Pete Williams Deloitte Centre for the Edge #SMDU 2013

Deloitte Digital. © 2013 1

Social on the InsideSEWING SOCIAL INTO THE FABRIC OF OUR FIRM

@rexster@c4edge

July 2013


The benefits of ESNs

Key findings on the benefits of ESNs were:

• Employees who are given collaboration tools at work are 20-25% more productive

• Collaborative employees tend to be more satisfied• Employees are also consumers, and 75% of them are accessing

social media in their personal lives ; these habits naturally migrate to the workplace through the use of an ESN

• Superior technology experiences at home are driving employee frustration as going to work involves a step down in capability

Employees show increased satisfaction and retention as they move up the digital hierarchy of needs.

ESNs sit in the top layer as a collaboration tool.

Extract from The Connected Workplace, Deloitte and Google, June 2013


Why Social on the inside?

‘I know what to do’

HEAD

STRATEGY

HEART

VALUES

CAPABILITY

TOOLS

EMPOWERED

SYSTEMS

‘I want to do.’

‘I am equipped to do.’

‘I am freed up to do’

The cultural benefits of an ESN are catching businesses by surprise. ESNs tap into employees’ emotional attachment to their jobs, facilitating a stronger ‘heart’ connection to their work.


In the past, our early adoption of social resulted in us becoming industry leaders in the space, positively contributing to business objectives.

Improved CollaborationUsing the wisdom of the crowds

for sourcing innovative ideas.

More Internal EfficiencyReducing the cost for internal functions to serve and recruit.

Project WinsDeveloping proof of concepts from

innovative and creative ideas.

Increased Market Eminence

Sharing thought leadership directly with decision makers

$

$$

Engaged onNot Engaged

Partner1 Yammer Posts vs NSR FY12

Substitute for meetingsCelebrate Wins

Crowdsource

Knowledge

Input to Thought LeadershipRecognise others Connectivity

Have fun

How top NSR earners2 use Yammer:

Partners who have naturally more engaged within the firm have a higher propensity to win more business

Average NSR

Average NSR


Mobilising

5


Mobilising

6


Structured Innovation

7


Challenging the Status Quo

8


Empowering Organic Innovation

9


Data assets: Deloitte Australia firm

Virtual

Physical

Amplifier

Web - Hundreds of millions of rows of raw weblog files (4 months)

Email - Hundreds of millions of rows of raw email header files (4 months)

Yammer -Scraping ~4,000 pages, API calls for ~4,000 Yammer ID’s

Mobile phone - Over 500,000 calls and 200,000 SMS*

Innovation network - 2,300+ different ideas*

As One - Survey (~60 questions) recently completed with ~80% response rate

Survey to understand how organizations operate and empower successful collective action

Flow Impact

3 years of quarterly extracts of 10 statistics - 128 clusters

Distributable Profit

Gross margin

Gross margin %

Net Revenue

Net Revenue Growth

Profit per unit

Investment Days

Staff Utilization

Staff Turnover

Employee Engagement

* Approved client data available to use for hypothetical analysis

An analytical scan was conducted on available firm data to test the Shift Diagnostic flow hypothesis

Analytic Scan


Results: Yammer

The higher the prevalence of some use of Yammer… …the higher the profit per unit

The more people who follow this clusters members in Yammer… …the higher the profit per unit

The more important in Yammer group membership networks… … the higher the net revenue growth

The more active and relevant (in Yammer groups or reposting)…

… the lower employee turnover and investment days

Analytic Scan


• Where is the value for you?• Use the social skills of your employees• Mobilise internally• Where do you get in your own way?• Drive learning and agility• Let innovation flourish• Experiment

Takeouts


Recent thought leadershipDeloitte is recognised globally as a thought leader in Enterprise collaboration and social networking.

General information only

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Pete Williams Deloitte Centre for the Edge #SMDU 2013

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