Pestle analysis of Google Cardboard

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Transcript of Pestle analysis of Google Cardboard

Page 1: Pestle analysis of Google Cardboard
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Suchit Sanap 15106A1008

Deepica Singh 15106A1018

Saurabh Gandhi 15106A1028

Sandeep Bairam 15106A1038

Taha Khan 15106A1048

Akshay Chavan 15106A1058

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It is Google 20 percent project

It is a virtual reality (VR) platform

Low-cost system to encourage interest and

development in VR and VR applications

Hardware specification– Foldable

cardboard,45mm 3D biconvex lens, a magnet,

and Velcro/rubber band

Software – Google cardboard compatible app

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GOOGLE CARDBOARD

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P

E

S

T

E

L

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• Tax policy

-Vat

-Sales tax

• Employment opportunity in software field

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ECONOMICAL

• Cost sheet

• Affordable

• Low labour cost

• Small working space

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Social

• Increase in the number of virtual reality

users world wide including India

• Growing interest of users belonging to age

groups between 15-55 years

• Follow US trend

• Portable

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0.39

4.7

12

28

0

5

10

15

20

25

30

y 2015 y 2016 y 2017 y 2018

Nu

mb

er

of

use

rs in

mill

ion

s

Years

Trending in virtual reality users(2015-2018)

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TECHNOLOGICAL

• Use of google cardboard compatible app

• Ergonomics

• Boost of technology

• Easy to operate

• Compatible with both Android(4.4kitkat

and higher) and IOS

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ENVIRONMENTAL

• No use of environmental hazardous

products

• Pollution free

• Easily disposable

• Low wastage

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LEGAL

• Require consent from I & T Ministry

• Obtaining Creative Common License

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REFERENCE

• http://www.collegelib.com/t-google-cardboard-

virtual-reality-seminar-abstract-report.html

• https://www.google.com/get/cardboard

• http://www.statista.com/statistics

• http://en.wikipedia.org/wiki/Google_Cardboard

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