

LAMBEAU

FIELD ATRIUMM

ISC.VETERANS

2013 REVIEW

FROZEN TUNDRA HOCKEY CLASSIC — Lambeau Field and the Atrium took on a hockey flavor the weekend of Feb. 10-12, 2006, as the team hosted the Frozen Tundra Hockey Classic, featuring the Wisconsin Badgers vs. the Ohio State Buckeyes. Among the week-end’s highlights were a community skate (more than 3,000 participants took part, including guests from 18 different states), picture-taking with the Stanley Cup and Vince Lombardi trophies, an autograph session with the Badgers hockey team, and youth hockey sessions. The action culminated with a 4-2 Badgers victory in front of 40,890 fans. The attendance marked the fourth-largest hockey crowd at the time. An economic boost to northeastern Wisconsin, more than 1,300 hotel rooms were booked and the event brought in nearly $3 million to the local economy.

LZ LAMBEAU — Lambeau Field hosted a “Welcome Home” weekend for Wisconsin’s Vietnam Veterans, Vietnam-era veterans and their families from May 20-22, 2010. Over the three days, 70,000 people took in speakers, exhibits, music and premiere segments from Wisconsin Public Television’s Wisconsin Vietnam War Stories documentary. Other events during the weekend included The Moving Wall. The Packers partnered with the Wisconsin Department of Veterans Affairs, the Wisconsin Historical Society, Wisconsin Public Television and statewide veterans’ organizations.

614

COM

MUN

ITYDR

AFT &

FREE

AGE

NTS

2013

REV

IEW

RECO

RDS &

HIST

ORY

LAM

BEAU

FIEL

D AT

RIUM

MIS

C.AD

MIN

. &CO

ACHE

SVE

TERA

NSLA

MBE

AU F

IELD

ATR

IUM

KENNY CHESNEY CONCERT TOUR — On June 11, 2011, Lambeau Field hosted its first major concert since the redevelopment was completed in 2003. More than 45,000 fans packed the stadium to take in Kenny Chesney, along with the Zac Brown Band, Billy Currington and Uncle Kracker. The weekend saw an economic impact of nearly $5 million for the Green Bay area.

WISCONSIN-LSU FOOTBALL — On Saturday, Sept. 3, 2016, Lambeau Field will go collegiate by hosting a football game between the Wisconsin Badgers and LSU Tigers. The contest will mark the first college football game at the historic stadium since Nov. 19, 1983, when the St. Norbert College Green Knights defeated the Fordham University Rams, 18-9. The game is expected to have a significant economic impact in the Green Bay area.