Peter Knight: Marketing Masterclass

124
PETER KNIGHT

description

Slides from Peter's Top 40 Ideas session presented at the National Association of Realtors Conference in Anaheim on November 13th 2011.

Transcript of Peter Knight: Marketing Masterclass

Page 1: Peter Knight: Marketing Masterclass

PETER KNIGHT

Page 2: Peter Knight: Marketing Masterclass

GOSH

SEPARATORS

ESSENTIALS

Page 3: Peter Knight: Marketing Masterclass

1

Page 4: Peter Knight: Marketing Masterclass
Page 5: Peter Knight: Marketing Masterclass

2

Page 6: Peter Knight: Marketing Masterclass
Page 7: Peter Knight: Marketing Masterclass

3

Page 8: Peter Knight: Marketing Masterclass
Page 9: Peter Knight: Marketing Masterclass

“Bright & gay studio apartment in

Quantock Court. Not suitable for someone with a lot of furniture as

there's only enough room for a little pouffe.”

Page 10: Peter Knight: Marketing Masterclass
Page 11: Peter Knight: Marketing Masterclass

“Agent to launch own newspaper after

ban from 192 titles”

Page 12: Peter Knight: Marketing Masterclass

4

Page 13: Peter Knight: Marketing Masterclass
Page 14: Peter Knight: Marketing Masterclass

OriginalLoft Conversion

Basement Conversion

OR

Page 15: Peter Knight: Marketing Masterclass

5

Page 16: Peter Knight: Marketing Masterclass

Before After

Before After

Page 17: Peter Knight: Marketing Masterclass

6

Page 18: Peter Knight: Marketing Masterclass
Page 19: Peter Knight: Marketing Masterclass

7

Page 20: Peter Knight: Marketing Masterclass
Page 21: Peter Knight: Marketing Masterclass
Page 22: Peter Knight: Marketing Masterclass

8

Page 23: Peter Knight: Marketing Masterclass
Page 24: Peter Knight: Marketing Masterclass

9

Page 25: Peter Knight: Marketing Masterclass
Page 26: Peter Knight: Marketing Masterclass

10

Page 27: Peter Knight: Marketing Masterclass
Page 28: Peter Knight: Marketing Masterclass

11

Page 29: Peter Knight: Marketing Masterclass
Page 30: Peter Knight: Marketing Masterclass

12

Page 31: Peter Knight: Marketing Masterclass
Page 32: Peter Knight: Marketing Masterclass
Page 33: Peter Knight: Marketing Masterclass

13

Page 34: Peter Knight: Marketing Masterclass
Page 35: Peter Knight: Marketing Masterclass

14

Page 36: Peter Knight: Marketing Masterclass
Page 37: Peter Knight: Marketing Masterclass

15

Page 38: Peter Knight: Marketing Masterclass
Page 39: Peter Knight: Marketing Masterclass

16

Page 40: Peter Knight: Marketing Masterclass
Page 41: Peter Knight: Marketing Masterclass

17

Page 42: Peter Knight: Marketing Masterclass
Page 43: Peter Knight: Marketing Masterclass

18

Page 44: Peter Knight: Marketing Masterclass
Page 45: Peter Knight: Marketing Masterclass

19

Page 46: Peter Knight: Marketing Masterclass
Page 47: Peter Knight: Marketing Masterclass
Page 48: Peter Knight: Marketing Masterclass
Page 49: Peter Knight: Marketing Masterclass

20

Page 50: Peter Knight: Marketing Masterclass
Page 51: Peter Knight: Marketing Masterclass
Page 52: Peter Knight: Marketing Masterclass
Page 53: Peter Knight: Marketing Masterclass

21

Page 54: Peter Knight: Marketing Masterclass
Page 55: Peter Knight: Marketing Masterclass

“Thank you for making my business easier and taking it to the next level”

Chad Mitchell, Realtor, Remax in Newark, DE

Page 56: Peter Knight: Marketing Masterclass

22

Page 57: Peter Knight: Marketing Masterclass
Page 58: Peter Knight: Marketing Masterclass
Page 59: Peter Knight: Marketing Masterclass
Page 60: Peter Knight: Marketing Masterclass

23

Page 61: Peter Knight: Marketing Masterclass
Page 62: Peter Knight: Marketing Masterclass
Page 63: Peter Knight: Marketing Masterclass

24

Page 64: Peter Knight: Marketing Masterclass
Page 65: Peter Knight: Marketing Masterclass

25

Page 66: Peter Knight: Marketing Masterclass

“We deliver great customer service”“We deliver

GREAT results!”

“We are very knowledgeable”“Our people make

all the difference”

Page 67: Peter Knight: Marketing Masterclass

“We deliver great customer service”

Page 68: Peter Knight: Marketing Masterclass

“We give feedback on every property, every 24 hours”

Page 69: Peter Knight: Marketing Masterclass

“We deliver GREAT results!”

Page 70: Peter Knight: Marketing Masterclass

“On average, we achieve 96%

of the listing price”

Page 71: Peter Knight: Marketing Masterclass

“91% of our listings sell within 4 weeks”

Page 72: Peter Knight: Marketing Masterclass

“Our people make all the difference”

Page 73: Peter Knight: Marketing Masterclass

“Your dedicated team are available to you 7 days a week on both their cell

and home phone numbers”

Page 74: Peter Knight: Marketing Masterclass

“We are very knowledgeable”

Page 75: Peter Knight: Marketing Masterclass

Savills Research | Residential Q3 2011

SavillsResearch

savills.co.uk/research

Residential PropertyFocusHousing geneticsThe fundamental change in the DNA of the housing market

“Each month, we produce

the most comprehensive

market report for your area”

Page 76: Peter Knight: Marketing Masterclass

26

Page 77: Peter Knight: Marketing Masterclass
Page 78: Peter Knight: Marketing Masterclass

27

Page 79: Peter Knight: Marketing Masterclass
Page 80: Peter Knight: Marketing Masterclass

28

Page 81: Peter Knight: Marketing Masterclass
Page 82: Peter Knight: Marketing Masterclass

29

Page 83: Peter Knight: Marketing Masterclass
Page 84: Peter Knight: Marketing Masterclass

30

Page 85: Peter Knight: Marketing Masterclass
Page 86: Peter Knight: Marketing Masterclass

31

Page 87: Peter Knight: Marketing Masterclass
Page 88: Peter Knight: Marketing Masterclass

32

Page 89: Peter Knight: Marketing Masterclass
Page 90: Peter Knight: Marketing Masterclass

33

Page 91: Peter Knight: Marketing Masterclass
Page 92: Peter Knight: Marketing Masterclass

34

Page 93: Peter Knight: Marketing Masterclass
Page 94: Peter Knight: Marketing Masterclass

35

Page 95: Peter Knight: Marketing Masterclass
Page 96: Peter Knight: Marketing Masterclass

36

Page 97: Peter Knight: Marketing Masterclass
Page 98: Peter Knight: Marketing Masterclass

37

Page 99: Peter Knight: Marketing Masterclass
Page 100: Peter Knight: Marketing Masterclass

38

Page 101: Peter Knight: Marketing Masterclass
Page 102: Peter Knight: Marketing Masterclass
Page 103: Peter Knight: Marketing Masterclass

39

Page 104: Peter Knight: Marketing Masterclass
Page 105: Peter Knight: Marketing Masterclass

40

Page 106: Peter Knight: Marketing Masterclass
Page 107: Peter Knight: Marketing Masterclass
Page 108: Peter Knight: Marketing Masterclass
Page 109: Peter Knight: Marketing Masterclass
Page 110: Peter Knight: Marketing Masterclass
Page 111: Peter Knight: Marketing Masterclass
Page 112: Peter Knight: Marketing Masterclass
Page 113: Peter Knight: Marketing Masterclass
Page 114: Peter Knight: Marketing Masterclass
Page 115: Peter Knight: Marketing Masterclass
Page 116: Peter Knight: Marketing Masterclass
Page 117: Peter Knight: Marketing Masterclass
Page 118: Peter Knight: Marketing Masterclass

GOSH

SEPARATORS

ESSENTIALS

Page 119: Peter Knight: Marketing Masterclass

2

Page 120: Peter Knight: Marketing Masterclass
Page 121: Peter Knight: Marketing Masterclass

Thank you

Page 122: Peter Knight: Marketing Masterclass
Page 123: Peter Knight: Marketing Masterclass
Page 124: Peter Knight: Marketing Masterclass