Pet Tales Spring 2015

MESSENGER POST MEDIA

PetTalesSPRING EDITION Advertising supplement for March 26, 2015

2 PET TALES • SPRING EDITION 2015

If you have a passion for pets, are looking for a career change or simply want to make some extra money, the job of dog-sitter might be right for you. “It’s a great way to make some extra income, and we even have hosts who do this as their full-time job,” said Rachael King, head of communications at DogVacay.com, an online community that connects pet owners with vetted and insured dog sitters across the country. It’s easy to build a clientele, and dog-sitters can offer everything from boarding to sitting in the customer’s home and doggie day care, walking and training.Who is it right forIf you have a love of animals, would like to be your own boss and have a flexible schedule, this might be a great opportunity for you. Previous experience caring for dogs goes a long way, but DogVacay also offers training and educational resources. The most important qualification is a love for animals. A large part of the DogVacay community “is made up of creative freelancers, stay-at-home moms, retirees and students, who tend to have more flexible schedules. But we have lots of 9-to-5ers who love taking pups on the weekends, too,” King said.How to get started“Insurance and a local business license are a must to get started,” said Sherry Suhosky, president of the National Association of

Professional Pet Sitters. “Then I think the next big steps would be to begin marketing and telling people that you’re in business,” said Suhosky, who lives in New Mexico and is the president and founder of Animal Aunts 4 Pets.Online sites like DogVacay and Rover.com connect pet people and pet watchers, and it’s pretty easy to get started.How to stand outSince clients are relying on an online profile, “a detailed description about what makes you an amazing dog sitter goes a long way,” King said. “We also find that adding at least five high-resolution photos of the interior of your home and yard (or nearby parks, hiking trails, etc.) helps to make you stand out amongst others in your area.” The most sought-after dog-sitters “are quick to respond to Vacay requests, keep their calendar updated, send awesome photo updates each day to their guests, and most importantly, make sure each and every pup who stays with them has an incredible Vacay and receives love and care exactly like they would in their own home,” King said.While dog-sitters at Rover and DogVacay set their own terms, rates and schedules, both sites take 15 percent of successful bookings.

A passion for pets?How to make a love of dogs a career

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Running with your dog can be a healthy and rewarding experience for both of you. So, how do you get started? Below are tips to help prepare you and your furry friend to hit the pavement—and do it safely!Get readyThe first step to training your dog to run with you is deciding if he or she will run on your right or left side. Then, stand with your dog on the proper side of you and adjust the leash length so it forms a gentle curve downward — not taught and not touching the ground. Next, practice walking with your dog, rewarding him or her with treats for staying on the correct side of you. Once your dog has mastered staying on the appropriate side, add short periods of jogging into your walks. Slowly, over several days or weeks, lengthen the periods of jogging until you are jogging for the entirety of your route.Be attentiveYour dog’s running stamina is dependent on many factors — outdoor temperature, fitness level, ability to breath appropriately and orthopedic and overall health. Therefore, it’s important to be aware of how your dog is tolerating exercise. In particular, pay attention to panting, tongue color and stride.If you notice your dog is panting excessively (tongue hanging out the side of the mouth), the tongue has a purple-tinged color, your dog is limping or having difficulty keeping up with you, these are signs to slow down or stop running. Brachycephalic (“short-nosed”) breeds such as pugs and bulldogs are especially susceptible to breathing difficulty because of their conformation. Therefore, for these breeds, it’s particularly important to exercise

in cool weather, avoid flat collars (opt for a harness instead) and pay close attention to their exercise tolerance.Explore the areaWe are fortunate to have a well-developed series of trails in the greater Rochester area that welcome leashed dogs. Examples include the Lehigh Valley Trail, Erie Canal Trail, Genesee Valley Greenway, Railroad Loop Trail and selected trails at Mendon Ponds Park to name a few. These trails extend through a variety of landscapes including forest, fields, canal, wetlands and it’s not uncommon to spot wildlife as you are running by. Now that you and your pup are prepared, it’s time to begin training together! Have fun and enjoy your time together outside. *Prior to starting a new exercise regime, please contact your family doctor and veterinarian to ensure both

you and your dog are ready to run.Ready to run?There are few pieces of equipment needed to begin your run: an adequate leash for your dog and running attire for you. Although you can use a leash and your dog’s flat collar, a safer and more comfortable alternative to consider is running with a hands-free leash (clasps around your waist) and a harness for your dog.Dr. Funk-Goodling grew up in the town of Corning, NY. She attended veterinary school at the University of Illinois, graduating in 2014. She received the Simmons Educational Fund Award, the Small Animal Executive Veterinary Program award and was recognized as a Lily Leland Scholar. Her professional interests include ultrasound and clinical pathology. She shares her home with her dog Bo and her cat Gracie.

PET TALES • SPRING EDITION 2015 3

RUNNING WITH YOUR DOG: How to get off on the right foot

Sarah Funk-Gooding, DVM

Veterinary Specialists & Emergency Services

Monroe Veterinary Associates

It’s easy! Call

394.0770 today!

“You really should advertise in the next issue of Pet Tales...”


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DEATH BY CHOCOLATE ... ToxicityChocolate continues to be the number one human food ingested by animals. In 2013, the ASPCA Animal Poison Control hotline received an average of 26 calls per day regarding chocolate ingestions. Chocolate toxicity is typically seen in dogs but cats are also susceptible. Any age or breed can be affected. The source of chocolate is most often candy and food from around the house, but products such as cacao bean mulch can also be harmful when ingested. The ingredients found in chocolate that make ingestion harmful are caffeine and theobromine. These are known as methylxanthines and can cause a variety of clinical signs affecting the cardiovascular, nervous, gastrointestinal, musculoskeletal, renal and respiratory systems. The type and severity of clinical signs are dependent on the dosage. The amount of ingredients in each type of chocolate is also variable. Darker chocolates have higher concentrations compared to milk and white chocolates and can be more dangerous. Clinical signs of chocolate toxicity include: • Excitability • Ataxia (stumbling) • Heart arrhythmias • Muscle tremors • Seizures • Vomiting • Diarrhea • Increased respiratory rate Initial clinical signs are seen within four hours of ingestion and may include excessive thirst/ urination and vomiting. If a large enough dose is ingested, death may occur. If your animal eats any amount of chocolate, you should call your local veterinarian, emergency room or the ASPCA Animal Poison Control Center to determine if a toxic dose was ingested. At that time, you may be advised to induce vomiting in your pet or seek veterinary care. Hydrogen peroxide is used to induce vomiting at home, so it is advised to have some on hand in cases of emergency. Before giving it under the direction of a veterinarian, ensure that it is not expired because it will not be effective.

Vomiting should not be induced without the guidance of a veterinary professional since stomach irritation can occur from excessive amounts of hydrogen peroxide. Further treatment for chocolate toxicity will include preventing toxins from being absorbed and symptomatic supportive care. Depending on the severity of clinical signs, hospitalization may be recommended. To prevent further absorption into the gastrointestinal tract and aid in elimination, activated charcoal will be administered. Methylxanthines can be reabsorbed through the bladder wall so IV fluids and frequent walks or urinary catheterization are important in decreasing the occurrence. Fluid therapy will also prevent dehydration. An EKG machine will be used to monitor your pet’s heart rate and rhythm. The most common changes seen are an increased heart rate (tachycardia) and an arrhythmia known as ventricular premature contractions (VPC). Any severe changes or arrhythmias will be treated with medications. Blood pressure, body temperature and mental status will also be monitored throughout hospitalization. Prognosis for chocolate ingestion varies with severity of clinical signs and how

promptly decontamination and treatment are initiated. In order to prevent chocolate toxicity, it is important to store all chocolate and caffeine products in a closed cupboard or container out of reach from pets. This is especially important to do around holidays, such as Easter, where incidences of chocolate ingestion increase. If your pet ingests a toxin, contact your veterinarian or Veterinary Specialists & Emergency Services at (585) 424-1277.Dr. Redmond works at Veterinary Specialists & Emergency Services. She attended veterinary school at the University of Illinois, graduating in 2014. Dr. Redmond’s professional interest is in emergency medicine. She shares her home with a domestic short hair named Tuna and a German shepherd/sheltie mix named Claire.

Cara Redmond, DVMVeterinary Specialists & Emergency Services



Moving with pets: Tips for a safe and successful move

BY LAURA SEYMOUR | COMMUNITCATIONS AND SOCIAL MEDIA COORDINATOR LOLLYPOP FARM, HUMANE SOCIETY OF GREATER ROCHESTER

Moving to a new home is a big decision and can be stressful on your pets, but there are many things you can do to make the process as painless as possible. The following are some helpful tips on easing the transition and keeping pets safe during the move. The first step is planning ahead. If you’re moving into an apartment or rental property, make sure the landlord allows pets before signing the lease. Helpful online tools such as petfriendlyrochester.com or Lollypop Farm’s Pets Are Welcome program can assist you in finding a pet-friendly rental in the area. If you’re buying a home, finding a home insurance policy that covers your pet is important. Attaining a policy that will provide liability coverage for damage your pet does to other people’s property or an injury to someone caused by your pet is key. If you have a dog, make sure your policy covers their breed as some insurance companies may exclude certain dog breeds from coverage. Prior to moving day make sure you’re prepared and ready to go. Talk to your veterinarian to determine if your pet will need will need medication for nervousness or car sickness. If you’re moving far enough away that you will need to find a new veterinarian, ask for a current copy of your pet’s vaccinations and medical history to give to your new vet. It’s also a good idea to gather the supplies your pet will need during the move such as food, water, medications, bedding, and toys and have them ready to go. Make sure your dog or cat has an ID tag with your new address and phone number in case they get lost during the move. Also, if your pet has a microchip, remember to go online and update your contact information. Moving day can be extremely stressful for pets so it’s best to keep them away from all of the activity. It’s difficult to pack, move furniture, and keep an eye on your pet at the same time. Asking a family member or friend to watch your pet during the move is ideal. If that’s not an option, keep them confined to a well-ventilated room where they feel safe such as a bathroom, or use a crate if that is something they are used to. Make sure movers know your pet is in the room by posting a “Do Not Disturb - Pets Inside!” sign on the door. By ensuring your pet is safely watched or secured on moving day keeps them from becoming frightened and bolting out the door unnoticed. Once the move is complete and you’ve settled in a bit, getting your pet acclimated

to their new home is an important next step and differs depending on whether you have a cat or dog. If you have a cat, plan on confining them to one room for the first five to seven days. Spend time with them in that room and let them get comfortable before gradually introducing them to the rest of the house. You don’t want to let your cat have full reign of your new home right away as they may get scared and hide in potentially dangerous places like attic rafters or duct work. Make sure your cat is supervised as you introduce them to new areas of your home. Go slow and start by having playtime in different

rooms to help them become accustomed to their new surroundings. Treats always help, too! As far as your cat’s food, water, and litter box goes, plan on setting up two areas. Have these items in the room they stayed in right after the move, and also in the area of your home where you’d like to keep them permanently. Allow your cat to get acclimated to both areas before eventually removing their litter box and other items from the original room. Moving with a dog is a bit easier, but you still want to make sure they get a proper introduction to their new home. Start by taking a long walk or having a good play session outside before walking your dog around inside the house while on leash. You may be tempted to let your dog explore freely, but new homes have lots of smells and that can trigger house soiling. Plan on supervising your dog for the first few days and gradually allow them to build their comfort level with their new home. Try to stick to your normal routine for feedings and exercise and make sure your dog is getting regular walks and playtime. When it comes to introducing your dog to the outside of their new home, safety is key. If your new backyard is fenced make sure you properly check it for any gaps or escape routes before letting your dog off leash. Leashed walks around your new neighborhood are a great idea and make sure you allow your dog to sniff as much as they want to as it helps them acclimate to their new surroundings. A change of address doesn’t have to be stressful on your pets. By planning ahead, being prepared for the move, and taking things slow, pets will adjust quickly to their fresh surroundings. Remember to be patient, loving, and reassuring with your pet and everyone will be happy in their new home.


General care of GUINEA PIGSGuinea pigs are small rod-ents from South America, which is where they were first domesticated. They have great personalities, make wonderful pets and are typically docile and can be very affectionate. These very social critters enjoy interacting with each other and humans, they will even lick their owners as a sign of affection. They make a variety of sounds such as whistling and purring when they are happy or excited. There are many breeds of guinea pigs with different types of hair coats, and even hairless guinea pigs known as skinny pigs. With proper care they can live to be five-seven years old.Guinea pigs are very active and should have about seven-eight square feet of space to run around, more space is better. They do well with companions and you should add an additional two-four square feet for each additional guinea pig. It is best to either have all female guinea pigs or a single neutered male with one or more females. Make sure to use a cage with a smooth bottom, not wire. Wire flooring can injure their feet and lead to a condition called bumblefoot. Guinea pigs should have toys available to play with such as tunnels, cloth beds, paper bags or even small stuffed animals or toys made for large birds. You can also provide a hut made from wood or hay. Having something to do while in the cage keeps guinea pigs physically active and provides mental stimulation. The bedding of the cage should be a paper-based bedding, such as Care Fresh (www.carefresh.com). You can also use aspen shavings or even a fleece blanket. Do not use cedar or pine shavings because the aromatic oils in these can be irritating to a guinea pig’s skin and respiratory tract. The cage should be cleaned daily to remove soiled bedding and the bedding should be completely changed out four times per week to prevent a buildup of urine and feces.A proper diet is very important for a healthy guinea pig! The majority of the diet should be hay. Timothy hay is most commonly used, but orchard grass or botanical hay can also be used. Alfalfa hay should be avoided for adult guinea pigs because it contains high amounts of calcium which will increase their risk for developing bladder stones. Hay is important for the guinea pig diet because it requires a lot of chewing, which helps to wear down their continuously growing teeth. Without regular wear, a guinea pig’s teeth can begin to grow abnormally, leading to discomfort and eventually an inability to eat. Guinea pigs should also have a limited amount of timothy hay based pellets, about one-two tablespoons per day is best. Seed mixes should not be used because the seeds and/or nuts can lead to obesity. Guinea pigs, like humans, require vitamin C in their diets because their bodies are unable to manufacture it. Guinea pig pellets do contain vitamin C, however,

vitamin C is degraded by light, heat and moisture, causing the supplement in the food to lose potency over time. This gives guinea pig pellets a relatively short shelf life. Because of this, it is recommended to give guinea pigs either a vitamin C supplement or produce that is high in vitamin C which includes:• Red peppers • Green peppers • Dandelion greens • Broccoli greens • Tomato • ParsleyGuinea pigs can also eat a variety of other vegetables, but there are some that should be avoided because of their high calcium content like kale, mustard greens, turnip greens, collard greens, spinach and

carrot tops. Fruits and treats, such as yogurt drops, should be limited or avoided.If using a vitamin C supplement, it is best to avoid adding supplements to the drinking water. As mentioned above, the vitamin loses potency with exposure to light and water, so it can lose potency rapidly. In addition, adding a supplement to the drinking water can alter the taste of the water, causing some guinea pigs to drink less. It is better to give oral vitamin C supplements directly to the guinea pig. The Oxbow company (www.oxbowanimalhealth.com) offers vitamin C supplements for guinea pigs. A children’s liquid vitamin C supplement can also be used. A healthy adult guinea pig needs about 10mg of vitamin C per kilogram of body weight daily. Pregnant guinea pigs require more and should get 30mg per kilogram daily. Guinea pigs should be seen by a veterinarian for an annual examination and if they show signs of illness. Unfortunately,

guinea pigs often do not show signs of illness until they have already been sick for some time. By the time a guinea pig shows signs of illness, they may be very sick so it is important to have them seen quickly. Common signs of illness are decreased activity, decreased appetite, a decreased amount of stool or diarrhea. Other signs of illness include sneezing, discharge from the eyes or nose or blood in the urine. If guinea pigs are in pain, they will grind their teeth or resist being handled.Drooling and loss of appetite can be signs of dental disease. This is hereditary in some guinea pigs, but can also be caused by an improper diet or injury. The incisors at the front of the mouth may be overgrown and need to be trimmed. More often, the molars at the back of the mouth will be overgrown. Your veterinarian may need to anesthetize your guinea pig in order to evaluate the molars. If there are problems with the molars, they will need to be trimmed and/or filed. Continued on Page 12...

Chris McKinney, DVMVeterinary Specialists & Emergency Services



Casey’s Tail of HopePROVIDED BY ROCHESTER HOPE FOR PETS

This is Casey. He was treated for Glaucoma in his left eye and then a month later his owner Linnea, found that his right eye was also aff ected. Painful pressure caused by fl uid buildup behind his eye aff ected Casey’s day to day life — many times he refused to eat and just wasn’t himself. It was easy to see that he was very uncomfortable. Since she had just gone through the Glaucoma treatments for his left eye, Linnea was unsure how she could fully aff ord the cost of all the medications and eye appointments needed to help Casey. “I was so very grateful and humbled to learn I was a recipient of a Hope Award for my Casey” stated Linnea. With the assistance of a grant from Rochester Hope for Pets, Linnea was able to provide the treatments that Casey needed. Since his treatments Linnea said, “Casey is eating and doing great! He is adjusting to being completely blind after being able to see for 14 years, but is managing better than me. I think Rochester Hope for Pets is a wonderful organization that helps families in need when critical situations arise with their pets,” Linnea said. “They truly help families care for their pets so they can have a long, good-quality life.”

Rochester Hope for Pets is a not-for-profi t organization that was founded in 2008 with the mission to improve the quality of life for companion animals in the greater Rochester area. Through our award process, we off er fi nancial assistance toward veterinary care costs to pet owners during times of need. Through Duncan’s Fund for Education, we provide continuing education courses, upgraded equipment and technology, and the most current reference literature for veterinary health professionals who practice in Monroe and surrounding counties. This training and knowledge serves to enhance the care and treatment of pets at facilities in our region. We also partner with other local nonprofi ts to improve the welfare of animals.

Rochester Hope for Pets • 2816 Monroe Avenue • Rochester, NY 14618 • 585-271-2733 x89 • [email protected]

Save The Date Rochester Hope for Pets 8th Annual Dog Walk

Saturday, June 13

Highland Park

rochesterhopeforpets .org | rochesterhopeforpets@gmai l .com | (585) 271 -2733 X89

Rocheser Hope for Pets 7th Annual Dog Walk


Debunking common PET HEALTHCARE MYTHSAs a general practicing veterinarian, I have been asked several times by various clients; “Is brushing my teeth really necessary” and “I have indoor pets, do they need to see a vet or be on preventative medications?”I can comprehend why the questions are asked and I would love to take the time to go over these questions to hopefully shed light on pet health and the importance of oral health and preventions with consistent vet visits. Is brushing my pet’s teeth really necessary? Simply: yes. The purpose of brushing teeth for both humans and pets is the removal of plaque. Plaque is defined as a biofilm which is where bacteria colonize on the surface of teeth. When we brush our teeth and our pets’ teeth, we brush away the plaque, removing the bacterial colonies. This not only helps the surface of the teeth from bacterial damage, but it also prevents gingivitis (irritation of the gums), and the potential of bacteria to go below the gum line which can cause periodontal disease. Not to mention, brushing plaque off the teeth means removing the source of bad breath, which is a common complaint from most of my clients regarding their dog or cat’s breath. Ultimately, if pets’ teeth are not brushed, plaque will calcify and harden and become tartar (dental calculus). Tartar can only be removed by having a dental procedure and thorough cleaning done. Tartar is also extremely damaging to the teeth, gums and bone that hold the teeth in place. Patients who have tartar build up and come in for their oral assessments and treatments, I notice severe gingivitis and on full mouth x-rays, I notice a lot of bone loss. More often than not, teeth need to be removed. Tartar build up is not only bad oral health, but also uncomfortable for pets. Simple brushing can prevent a large build up of tartar. I’ve always said prevention is the best medicine! So, if you can begin good oral health care at home by brushing your pets’ teeth, you can help keep your pets’ pearly whites healthy! Indoor pets don’t need to go the vet or be on preventative medications. I can understand why a client may believe this, but I think we must be aware that being indoor only prevents your pet from going outside, it doesn’t necessarily

prevent the outdoor critters from coming into your home. This past summer alone, I saw four indoor cats that had severe flea infestations and one dog that contracted Lyme disease; all of these pets were indoor pets. However, these pets did not have any preventive medication, which could have eliminated all of the above mentioned. Ultimately, prevention is the best medicine. Prevention is not only the medication we give our pets to stop disease and parasites, it’s also the initiative to consistently bring your pet to the veterinarian for annual or semi-annual examinations. Cats and dogs won’t raise their paws to say, “Something isn’t right... I don’t feel well,” especially with subtle changes. As a vet, it is our duty to do what we can to keep your pets healthy and to monitor anything that may concern us during the physical examination. Visiting your vet when your pet is healthy and sick is equally important.

Knowing your pet during their healthy physical exams gives us a comparison if they were to become sick; what is different and how does this examination, when the pet is sick, compare to when he/she was last seen healthy? An annual or semi-annual exam is a veterinarian’s method to follow trends of any medical concerns that were noted in your pets’ history. As an example, perhaps the first visit we notice a mild heart murmur. At an annual or semi-annually exam we check the heart, and if we notice a change, like a heart murmur increasing in severity, we can best advise you on the next step to care for your pet before symptoms may get worse. This can help prolong the life of your beloved pet, and allow for your pet to have a healthy life.

As veterinarians, we love watching our patients grow. We always look forward to seeing them at their next check up so we can spoil them with lots of treats and pats! The veterinarians at Monroe Veterinary Associates are always here to support you and your pets. If you have any questions, please contact your veterinarian. We are more than happy to answer any questions or concerns you may have!Dr. Lim splits her time between Greece Animal Hospital, Rochester Community Animal Clinic and occasionally other hospitals within the MVA family. She attended veterinary school at the University of Melbourne, Australia where she graduated in 2012. Dr. Lim’s professional interested include neurology and neurosurgery. She shares her home with an Australian Grass Parrot named Sunny.

Stef Lim, DVMGreece Animal Hospital



Kent Burgesser, DVM Veterinary Specialists & Emergency Services


Service animal owners and handlers can register April 1-30 for a free eye exam in May.For the eighth year in a row, Kent Burgesser, DVM, DACVO, will be giving free eye exams to service animals as part of the ACVO/StokesRx National Service Animal Eye Exam Event. Examinations will take place in May, but all active working animals must be registered online prior to scheduling the free examination. Online registration will be held April 1-30 at www.ACVOeyeexam.org. Exams can be scheduled once online registration is complete. Please call Veterinary Specialists & Emergency Services at (585) 424-1277 to schedule an exam.The goal of the ACVO/StokesRx National Service Animal Eye Exam Event is to provide as many free screening exams as possible to eligible Service Animals across the U.S. and Canada throughout the month of May. Service Animals include: guide, handicapped assistance, detection, military, search and rescue, and certified-current, registered therapy animals that all selflessly serve the public. Veterinary Specialists & Emergency Services has been proud to participate in this philanthropic event since its inception.This screening process has helped Service Animals and their owners manage or overcome a previously undiagnosed ophthalmic condition. 2015 marks the 8th Annual ACVO/StokesRx National Service Animal Eye Exam Event. Since its inception more than 30,000 Service Animals have received free screening eye exams, more than 7,000 in 2014 alone. In the beginning, the American College of Veterinary Ophthalmologist’s® (ACVO®) public relations chair, Dr. Bill Miller, recognized the good that

was already being done by many members; the majority of whom already provided similar free exams across the country. He, too, employed such a program in his clinics, but he had a vision to combine and expand these individual events into something with much more of an impact. This year’s event is sponsored by ACVO® and Stokes Pharmacy, as well as several generous industry sponsors, volunteer ophthalmologists and staff. Dr. Burgesser and participating doctors across the country volunteer their services, staff and facilities at no charge to participate in the event.How to register for the 2015 event: To qualify, Service Animals must be “active working animals” that were certified by a formal training program or organization, or are currently enrolled in a formal training program. The certifying organization could be national, regional

or local in nature. Owners/agents for the animal(s) must FIRST register the animal via an online registration form beginning April 1 at www.ACVOeyeexam.org. Registration ends April 30, 2015. Once registered online, the owner/agent will receive a registration number. Appointments with Dr. Burgesser at Veterinary Specialists & Emergency Services can then be booked. Veterinary Specialists & Emergency Services requires that participants meet all event qualifications and provide the assigned registration number over the phone. Times may vary depending on the facility and are filled on a first-come, first-served basis, so clients should try to register and make appointments early.

Local Veterinary Ophthalmologist offers FREE EYE EXAMS

for service animals

“A dog is the only thing on earth that loves you more than he loves himself.” —Billings


Katie Morrison Animal Care AssistantEast River Veterinary Hospital Monroe Veterinary Associates

FEAR FREE VET VISITS: What the veterinary team and you can do

As a pet owner you want what is best for your pet. However, the anxiety you feel when considering a vet visit may have deterred you from making an appointment for wellness, or even sick visits; 26 percent of dog owners and 37 percent of cat owners say just thinking about a visit to the vet is stressful. 37 percent of dog owners and a staggering 58 percent of cat owners say their pets hate going to the vet.I see many instances where an older pet is being brought in to be seen by the doctor after not visiting the vet for many years. When they do come in, there are often one or more disease processes going on which could have been treated or addressed earlier on if they had only been seen once or twice per year as recommended. The quality of life that the pet could have had is dramatically affected, and I can’t help but wonder what kept this owner, who obviously loves their pet, from bringing them in? People may not understand the value in physical exams, leading to fewer visits. Many people think that if their pet isn’t showing obvious signs of illness or if they’re current on their vaccinations, that a veterinary visit is unnecessary. But consider this — if your cat only visits the vet once every two years — that’s comparable to you only visiting the doctor once every two decades. A lot can change in two decades in terms of your health, and since cats and dogs age considerably quicker than humans, it is imperative that they be seen regularly by their doctor. Having four cats of my own I sympathize with other cat owners when they describe their anxiety about bringing their cats to the vet. It’s stressful for our cats and it’s stressful for owners. This is probably one of the most common reasons people postpone scheduling a vet appointment for their cats until they become ill. In fact, cat visits have declined 30 percent since 2001 according to the American Veterinary Medical Association. Fear and anxiety is a huge contributing factor as to why many owners are skipping their pet’s annual exam. Fortunately there’s a growing trend in veterinary medicine that’s making it easier for you and your pets to get to the vet, creating a low-stress experience while there and making future visits more enjoyable. To understand the fear surrounding vet visits we need to discuss fear itself and how it affects your pet. Physiologic changes occur almost immediately when your cat or dog becomes stressed. One of the effects of this response is that memory and sensory function are enhanced. This is a perfectly normal adaptive response which unfortunately helps your pet vividly remember an unpleasant experience at the vet’s office or elsewhere. Awareness of what a pet perceives to be a scary situation enables us to take proactive steps to address their fears. Cats and dogs may react to stress or fear in different ways as well as demonstrating different body language:

Dogs: • Nose or lip-licking • Yawning (with a tense face) • Panting • Vocalizing • Pacing or increased activity, hyper-vigilance • Lowering of head and neck, tail tucked

Cats: • Flattened ears and whiskers • Tail wrapped closely to their body or tucked • Laying flat or crouched, facing sideways to what they perceive as a threat • Hissing, spitting, growling

Feline Friends:When was the last time you took your cat to the store to pick out new toys or have a play date with your friend’s cat? The truth is kittens are never socialized as well as puppies so it only makes sense that they should be so stressed by new sights, smells and sounds — everything that describes a veterinary hospital. But he or she may be more accepting of change with a little help. Many owners are all too familiar with the struggle of getting their cats into a carrier. To lessen her fear of it, leave the carrier in a common area in the house with the door open at least one week prior to the appointment. Place a towel or blanket inside, as well as some treats and/or catnip. Using a product such as Feliway is another helpful option. Feliway is a synthetic copy of the feline facial pheromone used

by cats to mark their territory as safe and secure. It is available in a spray bottle as well as a plug-in diffuser. Spray a towel with Feliway before placing it in (or over) the carrier. By limiting what she can see, especially in the waiting room, you may help reduce her stress level. In the exam room, you may open the door of the carrier but don’t force her to come out. Allow her to explore or hide in the carrier if that’s where she feels more secure. The exam can take place in the carrier with the top removed, or on your or the doctor’s lap. Wellness exams are essential when it comes to preventing illness or detecting disease early. You can potentially add many years to your cat’s life through regular veterinary visits, which is why we want it to be easier for her and you to get her there.Canine Companions:Entering the front door of the vet’s office is often when dogs begin to feel anxious. Bringing some of your dog’s favorite treats, keeping them on a short lead and using a low, calm voice can prevent them from becoming more excited in the waiting room. (If your dog is allowed to pace or circle around you they can become more anxious). While you wait in the exam room try to distract your pet by asking them to Continued on next page...


Continued from previous page...perform tricks that they know and rewarding them with some of the treats you brought. However, if they don’t want to do this, don’t force them. If they’re not allowed on furniture or tables at home, they likely won’t feel comfortable on the exam table. Your dog can stay on the fl oor. Your veterinarian can easily examine them by asking them to assume natural postures such as sitting or standing. When the assistant, technician or doctor enters the room, don’t be off ended if they appear to ignore your dog at fi rst. They’re allowing your dog space and time to take in information about them and become comfortable with their presence. The staff doesn’t want to overwhelm your pet and will take the time needed to earn their trust.Many hospitals within Monroe Veterinary Associates either have or will be completing low-stress handling technique training and have made some changes to help make pets more comfortable. Our staff has been trained to speak softly, move slowly and read your pet’s body language in order to determine the best methods for handling them. Some hospitals have Feliway-sprayed towels in the waiting rooms for owners to place over cat carriers. Feline-friendly exam rooms may have Feliway diff users, toys, catnip, slip-proof mats and treats. Treats are always kept on hand for your dog, but please be sure to let your veterinary team know if your pet has any known or suspected food allergies. If your pet is still stressed during their visit despite eff orts to help them relax, try to be open to feedback from your veterinary team about diff erent methods they may recommend. The goal is to keep your pet comfortable, while also ensuring everyone’s safety. Through collaborative eff orts from you and our team, we can work together to ensure happy, low-stress visits so that we can continue their wellness care. The next time you visit your vet, ask them what steps they’ve taken to create fear-free visits as well as what tips they may have that might be more tailored to your pet’s needs.

PortraitsLoveof

Each week, Lollypop Farm receives letters and emails fi lled with happy endings for animals who have been adopted from our shelter.

Pictures help to tell these wonderful stories.

BUDDY was adopted by Becky B. & Adam J. in 2014

Buddy

Cricket

CRICKET was adopted by Eloise in 2012

Chance

CHANCE was adopted by Jen in 2014

Continued from Page 7...Once a guinea pig develops dental problems, this will often become a chronic problem requiring regular visits to the veterinarian. Because many of the problems seen in pet guinea pigs are caused by inappropriate husbandry, it is very important to do your research before purchasing a guinea pig. After you adopt a guinea pig, it should be evaluated by a veterinarian to ensure that it is healthy. Your veterinarian can also provide you with more information on appropriate care to keep your new guinea pig happy and healthy.Dr. McKinney is an associate veterinarian at Cats & Critters Veterinary Hospital and East River Veterinary Hospital. He received his Doctorate of Veterinary Medicine from the University of Minnesota, College of Veterinary Medicine. After two years in practice Dr. McKinney attended Tufts University, where he received his Master of Science in Conservation Medicine in 2013. Most recently he worked at a small veterinary practice in the greater Buff alo area. His professional interests include exotic animals, wildlife and internal medicine. Dr. McKinney shares his home with his wife, Elizabeth, and four cats; Max, Jawa, Viggo and Vlad.


Common PET FOOD QuestionsCorn: Is it just filler? This depends on your definition of filler. Filler is commonly thought of as being an ingredient used to add bulk and volume to a diet without adding any nutritional value. In that case, corn is certainly not just filler. This is a grain that contains 74 percent of an animal’s necessary amino acids, B vitamins, polyunsaturated fatty acids, fiber, carbohydrate and natural antioxidants. Speaking of carbohydrates, it is easy to forget that all animals require carbohydrates in their diet. They are essential for cellular energy and metabolism, the normal function of our internal organs (including the brain and skeletal muscle) and are the body’s main source of fuel. Carbohydrates should be combined with dietary fats and proteins to complete a balanced diet. When combined with other complimentary protein sources, corn contributes to a nutritionally-balanced diet.Many people think that corn is passed through the digestive system undigested, and this is not completely untrue. Corn has a tough, fibrous outer shell to each kernel that can encase the material within and make it hard to digest. However, when that shell is removed or the kernel is ground into meal (as with most pet food diets), all of these nutrients are available to the animal consuming it. While it should not be the sole source of nutrients in a diet, corn has benefits over other grains in terms of its nutrient profile and should be considered as a safe and healthy component of your pet’s diet. Does a raw food diet have nutritional benefits over a commercial diet?This is a controversial topic and warrants an entire article on its own. The raw food diet began gaining ground in the 1990s, with an emphasis on returning to the “natural” diet of a dog in the wild. This diet includes bones and raw meat, and claims to promote firmer stool, improve digestion, lead to a healthy hair coat and skin, reduce allergies and improve weight management. Unfortunately, there is no reliable evidence that these benefits are real, with numerous scientific and peer-reviewed journal articles noting that these diets are not complete and balanced for pets. The problem lies in the fact that dogs are not wolves. They have evolved a great deal over time and, in doing so, have changed

their nutrient requirements. Our domestic species require carbohydrates, fats and proteins to achieve optimum health and nutrition and cannot thrive on meat and bones alone. If home-prepared diets are desired, it is always recommended to consult with a board-certified veterinary nutritionist, as many recipes posted online or in books are still not appropriate to be fed long-term. There are also significant risks to both pets and humans when feeding raw diets and these can cause serious systemic illness. We know that bacteria such as Salmonella, Campylobacter, Listeria and E. coli can all be found in raw or undercooked meat and fish. Animals can

and do become clinically sick from these bacteria, and humans develop serious illness by handling their feces, receiving licks and kisses, handling food bowls and from the food preparation process itself. This risk is especially high in immunocompromised people such as children and the elderly. Since serious complications can arise from the use of raw food and since there are no proven benefits, thorough research should be performed before choosing this diet for your pet. Is it better to feed an “ organic” diet to my pet?The term “organic” is used in the production of food for humans and is defined and regulated by the USDA National Organic Program. These definitions, regulatory programs and standards do not currently apply to the production or processing of pet foods.

This means that there is no governance over which foods or products contain the “organic” label for pet food or treats, and interpretation of this claim must be taken with caution. The USDA has developed a task force to create standards and regulations for using the term for pet food products, but this program is in progress. In short, the “organic” label on your pet food does not indicate a superior product and should be interpreted carefully.Dr. Jensen works at Veterinary Specialists & Emergency Services. She attended the University of Guelph, where she was on the Dean’s Honor list and graduated in 2010 with a bachelor’s degree in science. She then attended Ontario Veterinary College, graduating in 2014. Dr. Jensen shares her home with her cat, Juno.

Monica Jensen, DVMVeterinary Specialists & Emergency Services


“There is, indeed, no single quality of the cat that man could not emulate to his advantage.” —Carl Van


L uxury clothing, posh furnishings, p r e m i u m o r g a n i c f o o d s a n d pampering spa services — the lives of some pets certainly seems pretty upscale these days. It’s an industry that’s nothing to bark at. Although the recession and its aftermath of economic anemia softened consumer spending, high-end products remain a fact of life in the U.S. pet market. For the past decade, premiumization has been driving much of the pet market’s growth. Pet owners spent an estimated $58.51 billion in 2014 on supplies and over-the-counter medications, up from $55.72 billion in 2013, according to the American Pet Products Association. Retail sales of natural pet food and products were on track to exceed $7 billion in 2014, according to a report by market research publisher Packaged Facts.“It is amazing that there are more households in the U.S. with pets than children: 68 percent,” said Synette Tom, founder of Gibi Technologies, which produces a stylish GPS tracker for pets. “We definitely want to give them a wonderful lifestyle and keep them safe.” “I think wanting your pet to have a great lifestyle is part of the natural evolution of us humanizing them — we enjoy the finer things in life and consider pets a part of the family, so they should be able to, too,” said Tierra Bonaldi, American Pet Products Association spokesperson. “Pet owners are no strangers to spending, and upscale accessories fit right in. For a lot of people, it’s one of the few ways they can ‘repay’ their pet for all of the companionship, laughs and love. Pet owners who have the means to spend on high-end products absolutely do because they believe their pet deserves the best — and they all do!”From specialized down dog coats to stunning porcelain bowls, luxury grooming kits and crystal retractables, Hartman & Rose specializes in well-made extravagances for our furry friends. “I believe people are very fashion-conscious in general as the marketplace has become very specialized, and the pet industry is no exception,” said Laura Holbrook, vice president of Hartman & Rose. “Through all forms of social media, news,

magazines and the development of such tight niche markets, people are more educated and more aware than they have ever been, no matter what income level. We are all connected now and able to bring all designers and trends right to our doorstep, whether we are in Paris or Patagonia. We want to look good, and we want our pets to follow suit.” The industry as a whole is booming with new ideas in every category, Bonaldi said. Tech items are especially popular, such as “comprehensive activity monitors that record everything from a dog’s pulse and temperature down to his favorite laying position. Automatic ball launchers make it possible for dogs who can’t get enough fetching from their owners to do it themselves.”Just like the human market, there are tiers of products in every category, such as travel products that make it more convenient and safe to take your dog along. For the home, there are “dog beds made of memory foam and from people-bed brands, self-heating pads and canopy beds that look like they are made for a princess. Pet owners can find top-of-the-line food with human-grade ingredients for their pets. There are collars and leashes bedazzled with Swarovski crystals and clothing, carriers and accessories from high-end human

designers like Gucci and Dolce & Gabbana. Nothing’s off limits from being taken to the next level of luxury and quality for our pets,” Bonaldi said.If you can afford to splurge, you’ll find appealing products, but “don’t go broke investing in the newest and best for your pet if you can’t afford it,” Bonaldi said. “They are happy with a good home, food, your love and a slobbery tennis ball. If you are going high-end, like anything costly, do your homework and read product reviews,” she said. “We’re firm believers in investing in what they’re ingesting — good food can lead to better health — and anything that helps you ensure your pet gets exercise. But, we’re also not immune to splurging on a beautiful leather collar or designer carrier that makes us feel like we’re spoiling the pet that brings us so much joy on a daily basis. And, if you have extra money to spare, a wonderful gift would be a donation to your local shelter to save other pets’ lives.”

It’s a dog’s lifeWhy are we spending billions on our pets?

BY MELISSA ERICKSON | MORE CONTENT NOW

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Monroe Veterinary Associates was founded in 1969 as a single hospital and has grown to include 14 full-service veterinary hospitals, a 24-hour emergency and specialty practice, a house call service, and a full-service reference laboratory, all of which are located in or around Rochester.Monroe Veterinary Associates contributes actively to the community in a variety of ways. MVA provides financial support to Rochester Hope for Pets, Rochester Animal Services, the Seneca Park Zoo and the Humane Society at Lollypop Farm. MVA veterinarians and staff members volunteer countless hours toward helping animals in the community. For example, veterinarians donate their time to Friends of Ferals, which works to help decrease the feral cat population in the Rochester area. Also, MVA’s personnel are active in local educational initiatives, including classroom presentations, student shadow programs and student externships. Find out more about the many services that Monroe Veterinary Associates offers or to find a location near you, visit monroevets.com. You can also follow us on Twitter @MonroeVets or like us on Facebook.

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