Pervasive UX - 30 Amazing Weird Tricks for Understanding Your Customers

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From a presentation I gave to the Tri-State College Library Cooperative on April 25th, 2014. I talk about an approach to understanding customers I called "Pervasive UX". With an emphasis on conducting small-scale, frequent testing with customers (or, frankly, non-customers. Anyone with a pulse will do.)

Transcript of Pervasive UX - 30 Amazing Weird Tricks for Understanding Your Customers

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