Pestle factors
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Transcript of Pestle factors
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Learning outcomes Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing
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Warm up the grey matter
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Marketing Planning
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1. Audit of the environment
2. SWOT3. Marketing Audit4. Marketing
Assumptions
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Your turnIn your allocated groupsProvide a definition and examples of each of the pestle factors
Activity NoteShare and move on. You will have 5 minutes on each factor, then the flipchart paper will move to the next group.
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Did you know?In 4000BC in South America, South Africa and Asia wall paintings were used to promote the Politian's and commerce of the day
Identify a PESTLE factor they might have had to been be aware of.
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How can you apply Pestle to a business
Consider the PESTLE factors that we have discussed today.Evaluate how they could impact on the marketing of your chosen business.Provide scenarios where a significant change to a pestle factor could change (explain the change) and how that may impact on your chosen business. Consider how they would change any of the 4 P’s.
For example What if the government introduced a minimum age for
purchasing full sugar soft drinks. What if there was a social change about full time education
with people choosing to gain experience rather than education.
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Recap Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing
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Further ReadingWhat Is Marketing Strategy Planning?The marketing planning process.What is PEST and why is it useful